how to quote a video in an essay example

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APA Style (7th Edition) Citation Guide: Films/Videos/TV Shows

• Introduction
• Journal Articles
• Magazine/Newspaper Articles
• Books & Ebooks
• Government & Legal Documents
• Biblical Sources
• Secondary Sources
• Films/Videos/TV Shows
• How to Cite: Other
• Additional Help

Table of Contents

Film or Video

Streaming Video From a Website (YouTube, Vimeo, etc.)

Streaming video from a subscription media website (netflix, amazon prime, hulu, etc.), streaming video from a library database, television series episode.

Note: All citations should be double spaced and have a hanging indent in a Reference List.

A "hanging indent" means that each subsequent line after the first line of your citation should be indented by 0.5 inches.

This Microsoft support page contains instructions about how to format a hanging indent in a paper.

Who to Credit - Film or Video

The director should be credited as the author of a film. If the director is unknown, someone in a similar role, such as a producer and/or writer, can be credited. To clarify what role the person has in the production, their job title such as Director is put after their name in round brackets if the job title is known.

Who to Credit - Streaming Video from a Website

For videos from websites such as YouTube or Vimeo, credit the person who posted the content. If a real name is provided, use that followed by the person's user name in square brackets. If the real name of the person who posted the content is not known, just use their user name without brackets.

Note : It is not necessary to specify how you watched a film or video (e.g. motion picture, DVD, streaming online). 

In the Body of a Paper

Books, Journals, Reports, Webpages, etc.: When you refer to titles of a “stand-alone work,” as the APA calls them on their APA Style website, such as books, journals, reports, and webpages, you should italicize them. Capitalize words as you would for an article title in a reference, e.g., In the book Crying in H Mart: A memoir , author Michelle Zauner (2021) describes her biracial origin and its impact on her identity.

Article or Chapter: When you refer to the title of a part of a work, such as an article or a chapter, put quotation marks around the title and capitalize it as you would for a journal title in a reference, e.g., In the chapter “Where’s the Wine,” Zauner (2021) describes how she decided to become a musician.

The APA Sample Paper below has more information about formatting your paper.

• APA 7th ed. Sample Paper

Film or Video

When the Director, Producer and/or Writer is known:

Director/Producer/Writer's Last Name, First Initial. Second Initial if given. (Job Title). (Year film was produced).  Title of film: Subtitle if any  [Film]. Production Company.

Note: If not produced in the United States, list the city name and the country.

Hallam, J. (Producer, Writer), & Lam, K. (Producer, Director). (2010).  Staff relations in healthcare: Working as a team  [Film]. Insight Media.

• When you have more than one producer, writer and/or writer to credit, separate the names with a comma and put an ampersand (&) before the last person's last name.
• Serling, R. (Executive Producer). (1959–1964). The twilight zone [TV series]. Cayuga Productions; CBS Productions.

In-Text Paraphrase:

(Producer/Director/Writer's Last Name, Year)

Example: (Hallam & Lam, 2010)

Note: This example has two people to credit, so both last names are given)

In-Text Quote:

(Producer/Director/Writer's Last Name, Year, Timestamp)

Example: (Hallam & Lam, 2010, 2:30)

Note: Because the timestamp serves the same purpose in a video as page numbers, paragraph numbers or section headings, you include it in the in-text citation. Include only the beginning timestamp.

When the Director, Producer and/or Writer is not known:  Start the citation with the film title.

Title of film: Subtitle if any  [Film]. (Year film was produced). Production Company if Known.

Era of viruses  [Film]. (2006). Films for the Humanities and Sciences.

( Title of Film , Year)

Example: ( Era of Viruses , 2006)

Note: Italicize the title of the film and capitalize the words for the in-text citation.

( Title of Film , Year, Timestamp)

Example: ( Era of Viruses , 2006, 40:00)

When the Poster's Name is known: 

Last Name, First Initial. Second Initial. of person who posted the video if known. [User name that posted the video]. (Year video was posted, Month Day).  Title of video  [Video]. Website Name. URL

Note: According to APA, for citing purposes the person who posted the video is credited as the author.

Nye, B. [TheRealBillNye]. (2009, April 8).  Bill Nye the science guy on energy  [Video]. YouTube. http://youtu.be/0ASLLiuejAo

(Creator's Last Name, Year)

Example: (Nye, 2009)

(Creator's Last Name, Year, timestamp)

Example: (Nye, 2009, 0:55)

When the Poster's Name is not known: 

User name that posted the video. (Year video was posted, Month Day).  Title of video  [Video]. Website Name. URL

All Aces Media. (2012, January 19).  Often awesome the series  [Video]. Vimeo. http://vimeo.com/35311255

(User name, Year)

Example: (All Aces Media, 2012)

Example: (All Aces Media, 2012, timestamp)

Producer's Last Name, First Initial. Second Initial if Given. (Producer). (Year of Publication).  Title of Video  [Video]. Website Name. URL

Note:  When you have one producer (Producer) is used after the producer's name. If you have more than one producer use (Producers) instead.

Allen, T., et. al. (Producers). (2017). The story of Diana  [Video]. Netflix. http://www.netflix.com

(Producer Last name, Year)

Example: (Allen, et. al., 2017)

(Producer Last name, Year, Timestamp)

Example: (Allen, et. al., 2017, 6:45)

Name of Company/Organization that Provided Content or Creator's Last Name, First Initial. Second Initial. if known. (Year video was created, Month Day if known).  Title of video  [Video]. Database Name.

National Film Board of Canada. (2014).  Making movie history: The women  [Video]. NFB Campus. 

(Name of Company/Organization, Year)

Example: (National Film Board of Canada, 2014)

(Name of Company/Organization, Year, Timestamp)

Writer, Producer and/or Director's Last Name, First Initial. Second Initial if given. (Job Title) if known. (Year the episode was originally aired). Title of episode (Season No., Episode No.) [TV series episode]. In Executive Producer's First Initial. Last Name (Executive producer) if known,  Television series name . Production Company.

Note: For other countries, list the city name and the country.

Young, R. (Writer, Producer, Director). (2010). Flying cheap (Season 2010, Episode 2) [TV series episode]. In  Frontline . American University School of Communication's Investigative Reporting Workshop.

(Writer, Producer and/or Director's Last Name, Year)

Example: (Young, 2010)

(Writer, Producer and/or Director's Last Name, Year, Timestamp)

Example: (Young, 2010, 15:38)

Television Series Episode Viewed on a Subscription Media Website 

Writer, Producer and/or Director's Last Name, First Initial. Second Initial if given. (Job Title) if known. (Year the episode was originally aired). Title of episode (Season No., Episode No.) [TV series episode]. In Executive Producer's First Initial. Last Name (Executive producer) if known,  Television series name . Streaming Video Site. URL

Attenborough, D. (Writer). (2001). Ocean world (Season 1, Episode 1) [TV series episode]. In A. Fothergill (Executive producer),  Blue planet: A natural history of the oceans . Netflix. http://www.netflix.com

Example: (Attenborough, 2001)

 (Writer, Producer and/or Director's Last Name, Year, Timestamp)

Example: (Attenborough, 2001, 10:12)

• << Previous: Secondary Sources
• Next: How to Cite: Other >>
• Last Updated: Aug 13, 2024 4:33 PM
• URL: https://libguides.up.edu/apa

How do I cite an online video?

Note: This post relates to content in the eighth edition of the MLA Handbook . For up-to-date guidance, see the ninth edition of the MLA Handbook .

Begin the entry as you would any other: consult the MLA format template . List the title of the video in the “Title of source” slot and the title of the website where you watched the video in the “Title of container” slot.

Rubier, Jeremy, director. Gui Martinez: A Short Film and Photo Essay . Vimeo , uploaded by Poweredby.tokyo, May 2017, vimeo.com/channels/staffpicks/216976160.

Keep in mind that some information may not be available, and other information may be included. In the example below, the video has no author, director, or producer, so work with what you have:

Slip Slip Knit (SSK) . YouTube , uploaded by TheKnitWitch, 14 Feb. 2007, www.youtube.com/watch?v=RGwcYW3GG3M.

