how to create a better powerpoint presentation

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8 tips to make the best powerpoint presentations.

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Microsoft will pay you to use bing: here's how my attempt to cash-in went, how i keep my mac organized by assigning apps to specific desktops, quick links, table of contents, start with a goal, less is more, consider your typeface, make bullet points count, limit the use of transitions, skip text where possible, think in color, take a look from the top down, bonus: start with templates.

Slideshows are an intuitive way to share complex ideas with an audience, although they're dull and frustrating when poorly executed. Here are some tips to make your Microsoft PowerPoint presentations sing while avoiding common pitfalls.

It all starts with identifying what we're trying to achieve with the presentation. Is it informative, a showcase of data in an easy-to-understand medium? Or is it more of a pitch, something meant to persuade and convince an audience and lead them to a particular outcome?

It's here where the majority of these presentations go wrong with the inability to identify the talking points that best support our goal. Always start with a goal in mind: to entertain, to inform, or to share data in a way that's easy to understand. Use facts, figures, and images to support your conclusion while keeping structure in mind (Where are we now and where are we going?).

I've found that it's helpful to start with the ending. Once I know how to end a presentation, I know how best to get to that point. I start by identifying the takeaway---that one nugget that I want to implant before thanking everyone for their time---and I work in reverse to figure out how best to get there.

Your mileage, of course, may vary. But it's always going to be a good idea to put in the time in the beginning stages so that you aren't reworking large portions of the presentation later. And that starts with a defined goal.

A slideshow isn't supposed to include everything. It's an introduction to a topic, one that we can elaborate on with speech. Anything unnecessary is a distraction. It makes the presentation less visually appealing and less interesting, and it makes you look bad as a presenter.

This goes for text as well as images. There's nothing worse, in fact, than a series of slides where the presenter just reads them as they appear. Your audience is capable of reading, and chances are they'll be done with the slide, and browsing Reddit, long before you finish. Avoid putting the literal text on the screen, and your audience will thank you.

Related: How to Burn Your PowerPoint to DVD

Right off the bat, we're just going to come out and say that Papyrus and Comic Sans should be banned from all PowerPoint presentations, permanently. Beyond that, it's worth considering the typeface you're using and what it's saying about you, the presenter, and the presentation itself.

Consider choosing readability over aesthetics, and avoid fancy fonts that could prove to be more of a distraction than anything else. A good presentation needs two fonts: a serif and sans-serif. Use one for the headlines and one for body text, lists, and the like. Keep it simple. Veranda, Helvetica, Arial, and even Times New Roman are safe choices. Stick with the classics and it's hard to botch this one too badly.

There reaches a point where bullet points become less of a visual aid and more of a visual examination.

Bullet points should support the speaker, not overwhelm his audience. The best slides have little or no text at all, in fact. As a presenter, it's our job to talk through complex issues, but that doesn't mean that we need to highlight every talking point.

Instead, think about how you can break up large lists into three or four bullet points. Carefully consider whether you need to use more bullet points, or if you can combine multiple topics into a single point instead. And if you can't, remember that there's no one limiting the number of slides you can have in a presentation. It's always possible to break a list of 12 points down into three pages of four points each.

Animation, when used correctly, is a good idea. It breaks up slow-moving parts of a presentation and adds action to elements that require it. But it should be used judiciously.

Adding a transition that wipes left to right between every slide or that animates each bullet point in a list, for example, starts to grow taxing on those forced to endure the presentation. Viewers get bored quickly, and animations that are meant to highlight specific elements quickly become taxing.

That's not to say that you can't use animations and transitions, just that you need to pick your spots. Aim for no more than a handful of these transitions for each presentation. And use them in spots where they'll add to the demonstration, not detract from it.

Sometimes images tell a better story than text can. And as a presenter, your goal is to describe points in detail without making users do a lot of reading. In these cases, a well-designed visual, like a chart, might better convey the information you're trying to share.

The right image adds visual appeal and serves to break up longer, text-heavy sections of the presentation---but only if you're using the right images. A single high-quality image can make all the difference between a success and a dud when you're driving a specific point home.

When considering text, don't think solely in terms of bullet points and paragraphs. Tables, for example, are often unnecessary. Ask yourself whether you could present the same data in a bar or line chart instead.

Color is interesting. It evokes certain feelings and adds visual appeal to your presentation as a whole. Studies show that color also improves interest, comprehension, and retention. It should be a careful consideration, not an afterthought.

You don't have to be a graphic designer to use color well in a presentation. What I do is look for palettes I like, and then find ways to use them in the presentation. There are a number of tools for this, like Adobe Color , Coolors , and ColorHunt , just to name a few. After finding a palette you enjoy, consider how it works with the presentation you're about to give. Pastels, for example, evoke feelings of freedom and light, so they probably aren't the best choice when you're presenting quarterly earnings that missed the mark.

It's also worth mentioning that you don't need to use every color in the palette. Often, you can get by with just two or three, though you should really think through how they all work together and how readable they'll be when layered. A simple rule of thumb here is that contrast is your friend. Dark colors work well on light backgrounds, and light colors work best on dark backgrounds.

Spend some time in the Slide Sorter before you finish your presentation. By clicking the four squares at the bottom left of the presentation, you can take a look at multiple slides at once and consider how each works together. Alternatively, you can click "View" on the ribbon and select "Slide Sorter."

Are you presenting too much text at once? Move an image in. Could a series of slides benefit from a chart or summary before you move on to another point?

It's here that we have the opportunity to view the presentation from beyond the single-slide viewpoint and think in terms of how each slide fits, or if it fits at all. From this view, you can rearrange slides, add additional ones, or delete them entirely if you find that they don't advance the presentation.

The difference between a good presentation and a bad one is really all about preparation and execution. Those that respect the process and plan carefully---not only the presentation as a whole, but each slide within it---are the ones who will succeed.

This brings me to my last (half) point: When in doubt, just buy a template and use it. You can find these all over the web, though Creative Market and GraphicRiver are probably the two most popular marketplaces for this kind of thing. Not all of us are blessed with the skills needed to design and deliver an effective presentation. And while a pre-made PowerPoint template isn't going to make you a better presenter, it will ease the anxiety of creating a visually appealing slide deck.

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How to Make a Beautiful PowerPoint Presentation: A Simple Guide

Ready to craft a beautiful and attention-grabbing powerpoint presentation we’ll walk you through slideshow design tips, show you some tricks to maximize your powerpoint skills, and give you everything you need to look really good next time you’re up in front of a crowd..

In this post, we’ll cover:

Key Elements of Winning PowerPoints

Illustrative, not generic, supportive, not distracting, inspiring and engaging, other considerations when creating a slideshow.

How many times have you sat through a poorly designed business presentation that was dull, cluttered, and distracting? Probably way too many. Even though we all loathe a boring presentation, when it comes time to make our own, do we really do any better?

The good news is you don’t have to be a professional designer to make professional presentations. We’ve put together a few simple guidelines you can follow to create a beautifully assembled deck.

We’ll walk you through some slide design tips, show you tricks to maximize your PowerPoint skills, and give you everything you need to look really good next time you’re up in front of a crowd.

And, while PowerPoint remains one of the biggest names in presentation software, many of these design elements and principles work in Google Slides, as well.

Let’s dive right in.

1. Use Layout to Your Advantage

Layout is one of the most powerful visual elements in design, and it’s a simple, effective way to control the flow and visual hierarchy of information. It’s also one of the most important elements to consider when thinking about how to make your PowerPoint look better.

For example, most Western languages read left to right, top to bottom. Knowing this natural reading order, you can direct people’s eyes in a deliberate way to certain key parts of a slide that you want to emphasize.

You can also guide your audience with simple tweaks to the layout. Use text size and alternating fonts or colors to distinguish headlines from body text.

Placement also matters. There are many unorthodox ways to structure a slide, but most audience members will have to take a few beats to organize the information in their head—that’s precious time better spent listening to your delivery and retaining information.

Try to structure your slides more like this:

And not like this:

Layout is one of the trickier PowerPoint design concepts to master, which is why we have these free PowerPoint templates already laid out for you. Use them as a jumping off point for your own presentation, or use them wholesale!

Presentation templates can give you a huge leg up as you start working on your design.

2. No Sentences

This is one of the most critical slide design tips. Slides are simplified, visual notecards that capture and reinforce main ideas, not complete thoughts.

As the speaker, you should be delivering most of the content and information, not putting it all on the slides for everyone to read (and probably ignore). If your audience is reading your presentation instead of listening to you deliver it, your message has lost its effectiveness.

Pare down your core message and use keywords to convey it. Try to avoid complete sentences unless you’re quoting someone or something.

Stick with this:

And avoid this:

3. Follow the 6×6 Rule

One of the cardinal sins of a bad PowerPoint is cramming too many details and ideas on one slide, which makes it difficult for people to retain information. Leaving lots of “white space” on a slide helps people focus on your key points.

Try using the 6×6 rule to keep your content concise and clean looking. The 6×6 rule means a maximum of six bullet points per slide and six words per bullet. In fact, some people even say you should never have more than six words per slide!

Just watch out for “orphans” (when the last word of a sentence/phrase spills over to the next line). This looks cluttered. Either fit it onto one line or add another word to the second line.

Slides should never have this much information:

4. Keep the Colors Simple

Stick to simple light and dark colors and a defined color palette for visual consistency. Exceptionally bright text can cause eye fatigue, so use those colors sparingly. Dark text on a light background or light text on a dark background will work well. Also avoid intense gradients, which can make text hard to read.

If you’re presenting on behalf of your brand, check what your company’s brand guidelines are. Companies often have a primary brand color and a secondary brand color , and it’s a good idea to use them in your presentation to align with your company’s brand identity and style.

If you’re looking for color inspiration for your next presentation, check out our 101 Color Combinations , where you can browse tons of eye-catching color palettes curated by a pro. When you find the one you like, just type the corresponding color code into your presentation formatting tools.

Here are more of our favorite free color palettes for presentations:

• 10 Color Palettes to Nail Your Next Presentation
• 10 Energizing Sports Color Palettes for Branding and Marketing
• 10 Vintage Color Palettes Inspired by the Decades

No matter what color palette or combination you choose, you want to keep the colors of your PowerPoint presentation simple and easy to read, like this:

Stay away from color combinations like this:

5. Use Sans-Serif Fonts

Traditionally, serif fonts (Times New Roman, Garamond, Bookman) are best for printed pages, and sans-serif fonts (Helvetica, Tahoma, Verdana) are easier to read on screens.

These are always safe choices, but if you’d like to add some more typographic personality , try exploring our roundup of the internet’s best free fonts . You’ll find everything from classic serifs and sans serifs to sophisticated modern fonts and splashy display fonts. Just keep legibility top of mind when you’re making your pick.

Try to stick with one font, or choose two at the most. Fonts have very different personalities and emotional impacts, so make sure your font matches the tone, purpose, and content of your presentation.

6. Stick to 30pt Font or Larger

Many experts agree that your font size for a PowerPoint presentation should be at least 30pt. Sticking to this guideline ensures your text is readable. It also forces you, due to space limitations, to explain your message efficiently and include only the most important points. .

7. Avoid Overstyling the Text

Three of the easiest and most effective ways to draw attention to text are:

• A change in color

Our eyes are naturally drawn to things that stand out, but use these changes sparingly. Overstyling can make the slide look busy and distracting.

8. Choose the Right Images

The images you choose for your presentation are perhaps as important as the message. You want images that not only support the message, but also elevate it—a rare accomplishment in the often dry world of PowerPoint.

But, what is the right image? We’ll be honest. There’s no direct answer to this conceptual, almost mystical subject, but we can break down some strategies for approaching image selection that will help you curate your next presentation.

The ideal presentation images are:

• Inspirational

These may seem like vague qualities, but the general idea is to go beyond the literal. Think about the symbols in an image and the story they tell. Think about the colors and composition in an image and the distinct mood they set for your presentation.

With this approach, you can get creative in your hunt for relatable, authentic, and inspirational images. Here are some more handy guidelines for choosing great images.

Tips on Making Beautiful PowerPoint Presentations

So, the slide in question is about collaborating as a team. Naturally, you look for images of people meeting in a boardroom, right?

While it’s perfectly fine to go super literal, sometimes these images fall flat—what’s literal doesn’t necessarily connect to your audience emotionally. Will they really respond to generic images of people who aren’t them meeting in a boardroom?

In the absence of a photo of your actual team—or any other image that directly illustrates the subject at hand—look for images of convincing realism and humanity that capture the idea of your message.

Doing so connects with viewers, allowing them to connect with your message. This is one way to learn how to make your PowerPoint stand out and ensure a dynamic presentation PowerPoint.

The image above can be interpreted in many ways. But, when we apply it to slide layout ideas about collaboration, the meaning is clear.

It doesn’t hurt that there’s a nice setting and good photography, to boot.

Now that we’ve told you to get creative with your image selection, the next lesson is to rein that in. While there are infinite choices of imagery out there, there’s a limit to what makes sense in your presentation.

Let’s say you’re giving an IT presentation to new employees. You might think that image of two dogs snuggling by a fire is relatable, authentic, and inspirational, but does it really say “data management” to your audience?

To find the best supporting images, try searching terms on the periphery of your actual message. You’ll find images that complement your message rather than distract from it.

In the IT presentation example, instead of “data connections” or another literal term, try the closely related “traffic” or “connectivity.” This will bring up images outside of tech, but relative to the idea of how things move.

There’s a widespread misconception that business presentations are just about delivering information. Well, they’re not. In fact, a great presentation is inspirational. We don’t mean that your audience should be itching to paint a masterpiece when they’re done. In this case, inspiration is about engagement.

Is your audience asking themselves questions? Are they coming up with new ideas? Are they remembering key information to tap into later? You’ll drive a lot of this engagement with your actual delivery, but unexpected images can play a role, as well.

When you use more abstract or aspirational images, your audience will have room to make their own connections. This not only means they’re paying attention, but they’re also engaging with and retaining your message.

To find the right abstract or unconventional imagery, search terms related to the tone of the presentation. This may include images with different perspectives like overhead shots and aerials, long exposures taken over a period of time, nature photos , colorful markets , and so on.

The big idea here is akin to including an image of your adorable dog making a goofy face at the end of an earnings meeting. It leaves an audience with a good, human feeling after you just packed their brains with data.

Use that concept of pleasant surprise when you’re selecting images for your presentation.

Setting Appropriate Image Resolution in PowerPoint

Want to learn how to make a PowerPoint look good? Though you can drag-and-drop images into PowerPoint, you can control the resolution displayed within the file.

All of your PowerPoint slide layout ideas should get the same treatment to be equal in size.

Simply click File > Compress Pictures in the main application menu.

If your presentation file is big and will only be viewed online, you can take it down to On-screen , then check the Apply to: All pictures in this file , and rest assured the quality will be uniform.

This resolution is probably fine for proofing over email, but too low for your presentation layout ideas. For higher res in printed form, try the Print setting, which at 220 PPI is extremely good quality.

For large-screens such as projection, use the HD setting, since enlarging to that scale will show any deficiencies in resolution. Low resolution can not only distract from the message, but it looks low-quality and that reflects on the presenter.

If size is no issue for you, use High Fidelity (maximum PPI), and only reduce if the file size gives your computer problems.

The image quality really begins when you add the images to the presentation file. Use the highest quality images you can, then let PowerPoint scale the resolution down for you, reducing the excess when set to HD or lower.

Resizing, Editing, and Adding Effects to Images in PowerPoint

PowerPoint comes with an arsenal of tools to work with your images. When a picture is selected, the confusingly named Picture Format menu is activated in the top menu bar, and Format Picture is opened on the right side of the app window.

In the Format Picture menu (on the right) are four sections, and each of these sections expand to show their options by clicking the arrows by the name:

• Fill & Line (paint bucket icon): Contains options for the box’s colors, patterns, gradients, and background fills, along with options for its outline.
• Effects (pentagon icon): Contains Shadow, Reflection, Glow, Soft Edges, 3-D Format and Rotation, and Artistic Effects.
• Size & Properties (dimensional icon): Size, Position, and Text Box allow you to control the physical size and placement of the picture or text boxes.
• Picture (mountain icon): Picture Corrections, Colors, and Transparency give you control over how the image looks. Under Crop, you can change the size of the box containing the picture, instead of the entire picture itself as in Size & Properties above.

The menu at the top is more expansive, containing menu presets for Corrections, Color, Effects, Animation, and a lot more. This section is where you can crop more precisely than just choosing the dimensions from the Picture pane on the right.

Cropping Images in PowerPoint

The simple way to crop an image is to use the Picture pane under the Format Picture menu on the right side of the window. Use the Picture Position controls to move the picture inside its box, or use the Crop position controls to manipulate the box’s dimensions.

To exert more advanced control, or use special shapes, select the picture you want to crop, then click the Picture Format in the top menu to activate it.

Hit the Crop button, then use the controls on the picture’s box to size by eye. Or, click the arrow to show more options, including changing the shape of the box (for more creative looks) and using preset aspect ratios for a more uniform presentation of images.

The next time you design a PowerPoint presentation, remember that simplicity is key and less is more. By adopting these simple slide design tips, you’ll deliver a clear, powerful visual message to your audience.

If you want to go with a PowerPoint alternative instead, you can use Shutterstock Create to easily craft convincing, engaging, and informative presentations.

With many presentation template designs, you’ll be sure to find something that is a perfect fit for your next corporate presentation. You can download your designs as a .pdf file and import them into both PowerPoint and Google Slides presentation decks.

PowerPoint Presentations FAQs

What is the 5 5 5 rule in powerpoint.

The 5 5 5 rule in PowerPoint is fairly simple: 5 lines per slide, each line with no more than 5 words, and make sure your presentation is no longer than 5 minutes.

How long should your PowerPoint be?

A PowerPoint can be as long as it needs to be, but some people—and the 5 5 5 rule—advise you to keep five minutes or shorter.

What is the easiest way to make a PowerPoint prettier?

Beyond using eye-catching imagery and colors, a pretty PowerPoint should also follow good design principles. You want the information to be organized, balanced, and easy to digest. It doesn’t matter how many appealing images you include are if the information is hard to internalize. Use appropriate fonts and shorts sentences to make sure the words are legible and don’t crowd the slides with too many elements.

License this cover image via F8 studio and Ryan DeBerardinis .

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17 PowerPoint Presentation Tips From Pro Presenters [+ Templates]

Published: April 26, 2024

PowerPoint presentations can be professional, attractive, and really help your audience remember your message.

If you don’t have much experience, that’s okay — I’m going to arm you with PowerPoint design tips from pro presenters, the steps you need to build an engaging deck, and templates to help you nail great slide design.

Download Now

Buckle up for a variety of step-by-step explanations as well as tips and tricks to help you start mastering this program. There are additional resources woven in, and you’ll find expert perspectives from other HubSpotters along the way.

Table of Contents

How to Make a PowerPoint Presentation

Powerpoint presentation tips.

Microsoft PowerPoint is like a test of basic professional skills, and each PowerPoint is basically a presentation made of multiple slides.

Successful PowerPoints depend on three main factors: your command of PowerPoint's design tools, your attention to presentation processes, and being consistent with your style.

Keep those in mind as we jump into PowerPoint's capabilities.

Getting Started

1. open powerpoint and click ‘new.’.

A page with templates will usually open automatically, but if not, go to the top left pane of your screen and click New . If you’ve already created a presentation, select Open and then double-click the icon to open the existing file.

10 Free PowerPoint Templates

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• Creative templates.
• Data-driven templates.
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Creating PowerPoint Slides

3. insert a slide..

Insert a new slide by clicking on the Home tab and then the New Slide button. Consider what content you want to put on the slide, including heading, text, and imagery.

• Finally, PowerPoint Live is a new tool that enables you to do more seamless presentations during video calls and may be a better overall match for doing presentations remotely. Check out this video:

11. Try Using GIFs.

12 Free Customizable Resume Templates

Fill out this form to access your free professionally-designed templates, available on:

• Microsoft Word
• Google Docs
• Microsoft PowerPoint
• Google Slides

15. Embed multimedia.

PowerPoint allows you to either link to video/audio files externally or to embed the media directly in your presentation. For PCs, two great reasons for embedding are:

• Embedding allows you to play media directly in your presentation. It will look much more professional than switching between windows.
• Embedding also means that the file stays within the PowerPoint presentation, so it should play normally without extra work (except on a Mac).

If you use PowerPoint for Mac it gets a bit complicated, but it can be done:

• Always bring the video and/or audio file with you in the same folder as the PowerPoint presentation.
• Only insert video or audio files once the presentation and the containing folder have been saved on a portable drive in their permanent folder.
• If the presentation will be played on a Windows computer, then Mac users need to make sure their multimedia files are in WMV format.
• Consider using the same operating system for designing and presenting, no matter what.

16. Bring your own hardware.

Between operating systems, PowerPoint is still a bit jumpy. Even between differing PPT versions, things can change. The easiest fix? Just bring along your own laptop when you're presenting.

The next easiest fix is to upload your PowerPoint presentation into Google Slides as a backup option — just make sure there is a good internet connection and a browser available where you plan to present.

Google Slides is a cloud-based presentation software that will show up the same way on all operating systems.

To import your PowerPoint presentation into Google Slides:

• Navigate to slides.google.com . Make sure you’re signed in to a Google account (preferably your own).
• Under Start a new presentation , click the empty box with a plus sign. This will open up a blank presentation.
• Go to File , then Import slides .
• A dialog box will come up. Tap Upload.
• Click Select a file from your device .
• Select your presentation and click Open .
• Select the slides you’d like to import. If you want to import all of them, click All in the upper right-hand corner of the dialog box.
• Click Import slides.

When I tested this out, Google Slides imported everything perfectly, including a shape whose points I had manipulated. This is a good backup option to have if you’ll be presenting across different operating systems.

17. Use Presenter View.

In most presentation situations, there will be both a presenter’s screen and the main projected display for your presentation.

PowerPoint has a great tool called Presenter View, which can be found in the Slide Show tab of PowerPoint. Included in the Presenter View is an area for notes, a timer/clock, and a presentation display.

For many presenters, this tool can help unify their spoken presentation and their visual aid. You never want to make the PowerPoint seem like a stack of notes that you’re reading off of.

Use the Presenter View option to help create a more natural presentation.

Pro Tip: At the start of the presentation, you should also hit CTRL + H to make the cursor disappear. Hitting the “A” key will bring it back if you need it.

Your Next Great PowerPoint Presentation Starts Here

Now that you have these style, design, and presentation tips under your belt, you should feel confident to create your PowerPoint presentation.

But if you can explore other resources to make sure your content hits the mark. After all, you need a strong presentation to land your point and make an impression.

With several templates to choose from — both in PowerPoint and available for free download — you can swiftly be on your way to creating presentations that wow your audiences.

Editor's note: This post was originally published in September 2013 and has been updated for comprehensiveness.

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How to Make a “Good” Presentation “Great”

• Guy Kawasaki

Remember: Less is more.

A strong presentation is so much more than information pasted onto a series of slides with fancy backgrounds. Whether you’re pitching an idea, reporting market research, or sharing something else, a great presentation can give you a competitive advantage, and be a powerful tool when aiming to persuade, educate, or inspire others. Here are some unique elements that make a presentation stand out.

• Fonts: Sans Serif fonts such as Helvetica or Arial are preferred for their clean lines, which make them easy to digest at various sizes and distances. Limit the number of font styles to two: one for headings and another for body text, to avoid visual confusion or distractions.
• Colors: Colors can evoke emotions and highlight critical points, but their overuse can lead to a cluttered and confusing presentation. A limited palette of two to three main colors, complemented by a simple background, can help you draw attention to key elements without overwhelming the audience.
• Pictures: Pictures can communicate complex ideas quickly and memorably but choosing the right images is key. Images or pictures should be big (perhaps 20-25% of the page), bold, and have a clear purpose that complements the slide’s text.
• Layout: Don’t overcrowd your slides with too much information. When in doubt, adhere to the principle of simplicity, and aim for a clean and uncluttered layout with plenty of white space around text and images. Think phrases and bullets, not sentences.

As an intern or early career professional, chances are that you’ll be tasked with making or giving a presentation in the near future. Whether you’re pitching an idea, reporting market research, or sharing something else, a great presentation can give you a competitive advantage, and be a powerful tool when aiming to persuade, educate, or inspire others.

• Guy Kawasaki is the chief evangelist at Canva and was the former chief evangelist at Apple. Guy is the author of 16 books including Think Remarkable : 9 Paths to Transform Your Life and Make a Difference.

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Microsoft 365 Life Hacks > Presentations > PowerPoint Tips: Make The Most of Your Presentation

PowerPoint Tips: Make The Most of Your Presentation

Got a presentation coming up but you’re not that familiar with PowerPoint ? We can help you get started with some easy PowerPoint tips and tricks that’ll help you create an impactful presentation , no matter what the occasion.

Our PowerPoint for beginners tips will show you how to:

• Make an outline.
• Choose a theme.
• Find a font.
• Use visuals.
• Not use too much text.
• Limit your color.
• Use a free online “speaker coach”.

Tell your story with captivating presentations

Powerpoint empowers you to develop well-designed content across all your devices

Outline your presentation before you start. Don’t spend time making unnecessary slides for your presentation. Create an outline before you start. Not only will this make it easier to put the content on the slides, but it will also let you know how many slides you need to make. Rather than winging it and making slides as you go, use your outline to make your slides efficient and organized . Working without an outline can sometimes lead to jumbled slides with more information than you need.

Choose a theme and template. Not everybody is a graphic designer, so coming up with the perfect slide theme and template can seem hard. Thanks to PowerPoint templates, it isn’t. Find a free online template that gives you the design, layout, color scheme, and aesthetic you want. Be sure to choose something that fits what you’re talking about (e.g. Don’t use a whimsical theme with bright colors and butterflies if you’re presenting a serious topic.)

Find the right font . Knowing which font to use for your presentation isn’t always easy. When it comes to the basics of selecting the best font, follow best-practice recommendations that say an easy-to-read sans-serif font is preferred. Fonts like Arial, Calibri, Helvetica, and others like it make for simple fonts that are easy to read. Although, there are some serif fonts that still look great on PowerPoint and are easy to read on high-resolution screens. When you’re building out the format of your slides, a great way to distinguish the title section from the body text is by using a different font for each or bolding your title font.

Use visuals . Words on a page aren’t nearly as engaging as visuals. Keep your audience’s attention during your presentation by using visuals like graphics, animations, photos, and videos. PowerPoint makes it easy to insert clipart, tables, graphs, and much more by using the features built into the program. You can also include gifs and YouTube videos to up the ante on your presentation.

While it’s great to use fun gifs or YouTube videos to enhance your presentation, don’t go crazy. Eventually, your audience will get tired of looking at a five-second loop on a gif as you speak, and videos don’t always have the impact you want. Videos can be distracting to your audience because they change the pace of your presentation, so it’s a good idea to limit the number of videos you include.

Tip: If you’re going to lay words over a picture, use a colored box with the opacity down around 50% to create more contrast between the image and the words.

Limit your text. Your audience doesn’t want to read; they want to listen to you. Don’t fill your slides with long sentences and complex phrasing. Instead, include only the most important points of what you want to say. The PowerPoint 6×6 rule suggests limiting your slides to six lines with a maximum of six words per line. Following this rule makes for slides that include only the most important points while avoiding information overload. Using bullet points is a great way to stick to the 6×6 rule.

Go easy on the colors. Be careful of the colors you use when making a PowerPoint presentation. Too many bright colors can be hard on the eyes and reduce the contrast between the letters, making them hard to read. It’s generally a good idea to use a black or white font with a color that makes the font pop against the background. Black on white is always easy to read, and white looks great against most solid colors. If you’re not sure how a specific font color looks against a background, sit back in your chair, and try to read it. If it’s hard to read with the font and background you have, it’s a good idea to change one or both.

Use a free online “speaker coach”. Rehearsing in front of a mirror is good, but using free speaker coaching software is even better. Do you say “um” a lot? Are you talking too fast? Did you use a culturally insensitive term? A free digital “coach” with built-in AI will catch all that stuff and more.It’s the best way to assess your strengths and weaknesses and identify areas of growth.

These PowerPoint tips are enough to get you started on your presentation. Soon, you’ll be creating and presenting a beautiful deck.

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HUGH CULVER

Author, speaker, coach, 10 easy ways to make any powerpoint presentation awesome.

Updated to Speaking on May 3, 2023.

This post was updated in 2023.

It was 20 minutes before lunch, my client was frantically looking at the clock, and the audience was squirming. We had suffered through endless forgettable PowerPoint slides and were all hoping for a merciful end. That’s when the presenter announced, “I see I’m running out of time, so I’ll just hurry through my last 30 slides.”

We’ve all suffered through slide shows with long lists of unreadable bullets, unnecessary YouTube clips, and overuse of graphics. Instead of holding our attention and making their point even stronger, each slide distracts the audience with more content they don’t need. Bad slides are agnostic. You can use PowerPoint, Keynote, Prezi, Google Slides, or hold up a piece of paper – it’s all a distraction if you don’t do it well.

Done well, a thoughtfully prepared slide deck can be the perfect slide dish for your full meal presentation. Done poorly and your audience will feel like they made one too many trips to the buffet table. This post will help you do it well.

For the first years of my speaking career, I presented with 35mm slides. You know, the photographs framed by cardboard that got jammed in the projector? That was me – hauling out the projector, clicking in the carousel, and praying that tonight it would all work. I soon learned that the more slides I showed the less the audience listened to me. So I cut back on the slides. I also noticed that when I switched to a black screen (see #9) the audience turned all their attention to me. So I practiced fading to black whenever I told a story or had an important point to make.

How I started

When I switched to PowerPoint I suddenly had a candy shop full of treats to sweeten my presentations with. And I started making all the same mistakes again: too many slides, too much content on each slide, and too distracting. After every presentation I always do a quick debrief – what worked, what needs to change? And slowly I developed a checklist for slide presentations.

I have shared with checklist with hundreds of speakers to help put the spotlight on them. Some were designing a new speech, some were preparing for a webinar and others needed slides to back up a video presentation. In every case, this checklist made their presentation better. They sold more products, got more referrals, and, in most cases, spent a lot less time working on their slide deck.

If you’ve ever struggled to create interesting slides or worry your slides are too wordy or you have too many of them, this will help.

Here are my 10 easy ways to make any PowerPoint presentation awesome.

1. Build your slides last

This might be the most important rule on the list. Don’t build your slide deck until you build your presentation.

You could be tempted to start monkeying with slides early in your speech writing process – after all, it’s a fun way to procrastinate from all that hard thinking – don’t. Building your slide deck before you build your presentation is like building a road before you know where it’s going.

Your slides are there to ADD to a well-designed speech, not to replace it.

2. Don’t try to replace you

People come to hear you. If you are launching your service on a webinar, they want to know how this solution has helped you and whether is it right for them. If you are delivering a keynote speech or workshop, they want a glimpse into your solutions that can help move them forward in their work or in life.

Fancy transitions, superfluous video clips, and endless bullet points will get your audience’s attention, but take their attention off of you. Every time you hit the clicker the audience leaves you and goes to the screen.

Your goal for every presentation is to deliver the goods, not the slides.

3. Use a consistent theme

We are easily distracted and confused. That’s why brands always anchor advertising on their unique colors, fonts, slogan, or a jingle. They know that consistency in their brand theme builds recognition and puts more attention on the message. You should do that with your slides.

Start with a simple, white background and san serif fonts.

A consistent, simple theme helps your audience focus on the content of each slide. Watch TED talks that have gone viral to see how simple a slide theme can be, like the ones by Dan Pink The puzzle of motivation (30M views), and Shawn Achor The happy secret to better work (25M views).

4. More images, less text

Want to quickly reenergize a tired slide deck? Make your images larger ( in this post I share where to get free images ) and reduce the text size. Remember, the theme in this post is that you are the presentation, not your slides.

Your brain can process images 60,000 times faster than text. When you use images (and less text) you allow your audience to process the image without distracting them away from your powerful story, or making a critical point. Like subtle mood music in the background of a dramatic movie scene, images can augment and enhance what you are saying without stealing the show.

5. One story per slide

When I started using PowerPoint I would have 60 to 80 slides for a 60-minute speech. It was a lot of work to prepare each deck and when I was deep into the speech I would sometimes forget where I was and have to jump forward a couple of slides.