If it’s not clear that the work you’re citing is a video—for example, if a song by the same title appears on the site—include the medium of publication in the optional-element slot at the end of the entry:

Beyoncé. “Pretty Hurts.”  Beyoncé , www.beyonce.com/video/. Video.

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MLA Format: Citing a YouTube Video (Example)

Last Updated: January 21, 2024

This article was co-authored by Cara Barker, MA . Cara Barker is an Assistant Professor and Research and Instruction Librarian at Hunter Library at Western Carolina University. She received her Masters in Library and Information Sciences from the University of Washington in 2014. She has over 16 years of experience working with libraries across the United States. This article has been viewed 307,389 times.

As more information is introduced via the Web, students and instructors must come to expect an increase in the number of online citations included in research papers. YouTube videos are among the content one should learn to handle. Continue reading for specific instructions and examples concerning how to cite a YouTube video in MLA format.

Things You Should Know

• You can use a shortened version of the video's title in your in-text citations.
• If you know the real name of the creator, use it on your Works Cited page.
• You'll need to specify the username of the person who uploaded the video on your Works Cited page.

In-Text Citation

• Maru is a famous cat known for a variety of antics (“Maru Greatest Hits”).

• As seen in “Maru Greatest Hits,” Maru is a famous cat known for a variety of antics.

• The man responsible for holding the three Cleveland women captive has been arrested along with two other suspects (Associated Press, "3 Women").
• As stated in "3 Women," the man responsible for holding the three Cleveland women captive has been arrested along with two other suspects (Associated Press).
• According to the Associated Press, the man responsible for holding the three Cleveland women captive has been arrested along with two other suspects ("3 Women").
• In "3 Women," the Associated Press explains that the man responsible for holding the three Cleveland women captive has been arrested along with two other suspects.

Works Cited Page

• McGonigal, Jane.

• McGonigal, Jane. “Gaming and Productivity.”
• “8 Hot Dog Gadgets put to the Test.”

• McGonigal, Jane. “Gaming and Productivity.” YouTube ,
• “8 Hot Dog Gadgets put to the Test.” YouTube ,

• McGonigal, Jane. “Gaming and Productivity.” YouTube , uploaded by Big Think,
• “8 Hot Dog Gadgets put to the Test.” YouTube , uploaded by Crazy Russian Hacker,

• McGonigal, Jane. “Gaming and Productivity.” YouTube , uploaded by Big Think, 3 July 2012,
• “8 Hot Dog Gadgets put to the Test.” YouTube , uploaded by Crazy Russian Hacker, 6 June 2016,

• McGonigal, Jane. “Gaming and Productivity.” YouTube , uploaded by Big Think, 3 July 2012, www.youtube.com/watch?v=mkdzy9bWW3E.
• “8 Hot Dog Gadgets put to the Test.” YouTube , uploaded by Crazy Russian Hacker, 6 June 2016, www.youtube.com/watch?v=WBlpjSEtELs.

Community Q&A

• Ask your instructor if they have a preference regarding the way that YouTube videos are cited. Some instructors prefer students to include the URL of online sources, while others do not. Thanks Helpful 0 Not Helpful 0
• Check the MLA citation guidelines to verify that the above information is accurate and complete. These guidelines change periodically. Thanks Helpful 0 Not Helpful 0

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• ↑ https://owl.purdue.edu/owl/research_and_citation/mla_style/mla_formatting_and_style_guide/mla_works_cited_electronic_sources.html

About This Article

To cite a YouTube video in an in-text citation, put the title or a shortened version of it in parentheses after the relevant information, like ("Maru's Greatest Hits"). If you know the name of the video's creator, such as Associated Press, cite it in the parentheses prior to the title. When you move on to your Works Cited page, start with the name of the person responsible for the video or their YouTube username, and include the full title in quotation marks. Finally, include the website and sponsor, which in this case are both YouTube, the video's creation date, the publishing medium, "Web," and the date you accessed the video. For tips on how to cite a YouTube video when you don't know the creator's name, keep reading! Did this summary help you? Yes No

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Home / Guides / Citation Guides / Harvard Referencing / Harvard Referencing Style Examples / How to reference a YouTube (or an online) video in Harvard style

How to reference a YouTube (or an online) video in Harvard style

This guide covers how to reference YouTube videos in the Harvard referencing style. Since YouTube isn’t a conventional source for academic research, the rules for citing YouTube videos are a little different from those you have used for other sources. This guide will look at the conventions to be followed when referencing YouTube videos.

Citing a video from YouTube  

Keep in mind that if you are referencing a section of the video, you should include a time code in your in-text citation. The format for the time code is minutes:seconds .  

Alternatively, if the entire video is relevant, then you don’t need to include the time code. You’ll find two examples for each scenario below.  

In-text c itation template:

(Username/screen name, Year in which video was posted, mm:ss)

Reference list template:

Username or screen name (Year in which video was posted) Video title. Upload Day Month. Available at: YouTube or URL of the video (Accessed: Date).

When a specific part is highlighted

In-text citation  

George Smoot states that it is now possible to map an entire human brain and turn it into a computer model (TEDx Talks, 2014, 12:17) …

Reference list

TEDx Talks (2014) You are a simulation & physics can prove It: George Smoot at TEDxSalford . 12 February. Available at: https://www.youtube.com/watch?v=Chfoo9NBEow (Accessed: 24 September 2020).

When the whole video is relevant

Elon Musk thinks that it is possible to make Mars habitable by nuking it (SciShow Space, 2015) …

SciShow Space (2015) Let’s nuke Mars! 18 September. Available at:   https://www.youtube.com/watch?v=g7Iiz_b_lYU (Accessed: 20 July 2020).

Citing a video embedded in a website

Sometimes, you’ll find videos embedded on a web page. To reference these, Harvard style recommends pointing the reader to where you found the source. It is possible that you will need to click through to the original source of the embedded video to obtain all the information you need to reference it, but you can still use the original URL to build your citation.

In-text c itation structure:

Reference list structure:

Username or screen name (Year in which video was posted) Video title. Upload date. Available at: URL (Accessed: Date).

During the annual Groundhog Day celebrations in Punxsutawney (CNN, 2020, 01:12) …

CNN (2015) Punxsutawney Phil predicts an early spring . 2 February. Available at: https://edition.cnn.com/videos/us/2020/02/02/groundhog-day-2020-punxsutawney-phil-prediction-vpx.cnn (Accessed: 20 July 2020).

Key takeaways

• Keep in mind that if you are highlighting just a section of the video, you should include a time code in your in-text citation. The format to be used is minutes:seconds.
• Alternatively, if the entire video is relevant, then you don’t need to use the time code.

Published October 29, 2020.

Harvard Formatting Guide

Harvard Formatting

• et al Usage
• Direct Quotes
• In-text Citations
• Multiple Authors
• Page Numbers
• Writing an Outline
• View Harvard Guide

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APA In-Text Citations and Sample Essay 7th Edition

This handout focuses on how to format in-text citations in APA.

Proper citation of sources is a two-part process . You must first cite each source in the body of your essay; these citations within the essay are called in-text citations . You MUST cite all quoted, paraphrased, or summarized words, ideas, and facts from sources. Without in-text citations, you are technically in danger of plagiarism, even if you have listed your sources at the end of the essay.

In-text citations point the reader to the sources’ information on the references page. The in-text citation typically includes the author's last name and the year of publication. If you use a direct quote, the page number is also provided.

More information can be found on p. 253 of the 7th edition of the Publication Manual of the American Psychological Association.

Citation Rules

Direct quotation with the author named in the text.

Heinze and Lu (2017) stated, “The NFL shifted its responses to institutional change around concussions significantly as the field itself evolved” (p. 509).

Note: The year of publication is listed in parenthesis after the names of the authors, and the page number is listed in parenthesis at the end of the quote.

Direct Quotation without the Author Named in the Text

As the NFL developed as an organization, it “shifted its responses to institutional change around concussions significantly” (Heinze & Lu, 2017, p. 509).