Then it became 30-35 slides and I could breathe easier, knowing that fewer clicks meant less to worry about. As my confidence grew it became 10-12 slides and each slide became a key part of storytelling or point-making—they had to earn their place.

I might use a slide as a backdrop to a story or for a short list that supports a lesson I’m delivering. Either way, it’s always on ‘story’ per slide. If I don’t need a slide, I fade to black (#9).

But, I always stick to one story per slide.

6. Reveal one bullet at a time

This is an easy one – reveal one bullet at a time. The function of bullets is to reinforce (not replace) what you are delivering. That’s why they need to be short (see the 2/4/8 rule, below). A good bullet point is complete on it’s own, but much better when combined with a live presentation of it. Here’s an example from a list of (very wordy) time management strategies:

• Infrequent visits to your Inbox give you more time for deep work
• time blocking allows you to protect time for important work
• the Pomodoro technique can help you focus with fewer distractions

A better list – like one you might use on a PowerPoint slide – would be:

• visit your Inbox less often
• block time for important work
• the Pomodoro technique helps you focus

To reveal one bullet at a time in PowerPoint, right-click on your text box, select Custom Animation > Add Entrance Effect and then choose the effect you want. In Keynote, click Animate > Build in and choose the effect you want.

7. Leave the fireworks to Disney

It’s great that you know how to turn text into flames and make images spin with the click of your mouse – but leave those fireworks to Disney. Your job is to make your content the star of the show. Every time you haul the audience’s attention away to some animation you lose a truckload of opportunity to help them.

Your slides can still be amazing and helpful, but that should always be secondary to your primary purpose of helping people. Simple transitions, clean, san serif fonts, and large, attractive graphics trump PowerPoint tricks, every time.

8. The 2/4/8 rule

When I am advising other speakers I often don’t know their topic—certainly not as well as they do. So I rely on certain rules I have developed over many years. For slide decks, I use my 2/4/8 rule. Here’s how it goes…

• about every 2 minutes I have a new slide (that’s 30 slides for a 60-minute speech),
• no more than 4 bullets per slide, and
• no more than 8 words per bullet.

Just like any recipe, you can mess with the ingredient a bit. If your content is more technical, you might need more slides. Sometimes I need 5 or 6 bullets. I use the 2/4/8 rule to remind me that slides are there to support what I have to say, not replace me.

9. Fade to black

The last time I was shopping for a car, I noticed the salesperson had a clever technique. While he asked how I liked the car and if I had any questions, he kept his sales offer face-down on the table. Because there were no other distractions, he had my full attention. And when it was time to reveal his offer, it was much more dramatic (so was the price!) Use the same technique with your slides.

When you fade to black you regain your audience’s attention. For example, after I present a solution, I’ll fade to black while I expound on how to apply that solution in my audience’s work/life. When I’m finished, I turn black off and go to the next point. Or if I’m halfway through a story I’ll fade to back before the punchline so I know I have everyone’s attention.

It’s no different than a close-up scene in a movie—the director wants you to focus only on the speaker. Note that if you are shopping for a slide remote, be sure that yours has the black screen feature.

10. When in doubt, delete

This might be the most advice I can leave you with. When in doubt, delete it.

There is a weird attraction to more. Authors add more pages thinking it makes the book more valuable. Sales people who talk too much miss the opportunity to ask for the sale. And presenters add more slides thinking it will make them look better. Wrong.

When you are doing the final edits on your slide deck, the ultimate question you should be asking about each slide is, “Will it make my speech better?” If not, dump it.

Remember, nobody will miss what isn’t there. Also fewer slides allows you more time for side stories, spontaneous thoughts or even time for Q&A.

Remember this…

I’ve said it numerous times in this post, but it’s worth repeating. You are the show, not your slides. More slides means more time your audience is not paying attention to you. Fewer (and better) slides means you have more time to build rapport, share memorable stories, explain your solutions and motivate your audience to action. You are there for a reason. Now go and deliver.

One last thing. Spend the $80 and pack a remote (with spare batteries.) Nothing’s worse than watching a speaker repeatedly lean over, hunt for the right key, and then peck away to advance the slides.

If you enjoyed this article, here is more about presentation skills:

How the experts create world-class PowerPoint Slides (and you can too) PowerPoint Primer – the only 3 slides you’ll ever need How to add video to PowerPoint and Keynote like a pro

Slide by  Nathan Anderson  on  Unsplash

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• Presentations

How to Make Good PowerPoint Slide Designs Even Better in 2024

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Want to learn how to design PowerPoint slides? Great presentations are supported by a good PowerPoint layout. Most PowerPoint graphic design you see is rather invisible. When something is wrong with a slide design, you'll notice. 

In this PowerPoint design tutorial, we cover the basics of presentation design. It's a strong way to approach how to make a good PowerPoint presentation design. As you'll notice, subtle details go a long way. You'll learn:

• Visual Hierarchy . We'll look at visual hierarchy and how you can use it effectively.
• Slide Layout . Turning the design principles of visual hierarchy into effective PowerPoint slide designs. 
• Typography . Choosing the right typefaces. 
• Color . The basics of color theory.
• Details . The extras that make your presentation great.

We'll look at how you can apply all these techniques to your designer PowerPoint ideas.

5 Principles of Presentation Design

How to follow a good powerpoint design principles, how to quickly design great slides in powerpoint with ppt templates, find the best premade powerpoint templates, 5 best powerpoint presentation design templates (for 2024), discover more great powerpoint templates, 5 top trends in powerpoint graphic design, common powerpoint questions answered (faq), more great powerpoint tutorial resources, make great presentations (free ebook download), apply powerpoint design principles to your next presentation, start a good design with a good template.

Are you looking to use ready-made presentation slide designs to shorten the process? I recommend checking out the trending PowerPoint templates on Envato Elements. It can save valuable time when you need to get a beautiful presentation, done quickly. It also takes some of the guess work out of how to design PowerPoint slides. 

We're going to talk about PowerPoint graphic design, but first we need to understand what that means. After all, it's not enough to open PowerPoint and start clicking. If you want to know how to design PowerPoint slides, you've got to understand the principles.

We'll look at how important structure and slide layouts are to content. You can also learn how the fonts and colors you choose affect the whole presentation. We'll also look at any details you can add to improve design.

We're going to dive deeper into these principles of design. They're behind a great PowerPoint presentation:

1. Visual Hierarchy

Any type of design starts with visual hierarchy. What exactly is visual hierarchy? This refers to the arrangement of elements in a way that it implies importance. You can influence how we perceive what we see with contrast.

The theory of visual hierarchy helps you define the structure of your PPT design slides. Good visual hierarchy assures that the right elements are catching your attention.

You can achieve visual hierarchy through several PowerPoint graphic design techniques:

• Use contrasting colors to make certain elements stand out more.
• Play with the size of text or photos to make something stand out more than something else.

The above concepts are known as adding visual weight to an element. How does this work in practice? How does this help us learn how to design PowerPoint slides? 

Below, you see two slides with the same copy. One's got no visual hierarchy applied. The other one uses simple color and typography. You'll learn more about later. It's used to apply visual weight.

For Example

You're giving a financial presentation. You want your audience to recall that the third quarter performed poorly and why.

It's unrealistic is to believe your audience will recall exact data. A presentation gives a lot of information in a short time span. Unfortunately, the attention of people is quite brief. Focus on key messages and use visual hierarchy to make those ideas stick out. It will help people digest your objective and key takeaways slides in PowerPoint.

2. Slide Layout Design

You can apply visual hierarchy to create effective PowerPoint presentation slide designs. It's one of the corner stones of how to make a good PowerPoint design.

The trick is to understand what the most important message is. Through PowerPoint design principles, that this will be the content that people remember.

This goes further than just designing one simple slide background. For example, you might have a few slides in a row about the same topic. But the final slide with the conclusion could be the slide to add that extra visual weight. For example, by adding an image for the first time or making the text bigger as usual. This is applying visual hierarchy to your slide layouts as well.

One of the most effective PowerPoint graphic design tricks to apply is that less is more , in most cases. When you've got key statistics, the following method helps:

• First, display the graph (or all the statistics) that display the context of the key number.
• Display the key percentage on a single slide. Try this without any further elements. Use this as a follow-up to make people pay attention to this number.

This is known as letting your design (and content) breathe. The idea you should keep in mind is that you should try and give your content (and thus your design) a hidden order.

Repetition is another trick to help you emphasize a key message. For example, try displaying a graph. Then try an individual statistic on two separate slides. This is a good example of effective repetition. It will also help your designer PowerPoint ideas stick with an audience.

If you're looking for some inspiration for slide layouts, dive into this curated selection of trending PPT presentation designs: 

3. Typography

We can't discuss how to design PowerPoint slides without talking about type. The right choice of typography goes a long way as a PowerPoint designer. It can really improve the design of your PowerPoint presentation.

For example, if your whole presentation has Comic Sans as a font choice, people will notice. When you notice a font, it's often because the legibility of the font is quite poor. If something is difficult to read, it requires much more attention from your audience.

Traditional font choices are often the best to use for PowerPoint presentation slide design. Stick to Helvetica, Arial or Gill Sans, for example. Use the regular version for your body text and use the bold version for your title. Make your font size big enough to ensure readability (around 18pt) and make titles bigger (around 34pt).

It's also possible to mix fonts as a PowerPoint designer. When you're just starting out, I'd recommend keeping things simple. If you're curious, you could always try to search for good font combinations.

If you're intrigued by typography, there are plenty online resources to help you. I personally enjoy  Typewolf , for example.

Of course, typography is a way to customize a design and make presentations much more unique. But, when starting out, I recommend sticking to the basics.

Something else to think about is how much text you use on your slides. It's rarely useful to write down full sentences in presentations. It's much better to use bullet lists of key facts. Make sure that people are paying attention to you while you're giving your presentation. Remember our ' Improving our marketing ' slide? Let's clean that one up so you'll notice the difference.

As you can see, this marketing key takeaways slide looks better straight away. Apply this principle to your objective slide, and all other slides, in PowerPoint.

Color is an essential part of how to design PowerPoint slides. But color is a complex topic. A good understanding of the basics goes a long way. Understand that colors express a certain feeling, much like photography. Brighter, more vibrant colors often come across more playful. Darker colors often feel a little cooler (and more professional).

Notice the playful colors in this PowerPoint template's simple slide backgrounds. If you dig further into the PPT download, there are some simple minimal slides and a darker set to work with as well.

The colors you use in your PowerPoint graphic design depend on the context. If you're making a professional presentation, you'll likely work with the colors of your brand. That makes presentation design much easier. I recommend sticking to brand colors instead of experimenting.

In other cases, you might have to choose colors from scratch. In that case, don't panic yet. You can still make a palette that works with your designer PowerPoint ideas.

If you're a little more daring, you can learn more about color theory. You could try complementary and contrasting colors, for example.

An easy way to get started with color is to use a resource such as Adobe Color . By browsing the 'Explore' section, you can discover wonderful color palettes. Another way to see some nice palettes is to use design sites as Dribbble or Behance . See what colors are being used as inspiration.

You'd be surprised how some subtle elements can pack a lot of punch. They can really improve your presentation visually. Think about these important details:

Photography

A presentation wouldn't be complete without the use of photography. Photography is the easiest way to improve your PowerPoint presentation. A simple trick to improve the design of your presentation is to use high-quality stock photography. You can find thousands of gorgeous professional stock photos on Envato Elements.

Using premium stock photos such as those found on Envato Elements means your presentation will be unique. You won't be using the same old stock photography everyone else is using. You can find photos that match your brand. You can also find photos of landscapes, city or coffee vibes, office settings, and much more.

Another simple way to visually enhance your presentation is to use icons. Icons are great to use when you've got little text in your presentation and don't want to use photography.

Ideally as a PowerPoint designer, you use icons from a single icon kit. This assures that all icons do have the same style. What's excellent is that a lot of PowerPoint themes you can buy include an icon kit. If not, you can find icon kits online on marketplaces like Envato Elements.

When working with data, adding some type of chart can help in your presentation.

Charts as a design element are something to pay attention to, as it's easy to overwhelm your audience with a bunch of data. Here are some thoughts about using charts to your advantage:

• Don't use too many charts. Rather use them sparingly and only when they add value to what you've got to say.
• Make sure that the data is easily legible. This, by avoiding fancy animations or unnecessary 3D design for example. 
• Have a follow-up slide explaining the key takeaway of your chart.

Learn more about how to create charts in this PowerPoint design tutorial:

Discover more helpful infographic and data-driven PowerPoint presentation design templates : 

If possible, adding some multimedia to your presentation can help in many ways. First, it makes your presentation feel interactive. An interactive element can help you explain your designer PowerPoint ideas in a way that words and pictures can't.

But don't forget what we've learned about how to make a good PowerPoint design. Fundamentals come before distracting extras.

Let's use a mobile app as an example. Displaying a video demo might be an intriguing option. You could show off features that way. 

Transitions and Animations

When thinking on how to design a PPT slide, you might consider animations. Transitions are often added to PowerPoint design elements.

The above is a little tricky. It's very easy to overdo animations and transitions. It can distract your audience. A good rule is that 80% of your presentation doesn't really need a transition or animation.

Only use transitions and animations where it matters. Use them to help your audience remember what you're saying. The principles of visual hierarchy apply here as well. 

Want to learn more about how to use animations in your PowerPoint presentation slide designs? Check out this PowerPoint design tutorial:

So, let's use what we learned about how to design PowerPoint slides. We'll dive into how you can apply all the lessons above while working on a PowerPoint presentation design:

Step 1. Plan Your Content Before the Design

I know that as a PowerPoint designer you want to dive straight into your work. But before you start working on the design of your PPT slides, think about your content. Consider your key messages . Ask yourself what your audience should remember after seeing your presentation. That's a big part of effective PowerPoint design.

Optimize your objective and key takeaways slides in PowerPoint to support those messages. Make sure that your content and your key message stands out. That's where all the above PowerPoint graphic design advice kicks in. 

In summary, start with your key message. The opportunity to design will follow. Learn more about the presentation writing process in this PowerPoint design tutorial: 

Step 2. Now Begin With Presentation Design Basics

Once you've got your content figured out, next you should define what the foundations of your slide design should be. Remember, this is a big part of how to make a good PowerPoint presentation design.

This is defined by your selection of  color and  typography . Pick a primary color and a font you'd like to work with and you're off for a good start.

Step 3. Collect Your Photography

You'll likely use some sort of photography (or other imagery) in your presentation. Start collecting images you like. Select them for your PowerPoint presentation once you start designing.

After you're all set with the above, start with the actual design.

Step 4. Define Your Slide Layout(s)

Finally, it's time to work on the layout of each individual slide. It's not necessary to create a unique layout for each slide, but some variety helps. Good PowerPoint design finds a balance. For a presentation of about 20 slides, I work on about six to eight layouts. I'll use them throughout my PowerPoint presentation design. For this presentation, for example, I've designed three layouts. You can see them below for some inspiration:

A layout can be quite simple with its slide backgrounds and foreground elements. For example, a simple title with a subtitle or a slide containing a photo. Or a layout can be complex. For example, combining some bullet points and a graph. A well-designed PowerPoint is strategically designed.

The trick is to create enough layouts. Pay attention to the design of the slide layout individually.

Once you've designed all layouts, put your PowerPoint design together and see how your presentation flows. Make sure to practice your presentation at least once! Then, fine-tune your design and finish your presentation! 

Let’s work with a basic presentation with nice PowerPoint graphic design. We can quickly turn it into a standout PowerPoint graphic design example. We'll use the help of a professional PPT template. 

I’ve designed a very basic presentation in PowerPoint that consists of five slides:

• title slide
• about slide
• product slide
• picture and text slide

I’ll be using this PowerPoint template to share these designer PowerPoint ideas. We'll customize the design of the basic presentation. 

Download the template above or follow along with your favorite premium template. These PowerPoint graphic design concepts will apply to any design. Let's get started:

Step 1. Find Slides You Want To Use 

You don't need to be an all-star PowerPoint designer for the first step in the process. Just find the slides you want to use to customize the template. The easiest way to do this is to switch to the Slide Sorter view. Delete any slides you don’t want by clicking to select them. Then, right-click on those slides and select Delete .

Step 2. Customize Your Title Slide

The title slide is one of the most important slides in your presentation. When done right, it can pique the interest of your audience so it’s a good idea to make sure it captures their attention. My original slide uses a simple underlined title for the slide background.

I’ve customized the title slide, so it includes a full-width photo. I’ve also changed the fonts. The result makes the slide title look more polished and professional. 

Step 3. Layer Text and Images

Your presentation will have a variety of different slides. Some slides might be purely text based. Others might have a combination of text and images. Get creative and experiment with layering text over images. 

This template makes it easy to experiment with designer PowerPoint ideas. I’ve made it more visually interesting by playing with the text layout. I've also layered text over images in the simple slide backgrounds. 

Step 4. Break Away From the Grid

Chances are, you might use many photos on one slide. But that doesn’t mean you've got to place them side by side. 

Break away from the grid and place images in different positions. You can also break them apart with text. Your slides will be more interesting this way. That means your audience will be more engaged throughout the presentation. 

As you can see, I had a basic, grid-based slide with two images side by side.

Here, I’ve made the product slide more interesting and engaging. Simply add some text between the images. Try it for your own objective and key takeaways slide in PowerPoint.

Step 5. Spice Up Text With Icons

Another way to spice up your text-based slides is to use icons. Icons are great visual cues that help us visualize important points. In the example below, I’ve used a text-based slide with a simple title and a plain bulleted list.

I’ve made this slide more engaging by adding icons instead of bullet points. I've also tried rearranging the text to fit more points onto one slide.   

A premade PowerPoint template is a great time saver, even for PowerPoint designers. You can find plenty of PowerPoint templates over on Envato Elements.

Each of the PowerPoint templates features an attractive design. They come with premade slides. Many also include extra elements such as charts, icons, and graphs. It'll be an invaluable resource and help you make an effective slide design.

Look at some of the best PowerPoint presentation design templates from Envato Elements:

1.  Nextar - Multipurpose PowerPoint Presentation Design Template

The Nextar template has a modern and trendy graphic design for PowerPoint. It comes with 30 unique slides and three premade color schemes. That's plenty of options for your key takeaways slides. The template is versatile enough to be used in business or corporate presentations as well as webinars, pitch decks, and more. On top of that, the template's got image placeholders so all you've got to do is drag and drop in your images.

2. Brusher - Trendy PowerPoint Presentation

The Brusher template is a trendy PowerPoint template. It’s a great choice if you’re looking to enhance your PowerPoint presentations with graphics. The template features bold brush strokes. You'll also get 120+ slides and five premade color schemes. It also includes image placeholders and creative illustrations.

3. Native - Minimalist PowerPoint Presentation Design Template

Try this template if you like a minimalist design style. This template is perfect for small businesses that want a clean presentation look. The template includes over 20 premade color schemes and 84 individual slides. The slides are animated, and you'll also get custom icons that you can use to improve your PowerPoint presentation.

4. Mild - PowerPoint Presentation Template

Consider this template if you want to use photos in your presentation design. The template includes image placeholders. You can easily replace them with your own photos. The template comes with a custom icon pack. It also has 35 premade slides as well as over 50 color schemes.

5. Sprint - Bold PowerPoint Template

This template features a bold and modern design. It's perfect for startups as well as established corporations. The template comes with 20 master slides. They'll let you quickly customize your objective and other slides in PowerPoint. You'll also get matching charts, diagrams, tables, and other data visualization elements. This template is a perfect choice if you want to quickly design a PowerPoint presentation.

Find more great PowerPoint presentation design templates in this article:

The templates above are just a small sample of what’s available on our marketplaces in terms of PowerPoint templates. To see even more great PowerPoint designs, check out the articles below: 

As you explore how to design in PowerPoint, you might wonder which aesthetic is best. PowerPoint design principles are in this article. But good PowerPoint design also requires sensitivity to your objectives. PowerPoint design elements should make sense. A good PowerPoint layout that looks great but doesn't relate won't succeed.

A well-designed PowerPoint uses design principles to communicate. That's what makes an effective PowerPoint design. It looks good. It works well. It connects to the material. Consider how to design a PowerPoint presentation from this perspective.

Check out these design trends. They each use PowerPoint design principles in their own, strategic way. 

1. Use Color as a Consistent, Anchoring Element

It's a great idea to have variety, from slide to slide. This keeps things interesting. But too much variety can look chaotic. Color can act as a consistent element in our presentation.

Look at this premium PowerPoint template, below. Its use of color shows excellent PowerPoint graphic design. Each slide layout varies quite a bit. One of the elements they all have in common is this bright, yellow color. It helps keep them looking like one, related presentation. 

2. Visually Communicate Ideas With Infographics

Infographics are both trendy and a smart choice. It's one thing to hear facts. It's another to actually see them. Conveying data in more than one way can help with retention rates. It can also help further communicate the overall message behind the data. 

There are so many creative ways you can use infographics too. Use them for statistics. Try infographics for timelines and progress reports. And put them against simple slide backgrounds that aren't distracting.

3. Experiment With Abstract Shapes

Abstract shapes have been quite trendy in PowerPoint template design. They work well in many different aesthetics too. This premium PowerPoint template uses bouncy, playful shapes. When paired with these muted colors, it makes for a friendly design. 

Abstract shapes also lend to make for a versatile aesthetic. The neutrality of abstract backgrounds and designs can work in so many scenarios. 

4. Let Beautiful Photography Do the Talking

Visuals are part of every PowerPoint designer's toolkit. Large, high-quality photos can be really communicative. This is particularly effective if you're sharing product photos or a portfolio. If your presentation or business is heavily reliant on visuals, consider pushing the photography. 

Keep in mind that your PowerPoint design elements shouldn't fight for attention. If the photo is the emphasis, then the other elements should support that. This means a large photo might warrant smaller text, for example.

5. Try a Dark, High Contrast Aesthetic

Dark PowerPoint themes can be really trendy too. Doesn't this premium PowerPoint presentation look cool? Themes like this could be particularly well received in technology industries. There's a lot of potential for high energy and high contrast in an aesthetic like this one too. 

Make sure to keep an eye out for readability in this aesthetic. Too much contrast can be hard on the eyes. Check to make sure your content is easily legible for your audience.

As you explore how to design PowerPoint slides, questions may arise. Take a look at these answers to commonly asked design questions:

1. What's the Best Look for My PowerPoint Design?

This is a great question with a complicated answer. An effective PowerPoint design has a look that relates to the topic. Make sure your PowerPoint design elements relate. Visuals are very communicative. You can use them to support your narrative.

Want to learn more about visual communication and storytelling? Check out this free tutorial:

2. How Can I Get Better at Typography? How Do I Choose Fonts?

Typography can be a complicated subject. It's a good idea to get yourself comfortable with the basics. But here are some quick tips to get you started. Think of it like a cheat sheet that you can rely on:

• Avoid using too many different fonts. This can look distracting. 
• Make sure your fonts are legible. Display fonts are not for things like body copy.
• When pairing fonts together, go for fonts that contrast. This means two fonts that are visually different. Choose one for emphasis and one to complement.

Want to learn more about typography? Check out this free guide:

3. How Can I Design Good PowerPoint Layouts? 

We covered some great tips and tricks on layout design in this article. But there's plenty more to discover. If you feel stuck, remember these essential basics:

• Hierarchy matters. Draw attention to key points, like headlines. Supplemental content should have less contrast or scale.
• Remember not to "stuff" your layouts. Sometimes, less is more. It is often better to be reserved than to overdo it.
• Be selective with your content. Too much variety can look chaotic. Don't overdo it with things like colors, fonts, or imagery.

Learn more about great layout design in this free tutorial:

4. How Can I Come Up With Creative PowerPoint Design Ideas?

Ideas can be one of the trickiest parts of the design process. When in doubt, try some visual research. This can be as simple as looking at other designs. Note what works well in them. Think about what you can learn from them and try in your own designs.

If you're looking for design inspiration, check out these collections from Envato Tuts+. There's plenty to see and download. Besides, there's design tips you can try too.

5. How Can I Learn More about Design Principles?

There's even more to learn about the principles of design. The best part is that these principles can apply to almost all types of design too. So, you can use this in your PowerPoint slide designs, business cards, stationery, and more. 

While the official list can vary, the principles of design generally include:

Check out these Microsoft PowerPoint tutorials from Envato Tuts+. There are many resources to help take your PowerPoint skills further: 

Take the tips you learned in this article further with our eBook: The Complete Guide to Making Great Presentations ( grab it now for FREE ) . 

It'll help walk you through the complete presentation process. Learn how to write your presentation, design it like a pro, and prepare it to present powerfully.

That's it! We covered the basics of effective PowerPoint presentation design. You've just learned how design PowerPoint (PPT) slides. As a key takeaway, remember that good design is often subtle. The best design is typically invisible.

Instead of trying to design everything, keep it simple and focus on a process that works for you. For example, design a few layouts you could use. Only use animations where it makes sense. Keep your colors simple.

If you lack time, I recommend starting from a professional PPT template and customizing it to your needs.

Here are some excellent PowerPoint templates to look at on Envato Elements. Download unlimited presentation designs. Download web templates, and graphic assets for a single monthly fee.

Designing is much easier if you don't make it unnecessarily difficult for yourself.

Editorial Note:  The tutorial was originally published in March of 2017. It's been comprehensively revised to include new information—with special help from Brenda Barron , Daisy Ein , and Nathan Umoh . 

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How to make the best Powerpoint presentation + real examples!

July 1, 2023

Ever sat through a PowerPoint presentation and thought, "Wow, that was mind-blowing"? Yeah, us either. But, let's face it, we've all been there—either on the giving or receiving end of a less-than-stellar presentation. It's high time we changed that narrative. Creating your best PowerPoint presentation isn't just about throwing together a bunch of slides – it's an art. It’s about telling a story that captivates, informs, and even entertains your audience. 

A new age is upon us, and it’s time to explore the ins and outs of what makes a PowerPoint presentation not just good, but great. From nailing your content and story flow to the nuances of design and delivery, we've got you covered. So, whether you're gearing up for that crucial sales pitch or prepping for an all-important investor meeting, buckle up! Your presentation skills are about to go from mundane to magnificent.

Your Presentation Should Tell a Story

When it comes to creating a killer PowerPoint presentation, it all starts with the story. You heard that right! Not the fancy animations or the snazzy graphics (though they do have their place), but the story. It’s the backbone, the foundation, the heartbeat of your presentation.

Think about how you feel when you watch your favorite TV show or read a book you can’t put down. Good storytelling takes us to another place, where the rest of the world slips away and the story steps into the forefront. Great presentations can do the same thing if the presenter can harness the power of storytelling. 

There are also plenty of science-backed reasons to prioritize good storytelling. One article by Lani Peterson for Harvard Business Corporate Learning says, “Scientists are discovering that chemicals like cortisol and dopamine are released in the brain when we’re told a story. Why does that matter? If we are trying to make a point stick, cortisol assists with our formulating memories. Dopamine, which helps regulate our emotional responses, keeps us engaged.“ More engagement; more impactful presentations.

So, how do you nail down a storytelling strategy that sticks? Let’s break it down.

Craft Your Narrative

First, identify your core message. What’s the one thing you want your audience to remember when they walk out of the room? This is your North Star, guiding every aspect of your presentation. If you’re having trouble with this step, ask yourself, “Why am I giving this presentation?”

Understand Your Audience

Who is your audience? Tailor your story to resonate with them. Are they tech-savvy millennials or industry veterans? Your story should speak their language. Presentations that skip this step will miss out on a crucial opportunity to connect with the audience. And if you can’t connect with them, then what’s the point? One solution is to focus on understanding the needs, challenges, and aspirations of your audience. That way, you’ll be able to address their specific pain points and interests.

Create a Structured Flow

Like any good story, your presentation needs a beginning, middle, and end. Start with an introduction that hooks, follow with content that informs and engages, and conclude with a memorable takeaway. If you need ideas on how to start your presentation, see this guide with 12 ideas for hooking your audience from the very start .

Find Inspiration

Look to the pros! Ever read an article by Andy Raskin or April Dunford ? These folks know their stuff when it comes to strategic narratives. Dive into their work for some inspiration on how to weave a compelling story in your presentation. Just like we’ve all been through our fair share of boring presentations, most likely you’ve experienced a presentation that left an impression. Ask yourself why it was so impactful–you might be able to draw from their expertise!

Change the Narrative

Say you’re working on a sales deck. Instead of going with the typical problem-solution story structure, Andy Raskin has a different take on it:

Start with a big, relevant shift in the world. “We are living in a new era” type of statement. This will grab the attention, but also create some urgency for the prospect.

Then you move on to show that there will be winners and losers in this new era. The ones who act on this shift will have more probability of winning. In other words, “what I am about to offer you is crucial for winning in this new era.”

Now that you have set the stage, you can “tease the promise land” as Andy calls it. This is not where you show your product features. This is simply a teaser about this new future state and what to expect if you react to this shift in the market.

Then, you highlight the “Old world vs New world” to show the contrast, and how old methods do not work in this new era.

And finally, you provide real-life stories to support your claims. These could client case studies, article snippets, industry updates - anything that adds credibility to everything you just said.

Voilà, you’ve got yourself a story arc! This is a simple and straightforward way to craft a story that connects.

Nail Your Story First

Remember, at the end of the day, your presentation is more than just a collection of slides, but rather a vessel for storytelling. It’s not just about what you say, but how you say it. A well-crafted story can transform your presentation from a mere transfer of information to an impactful, memorable experience. So, take the time to nail your story, and you’re already halfway to creating your best PowerPoint presentation. Your audience will thank you!

Embracing Professional Design for Impactful Presentations

When you've nailed your narrative, the next crucial step in crafting your best PowerPoint presentation is design. This stage is where your story gets visually translated, elevating it from a mere script to an engaging, compelling experience.

The Role of a Presentation Agency

Not everyone possesses an innate talent for design, and that's perfectly fine. This is where a presentation design agency can become an invaluable asset. These presentation experts act as the alchemists of your PowerPoint, transforming basic slides into visually stunning and strategically aligned pieces of art. However, be selective when you choose who to work with. There is a big difference between a "meh" designer vs a “wow” designer when it comes to preparing well-crafted presentations.

Simplifying Complexity

One of the critical talents of a presentation design agency is their ability to distill complex concepts into simple, digestible visuals. An overcrowded slide can quickly lose your audience's attention, but a well-designed one can convey your message succinctly and effectively. Not only that, presentation experts can remove the complexity of creating great slides by designing the best presentation templates for your needs, making the process easier for you in the end.

"We have been using SLIDES™ services for our corporate PowerPoint template, and the PPT template is so well done and easy to use that we all feel like we now have PowerPoint superpowers creating new presentations in no time with stunning look!"

Jérôme neuvéglise, product owner qoqa, creating visual harmony.

Consistency in your presentation’s visual elements - such as color schemes, typography, and imagery - is essential. A presentation design agency ensures that these elements work in harmony, creating a unified and professional look that enhances your overall narrative. The best presentation layouts are those created by experts who know how to make your brand stand out.

Visualizing Ideas Effectively

Presentation agencies excel in translating your ideas into impactful visuals. They ensure that your graphics, charts, and images aren't just visually appealing but also contribute significantly to the telling of your story. After all, why spend so much time honing your story if your visuals fall flat?

When to Opt for Professional Presentation Design

We know that deciding to outsource is a tough call, and you want to make sure your resources are well spent. Here are a few things to consider before seeking out help from a presentation agency:

High-Stakes Presentations

For presentations that can have a significant impact on your business - such as those in sales, partnerships, or investment pitches - professional design isn't just a luxury, but a necessity. These are the scenarios where the expertise of a presentation design agency can make a substantial difference. 

Stripe’s CEO Patrick Collison said in a recent podcast:

 “My intuition is that more of Stripe's success than one would think is down to the fact that people like beautiful things and for rational reasons. Because, what does a beautiful thing tell you? It tells you the person who made it really cared, and you can observe some superficial details, but probably they didn’t only care about those and did everything else in a slapdash way. So, if you care about the infrastructure being holistically good, indexing on the superficial characteristics is not an irrational thing to do.“

Oftentimes in presentations, we ignore how we are making people feel with our slides. Think about this quote next time you’re preparing your slides.