Note: At the end of the quote, the names of the authors, year of publication, and page number are listed in parenthesis.

Paraphrase with 1-2 Authors

As the NFL developed as an organization, its reactions toward concussions also transformed (Heinze & Lu, 2017).

Note: For paraphrases, page numbers are encouraged but not required.

Paraphrase with 3 or More Authors

To work toward solving the issue of violence in prisons begins with determining aspects that might connect with prisoners' violent conduct (Thomson et al., 2019).

Direct Quotation without an Author

The findings were astonishing "in a recent study of parent and adult child relationships" ("Parents and Their Children," 2007, p. 2).

Note: Since the author of the text is not stated, a shortened version of the title is used instead.

Secondary Sources

When using secondary sources, use the phrase "as cited in" and cite the secondary source on the References page.

In 1936, Keynes said, “governments should run deficits when the economy is slow to avoid unemployment” (as cited in Richardson, 2008, p. 257).

Long (Block) Quotations

When using direct quotations of 40 or more words, indent five spaces from the left margin without using quotation marks. The final period should come before the parenthetical citation.

At Meramec, an English department policy states:

To honor and protect their own work and that of others, all students must give credit to proprietary sources that are used for course work. It is assumed that any information that is not documented is either common knowledge in that field or the original work of that student. (St. Louis Community College, 2001, p. 1)

Website Citations

If citing a specific web document without a page number, include the name of the author, date, title of the section, and paragraph number in parentheses:

In America, “Two out of five deaths among U.S. teens are the result of a motor vehicle crash” (National Center for Injury Prevention and Control, 2004, Overview section, para. 1).

Here is a print-friendly version of this content.

Learn more about the APA References page by reviewing this handout .

For information on STLCC's academic integrity policy, check out this webpage .

For additional information on APA, check out STLCC's LibGuide on APA .

Sample Essay

A sample APA essay is available at this link .

Purdue Online Writing Lab Purdue OWL® College of Liberal Arts

MLA In-Text Citations: The Basics

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This page is brought to you by the OWL at Purdue University. When printing this page, you must include the entire legal notice.

Copyright ©1995-2018 by The Writing Lab & The OWL at Purdue and Purdue University. All rights reserved. This material may not be published, reproduced, broadcast, rewritten, or redistributed without permission. Use of this site constitutes acceptance of our terms and conditions of fair use.

Guidelines for referring to the works of others in your text using MLA style are covered throughout the  MLA Handbook  and in chapter 7 of the  MLA Style Manual . Both books provide extensive examples, so it's a good idea to consult them if you want to become even more familiar with MLA guidelines or if you have a particular reference question.

Basic in-text citation rules

In MLA Style, referring to the works of others in your text is done using parenthetical citations . This method involves providing relevant source information in parentheses whenever a sentence uses a quotation or paraphrase. Usually, the simplest way to do this is to put all of the source information in parentheses at the end of the sentence (i.e., just before the period). However, as the examples below will illustrate, there are situations where it makes sense to put the parenthetical elsewhere in the sentence, or even to leave information out.

General Guidelines

• The source information required in a parenthetical citation depends (1) upon the source medium (e.g. print, web, DVD) and (2) upon the source’s entry on the Works Cited page.
• Any source information that you provide in-text must correspond to the source information on the Works Cited page. More specifically, whatever signal word or phrase you provide to your readers in the text must be the first thing that appears on the left-hand margin of the corresponding entry on the Works Cited page.

In-text citations: Author-page style

MLA format follows the author-page method of in-text citation. This means that the author's last name and the page number(s) from which the quotation or paraphrase is taken must appear in the text, and a complete reference should appear on your Works Cited page. The author's name may appear either in the sentence itself or in parentheses following the quotation or paraphrase, but the page number(s) should always appear in the parentheses, not in the text of your sentence. For example:

Both citations in the examples above, (263) and (Wordsworth 263), tell readers that the information in the sentence can be located on page 263 of a work by an author named Wordsworth. If readers want more information about this source, they can turn to the Works Cited page, where, under the name of Wordsworth, they would find the following information:

Wordsworth, William. Lyrical Ballads . Oxford UP, 1967.

In-text citations for print sources with known author

For print sources like books, magazines, scholarly journal articles, and newspapers, provide a signal word or phrase (usually the author’s last name) and a page number. If you provide the signal word/phrase in the sentence, you do not need to include it in the parenthetical citation.

These examples must correspond to an entry that begins with Burke, which will be the first thing that appears on the left-hand margin of an entry on the Works Cited page:

Burke, Kenneth. Language as Symbolic Action: Essays on Life, Literature, and Method . University of California Press, 1966.

In-text citations for print sources by a corporate author

When a source has a corporate author, it is acceptable to use the name of the corporation followed by the page number for the in-text citation. You should also use abbreviations (e.g., nat'l for national) where appropriate, so as to avoid interrupting the flow of reading with overly long parenthetical citations.

In-text citations for sources with non-standard labeling systems

If a source uses a labeling or numbering system other than page numbers, such as a script or poetry, precede the citation with said label. When citing a poem, for instance, the parenthetical would begin with the word “line”, and then the line number or range. For example, the examination of William Blake’s poem “The Tyger” would be cited as such:

The speaker makes an ardent call for the exploration of the connection between the violence of nature and the divinity of creation. “In what distant deeps or skies. / Burnt the fire of thine eyes," they ask in reference to the tiger as they attempt to reconcile their intimidation with their relationship to creationism (lines 5-6).

Longer labels, such as chapters (ch.) and scenes (sc.), should be abbreviated.

In-text citations for print sources with no known author

When a source has no known author, use a shortened title of the work instead of an author name, following these guidelines.

Place the title in quotation marks if it's a short work (such as an article) or italicize it if it's a longer work (e.g. plays, books, television shows, entire Web sites) and provide a page number if it is available.

Titles longer than a standard noun phrase should be shortened into a noun phrase by excluding articles. For example, To the Lighthouse would be shortened to Lighthouse .

If the title cannot be easily shortened into a noun phrase, the title should be cut after the first clause, phrase, or punctuation:

In this example, since the reader does not know the author of the article, an abbreviated title appears in the parenthetical citation, and the full title of the article appears first at the left-hand margin of its respective entry on the Works Cited page. Thus, the writer includes the title in quotation marks as the signal phrase in the parenthetical citation in order to lead the reader directly to the source on the Works Cited page. The Works Cited entry appears as follows:

"The Impact of Global Warming in North America." Global Warming: Early Signs . 1999. www.climatehotmap.org/. Accessed 23 Mar. 2009.

If the title of the work begins with a quotation mark, such as a title that refers to another work, that quote or quoted title can be used as the shortened title. The single quotation marks must be included in the parenthetical, rather than the double quotation.

Parenthetical citations and Works Cited pages, used in conjunction, allow readers to know which sources you consulted in writing your essay, so that they can either verify your interpretation of the sources or use them in their own scholarly work.

Author-page citation for classic and literary works with multiple editions

Page numbers are always required, but additional citation information can help literary scholars, who may have a different edition of a classic work, like Marx and Engels's  The Communist Manifesto . In such cases, give the page number of your edition (making sure the edition is listed in your Works Cited page, of course) followed by a semicolon, and then the appropriate abbreviations for volume (vol.), book (bk.), part (pt.), chapter (ch.), section (sec.), or paragraph (par.). For example:

Author-page citation for works in an anthology, periodical, or collection

When you cite a work that appears inside a larger source (for instance, an article in a periodical or an essay in a collection), cite the author of the  internal source (i.e., the article or essay). For example, to cite Albert Einstein's article "A Brief Outline of the Theory of Relativity," which was published in  Nature  in 1921, you might write something like this:

See also our page on documenting periodicals in the Works Cited .

Citing authors with same last names

Sometimes more information is necessary to identify the source from which a quotation is taken. For instance, if two or more authors have the same last name, provide both authors' first initials (or even the authors' full name if different authors share initials) in your citation. For example:

Citing a work by multiple authors

For a source with two authors, list the authors’ last names in the text or in the parenthetical citation:

Corresponding Works Cited entry:

Best, David, and Sharon Marcus. “Surface Reading: An Introduction.” Representations , vol. 108, no. 1, Fall 2009, pp. 1-21. JSTOR, doi:10.1525/rep.2009.108.1.1

For a source with three or more authors, list only the first author’s last name, and replace the additional names with et al.

Franck, Caroline, et al. “Agricultural Subsidies and the American Obesity Epidemic.” American Journal of Preventative Medicine , vol. 45, no. 3, Sept. 2013, pp. 327-333.

Citing multiple works by the same author

If you cite more than one work by an author, include a shortened title for the particular work from which you are quoting to distinguish it from the others. Put short titles of books in italics and short titles of articles in quotation marks.

Citing two articles by the same author :

Citing two books by the same author :

Additionally, if the author's name is not mentioned in the sentence, format your citation with the author's name followed by a comma, followed by a shortened title of the work, and, when appropriate, the page number(s):

Citing multivolume works

If you cite from different volumes of a multivolume work, always include the volume number followed by a colon. Put a space after the colon, then provide the page number(s). (If you only cite from one volume, provide only the page number in parentheses.)

Citing the Bible

In your first parenthetical citation, you want to make clear which Bible you're using (and underline or italicize the title), as each version varies in its translation, followed by book (do not italicize or underline), chapter, and verse. For example:

If future references employ the same edition of the Bible you’re using, list only the book, chapter, and verse in the parenthetical citation:

John of Patmos echoes this passage when describing his vision (Rev. 4.6-8).

Citing indirect sources

Sometimes you may have to use an indirect source. An indirect source is a source cited within another source. For such indirect quotations, use "qtd. in" to indicate the source you actually consulted. For example:

Note that, in most cases, a responsible researcher will attempt to find the original source, rather than citing an indirect source.

Citing transcripts, plays, or screenplays

Sources that take the form of a dialogue involving two or more participants have special guidelines for their quotation and citation. Each line of dialogue should begin with the speaker's name written in all capitals and indented half an inch. A period follows the name (e.g., JAMES.) . After the period, write the dialogue. Each successive line after the first should receive an additional indentation. When another person begins speaking, start a new line with that person's name indented only half an inch. Repeat this pattern each time the speaker changes. You can include stage directions in the quote if they appear in the original source.

Conclude with a parenthetical that explains where to find the excerpt in the source. Usually, the author and title of the source can be given in a signal phrase before quoting the excerpt, so the concluding parenthetical will often just contain location information like page numbers or act/scene indicators.

Here is an example from O'Neill's  The Iceman Cometh.

WILLIE. (Pleadingly) Give me a drink, Rocky. Harry said it was all right. God, I need a drink.

ROCKY. Den grab it. It's right under your nose.

WILLIE. (Avidly) Thanks. (He takes the bottle with both twitching hands and tilts it to his lips and gulps down the whiskey in big swallows.) (1.1)

Citing non-print or sources from the Internet

With more and more scholarly work published on the Internet, you may have to cite sources you found in digital environments. While many sources on the Internet should not be used for scholarly work (reference the OWL's  Evaluating Sources of Information  resource), some Web sources are perfectly acceptable for research. When creating in-text citations for electronic, film, or Internet sources, remember that your citation must reference the source on your Works Cited page.

Sometimes writers are confused with how to craft parenthetical citations for electronic sources because of the absence of page numbers. However, these sorts of entries often do not require a page number in the parenthetical citation. For electronic and Internet sources, follow the following guidelines:

• Include in the text the first item that appears in the Work Cited entry that corresponds to the citation (e.g. author name, article name, website name, film name).
• Do not provide paragraph numbers or page numbers based on your Web browser’s print preview function.
• Unless you must list the Web site name in the signal phrase in order to get the reader to the appropriate entry, do not include URLs in-text. Only provide partial URLs such as when the name of the site includes, for example, a domain name, like  CNN.com  or  Forbes.com,  as opposed to writing out http://www.cnn.com or http://www.forbes.com.

Miscellaneous non-print sources

Two types of non-print sources you may encounter are films and lectures/presentations:

In the two examples above “Herzog” (a film’s director) and “Yates” (a presentor) lead the reader to the first item in each citation’s respective entry on the Works Cited page:

Herzog, Werner, dir. Fitzcarraldo . Perf. Klaus Kinski. Filmverlag der Autoren, 1982.

Yates, Jane. "Invention in Rhetoric and Composition." Gaps Addressed: Future Work in Rhetoric and Composition, CCCC, Palmer House Hilton, 2002. Address.

Electronic sources

Electronic sources may include web pages and online news or magazine articles:

In the first example (an online magazine article), the writer has chosen not to include the author name in-text; however, two entries from the same author appear in the Works Cited. Thus, the writer includes both the author’s last name and the article title in the parenthetical citation in order to lead the reader to the appropriate entry on the Works Cited page (see below).

In the second example (a web page), a parenthetical citation is not necessary because the page does not list an author, and the title of the article, “MLA Formatting and Style Guide,” is used as a signal phrase within the sentence. If the title of the article was not named in the sentence, an abbreviated version would appear in a parenthetical citation at the end of the sentence. Both corresponding Works Cited entries are as follows:

Taylor, Rumsey. "Fitzcarraldo." Slant , 13 Jun. 2003, www.slantmagazine.com/film/review/fitzcarraldo/. Accessed 29 Sep. 2009. 

"MLA Formatting and Style Guide." The Purdue OWL , 2 Aug. 2016, owl.english.purdue.edu/owl/resource/747/01/. Accessed 2 April 2018.

Multiple citations

To cite multiple sources in the same parenthetical reference, separate the citations by a semi-colon:

Time-based media sources

When creating in-text citations for media that has a runtime, such as a movie or podcast, include the range of hours, minutes and seconds you plan to reference. For example: (00:02:15-00:02:35).

When a citation is not needed

Common sense and ethics should determine your need for documenting sources. You do not need to give sources for familiar proverbs, well-known quotations, or common knowledge (For example, it is expected that U.S. citizens know that George Washington was the first President.). Remember that citing sources is a rhetorical task, and, as such, can vary based on your audience. If you’re writing for an expert audience of a scholarly journal, for example, you may need to deal with expectations of what constitutes “common knowledge” that differ from common norms.

Other Sources

The MLA Handbook describes how to cite many different kinds of authors and content creators. However, you may occasionally encounter a source or author category that the handbook does not describe, making the best way to proceed can be unclear.

In these cases, it's typically acceptable to apply the general principles of MLA citation to the new kind of source in a way that's consistent and sensible. A good way to do this is to simply use the standard MLA directions for a type of source that resembles the source you want to cite.

You may also want to investigate whether a third-party organization has provided directions for how to cite this kind of source. For example, Norquest College provides guidelines for citing Indigenous Elders and Knowledge Keepers⁠ —an author category that does not appear in the MLA Handbook . In cases like this, however, it's a good idea to ask your instructor or supervisor whether using third-party citation guidelines might present problems.

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• How to Quote | Citing Quotes in Harvard & APA

How to Quote | Citing Quotes in Harvard & APA

Published on 15 April 2022 by Shona McCombes and Jack Caulfield. Revised on 3 September 2022.

Quoting means copying a passage of someone else’s words and crediting the source. To quote a source, you must ensure:

• The quoted text is enclosed in quotation marks (usually single quotation marks in UK English, though double is acceptable as long as you’re consistent) or formatted as a block quote
• The original author is correctly cited
• The text is identical to the original

The exact format of a quote depends on its length and on which citation style you are using. Quoting and citing correctly is essential to avoid plagiarism , which is easy to detect with a good plagiarism checker .

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Table of contents

How to cite a quote in harvard and apa style, introducing quotes, quotes within quotes, shortening or altering a quote, block quotes, when should i use quotes, frequently asked questions about quoting sources.