Overcoming Skill and Time Constraints

If you're not well-versed in design or if time constraints are tight, opting for professional help is a wise decision. This not only ensures quality but also frees you up to concentrate on refining and rehearsing your presentation. This guide shows 18 of the most common presentation mistakes people make, and gives tips on how to avoid them.

In essence, professional design is about giving your presentation the visual edge it needs to not just capture but also maintain your audience's attention. By considering the services of a presentation design agency, you're ensuring that your presentation is not just seen, but also remembered and appreciated.

Mastering the Art of Delivery

Alright, you’ve got a gripping story and a set of stunning slides. But wait! There’s still a crucial piece of the puzzle left – your delivery. This is where the rubber meets the road. Remember, no matter how dazzling your slides are, they can’t rescue a lackluster delivery. 

More Than Just Slides

First things first, let’s get one thing straight: people aren’t just buying into your PowerPoint. They’re buying into you – your ideas, your enthusiasm, your conviction. Your slides are merely a tool to complement your narrative, not the other way around. Your slides are never the star of the show. It's you. It sure is harder to improve your delivery compared to your slides. But it will be the best investment of your life.

The Human Connection

At its core, a great presentation is about making a connection with your audience. It’s about storytelling, not just through words on a slide, but through the way you present them. Your tone, your body language, your ability to engage – all these elements combine to create a compelling delivery.

Know Your Story Inside Out

Your first step should be to know your story like the back of your hand. This doesn’t mean memorizing your script word for word but being familiar enough with your content to speak confidently and fluidly about it.

Rehearse, Then Rehearse Some More

Practice might not always make perfect, but it sure does make confidence. Rehearse your presentation multiple times. This will help you iron out any kinks in your delivery and help you manage those pesky nerves.

When our founder Damon gave his first keynote presentation, he experienced some technical issues that would throw off any professional speaker. But since he had rehearsed his speech so well, he knew it inside out. And he could handle the mishap with calm, make some jokes about it, and then get back to his talk when the tech decided to work again.

Engage With Your Audience

Remember, a presentation is a two-way street. Engage with your audience, ask questions, and encourage participation. This interaction makes your presentation more memorable and impactful. The former product manager at Netflix , Gibson Biddle, shared this great example:

“In a virtual setting you need to double-down on engagement tactics. Today, I use Google Slides plus Slido to do real-time polling, word clouds and to answer questions. It makes the experience incredibly interactive to the extent that I now have an equal NPS for virtual and in-person presentations.”

Body Language Matters

Your body language speaks volumes. Maintain eye contact, use gestures to emphasize points, and move around if possible. This non-verbal communication can significantly enhance the impact of your delivery.

In today’s increasingly digital world, we also have to think about virtual presentations and how to put our best foot forward through a screen. An awkward camera angle or a weird background can be a distraction to your audience, so shift your focus to a flattering camera angle, solid camera quality, and a neutral background. 

Authenticity is Key

Be yourself. Your audience can tell when you’re putting on a façade. Authenticity breeds trust and connection, which in turn makes your message more persuasive.

Investing in Yourself

Finally, investing in your delivery skills is investing in yourself. Whether it’s through public speaking courses, professional coaching, or simply seeking feedback from peers, improving your delivery skills is invaluable. Remember, a great delivery can elevate a good presentation to a great one. So, give your delivery the attention it deserves, and watch as you transform from a presenter to a storyteller, captivating your audience one slide at a time.

Final Thoughts

So, there you have it – the roadmap to creating a PowerPoint presentation that’s not just good, but outstanding. It all starts with crafting a compelling story, enhanced by visually striking and well-thought-out design, and brought to life through engaging and authentic delivery. Remember, your best PowerPoint presentation will feel like more than just a collection of slides to your audience. This is a powerful storytelling tool, and you are the storyteller.

The key takeaway? Invest time and effort into each aspect of your presentation. Understand your narrative, collaborate with design professionals if needed, and hone your delivery skills. It’s this combination of content, design, and delivery that transforms a standard presentation into an unforgettable experience.

In the end, what sets a great PowerPoint presentation apart is the ability to not just share information but to tell a story that resonates, inspires, and persuades. Whether you’re pitching to potential clients, investors, or sharing insights with your team, remember that the most impactful presentations are those that connect with the audience on a deeper level. So go ahead, create, deliver, and captivate.

Your audience is waiting.

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Home Blog Presentation Ideas 23 PowerPoint Presentation Tips for Creating Engaging and Interactive Presentations

23 PowerPoint Presentation Tips for Creating Engaging and Interactive Presentations

PowerPoint presentations are not usually known for being engaging or interactive. That’s often because most people treat their slides as if they are notes to read off  and not a tool to help empower their message.

Your presentation slides are there to help bring to life the story you are telling. They are there to provide visuals and empower your speech.

So how do you go about avoiding a presentation “snoozefest” and instead ensure you have an engaging and interactive presentation?  By making sure that you use your slides to help YOU tell your story, instead of using them as note cards to read off of.

The key thing to remember is that your presentation is there to compliment your speech, not be its focus.

In this article, we will review several presentation tips and tricks on how to become a storytelling powerhouse by building a powerful and engaging PowerPoint presentation.

Start with writing your speech outline, not with putting together slides

Use more images and less text, use high-quality images, keep the focus on you and your presentation, not the powerpoint, your presentation should be legible from anywhere in the room, use a consistent presentation design, one topic per slide, avoid information overwhelm by using the “rule of three”.

• Display one bullet at a time

Avoid unnecessary animations

• Only add content that supports your main points
• Do not use PowerPoint as a teleprompter
• Never Give Out Copies of the Presentation

Re-focus the attention on you by fading into blackness

Change the tone of your voice when presenting, host an expert discussion panel, ask questions, embed videos, use live polling to get instant feedback and engage the audience.

• He kept his slides uncluttered and always strived for simplicity
• He was known to use large font size, the bigger, the better.
• He found made the complex sound simple.

He was known to practice, practice, and keep on practicing.

Summary – how to make your presentation engaging & interactive, fundamental rules to build powerful & engaging presentation slides.

Before we go into tips and tricks on how to add flair to your presentations and create effective presentations, it’s essential to get the fundamentals of your presentation right.

Your PowerPoint presentation is there to compliment your message, and the story you are telling. Before you can even put together slides, you need to identify the goal of your speech, and the key takeaways you want your audience to remember.

YOU and your speech are the focus of this presentation, not the slides – use your PowerPoint to complement your story.

Keep in mind that your slides are there to add to your speech, not distract from it.  Using too much text in your slides can be distracting and confusing to your audience. Instead, use a relevant picture with minimal text, “A picture is worth a thousand words.”

This slide is not unusual, but is not a visual aid, it is more like an “eye chart”.

Aim for something simpler, easy to remember and concise, like the slides below.

Keep in mind your audience when designing your presentation, their background and aesthetics sense. You will want to avoid the default clip art and cheesy graphics on your slides.

While presenting make sure to control the presentation and the room by walking around, drawing attention to you and what you are saying.  You should occasionally stand still when referencing a slide, but never turn your back to your audience to read your slide.

You and your speech are the presentations; the slides are just there to aid you.

Most season presenters don’t use anything less than twenty-eight point font size, and even Steve Jobs was known to use nothing smaller than forty-point text fonts.

If you can’t comfortably fit all the text on your slide using 28 font size than you’re trying to say and cram too much into the slide, remember tip #1.4 – Use relevant images instead and accompany it with bullets.

Best Practice PowerPoint Presentation Tips

The job of your presentation is to help convey information as efficiently and clearly as possible. By keeping the theme and design consistent, you’re allowing the information and pictures to stand out.

However, by varying the design from slide to slide, you will be causing confusion and distraction from the focus, which is you and the information to be conveyed on the slide.

Technology can also help us in creating a consistent presentation design just by picking a topic and selecting a sample template style. This is possible thanks to the SlideModel’s AI slideshow maker .

Each slide should try to represent one topic or talking point. The goal is to keep the attention focused on your speech, and by using one slide per talking point, you make it easy for you to prepare, as well as easy for your audience to follow along with your speech.

Sometimes when creating our presentation, we can often get in our heads and try to over-explain. A simple way to avoid this is to follow the “Rule of Three,” a concept coined by the ancient Greek philosopher Aristotle.

The idea is to stick to only 3 main ideas that will help deliver your point.  Each of the ideas can be further broken into 3 parts to explain further. The best modern example of this “Rule of Three” can be derived from the great Apple presentations given by Steve Jobs – they were always structured around the “Rule of Three.”

Display one sentence at a time

If you are planning to include text in your slides, try to avoid bullet lists, and use one slide per sentence. Be short and concise. This best practice focuses on the idea that simple messages are easy to retain in memory. Also, each slide can follow your storytelling path, introducing the audience to each concept while you speak, instead of listing everything beforehand.

Presentation Blunders To Avoid

In reality, there is no need for animations or transitions in your slides.

It’s great to know how to turn your text into fires or how to create a transition with sparkle effects, but the reality is the focus should be on the message. Using basic or no transitions lets the content of your presentation stand out, rather than the graphics.

If you plan to use animations, make sure to use modern and professional animations that helps the audience follow the story you are telling, for example when explaining time series or changing events over time.

Only add engaging content that supports your main points

You might have a great chart, picture or even phrase you want to add, but when creating every slide, it’s crucial to ask yourself the following question.

“Does this slide help support my main point?”

If the answer is no, then remove it.  Remember, less is more.

Do not use PowerPoint as a Teleprompter

A common crutch for rookie presenters is to use slides as their teleprompter.

First of all, you shouldn’t have that much text on your slides. If you have to read off something, prepare some index cards that fit in your hand but at all costs do not turn your back on your audience and read off of your PowerPoint.  The moment you do that, you make the presentation the focus, and lose the audience as the presenter.

Avoid Giving Out Copies of the Presentation

At least not before you deliver a killer presentation; providing copies of your presentation gives your audience a possible distraction where they can flip through the copy and ignore what you are saying.

It’s also easy for them to take your slides out of context without understanding the meaning behind each slide.  It’s OK to give a copy of the presentation, but generally it is better to give the copies AFTER you have delivered your speech. If you decide to share a copy of your presentation, the best way to do it is by  generating a QR code  for it and placing it at the end of your presentation. Those who want a copy can simply scan and download it onto their phones.

Tips To Making Your Presentation More Engaging

The point of your presentation is to help deliver a message.

When expanding on a particularly important topic that requires a lengthy explanation it’s best to fade the slide into black.  This removes any distraction from the screen and re-focuses it on you, the present speaker. Some presentation devices have a built-in black screen button, but if they don’t, you can always prepare for this by adding a black side to your presentation at the right moment.

“It’s not what you say, it’s how you say it.”

Part of making your presentation engaging is to use all the tools at your disposal to get your point across. Changing the inflection and tone of your voice as you present helps make the content and the points more memorable and engaging.

One easy and powerful way to make your presentation interactive is experts to discuss a particular topic during your presentation. This helps create a more engaging presentation and gives you the ability to facilitate and lead a discussion around your topic.

It’s best to prepare some questions for your panel but to also field questions from the audience in a question and answer format.

How To Make Your Presentation More Interactive

What happens if I ask you to think about a pink elephant?  You probably briefly think about a pink elephant, right?

Asking questions when presenting helps engage the audience, and arouse interest and curiosity.  It also has the added benefit of making people pay closer attention, in case they get called on.

So don’t be afraid to ask questions, even if rhetorical; asking a question engages a different part of our brain. It causes us to reflect rather than merely take in the information one way. So ask many of them.

Asking questions can also be an excellent way to build suspense for the next slide.

(Steve Jobs was known to ask questions during his presentations, in this slide he built suspense by asking the audience “Is there space for a device between a cell phone and a laptop?” before revealing the iPad) Source: MacWorld SF 2018

Remember the point of your presentation is to get a message across and although you are the presenter, it is completely fine to use video in your PowerPoint to enhance your presentation.  A relevant video can give you some breathing time to prepare the next slides while equally informing the audience on a particular point.

CAUTION: Be sure to test the video beforehand, and that your audience can hear it in the room.

A trending engagement tool among presenters is to use a live polling tool to allow the audience to participate and collect immediate feedback.

Using a live polling tool is a fun and interactive way to engage your audience in real-time and allow them to participate in part of your presentation.

Google Slides has a built-in Q&A feature that allows presenters to make the slide deck more interactive by providing answers to the audience’s questions. By using the Q&A feature in Google Slides, presenters can start a live Q&A session and people can ask questions directly from their devices including mobile and smartphones.

Key Takeaways from one of the best presenters, Steve Jobs

He kept his slides uncluttered and always strove for simplicity.

In this slide, you can easily see he is talking about the battery life, and it uses a simple image and a few words. Learning from Jobs, you can also make a great presentation too. Focus on the core benefit of your product and incorporate great visuals.

Source: Macworld 2008

SlideModel.com can help to reproduce high-impact slides like these, keeping your audience engagement.

He was known to use large font sizes, the bigger, the better

A big font makes it hard to miss the message on the slide, and allows the audience to focus on the presenter while clearing the understanding what the point of the slide is.

He found made the complex sound simple

When explaining a list of features, he used a simple image and lines or simple tables to provide visual cues to his talking points.

What made Steve Jobs the master of presentation, was the ritual of practicing with his team, and this is simple yet often overlooked by many presenters.  It’s easy to get caught in the trap of thinking you don’t need to practice because you know the material so well.

While all these tips will help you create a truly powerful presentation , it can only achieve if applied correctly.

It’s important to remember when trying to deliver an amazing experience, you should be thoroughly prepared. This way, you can elevate your content presentation, convey your message effectively and captivate your audience.

This includes having your research cited, your presentation rehearsed.  Don’t just rehearse your slides, also take time to practice your delivery, and your tone.  The more you rehearse, the more relaxed you will be when delivering. The more confident you will feel.

While we can’t help you with the practice of your next presentation, we can help you by making sure you look good, and that you have a great design and cohesiveness.

You focus on the message and content; we’ll focus on making you look good.

Have a tip you would like to include?  Be sure to mention it in the comments!

Like this article? Please share

Audience, Engaging, Feedback, Interactive, Poll, Rule of Three, Steve Jobs Filed under Presentation Ideas

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2 Responses to “23 PowerPoint Presentation Tips for Creating Engaging and Interactive Presentations”

Very great advices!

Greetings ! A compact composed communication for the host to have an impact -VOICE

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27 Super Hidden PowerPoint Tips and Tricks Only The Pros Know!

Ausbert Generoso

Ever felt like your PowerPoint presentations could use a little magic? You’re not alone. Whether you’re a seasoned presenter or just getting started, there’s a world of PowerPoint tips and tricks waiting for you. In this guide, we’re diving into the nitty-gritty of Microsoft PowerPoint to uncover 30 hidden gems that’ll transform the way you create and deliver slides.

From making your designs pop to streamlining your workflow, these PowerPoint hacks are designed for real-world impact. No jargon, just practical insights that’ll have you presenting like a pro in no time.

Let’s cut through the noise and get straight to the good stuff – your next presentation is about to level up. Ready? Let’s get started.

27 PowerPoint Tips and Tricks That Put The Power in PowerPoint

1. Morph Transition for Seamless Animation

What’s it for:  Elevate your presentation by seamlessly animating objects and creating smooth transitions between slides. Morph transition is your key to a dynamic and visually engaging storytelling experience, allowing you to captivate your audience effortlessly. 

How to do it:

• Position the same object in different parts on multiple slides
• Select all slides, and go to the Transitions tab.
• Choose “Morph” as the transition effect.

2. SVG Image Integration

What’s it for:  Did you think SVG’s only work for websites and professional photo editing tools? They do, too, in PowerPoint! Import high-quality Scalable Vector Graphics (SVG). Maintain image clarity, resize without loss, and enhance your presentations with crisp logos and icons. 

• Save your chosen SVG on your device.
• Click on the Insert tab.
• Choose “Pictures” and select your SVG file.
• Adjust the size without compromising image quality.

3. Designer Feature for Quick Layouts

What’s it for:  Effortlessly create professional-looking slides with the Designer feature. Receive instant layout suggestions based on your content, saving time and ensuring your presentation looks polished. 