Every time you quote, you must cite the source correctly . This looks slightly different depending on the citation style you’re using.

Citing a quote in Harvard style

When you include a quote in Harvard style, you must add a Harvard in-text citation giving the author’s last name, the year of publication, and a page number if available. Any full stop or comma appears after the citation, not within the quotation marks.

Citations can be parenthetical or narrative. In a parenthetical citation , you place all the information in brackets after the quote. In a narrative citation , you name the author in your sentence (followed by the year), and place the page number after the quote.

• Evolution is a gradual process that ‘can act only by very short and slow steps’ (Darwin, 1859, p. 510) . Darwin (1859) explains that evolution ‘can act only by very short and slow steps’ (p. 510) .

Complete guide to Harvard style

Citing a quote in APA Style

To cite a direct quote in APA , you must include the author’s last name, the year, and a page number, all separated by commas. If the quote appears on a single page, use ‘p.’; if it spans a page range, use ‘pp.’

An APA in-text citation can be parenthetical or narrative. In a parenthetical citation , you place all the information in parentheses after the quote. In a narrative citation , you name the author in your sentence (followed by the year), and place the page number after the quote.

Punctuation marks such as full stops and commas are placed after the citation, not within the quotation marks.

• Evolution is a gradual process that ‘can act only by very short and slow steps’ (Darwin, 1859, p. 510) .
• Darwin (1859) explains that evolution ‘can act only by very short and slow steps’ (p. 510) .

Complete guide to APA

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Make sure you integrate quotes properly into your text by introducing them in your own words, showing the reader why you’re including the quote and providing any context necessary to understand it.  Don’t  present quotations as stand-alone sentences.

There are three main strategies you can use to introduce quotes in a grammatically correct way:

• Add an introductory sentence
• Use an introductory signal phrase
• Integrate the quote into your own sentence

The following examples use APA Style citations, but these strategies can be used in all styles.

Introductory sentence

Introduce the quote with a full sentence ending in a colon . Don’t use a colon if the text before the quote isn’t a full sentence.

If you name the author in your sentence, you may use present-tense verbs, such as “states’, ‘argues’, ‘explains’, ‘writes’, or ‘reports’, to describe the content of the quote.

• In Denmark, a recent poll shows that: ‘A membership referendum held today would be backed by 55 percent of Danish voters’ (Levring, 2018, p. 3).
• In Denmark, a recent poll shows that support for the EU has grown since the Brexit vote: ‘A membership referendum held today would be backed by 55 percent of Danish voters’ (Levring, 2018, p. 3).
• Levring (2018) reports that support for the EU has grown since the Brexit vote: ‘A membership referendum held today would be backed by 55 percent of Danish voters’ (p. 3).

Introductory signal phrase

You can also use a signal phrase that mentions the author or source but doesn’t form a full sentence. In this case, you follow the phrase with a comma instead of a colon.

• According to a recent poll, ‘A membership referendum held today would be backed by 55 percent of Danish voters’ (Levring, 2018, p. 3).
• As Levring (2018) explains, ‘A membership referendum held today would be backed by 55 percent of Danish voters’ (p. 3).

Integrated into your own sentence

To quote a phrase that doesn’t form a full sentence, you can also integrate it as part of your sentence, without any extra punctuation.

• A recent poll suggests that EU membership ‘would be backed by 55 percent of Danish voters’ in a referendum (Levring, 2018, p. 3).
• Levring (2018) reports that EU membership ‘would be backed by 55 percent of Danish voters’ in a referendum (p. 3).

When you quote text that itself contains another quote, this is called a nested quotation or a quote within a quote. It may occur, for example, when quoting dialogue from a novel.

To distinguish this quote from the surrounding quote, you enclose it in double (instead of single) quotation marks (even if this involves changing the punctuation from the original text). Make sure to close both sets of quotation marks at the appropriate moments.

Note that if you only quote the nested quotation itself, and not the surrounding text, you can just use single quotation marks.

• Carraway introduces his narrative by quoting his father: ‘ ‘ Whenever you feel like criticizing anyone, ‘ he told me, ‘ just remember that all the people in this world haven’t had the advantages that you’ve had ‘ ‘ (Fitzgerald 1).
• Carraway introduces his narrative by quoting his father: ‘”Whenever you feel like criticizing anyone,” he told me, “just remember that all the people in this world haven’t had the advantages that you’ve had “  (Fitzgerald 1).
• Carraway introduces his narrative by quoting his father: ‘“Whenever you feel like criticizing anyone,” he told me, “just remember that all the people in this world haven’t had the advantages that you’ve had”’ (Fitzgerald 1).
• Carraway begins by quoting his father’s invocation to ‘remember that all the people in this world haven’t had the advantages that you’ve had’ (Fitzgerald 1).

Note:  When the quoted text in the source comes from another source, it’s best to just find that original source in order to quote it directly. If you can’t find the original source, you can instead cite it indirectly .

Often, incorporating a quote smoothly into your text requires you to make some changes to the original text. It’s fine to do this, as long as you clearly mark the changes you’ve made to the quote.

Shortening a quote

If some parts of a passage are redundant or irrelevant, you can shorten the quote by removing words, phrases, or sentences and replacing them with an ellipsis (…). Put a space before and after the ellipsis.

Be careful that removing the words doesn’t change the meaning. The ellipsis indicates that some text has been removed, but the shortened quote should still accurately represent the author’s point.

Altering a quote

You can add or replace words in a quote when necessary. This might be because the original text doesn’t fit grammatically with your sentence (e.g., it’s in a different tense), or because extra information is needed to clarify the quote’s meaning.

Use brackets to distinguish words that you have added from words that were present in the original text.

The Latin term ‘ sic ‘ is used to indicate a (factual or grammatical) mistake in a quotation. It shows the reader that the mistake is from the quoted material, not a typo of your own.

In some cases, it can be useful to italicise part of a quotation to add emphasis, showing the reader that this is the key part to pay attention to. Use the phrase ’emphasis added’ to show that the italics were not part of the original text.

You usually don’t need to use brackets to indicate minor changes to punctuation or capitalisation made to ensure the quote fits the style of your text.

If you quote more than a few lines from a source, you must format it as a block quote . Instead of using quotation marks, you set the quote on a new line and indent it so that it forms a separate block of text.

Block quotes are cited just like regular quotes, except that if the quote ends with a full stop, the citation appears after the full stop.

To the end of his days Bilbo could never remember how he found himself outside, without a hat, a walking-stick or any money, or anything that he usually took when he went out; leaving his second breakfast half-finished and quite unwashed-up, pushing his keys into Gandalf’s hands, and running as fast as his furry feet could carry him down the lane, past the great Mill, across The Water, and then on for a mile or more. (16)

Avoid relying too heavily on quotes in academic writing . To integrate a source , it’s often best to paraphrase , which means putting the passage into your own words. This helps you integrate information smoothly and keeps your own voice dominant.

However, there are some situations in which quotes are more appropriate.

When focusing on language

If you want to comment on how the author uses language (for example, in literary analysis ), it’s necessary to quote so that the reader can see the exact passage you are referring to.

When giving evidence

To convince the reader of your argument, interpretation or position on a topic, it’s often helpful to include quotes that support your point. Quotes from primary sources (for example, interview transcripts or historical documents) are especially credible as evidence.

When presenting an author’s position or definition

When you’re referring to secondary sources such as scholarly books and journal articles, try to put others’ ideas in your own words when possible.

But if a passage does a great job at expressing, explaining, or defining something, and it would be very difficult to paraphrase without changing the meaning or losing the weakening the idea’s impact, it’s worth quoting directly.

A quote is an exact copy of someone else’s words, usually enclosed in quotation marks and credited to the original author or speaker.

To present information from other sources in academic writing , it’s best to paraphrase in most cases. This shows that you’ve understood the ideas you’re discussing and incorporates them into your text smoothly.

It’s appropriate to quote when:

• Changing the phrasing would distort the meaning of the original text
• You want to discuss the author’s language choices (e.g., in literary analysis )
• You’re presenting a precise definition
• You’re looking in depth at a specific claim

Every time you quote a source , you must include a correctly formatted in-text citation . This looks slightly different depending on the citation style .