• Select a slide.
• Go to the Design tab and click Designer on the far right along the ribbon.
• Select through ready-made slide designs for instant layouts.

4. Insert 3D Models

What’s it for:  Amp up your presentations with manipulable 3D models, adding a dynamic dimension. Whether it’s showcasing products or visualizing data, 3D models bring your slides to life. 

• Click on the “3D Models” dropdown and proceed to Stock 3D Models.
• Search for a 3D model of your choice and insert.
• Manipulate and customize as needed.

5. SmartArt Graphics for Visual Hierarchy

What’s it for:  Convey complex ideas with visual hierarchy using SmartArt graphics. These graphics offer a structured and visually appealing way to organize information, making your content more digestible. 

• Go to the Insert tab.
• Select “SmartArt” and navigate through the available categories.
• Select a graphic template that fits your presentation needs.
• Enter your content and customize as needed.

6. Eyedropper Tool for Color Matching

What’s it for:  Maintain a cohesive design by using the Eyedropper tool to pick colors from images or elements within your presentation. Ensure consistency and professional aesthetics in every slide. 

• Select the editable, native PowerPoint object you wish to customize.
• Go to the Shape Format tab and click on the Shape Fill dropdown.
• Select “More Fill Colors…” and click the eyedropper icon to begin color appropriating.

7. Record and Insert Audio

What’s it for:  Infuse personality into your presentation by recording audio directly within PowerPoint. Ideal for adding voiceovers, explanations, or personal touches that enhance audience engagement. 

• Click on “Audio” and choose “Record Audio.”
• Record your audio and insert it into the slide.

8. Presenter Coach for Rehearsing

What’s it for:  Elevate your presentation skills with Presenter Coach. Receive valuable feedback on pacing, filler words, and more, refining your delivery for a confident and impactful performance. 

• Click on the Slide Show tab.
• Choose “Rehearse with Coach” to start practicing.

9. Hyperlink Navigation for Seamless Transitions

What’s it for:  Streamline your presentation flow by implementing Hyperlink Navigation. This trick allows you to create clickable links within your slides, enabling effortless transitions between related content or external resources, enhancing the overall navigational experience. 

• Select the text or object you want to hyperlink.
• Right-click and choose “Hyperlink” or use the Ctrl+K shortcut.
• Specify the destination, whether it’s another slide, a website, or a file, to create a seamless navigational experience.

10. Alt Text for Accessibility

What’s it for:  Improve accessibility by adding descriptive alternative text to images and objects. Ensure inclusivity for visually impaired individuals, making your presentation accessible to a wider audience. 

• Right-click on the image or object.
• Choose “Edit Alt Text” and enter a descriptive text.

11. Slide Zoom for Dynamic Navigation

What’s it for:  Elevate your presentation’s navigation with Slide Zoom, offering the flexibility to jump to specific slides during a presentation without adhering to a linear sequence. This dynamic feature ensures a more engaging and tailored audience experience. 

• Set a master slide where you’d like to put your “mini slides” altogether.
• Navigate to the Insert tab > Zoom dropdown > Slide Zoom.
• Select the slides you want to link onto your master slide and insert.

12. Live Captions and Subtitles

What’s it for:  Foster inclusivity by enabling live captions and subtitles in multiple languages. This feature enhances accessibility, making your presentation more engaging and comprehensible for a diverse global audience. 

• Go to the Slide Show tab.
• Select “Always Use Subtitles” and choose your language.

13. Password Protection for Security

What’s it for:  Safeguard your presentation’s sensitive content by adding a password. This security measure ensures that only authorized individuals can access and view the information, adding an extra layer of protection. 

• Navigate to the File tab.
• Select “Info” and click on “Protect Presentation.”
• Choose “Encrypt with Password” and set your password.

14. Animation Painter for Consistent Animations

What’s it for:  Maintain a polished and consistent look throughout your presentation by using the Animation Painter. Copy and apply animations across different objects with ease, ensuring a cohesive visual experience. 

• Select the object with the same, desired animation as the others.
• Go to the Animation tab.
• Click on “Animation Painter” and apply to other objects.

15. Linked Excel Charts for Real-Time Updates

What’s it for:  Integrate linked Excel charts for real-time updates in your PowerPoint presentation. Any modifications made to the linked Excel file automatically reflect in your slides, ensuring data accuracy. 

• Copy your Excel chart.
• In PowerPoint, use “Paste Special” and choose “Microsoft Excel Worksheet Object.”

16. Custom Slide Sizes

What’s it for:  Tailor your presentation to various screen dimensions by customizing slide sizes. This feature, accessible through the Design tab, ensures your content fits seamlessly across different display settings. 

• Navigate to the Design tab.
• Click on the “Slide Size” dropdown and choose “Page Setup”.
• Change “Slide sized for” to Custom.

17. Grid and Guidelines for Precision

What’s it for:  Achieve precise object alignment with gridlines and guides. This feature, essential for creating visually polished and organized presentations, ensures your content is visually appealing and professionally structured. 

• Go to the View tab.
• Check the “Grids” and “Guidelines” toggles for display options and customization.

18. Slide Master for Consistent Design

What’s it for:  Establish a cohesive presentation design by utilizing the Slide Master. This time-saving feature enables you to set consistent layouts, fonts, and colors throughout your presentation. 

• Click on “Slide Master” to access and customize master slides.

19. Quick Access Toolbar Customization

What’s it for:  Streamline your workflow by personalizing the Quick Access Toolbar with your most-used commands. This customization ensures quick access to essential tools, enhancing efficiency during presentation creation. 

• Click on the dropdown arrow on the Quick Access Toolbar.
• Select “More Commands” to customize your toolbar.

20. Ink Annotations for Handwriting

What’s it for:  Personalize your presentations with a touch-enabled device using ink annotations. This feature allows you to draw or write directly on slides, adding a unique and handwritten touch to your content. 

• Go to the Draw tab and click on Draw to begin drawing.
• Choose “Ink to Text” or “Ink to Shape” for handwriting annotations.

21. Crop to Shape for Image Customization

What’s it for:  Unleash your creativity by utilizing the Crop to Shape feature, allowing you to create custom image shapes. This adds a distinctive flair to your presentation, providing a visually dynamic and engaging experience. 

• Select the image.
• Navigate to the Picture Format tab.
• Click on “Crop” and choose “Crop to Shape.”
• Select the shape you want your image to have as frame.

22. Slide Show Recording with Narration

What’s it for:  Capture your entire presentation, including narration and animations, by recording a self-running slideshow. This feature is invaluable for sharing presentations with a wider audience, ensuring a consistent and engaging delivery. 

• Click on “Record Slide Show” and choose recording options.

23.  Dynamic Color Scheme Switch for Vibrant Slides

What’s it for:  Infuse energy into your presentation by dynamically switching color schemes. This handy trick allows you to quickly experiment with various color palettes, giving your slides a vibrant and fresh appearance in just a few clicks. 

• Explore different color options by selecting “Colors” and experimenting with the available palettes. Instantly transform the look of your presentation to match your desired mood and style.

24.  Smart Alignment and Distribution for Pixel-Perfect Precision

What’s it for:  Attain pixel-perfect precision in your presentation design with the Smart Alignment and Distribution trick. This technique allows you to not only align objects with accuracy but also evenly distribute them horizontally, ensuring a polished and visually appealing layout. 

• Select the objects you want to align.
• Navigate to the Format tab.
• Click on “Align” to access options like Align Left, Center, or Right for precise alignment.
• Further refine your layout by choosing “Distribute Horizontally,” ensuring equal spacing between objects and achieving a professional design.

25. Insert Online Videos

What’s it for:  Seamlessly integrate online videos directly into your presentation. This feature eliminates the need for external players, offering a smooth and immersive viewing experience for your audience. 

• Click on the “Video” dropdown and select Online Movie.
• Paste the video link and your video should be embedded onto your PowerPoint slide.

26. Embed Fonts for Portability

What’s it for:  Ensure consistent visual appeal on any device by embedding fonts in your presentation. This is particularly useful when sharing your work with others who may not have the same fonts installed, enhancing portability. 

• Go to the File tab.
• Select “Options” and go to the Save tab from the window popup.
• Check “Embed fonts in the file” as well as “Embed all characters”.

27.  Text Transformation

What’s it for:  Uncover the elegance of text transformation with the Shape Format trick. This hack allows you to access a myriad of text transformation designs, offering a swift and sophisticated way to elevate the visual appeal of your presentation. 

• Select the text you want to transform.
• Navigate to the Shape Format tab.
• Click on “Text Effects” and explore the “Transform” options for a variety of stylish text designs. Instantly apply a transformation that suits the tone and style of your presentation.

5 Critical Best Practices to Implement These Pro PowerPoint Tips and Tricks for a Technically Proficient Presentation

Enhance the technical brilliance of your presentation by focusing on these crucial best practices:

1.  Streamlined Font Selection

• Practice:  Limit your font styles to a maximum of three per slide.
• Why:  Simplifying fonts enhances readability, maintains visual consistency, and prevents distraction, ensuring your message is clear and impactful.

2.  High-Resolution Images

• Practice:  Source HD images from reputable free resource websites like Freepik or Unsplash .
• Why:  High-resolution images prevent pixelation, ensuring clarity and professionalism. Crisp visuals contribute to a visually appealing presentation.

3.  Cohesive Color Palette

• Practice:  Stick to a consistent color palette throughout your slides; use the eyedropper tool for precise color matching.
• Why:  A unified color scheme enhances visual harmony, reinforces brand identity, and elevates the overall aesthetics of your presentation.

4.  Efficient Data Visualization

• Practice:  Use charts and graphs for data-driven slides, choosing appropriate chart types for different data sets.
• Why:  Visualizing data through charts improves comprehension, making complex information more accessible and engaging for your audience.

5.  Transitions with Purpose

• Practice:  Apply slide transitions judiciously. Choose transitions that complement the content and avoid excessive animations.
• Why:  Subtle transitions maintain audience focus, while excessive animations may distract from the core message.

Final Thoughts

In presentation-making, technical practices harmonized with thoughtful design is the key to delivering an impactful message. Whether it may be as simple as considering font choices, to incorporating high-resolution visuals, you do not only get to enhance the aesthetics but also ensure your audience’s undivided attention.

Remember, a technically proficient presentation is not just a showcase of information, but also one that leaves a rather immersive experience for those who will see. But at the end of the day, it comes down to your delivery. So, no sweat! You’re doing amazing, rockstar!

Find them useful? Save them, or share these PowerPoint tips and tricks with others to make their day!

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13 PowerPoint Presentation Tips to Create Engaging Presentations

Written by: Chloe West

Have to create a PowerPoint presentation and dread it? Your presentations don’t always have to be dry, boring and limited. With these PowerPoint presentation tips, you’ll be able to put together a dynamic and engaging presentation.

Let’s start from the very beginning before you even open up your presentation tool.

• Start by writing out your talking points.
• Get creative with your slide design.
• Keep your design consistent throughout.
• Make your presentation interactive.
• Add animation.
• Put together seamless transitions.
• Use text creatively.
• Align objects with the grid.
• Create non-linear presentations.
• Place shapes strategically.
• Crop images into shapes.
• Utilize the presenter notes.
• Use a dynamic presentation software.

1. Start by writing out your talking points.

The first thing you need to do, before even considering your presentation design, is to write out your talking points and outline your speech.

Pay attention to popular and engaging presentation structures so you know the framework you want to follow throughout your talk. This will also make it easier to create an outline that focuses on each of your talking points.

Once you’ve put together an outline that represents your topic and touches on each important element you need to cover, you can start searching for a PowerPoint presentation template that will fit your topic.

Or, you can start browsing through Visme’s presentation templates below.

Presentation Templates

Ecommerce Webinar Presentation

Buyer Presentation

PixelGo Marketing Plan Presentation

Technology Presentation

Product Training Interactive Presentation

Work+Biz Pitch Deck - Presentation

Create your presentation View more templates

2. Get creative with your PowerPoint presentation slide design.

When it comes to putting your content onto your PowerPoint presentation slides, you want to be sure your slides are clean, easy to read and engaging.

This means you should try out a variety of different creative themes. And while we have a post with over 100 creative presentation ideas you should check out, here are a few ways to really make your slideshow stand out.

Use more design elements than photos.

While a photo collage or stock image background tends to be PowerPoint presentation go-to’s, we’re trying to empower you to do something different!

Take a page out of this template’s book by taking advantage of different design elements. Here, we see a solid colored background, shapes, icons and text decorating the slides of this presentation.

In this example PowerPoint slides, we do still see a photo added to emphasize the point on one of the slides, but it’s used as a design element rather than the foundation of the slide.

Use a bold color scheme.

When customizing example PowerPoint slides , your color palette matters. Using a more bold and bright color scheme is a great way to grab audience attention and make yourself seem more serious about your topic.

A more powerful color scheme makes an impression on your viewers, helping them to further see you as an authority on the information you’re sharing.

This example PowerPoint slides uses a bold blue and orange color scheme to stand out. To get an idea for a color palette for your next presentation, take a look at these 50 combinations .

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3. Keep your design consistent throughout.

We just shared a couple of different presentation templates available with our platform in the last point. What do you notice?

Here’s another example for you to take a look at.

All of the example PowerPoint slides have a similar look and feel, creating a cohesive presentation deck that looks intentional and professionally designed.

Imagine if you were sitting in a presentation that looked something like this.

This looks messy and cluttered. It’s an amateur-looking design, and your audience will be confused about how these slides make any sense together.

Because keeping your design consistent is an essential part of creating an engaging presentation, we’ve also created a few different presentation themes with hundreds of example PowerPoint slides that all follow the same design theme.

Here’s an example of our Modern presentation theme below with over 900 different slides so that you can find a variety of slides perfect for your next slide deck.

4. Make your presentation interactive.

One way to create a really dynamic presentation that will keep your audience engaged and create a memorable experience is to make your presentation interactive.

While we’ve covered 17 ways to create an interactive presentation before, let’s go over how you can do this using a tool like Visme.

PowerPoint is widely known as the go-to presentation software, but there are so many alternatives that can lead you to a better solution and a better end result.

In Visme’s presentation maker, you can easily add links to any object in your presentation that lead to web pages, other slides within your presentation or create popup or hover effects with other objects on your slide.

Simply click on the element that you want to add a link to, head to the Actions menu, then select which type of interactive link you want to add.

You’re also able to create interactive maps and data visualizations that allow you or your viewers to hover over each element in your visual to see more information.

Here’s an example of an interactive map that you can easily create to showcase more information in a more digestible format.

Visme also allows you to embed external content like videos, polls, forms, surveys, quizzes and more. Plus, there are several third-party integrations you can use to embed and connect even more interactive content.

5. Add animation.

Another way to help your slides stand out is by adding in animated elements. Try to incorporate enter and exit effects for various objects on your slides to grab your audience’s attention as new slides fly onto the screen.

Here’s a great example of how this could look.

Or, if you put together your PowerPoint presentation slides with a different tool – like Visme, wink wink – you can gain access to even more animated elements.

Visme provides users with fully customizable animated illustrations, icons, shapes and more that can have their size, colors and animation speed updated to fit your needs.

These illustrations can be perfect for adding even more depth to your presentation slides, especially when it comes to your title slides and section headers to help break up your presentation.

6. Put together seamless transitions.

When customizing example PowerPoint slides, you want to put a creative spin on it. Instead of having one slide disappear for another to appear in full, why not try out some creative transitions?

It’s important for us to note that if you find a transition you like, you should stick with it throughout your presentation. This goes back to our point about cohesive design. You want everything to flow well.

This means that you don’t want to throw a ton of different slide designs, animation types and transitions into the mix, or you’ll end up with a cluttered and hard-to-follow presentation deck.

Visme’s unique transitions offer not just slide transitions, but a way to seamlessly transition all of your elements onto the screen as well.

Take a look at this presentation below to see how this looks. Click through the slides to see them transition.

To get this effect, simply choose one of the following transitions that also show the slide elements following suit after the background appears.

Ready to create your own presentation in minutes?

• Add your own text, images and more
• Customize colors, fonts and everything else
• Choose from hundreds of slide designs and templates
• Add interactive buttons and animations

7. Use text creatively.

There are hundreds of fonts to choose from, so how do you know the best ones to use and how to make them stand out on your slides?

First, you can check out our guide to font pairing to understand some basics for choosing the right fonts for your slides.

For example, make sure you’re using 3 fonts max, and that each has a specific role in your presentation, as you see below.

Once you’ve chosen your preferred fonts, whether you look through our selections of top fonts , modern fonts , pretty fonts or elsewhere, start considering how you can use them creatively in your presentation design.

Pro Tip: It’s important to remember that in a presentation, you won’t have many words on the screen. So you want to make sure the text that you do include focuses on your main point of each slide and grabs attention.

Let’s cover a few ways that you can use text creatively and really make your slides stand out to your viewers.

Surround your text with shapes.

If you really want to make certain words pop off the slide, add a shape behind them like you see in this presentation about dinosaurs above.

While this is more of an informational presentation, this tactic can also be used for business-related presentations as well. 

Simply search through Visme’s library of shapes for something that matches your theme and set it behind your content.

Place your text on the white space of a photo.

Try positioning your photos strategically and utilizing pictures with more white space than you normally would. This helps you find the perfect spot to place your text so that it’s easy for your audience to read while still being visual.

In the above example PowerPoint slides, these minimalistic nature photos are the perfect backdrop for the text, providing tons of white space while still offering texture and visual elements.

Use color overlays.

Another great way to really make your words pop is by adding a translucent color overlay on top of your background photo.

Incorporating a photo into your presentation slide helps create more depth and visualize the words you’re saying, but you still want to be able to have your text be legible throughout the slide deck.

8. Align objects with the grid.

When using a tool like Visme to create your presentation, you can turn on a grid that allows you to ensure your design elements are properly aligned and perfectly symmetrical.

To access the grid in Visme’s editor, click the hamburger menu, then go to View Options , then toggle the Show grid option to turn it on.

You can set the size you want your grid to be to strategically align elements around your slide as well as set how opaque the grid lines are.

9. Create non-linear presentations.

You don’t have to go from slide to slide in your PowerPoint presentation. In fact, there are endless options for how you could navigate between slides when presenting.

Whether you let the audience decide the direction of your presentation by offering them different options to choose from, you create a navigation bar for your presentation or you allow yourself to determine the flow as you go by adding a progress bar, you have tons of options.

Here’s a great example of what your presentation could look like with a navigation menu within your slides.

10. Place shapes strategically.

Don’t underestimate the power of shapes in your presentation design. Or any design, really. 

Using various geometric shapes or even shapes you may not have heard of before to draw attention to various elements on the screen is a great design practice.

Our Creative presentation theme – with over 300 different slide layouts – is a great example of using shapes strategically to add design elements and emphasize various parts of your content.

Visme presentation maker has a library full of different types of shapes that can be used in diagrams, as backgrounds to icons , to frame text and so much more.

Put together a set of guidelines for which shapes you plan to use in your presentation and stick to no more than two or three different shapes throughout. While you can resize them based on your needs, you don’t want to clutter your slides.

11. Crop images into shapes.

Back with the shapes! Another creative way to bring shapes into your designs is to crop photos into different geometric shapes.

The presentation template below is the perfect example for how you can visually incorporate these cropped images into your slide design.

It’s easy to do this with a tool like Visme. Simply drag and drop your choice of photo from the photo library in the left sidebar onto your slide, click it, choose Frames in the navigation bar and choose the one that fits your design.

Take a look at a few of the frames available in our software.

12. Utilize presenter notes.

Want to really give a good presentation ? It’s important not to read off the slide and actually speak directly to your audience throughout your PowerPoint presentation.

One great way to keep yourself on task and ensure you don’t skip over any important information is to take advantage of presenter notes available to you when up on stage or in front of your audience presenting.

Visme has dynamic and comprehensive presenter notes built in that help ease the pressure of presenting.

Take a look below at what you can expect to see on your screen when presenting – all while your audience only sees the slide you’re showcasing.

You get access to the time of your presentation, the current slide, the slide you can expect next to help with the flow of your slideshow and the notes you’ve prepared for your talking points.

13. Use a dynamic presentation software.

The last way to create an amazing and engaging PowerPoint presentation is to use a dynamic presentation software that isn’t PowerPoint.

I know what you’re thinking – how can you deliver a PowerPoint by using a different software?

With a tool like Visme, you’ll get tons of premade example PowerPoint slides to choose from. You’re able to both import existing PowerPoints to edit and spice them up and export editable PowerPoints to present offline and make any last minute changes.

When creating your presentation, you can use Dynamic Fields to automatically update key information throughout the slides. You can also personalize the fields and apply them to other projects.

Our analytics tool helps you track the performance of your presentation. You can track views, unique visits, average time, average completion and a host of other key metrics.

Learn more about turning your Vismes into PowerPoint presentations in this quick tutorial video.

Start improving your PowerPoint presentations with Visme.

Ready to start creating PowerPoint presentations with Visme? Sign up for a business account today and improve your brand and the presentations you share with your audience. Start creating engaging and interactive presentations that your viewers will love.

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About the Author

Chloe West is the content marketing manager at Visme. Her experience in digital marketing includes everything from social media, blogging, email marketing to graphic design, strategy creation and implementation, and more. During her spare time, she enjoys exploring her home city of Charleston with her son.

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15 PowerPoint Tips to Make Your Slides More Effective

content creator

Paulina Fox See full bio →

People often underestimate the power of a well-designed and effective PowerPoint presentation. Although everyone has heard the saying, “A picture is worth a thousand words,” in PPT land, the opposite seems to hold true.

As slides usually contain an overwhelming amount of text, which the presenter often reads out loud, PowerPoint’s reputation for being dusty and static is starting to make sense, isn’t it? 

In truth, well-designed PowerPoint slides that balance text with other elements are much better at delivering the message to your audience. 

We interviewed PPT expert Ferry Pereboom and compiled his insights into 15 PowerPoint tips and tricks to help you create engaging presentations. Here’s a quick rundown of the tips we’ll cover, which you can use as a checklist to ensure your presentations are on track once you have an idea of what they entail:

Now, let’s explore these tips in more detail.

The text should only complement your speech and emphasize its key points. After all, overfilling your PPT presentation with text can only result in two things:

• Presenters will read everything in the slides, creating a snoozefest for the attendees.
• Attendees will read the text on the screen instead of listening to you.

Remember, PowerPoint presentations should be, above all things, a visual aid. So, cramming a truckload of information into your slide shows makes no sense. That makes it especially important to focus on the content of the text.

With that in mind, here are some best practices for adding high-quality text to your PPTs.

1. Keep it short and to the point

As previously stated, it’s important to remember that a PowerPoint presentation should complement your speech. Avoid putting the entire text on the slides, as your audience prefers listening rather than reading what you intend to say.

Whether you use complimentary texts or bullet points, make sure to keep them short and sweet. For reference, you can follow the 5×5 rule: have up to 5 text lines on each slide, each with no more than 5 words per line.

That way, your audience will direct their attention to you instead of the screen.

You can also use SmartArt, a built-in tool that lets you create infographics in the PPT app. SmartArt includes a wide variety of templates, such as cycles, hierarchies, relationships, and pyramids. For example, you can use SmartArt to replace simple bullet points with more visually appealing elements.

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5 golden rules of PowerPoint design

april 30, 2024

by Deb Ashby

Wondering how to design the perfect PowerPoint presentation? It's easier than you think–just follow five simple rules to get started:

1. Consider using templates

When building a slide deck, it’s important to maintain consistency throughout. We want to ensure we are using consistent font styles, colors and themes. This can be tricky when designing from scratch, so why not start from a template?

Microsoft Create contains hundreds of pre-made, customizable PowerPoint templates, which means you don’t have to start from scratch and the fonts and colors are already set for you.

Simply choose a template from the gallery, customize it as needed, and you are done!

2. No walls of text

We’ve all seen PowerPoint presentations where slides contain too much text. The human brain struggles to listen and read at the same time. If you are presenting to an audience, keep the text on slides to a minimum.

Consider employing the “5-5-5" rule. No more than 5 lines, no more than 5 words, no more than 5 minutes. Think short and sharp memory joggers instead of rambling paragraphs.

Where possible, consider replacing text with visuals to represent your point. People remember images more than words.

3. Be mindful of colors and fonts

No one wants their audience to leave with a headache after an hour of straining to read slides. We need to ensure that our presentation is easy to read for everyone – even for those in the nosebleed seats at the back! Think about the font you are using. Is it appropriate for the presentation? What about the font size? Can people at the back easily read? What about people with visual impairment? Ensure all text is at least 24pts.

When it comes to color, ensure all slides have good contrast. Dark backgrounds should have light font and vice versa.

4. Use animation sparingly

Animation can really liven up an otherwise flat presentation. However, it should be used thoughtfully and sparingly. Too much of the wrong type of animation with objects flying in and zooming around the screen, while fun, can look confusing and unprofessional.

Animation should be subtle (especially for pitch decks and other formal presentations). With every animation you add, ask yourself, "Is this going to enhance my presentation or distract from it?"

5. Engage your audience

When presenting to an audience, there is usually an awkward time before the presentation begins while the speaker waits for everyone to arrive. During this time, people may start scrolling on their phones or get distracted with work emails, and it can be hard to pull the audience back.

To avoid this issue, work to grab your audience's attention before the presentation even starts. Instead of just having the title slide on the screen, consider creating "kiosk slides." These are a series of slides that contain a combination of interesting things for the audience to look at or engage with. Maybe you have an interesting image? A funny quote or fun facts? Or maybe there is a question you want them to think about prior to the session?

Create these slides and have them automatically cycle round before the presentation starts.

Related topics

Center for Teaching

Making better powerpoint presentations.

Print Version

Baddeley and Hitch’s model of working memory.

Research about student preferences for powerpoint, resources for making better powerpoint presentations, bibliography.

We have all experienced the pain of a bad PowerPoint presentation. And even though we promise ourselves never to make the same mistakes, we can still fall prey to common design pitfalls.  The good news is that your PowerPoint presentation doesn’t have to be ordinary. By keeping in mind a few guidelines, your classroom presentations can stand above the crowd!

“It is easy to dismiss design – to relegate it to mere ornament, the prettifying of places and objects to disguise their banality. But that is a serious misunderstanding of what design is and why it matters.” Daniel Pink

One framework that can be useful when making design decisions about your PowerPoint slide design is Baddeley and Hitch’s model of working memory .

As illustrated in the diagram above, the Central Executive coordinates the work of three systems by organizing the information we hear, see, and store into working memory.

The Phonological Loop deals with any auditory information. Students in a classroom are potentially listening to a variety of things: the instructor, questions from their peers, sound effects or audio from the PowerPoint presentation, and their own “inner voice.”

The Visuo-Spatial Sketchpad deals with information we see. This involves such aspects as form, color, size, space between objects, and their movement. For students this would include: the size and color of fonts, the relationship between images and text on the screen, the motion path of text animation and slide transitions, as well as any hand gestures, facial expressions, or classroom demonstrations made by the instructor.

The Episodic Buffer integrates the information across these sensory domains and communicates with long-term memory. All of these elements are being deposited into a holding tank called the “episodic buffer.” This buffer has a limited capacity and can become “overloaded” thereby, setting limits on how much information students can take in at once.

Laura Edelman and Kathleen Harring from Muhlenberg College , Allentown, Pennsylvania have developed an approach to PowerPoint design using Baddeley and Hitch’s model. During the course of their work, they conducted a survey of students at the college asking what they liked and didn’t like about their professor’s PowerPoint presentations. They discovered the following:

Characteristics students don’t like about professors’ PowerPoint slides

• Too many words on a slide
• Movement (slide transitions or word animations)
• Templates with too many colors

Characteristics students like like about professors’ PowerPoint slides

• Graphs increase understanding of content
• Bulleted lists help them organize ideas
• PowerPoint can help to structure lectures
• Verbal explanations of pictures/graphs help more than written clarifications

According to Edelman and Harring, some conclusions from the research at Muhlenberg are that students learn more when:

• material is presented in short phrases rather than full paragraphs.
• the professor talks about the information on the slide rather than having students read it on their own.
• relevant pictures are used. Irrelevant pictures decrease learning compared to PowerPoint slides with no picture
• they take notes (if the professor is not talking). But if the professor is lecturing, note-taking and listening decreased learning.
• they are given the PowerPoint slides before the class.

Advice from Edelman and Harring on leveraging the working memory with PowerPoint:

• Leverage the working memory by dividing the information between the visual and auditory modality.  Doing this reduces the likelihood of one system becoming overloaded. For instance, spoken words with pictures are better than pictures with text, as integrating an image and narration takes less cognitive effort than integrating an image and text.
• Minimize the opportunity for distraction by removing any irrelevant material such as music, sound effects, animations, and background images.
• Use simple cues to direct learners to important points or content. Using text size, bolding, italics, or placing content in a highlighted or shaded text box is all that is required to convey the significance of key ideas in your presentation.
• Don’t put every word you intend to speak on your PowerPoint slide. Instead, keep information displayed in short chunks that are easily read and comprehended.
• One of the mostly widely accessed websites about PowerPoint design is Garr Reynolds’ blog, Presentation Zen . In his blog entry:  “ What is Good PowerPoint Design? ” Reynolds explains how to keep the slide design simple, yet not simplistic, and includes a few slide examples that he has ‘made-over’ to demonstrate how to improve its readability and effectiveness. He also includes sample slides from his own presentation about PowerPoint slide design.
• Another presentation guru, David Paradi, author of “ The Visual Slide Revolution: Transforming Overloaded Text Slides into Persuasive Presentations ” maintains a video podcast series called “ Think Outside the Slide ” where he also demonstrates PowerPoint slide makeovers. Examples on this site are typically from the corporate perspective, but the process by which content decisions are made is still relevant for higher education. Paradi has also developed a five step method, called KWICK , that can be used as a simple guide when designing PowerPoint presentations.
• In the video clip below, Comedian Don McMillan talks about some of the common misuses of PowerPoint in his routine called “Life After Death by PowerPoint.”

• This article from The Chronicle of Higher Education highlights a blog moderated by Microsoft’s Doug Thomas that compiles practical PowerPoint advice gathered from presentation masters like Seth Godin , Guy Kawasaki , and Garr Reynolds .

Presenting to Win: The Art of Telling Your Story , by Jerry Weissman, Prentice Hall, 2006

Presentation Zen: Simple Ideas on Presentation Design and Delivery , by Garr Reynolds, New Riders Press, 2008

Solving the PowerPoint Predicament: using digital media for effective communication , by Tom Bunzel , Que, 2006

The Cognitive Style of Power Point , by Edward R. Tufte, Graphics Pr, 2003

The Visual Slide Revolution: Transforming Overloaded Text Slides into Persuasive Presentations , by Dave Paradi, Communications Skills Press, 2000

Why Most PowerPoint Presentations Suck: And How You Can Make Them Better , by Rick Altman, Harvest Books, 2007

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Presentation 101: How to Make a Powerful Introduction in Presentation

When you give a presentation, how do you start? Do you just briefly introduce yourself and the topic and then start the presentation? Of course, this is what most speakers do. In principle, there is nothing wrong with starting a talk this way. But it tends to bore the audience. Using an interesting introduction at the beginning of a speech not only grabs attention, it sets the mood and tone for the speech. In addition, a successful opening can relieve tension by giving the speaker hope. So today we're going to look at 8 ways to make an interesting introduction, with examples.

Why is it so important to have a strong introduction in your presentation?

A good start is half the battle. A strong start is vital in a presentation. Typically, presentations begin with a brief introduction. Here are some reasons that a strong introduction in presentation is so important:

1.Capture the audience's attention: Audience attention spans are short, especially in today's fast-paced world. A strong introduction will grab your audience's attention right from the start, making it more likely that they will stay engaged for the entirety of your presentation.

2.Establish your credibility: Your credibility is established by an effective introduction. It's an opportunity to briefly introduce yourself, what you know about the topic, and why you're qualified to speak about it. This helps build trust and confidence with your audience.

3.Set the tone: Introducing sets the tone for how the presentation goes. It gives your audience an idea of what to expect and helps them understand the purpose and importance of your presentation.

4.Provide key context: A good introduction sets the context for your presentation. It helps your audience understand why the topic matters, how it relates to them, and what they can expect to learn or gain from listening to your talk.