For example, a direct quote in APA is cited like this: ‘This is a quote’ (Streefkerk, 2020, p. 5).

Every in-text citation should also correspond to a full reference at the end of your paper.

In scientific subjects, the information itself is more important than how it was expressed, so quoting should generally be kept to a minimum. In the arts and humanities, however, well-chosen quotes are often essential to a good paper.

In social sciences, it varies. If your research is mainly quantitative , you won’t include many quotes, but if it’s more qualitative , you may need to quote from the data you collected .

As a general guideline, quotes should take up no more than 5–10% of your paper. If in doubt, check with your instructor or supervisor how much quoting is appropriate in your field.

If you’re quoting from a text that paraphrases or summarises other sources and cites them in parentheses , APA recommends retaining the citations as part of the quote:

• Smith states that ‘the literature on this topic (Jones, 2015; Sill, 2019; Paulson, 2020) shows no clear consensus’ (Smith, 2019, p. 4).

Footnote or endnote numbers that appear within quoted text should be omitted.

If you want to cite an indirect source (one you’ve only seen quoted in another source), either locate the original source or use the phrase ‘as cited in’ in your citation.

A block quote is a long quote formatted as a separate ‘block’ of text. Instead of using quotation marks , you place the quote on a new line, and indent the entire quote to mark it apart from your own words.

APA uses block quotes for quotes that are 40 words or longer.

Cite this Scribbr article

If you want to cite this source, you can copy and paste the citation or click the ‘Cite this Scribbr article’ button to automatically add the citation to our free Reference Generator.

McCombes, S. & Caulfield, J. (2022, September 03). How to Quote | Citing Quotes in Harvard & APA. Scribbr. Retrieved 12 August 2024, from https://www.scribbr.co.uk/working-sources/quoting/

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Suggested Ways to Introduce Quotations

When you quote another writer's words, it's best to introduce or contextualize the quote. 

How To Quote In An Essay?

To introduce a quote in an essay, don't forget to include author's last name and page number (MLA) or author, date, and page number (APA) in your citation. Shown below are some possible ways to introduce quotations. The examples use MLA format.

Use A Full Sentence Followed by A Colon To Introduce A Quotation

• The setting emphasizes deception: "Nothing is as it appears" (Smith 1).
• Piercy ends the poem on an ironic note: "To every woman a happy ending" (25).

Begin A Sentence with Your Own Words, Then Complete It with Quoted Words

Note that in the second example below, a slash with a space on either side ( / ) marks a line break in the original poem.

• Hamlet's task is to avenge a "foul and most unnatural murder" (Shakespeare 925).
• The speaker is mystified by her sleeping baby, whose "moth-breath / flickers among the flat pink roses" (Plath 17).

Use An Introductory Phrase Naming The Source, Followed By A Comma to Quote A Critic or Researcher

Note that the first letter after the quotation marks should be upper case. According to MLA guidelines, if you change the case of a letter from the original, you must indicate this with brackets. APA format doesn't require brackets.

• According to Smith, "[W]riting is fun" (215).
• In Smith's words, " . . .
• In Smith's view, " . . .

Use A Descriptive Verb, Followed by A Comma To Introduce A Critic's Words

Avoid using says unless the words were originally spoken aloud, for instance, during an interview.

• Smith states, "This book is terrific" (102).
• Smith remarks, " . . .
• Smith writes, " . . .
• Smith notes, " . . .
• Smith comments, " . . .
• Smith observes, " . . .
• Smith concludes, " . . .
• Smith reports, " . . .
• Smith maintains, " . . .
• Smith adds, " . . .

Don't Follow It with A Comma If Your Lead into The Quotation Ends in That or As

The first letter of the quotation should be lower case.

• Smith points out that "millions of students would like to burn this book" (53).
• Smith emphasizes that " . . .
• Smith interprets the hand washing in MacBeth as "an attempt at absolution" (106).
• Smith describes the novel as "a celebration of human experience" (233).

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How to cite ChatGPT

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We, the APA Style team, are not robots. We can all pass a CAPTCHA test , and we know our roles in a Turing test . And, like so many nonrobot human beings this year, we’ve spent a fair amount of time reading, learning, and thinking about issues related to large language models, artificial intelligence (AI), AI-generated text, and specifically ChatGPT . We’ve also been gathering opinions and feedback about the use and citation of ChatGPT. Thank you to everyone who has contributed and shared ideas, opinions, research, and feedback.

In this post, I discuss situations where students and researchers use ChatGPT to create text and to facilitate their research, not to write the full text of their paper or manuscript. We know instructors have differing opinions about how or even whether students should use ChatGPT, and we’ll be continuing to collect feedback about instructor and student questions. As always, defer to instructor guidelines when writing student papers. For more about guidelines and policies about student and author use of ChatGPT, see the last section of this post.

Quoting or reproducing the text created by ChatGPT in your paper

If you’ve used ChatGPT or other AI tools in your research, describe how you used the tool in your Method section or in a comparable section of your paper. For literature reviews or other types of essays or response or reaction papers, you might describe how you used the tool in your introduction. In your text, provide the prompt you used and then any portion of the relevant text that was generated in response.

Unfortunately, the results of a ChatGPT “chat” are not retrievable by other readers, and although nonretrievable data or quotations in APA Style papers are usually cited as personal communications , with ChatGPT-generated text there is no person communicating. Quoting ChatGPT’s text from a chat session is therefore more like sharing an algorithm’s output; thus, credit the author of the algorithm with a reference list entry and the corresponding in-text citation.

When prompted with “Is the left brain right brain divide real or a metaphor?” the ChatGPT-generated text indicated that although the two brain hemispheres are somewhat specialized, “the notation that people can be characterized as ‘left-brained’ or ‘right-brained’ is considered to be an oversimplification and a popular myth” (OpenAI, 2023).

OpenAI. (2023). ChatGPT (Mar 14 version) [Large language model]. https://chat.openai.com/chat

You may also put the full text of long responses from ChatGPT in an appendix of your paper or in online supplemental materials, so readers have access to the exact text that was generated. It is particularly important to document the exact text created because ChatGPT will generate a unique response in each chat session, even if given the same prompt. If you create appendices or supplemental materials, remember that each should be called out at least once in the body of your APA Style paper.

When given a follow-up prompt of “What is a more accurate representation?” the ChatGPT-generated text indicated that “different brain regions work together to support various cognitive processes” and “the functional specialization of different regions can change in response to experience and environmental factors” (OpenAI, 2023; see Appendix A for the full transcript).

Creating a reference to ChatGPT or other AI models and software

The in-text citations and references above are adapted from the reference template for software in Section 10.10 of the Publication Manual (American Psychological Association, 2020, Chapter 10). Although here we focus on ChatGPT, because these guidelines are based on the software template, they can be adapted to note the use of other large language models (e.g., Bard), algorithms, and similar software.

The reference and in-text citations for ChatGPT are formatted as follows:

• Parenthetical citation: (OpenAI, 2023)
• Narrative citation: OpenAI (2023)

Let’s break that reference down and look at the four elements (author, date, title, and source):

Author: The author of the model is OpenAI.

Date: The date is the year of the version you used. Following the template in Section 10.10, you need to include only the year, not the exact date. The version number provides the specific date information a reader might need.

Title: The name of the model is “ChatGPT,” so that serves as the title and is italicized in your reference, as shown in the template. Although OpenAI labels unique iterations (i.e., ChatGPT-3, ChatGPT-4), they are using “ChatGPT” as the general name of the model, with updates identified with version numbers.

The version number is included after the title in parentheses. The format for the version number in ChatGPT references includes the date because that is how OpenAI is labeling the versions. Different large language models or software might use different version numbering; use the version number in the format the author or publisher provides, which may be a numbering system (e.g., Version 2.0) or other methods.

Bracketed text is used in references for additional descriptions when they are needed to help a reader understand what’s being cited. References for a number of common sources, such as journal articles and books, do not include bracketed descriptions, but things outside of the typical peer-reviewed system often do. In the case of a reference for ChatGPT, provide the descriptor “Large language model” in square brackets. OpenAI describes ChatGPT-4 as a “large multimodal model,” so that description may be provided instead if you are using ChatGPT-4. Later versions and software or models from other companies may need different descriptions, based on how the publishers describe the model. The goal of the bracketed text is to briefly describe the kind of model to your reader.

Source: When the publisher name and the author name are the same, do not repeat the publisher name in the source element of the reference, and move directly to the URL. This is the case for ChatGPT. The URL for ChatGPT is https://chat.openai.com/chat . For other models or products for which you may create a reference, use the URL that links as directly as possible to the source (i.e., the page where you can access the model, not the publisher’s homepage).

Other questions about citing ChatGPT

You may have noticed the confidence with which ChatGPT described the ideas of brain lateralization and how the brain operates, without citing any sources. I asked for a list of sources to support those claims and ChatGPT provided five references—four of which I was able to find online. The fifth does not seem to be a real article; the digital object identifier given for that reference belongs to a different article, and I was not able to find any article with the authors, date, title, and source details that ChatGPT provided. Authors using ChatGPT or similar AI tools for research should consider making this scrutiny of the primary sources a standard process. If the sources are real, accurate, and relevant, it may be better to read those original sources to learn from that research and paraphrase or quote from those articles, as applicable, than to use the model’s interpretation of them.

We’ve also received a number of other questions about ChatGPT. Should students be allowed to use it? What guidelines should instructors create for students using AI? Does using AI-generated text constitute plagiarism? Should authors who use ChatGPT credit ChatGPT or OpenAI in their byline? What are the copyright implications ?

On these questions, researchers, editors, instructors, and others are actively debating and creating parameters and guidelines. Many of you have sent us feedback, and we encourage you to continue to do so in the comments below. We will also study the policies and procedures being established by instructors, publishers, and academic institutions, with a goal of creating guidelines that reflect the many real-world applications of AI-generated text.

For questions about manuscript byline credit, plagiarism, and related ChatGPT and AI topics, the APA Style team is seeking the recommendations of APA Journals editors. APA Style guidelines based on those recommendations will be posted on this blog and on the APA Style site later this year.

Update: APA Journals has published policies on the use of generative AI in scholarly materials .

We, the APA Style team humans, appreciate your patience as we navigate these unique challenges and new ways of thinking about how authors, researchers, and students learn, write, and work with new technologies.

American Psychological Association. (2020). Publication manual of the American Psychological Association (7th ed.). https://doi.org/10.1037/0000165-000

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Candice Lim is the co-host of ICYMI, Slate’s podcast about internet culture. She comes to Slate from NPR, where she was an assistant producer at Pop Culture Happy Hour . Prior to that, she was an intern at NPR’s How I Built This , the Hollywood Reporter, WBUR, and the Orange County Register. She graduated from Boston University with a bachelor's degree in journalism and grew up in Orange County, California.

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5 ways to make captivating short-form videos your customers will love.

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James Bryant – Co-founder of Venture Videos , the go-to video production agency for SaaS and technology brands.

As we enter the second half of 2024, I’ve been reflecting on how predicted video trends have influenced the marketing landscape. In February, WordStream shared its top video marketing trends to watch in 2024, including how we will see more use of AI, how we will see more real people on camera and how short-term video is here to stay.

In June, HubSpot reported that marketers are now rating short-form video as the top content marketing format. And here’s the clincher: 31% of marketers said that short-form video offers them the highest ROI. Unsurprisingly, most marketers (57%) who use short-form video are planning to increase their investment in it this year.

Short-form video reigns supreme on popular social media platforms such as TikTok, Instagram and YouTube. Seasoned video editor Danielle Warren shared some thoughts on the growth of short-form content in the WordStream report: “Between Instagram reels, YouTube Shorts, TikTok, and everything in between, the appetite for short-form videos is only going to increase after growing exponentially over the next few years. Given the ever-shortening of attention spans, the ability to narrate your brand’s visual stories in a succinct and engaging manner is essential for success.”

So, we know how important short-form videos are, but how can you make captivating content that your customers will want to watch? Here are five tips.

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Samsung warns millions of galaxy users—you will miss update deadline, netflix’s best new movie arrives with a perfect 100% critic score, 1. get to know your customers.

Understanding your target audience and what makes them tick will help you figure out what your video should and shouldn’t say. The HubSpot report revealed that most marketers lack enough information about their audience to ensure a personalized experience, and that “just 65% of consumers say the content they see from brands feels relatable.” So make sure you invest in thorough market research to get to the nitty gritty of your customers’ preferences, interests and pain points. If you address these directly in your video shorts, you are more likely to successfully reel in customers.

2. Create Compelling Characters

A compelling story starts with a compelling character the audience likes, admires or maybe even despises—if you’re going for a villainous, dramatic angle. Most importantly, this character must be relatable. Aim to create a narrative that portrays your character’s story in a way that engages the viewer emotionally and keeps them captivated right to the end. Whether it’s a 30-second reel or a two-minute saga, the same principles apply.

3. Hook Your Audience In Seconds

On social media, you only have seconds to grab viewers’ attention before they keep scrolling. With video, every moment counts. Put your best hook forward in the first moment by asking a thought-provoking question, offering a surprising fact or opening with a show-stopping visual.

4. Add Real Value And Use Social Proof

The most valuable content is educational and informative as well as entertaining. Customers are looking for solutions that address their problems through easy-to-digest content such as practical tips, insights or how-to guides. Use social proof—such as expert interviews, case studies and customer testimonials—to build trust with viewers. Showing real people with real challenges is particularly effective.

5. Optimize For Each Platform, And Experiment With Formats

In a mobile-first digital age, it’s essential to ensure your videos are mobile-friendly and formatted for various social media platforms. Each platform has its own quirks and intricacies, and tailoring your video content to each platform is well worth the effort. Experiment with different formats (horizontal vs. vertical) and see what resonates with your audience. Set up key performance indicators and track metrics to ensure your video marketing efforts get your business the desired results.

Video has become a powerful tool for businesses to connect with their customers, and it will continue to play a pivotal role in marketing communications. Knowing how to capitalize on its power will greatly benefit your business and brand.

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• Citing sources

How to Cite Sources | Citation Generator & Quick Guide

Citing your sources is essential in  academic writing . Whenever you quote or paraphrase a source (such as a book, article, or webpage), you have to include a  citation crediting the original author.

Failing to properly cite your sources counts as plagiarism , since you’re presenting someone else’s ideas as if they were your own.

The most commonly used citation styles are APA and MLA. The free Scribbr Citation Generator is the quickest way to cite sources in these styles. Simply enter the URL, DOI, or title, and we’ll generate an accurate, correctly formatted citation.

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When do you need to cite sources, which citation style should you use, in-text citations, reference lists and bibliographies.

Scribbr Citation Generator

Other useful citation tools

Citation examples and full guides, frequently asked questions about citing sources.

Citations are required in all types of academic texts. They are needed for several reasons:

• To avoid plagiarism by indicating when you’re taking information from another source
• To give proper credit to the author of that source
• To allow the reader to consult your sources for themselves

A citation is needed whenever you integrate a source into your writing. This usually means quoting or paraphrasing:

• To quote a source , copy a short piece of text word for word and put it inside quotation marks .
• To paraphrase a source , put the text into your own words. It’s important that the paraphrase is not too close to the original wording. You can use the paraphrasing tool if you don’t want to do this manually.

Citations are needed whether you quote or paraphrase, and whatever type of source you use. As well as citing scholarly sources like books and journal articles, don’t forget to include citations for any other sources you use for ideas, examples, or evidence. That includes websites, YouTube videos , and lectures .

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Usually, your institution (or the journal you’re submitting to) will require you to follow a specific citation style, so check your guidelines or ask your instructor.

In some cases, you may have to choose a citation style for yourself. Make sure to pick one style and use it consistently:

• APA Style is widely used in the social sciences and beyond.
• MLA style is common in the humanities.
• Chicago notes and bibliography , common in the humanities
• Chicago author-date , used in the (social) sciences
• There are many other citation styles for different disciplines.

If in doubt, check with your instructor or read other papers from your field of study to see what style they follow.

In most styles, your citations consist of:

• Brief in-text citations at the relevant points in the text
• A reference list or bibliography containing full information on all the sources you’ve cited

In-text citations most commonly take the form of parenthetical citations featuring the last name of the source’s author and its year of publication (aka author-date citations).

An alternative to this type of in-text citation is the system used in numerical citation styles , where a number is inserted into the text, corresponding to an entry in a numbered reference list.

There are also note citation styles , where you place your citations in either footnotes or endnotes . Since they’re not embedded in the text itself, these citations can provide more detail and sometimes aren’t accompanied by a full reference list or bibliography.

A reference list (aka “Bibliography” or “Works Cited,” depending on the style) is where you provide full information on each of the sources you’ve cited in the text. It appears at the end of your paper, usually with a hanging indent applied to each entry.

The information included in reference entries is broadly similar, whatever citation style you’re using. For each source, you’ll typically include the:

• Author name
• Publication date
• Container (e.g., the book an essay was published in, the journal an article appeared in)
• Location (e.g., a URL or DOI , or sometimes a physical location)

The exact information included varies depending on the source type and the citation style. The order in which the information appears, and how you format it (e.g., capitalization, use of italics) also varies.

Most commonly, the entries in your reference list are alphabetized by author name. This allows the reader to easily find the relevant entry based on the author name in your in-text citation.

In numerical citation styles, the entries in your reference list are numbered, usually based on the order in which you cite them. The reader finds the right entry based on the number that appears in the text.

Prevent plagiarism. Run a free check.

Because each style has many small differences regarding things like italicization, capitalization , and punctuation , it can be difficult to get every detail right. Using a citation generator can save you a lot of time and effort.

Scribbr offers citation generators for both APA and MLA style. Both are quick, easy to use, and 100% free, with no ads and no registration required.

Just input a URL or DOI or add the source details manually, and the generator will automatically produce an in-text citation and reference entry in the correct format. You can save your reference list as you go and download it when you’re done, and even add annotations for an annotated bibliography .

Once you’ve prepared your citations, you might still be unsure if they’re correct and if you’ve used them appropriately in your text. This is where Scribbr’s other citation tools and services may come in handy:

Plagiarism Checker

Citation Checker

Citation Editing

Plagiarism means passing off someone else’s words or ideas as your own. It’s a serious offense in academia. Universities use plagiarism checking software to scan your paper and identify any similarities to other texts.

When you’re dealing with a lot of sources, it’s easy to make mistakes that could constitute accidental plagiarism. For example, you might forget to add a citation after a quote, or paraphrase a source in a way that’s too close to the original text.

Using a plagiarism checker yourself before you submit your work can help you spot these mistakes before they get you in trouble. Based on the results, you can add any missing citations and rephrase your text where necessary.

Try out the Scribbr Plagiarism Checker for free, or check out our detailed comparison of the best plagiarism checkers available online.

Scribbr Plagiarism Checker

Scribbr’s Citation Checker is a unique AI-powered tool that automatically detects stylistic errors and inconsistencies in your in-text citations. It also suggests a correction for every mistake.

Currently available for APA Style, this is the fastest and easiest way to make sure you’ve formatted your citations correctly. You can try out the tool for free below.

If you need extra help with your reference list, we also offer a more in-depth Citation Editing Service.

Our experts cross-check your in-text citations and reference entries, make sure you’ve included the correct information for each source, and improve the formatting of your reference page.

If you want to handle your citations yourself, Scribbr’s free Knowledge Base provides clear, accurate guidance on every aspect of citation. You can see citation examples for a variety of common source types below:

And you can check out our comprehensive guides to the most popular citation styles:

At college level, you must properly cite your sources in all essays , research papers , and other academic texts (except exams and in-class exercises).

Add a citation whenever you quote , paraphrase , or summarize information or ideas from a source. You should also give full source details in a bibliography or reference list at the end of your text.

The exact format of your citations depends on which citation style you are instructed to use. The most common styles are APA , MLA , and Chicago .

The abbreviation “ et al. ” (Latin for “and others”) is used to shorten citations of sources with multiple authors.

“Et al.” is used in APA in-text citations of sources with 3+ authors, e.g. (Smith et al., 2019). It is not used in APA reference entries .

Use “et al.” for 3+ authors in MLA in-text citations and Works Cited entries.

Use “et al.” for 4+ authors in a Chicago in-text citation , and for 10+ authors in a Chicago bibliography entry.

The Scribbr Citation Generator is developed using the open-source Citation Style Language (CSL) project and Frank Bennett’s citeproc-js . It’s the same technology used by dozens of other popular citation tools, including Mendeley and Zotero.

You can find all the citation styles and locales used in the Scribbr Citation Generator in our publicly accessible repository on Github .

APA format is widely used by professionals, researchers, and students in the social and behavioral sciences, including fields like education, psychology, and business.

Be sure to check the guidelines of your university or the journal you want to be published in to double-check which style you should be using.

MLA Style  is the second most used citation style (after APA ). It is mainly used by students and researchers in humanities fields such as literature, languages, and philosophy.

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• APA vs. MLA | The Key Differences in Format & Citation
• The Basics of In-Text Citation | APA & MLA Examples

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• Et Al. | Meaning & Use in APA, MLA & Chicago
• Hanging Indent | Word & Google Docs Instructions
• How to Cite a Book | APA, MLA, & Chicago Examples
• How to Cite a Journal Article | APA, MLA, & Chicago Examples
• How to Cite a Lecture | APA, MLA & Chicago Examples
• How to Cite a Newspaper Article | MLA, APA & Chicago
• How to Cite a Website | MLA, APA & Chicago Examples
• How to Cite a Wikipedia Article | APA, MLA & Chicago
• How to Cite a YouTube Video | MLA, APA & Chicago
• How to Cite an Image | Photographs, Figures, Diagrams
• How to Cite an Interview | APA, MLA & Chicago Style
• Parenthetical Citation | APA, MLA & Chicago Examples
• What Are Endnotes? | Guide with Examples
• What Are Footnotes? | Guide with Word Instructions
• What Does Ibid. Mean? | Definition & Examples
• What is a DOI? | Finding and Using Digital Object Identifiers
• What Is an Annotated Bibliography? | Examples & Format

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Harris Plans to Ban Grocery ‘Price Gouging.’ What Does the Evidence Say?

Price increases when demand exceeds supply are textbook economics. The question is whether, and how much, the pandemic yielded an excess take.

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By Jim Tankersley and Jeanna Smialek

Reporting from Washington

Vice President Kamala Harris’s economic agenda for her presidential campaign features an argument that blames corporate price gouging for high grocery prices.

That message polls well with swing voters. It has been embraced by progressive groups , which regularly point to price gouging as a driver of rapid inflation, or at least something that contributes to rapid price increases. Those groups cheered the announcement late Wednesday that Ms. Harris would call for a federal ban on corporate price gouging on groceries in an economic policy speech on Friday.

But the economic argument over the issue is complicated.

Economists have cited a range of forces for pushing up prices in the recovery from the pandemic recession, including snarled supply chains, a sudden shift in consumer buying patterns , and the increased customer demand fueled by stimulus from the government and low rates from the Federal Reserve. Most economists say those forces are far more responsible than corporate behavior for the rise in prices in that period.

Biden administration economists have found that corporate behavior has played a role in pushing up grocery costs in recent years — but that other factors have played a much larger one.

The Harris campaign announcement on Wednesday cited meat industry consolidation as a driver of excessive grocery prices, but officials did not respond on Thursday to questions about the evidence Ms. Harris would cite or how her proposal would work.

There are examples of companies telling investors in recent years that they have been able to raise prices to increase profits. But even the term “price gouging” means different things to different people.

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