5.Engage your audience: An engaging introduction can pique your audience's curiosity and create a desire for more information. Stories, humor, and powerful statistics are all ways to engage your audience and get them to listen.

Eight tips of using interesting ways to introduce a presentation:

1.Share a short story or anecdote. Begin your presentation by sharing an engaging short story, which then leads to the topic of your presentation. Beginning with a story enriches the content of the speech, introduces the point naturally, and stimulates the audience's interest.

e.g. " When I was young, my dad loved watching NBA games. I didn't know what the NBA was at that time, but I remembered that the players' performances fascinated me, and from then on, I loved playing basketball, and the NBA accompanied me as I grew up. Therefore, today I would like to share the profound influence of NBA on me."

2.Start with a shocking statistic. Data is a very visual and powerfully powerful element. Typically, beginning a presentation with data clearly conveys the relevance of the topic and engages the audience.

e.g. "Did you know. According to the WMO, 2023 was the hottest year on record, with the global average near-surface temperature 1.45 degrees Celsius (0.12 degrees Fahrenheit) above pre-industrial levels, making the past 10 years the hottest on record. Global warming has already brought about dramatic changes across the globe. Today, I’m here to talk about global warming.”

3.Begin with a relevant quote. Quoting an influential person is one of the easiest ways to start a presentation. Quotes are extremely influential, especially the more famous they are. The choice of quotes can make it more like the audience knows what the speech is about.

e.g. "As Ada Lovelace says, ‘The more I study, the more insatiable do I feel my genius for it to be’. As the world's first computer programmer, Ada Lovelace had made a great contribution in AI. Let’s explore how Ada Lovelace change this world with AI.”

4.Ask a thought-provoking question. Most presentation know that start a presentation with a question will increase audience participation. This way would also make the audience think and take questions to engage with the presentation.

e.g. "If you had the ability to develop a weapon that did so much damage, would you build it? If this weapon was used in war, would you continue to build it? This question is what Oppenheimer faced. In this presentation, we’ll dive into the legend life of Oppenheimer.”

5.Use a relevant analogy or metaphor. Using a relevant analogy or metaphor is also a effective way to make your introduction interesting. This way can simplify complex ideas, enhance understanding, and make the topic more relatable and memorable for the audience.

e.g. "Launching a startup is like planting a seed. It requires nurturing, patience, and the right conditions to grow into a thriving business. In this presentation, we'll delve into the essential ingredients for startup success."

6.Begin with a compelling image or visual: Visuals are a powerful communication tool. We can transmit information quickly to the brain through visuals. Image material can visualize the main object and the main message of the presentation, allowing the audience to look at it with a goal in mind.

e.g. "This image represents the devastating impact of plastic pollution on our oceans. Today, we'll explore sustainable solutions to combat this environmental crisis."

7.Begin with “imagine”. The imagination of the human brain is infinite. When we start imagining about a certain point of view, behavior, or thing, we have many kinds of imagined results. Starting with imagination will make the audience actively listen.

e.g. "Imagine you're a project manager leading a team through a major crisis. How do you navigate the challenges and keep your team motivated? Today, we'll discuss strategies for effective crisis management."

8.Begin with a teaser or provocative statement. Starting with a teaser or provocative statement can hook the audience's curiosity from the outset, compelling them to lean in and listen attentively. It ignites intrigue, setting the stage for a captivating presentation that stimulates critical thinking and discussion.

e.g. "In a world where technology is advancing at lightning speed, are we at risk of losing our humanity? Today, we'll explore the intersection of technology and humanity, and what it means for our future."

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It transforms the dull task of presentation creation into a seamless and delightful process. With a focus on design, content, and collaboration, Smallppt ensures that professionals can effortlessly craft presentations that leave a lasting impression. Elevate your presentations, captivate your audience, and redefine your professional narrative with the power of AI.

Use Smallppt and enjoy AI making PowerPoint for you!

More From Forbes

15 presentation tips for captivating your audience and commanding the room.

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Person speaking in front of audience

Public speaking can be a daunting task, especially when addressing a large audience. Whether you're giving a presentation in the boardroom or delivering a keynote speech at a conference, holding your audience's attention and maintaining command of the room is paramount. The ability to captivate your audience and leave a lasting impression not only enhances your message's impact but also builds your reputation as a confident and effective speaker.

Here, Forbes Coaches Council members share invaluable tips and strategies to help you conquer your fear of public speaking and ensure that your next presentation or speech is a resounding success.

1. Be Confident

Be grounded and confident to be yourself and then tell great stories. Use your voice and the stage to bring the stories alive. Your audience will connect to the emotion of the story but make sure that it is relevant for your audience and related to the topic. - Cath Daley , Cath Daley Ltd

2. Find A Way To Actively Engage The Audience

Be prepared with ways to get your audience engaged and keep their focus. Whether that's relating to your audience, telling a joke or asking questions, actively driving engagement will make for a more effective presentation or speech. - Luke Feldmeier , Online Leadership Training - Career and Leadership Accelerator for Engineers

3. Create An Emotional Connection

Creating an emotional connection with the audience and involving them in your session fosters active participation, and ensures your audience stays engaged throughout. This also serves to enhance your presence and to create memories that stay with them long after your presentation ends. - Kristin Andree , Andree Group

4. Put Your Unique Take Front And Center

Do you have something unexpected to say about your topic? Something that goes against the mainstream opinion in your industry or is maybe even slightly provocative? If so, putting your unique take front and center in the title and the beginning of your talk and explaining or resolving it later keeps your audience engaged and interested. - Micha Goebig , Go Big Coaching & Communications, LLC

5. Remember That The Audience Doesn't Know Your Planned Speech

No one wants to see you fail as a speaker. Remember that the focus shouldn't be on whether or not you can recall verbatim every word of your planned speech. The focus should be on how to connect to your audience with a few key points using a combination of storytelling and facts. - Sheri Nasim , Center for Executive Excellence

6. Adapt Your Language To The Audience

Talk about something they are interested in or include elements that will keep them interested. Start by asking why your topic matters to each and every one of them. Use language adapted to the audience. Keep the key messages to two or three maximum. Show them what you think and why you care about the topic. - Isabelle Claus Teixeira , Business and Human Development Consulting Pte Ltd

7. Try To Incorporate An Element Of Surprise

Engagement is the key to keeping the audience's attention. Invite participation, tell stories, walk around, have visuals, include humor, raise your voice and ask questions. Think of a comedian who points at someone in the audience: "Hey, you with the red shirt?" Everyone pays attention. What element of surprise can you present? - Susan Jordan, MBA, MSODL, PCC , Sphereshift Coaching and Consulting

8. Know Your Audience

Doing research ahead of time to ensure you're providing the subject matter in a personalized manner will keep their attention. The topic will dictate the necessary vibe. Based on that, providing opportunities for the group to engage, such as shouting out a word, raising a hand, etc., will also help maintain their interest. - Lindsay Miller , Reverie Organizational Development Specialists

9. Use The Problem-Agitation-Solution Approach

Don't just give a presentation — share a story. It must be a story-audience fit though. Use the P.A.S. — problem-agitation-solution — approach. Start with introducing a problem, follow by agitating the problem via telling a relevant anecdote and conclude by offering a solution by giving an audience a clear, direct way to avoid the pain and learn the lesson. - Alla Adam , Alla Adam Coaching

10. Tell The Audience What They Need To Hear

Instead of trying to figure out what to say, figure out what the audience wants and needs to hear. This shift in perspective allows you to tailor your speech in a way that keeps audiences actively engaged because it's good content that they want to hear. - Robin Pou , The Confident Leader

11. Go All In

To command your audience's attention you have to get into the spirit of what you're teaching and go all in without second-guessing yourself. People want to be led, but they'll be unwilling to follow someone who isn't confident in what they are communicating. - Arash Vossoughi , Voss Coaching Co.

12. Use A Compelling Opening

Start your speech/presentation with a compelling opening that grabs the audience's attention. This could be a surprising fact, a relevant story or a thought-provoking question. This initial engagement can help you establish a strong connection with the audience and set the stage for a captivating presentation. - Moza-Bella Tram , Moza-Bella LLC

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13. Be Authentic

Connect deeply with your essence and purpose. Radiate authenticity. When you're centered in genuine passion and truth others feel it, creating an unspoken bond. It's not about performing; it's about being present and real and offering value from the heart. That's magnetic. - Anna Yusim, MD , Yusim Psychiatry, Consulting & Executive Coaching

14. Let Your Audience Talk

There is nothing worse than stealing everyone's craving for autonomy and speaking the whole time. The person who does the talking does the learning. So, give some autonomy to the audience. Let them talk. Even if it's thinking time and talking to themselves, or to their neighbor or table group. This gains trust and they will lean into what you have to say even more. - Alex Draper , DX Learning Solutions

15. Leverage Non-Verbal Cues

My top tip is to engage your audience through storytelling. A compelling narrative captures attention, evokes emotion and makes complex ideas more relatable. Additionally, use body language and eye contact effectively. These non-verbal cues can significantly enhance your connection with the audience. - Peter Boolkah , The Transition Guy

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ROI of Design: How to Maximize Your Business Strategy?

Many organizations overlook the discipline of design because it’s often not considered important for financial success. However, taking your design strategies seriously might be the missing piece you were looking for to stand out in the market. 

According to a McKinsey report , companies that integrate design as a core component of their strategy achieved 32% more revenue and 56% more total return to shareholders than their counterparts.

Thus, we can say that design actions are not merely about aesthetics; they are a crucial element of business strategies that can positively influence a company’s growth. In this context, it’s essential to measure the quality of these design initiatives and their respective return on investment (better known as ROI of Design).

Today, you’ll learn about:

What is ROI in Graphic Design?

How to calculate the roi of design, what is considered a good roi in business.

• The Impact of Outsourcing on Your ROI of Design (+ Success Story !)

Final Conclusions about the ROI of Design

Let’s dive into the essentials first!

The Return on Investment (ROI) of Design are all the benefits derived from the design strategies applied to your business . 

These benefits can be measured using various indicators, which vary depending on your business sector (they can even vary depending on the type of design project).

Here are a few examples of how Design ROI can be measured based on its impact on:

• Reducing your website’s bounce rate
• Increasing qualified leads
• Boosting your sales rate
• Enhancing User Experience (UX)
• Strengthening your brand identity
• Increasing the perceived value of your product or service
• Improving long-term customer satisfaction
• Improving employee motivation in their daily work routine (learn more in our latest study !)

By understanding and measuring the Design ROI in your operations, you can determine which design actions are most beneficial for your business. Additionally, by properly tracking the evolution of this ROI over time, you can optimize your creative strategies and maximize the return on investment.

Remember, in the corporate world, if something isn’t measured, it doesn’t exist! Don’t get left behind, and discover how to calculate the ROI of Design for your company in the next section.

Calculating Design ROI can be challenging due to the mix of qualitative and quantitative factors involved . The complexity also varies depending on each company’s methodology and the unique characteristics of each design project.

However, here are some insights that will help you calculate Design ROI as realistically as possible:

• Identify Your Design Goals : Start by defining the specific goals of your design initiatives. These may include improving website usability, increasing newsletter subscriptions, boosting product sales, reducing delivery times, and improving brand perception, among others. Setting clear objectives provides a solid foundation for you to measure the impact of design in financial terms.
• Determine the Costs : Calculate the total costs associated with your design efforts. This includes designer salaries, software and tool expenses, and any other related costs. If you outsource the service, this calculation will be easier. We recommend being thorough in this part in order to obtain a more accurate ROI of Design.
• Measure the Benefits : In the ROI formula, the "benefits" of design are also known as revenue or income. These can include direct financial gains, such as increased revenue or cost savings, as well as indirect benefits, like improved website usability or long-term increases in customer satisfaction.
• Calculate the ROI : Use the standard ROI formula (see image) to determine the return on your design investment. This formula provides a percentage that indicates the return you get for every dollar spent on your design actions.

How to Measure the Benefits of a Design Project?

Due to the subjective nature of design, measuring the benefits of your design actions can often be a complex task. You’ll need to collect data and potentially establish a baseline to compare the results of your investments .

That being said, we want to detail some of the most important metrics for measuring the benefits of your creative projects:

Quantitative Metrics and KPIs

When applying the ROI formula, quantitative metrics can be directly added as financial benefits . For example, if the new design generates a $20,000 increase in sales, that amount is incorporated as part of the benefits.

Let’s start with the most common quantitative metrics in marketing and business:

• Increase in Sales : Additional sales value generated after implementing your design action. It’s crucial to compare the results with the previous period to determine the growth margin.
• Increase in Conversion Rate : The percentage of visitors who complete a desired action after the new design is implemented. For example, a new subscription to the newsletter.
• Increase in Web Traffic : The rise in the number of website visits after redesigning the interface or promotional graphic material.
• Repeat Purchase Rate : The increase in the frequency with which customers make repeat purchases after the redesign.
• Increase in Customer Retention Rate : The percentage of customers who remain loyal to your brand after the design update, compared to previous periods.
• Increase in Customer Lifetime Value (CLV) : The total value generated by a customer over the course of their relationship with the company. This composite metric includes the average purchase amount, purchase frequency, and the duration of the business relationship.
• Reduction in Customer Acquisition Cost (CAC) : The decrease in the average cost to acquire a new customer thanks to the positive impact of the new design on marketing campaigns.
• Reduction in Sales Cycle Time : The decrease in the average time it takes to close a sale due to improvements in the clarity and effectiveness of your design assets. This can include sales presentations or new visuals for your e-commerce.
• Reduction of Operational Costs: Includes savings from more efficient operations, such as reduced production costs, lower overhead, or fewer resources needed.

Qualitative Metrics and KPIs

Although they cannot be directly added in monetary terms, qualitative data can be converted into indirect financial estimates .

Let’s say you find an improvement in User Experience (UX) after a redesign, you can assess its impact by measuring its correlation with metrics like Customer Lifetime Value (CLV) or web conversion rates.

Here are some qualitative metrics you should consider when calculating your ROI of Design:

• Customer Satisfaction Score (CSAT) : The percentage of customer satisfaction regarding your products, services, or any specific action. It’s based on the direct question: “On a scale of 1 to 5, how satisfied are you with [product/service/interaction]?”
• Net Promoter Score (NPS) : Measures customer loyalty and their willingness to recommend your company, product, or service to others. It’s based on the question: “On a scale of 0 to 10, how likely are you to recommend [product/service/company] to a friend or colleague?”
• Improvements in User Experience (UX) : This includes qualitative feedback or scores that indicate enhancements in the ease of use and interaction with your product. Focus on how the design changes have positively impacted user satisfaction and influenced their purchasing decisions.
• Improvement in Brand Perception : Collect insights on how your customers perceive your brand, including their perceptions of product or service quality. Keep in mind that their perceptions affect their willingness to pay and their overall loyalty to your brand.

The most common tool for collecting this qualitative data is through surveys . If you want to make comparisons throughout the time, you need to take different surveys for each period.

Understanding how to measure the ROI of Design provides a more accurate basis for justifying your investments. If you haven’t already, it’s time for you to determine which KPIs should be your top priority!

Determining what constitutes a good ROI in business can vary depending on the industry, company size, and your specific goals .

Unsure if your ROI is on target? Evaluate these factors to see if your design investments are going in the right direction:

• Positive ROI : At a minimum, a good ROI should be positive , meaning that the benefits outweigh the costs. A positive ROI indicates that your design investments are generating value for your business.
• Percentage Returns : A common benchmark for a good ROI is a return of 10% or more . However, some design initiatives can yield much higher returns, especially if they lead to significant improvements in user experience and customer satisfaction.
• Industry Standards : Research the Design ROI standards in your business sector in order to have a reference point for evaluating your performance.
• Long-term Qualitative Impact : In addition to quantitative measures, consider the qualitative impact of design. A better user experience, improved brand perception, and long-term customer retention are valuable outcomes resulting from a good Design ROI.

The Impact of Outsourcing on Your ROI of Design

Outsourcing creative tasks can also significantly impact your final Design ROI. By trusting in external expertise, companies can achieve exceptional designs while managing costs effectively .

The biggest challenge lies in aligning the external team (agency, studio, or freelancer) with the internal team’s processes and standards. In this context, effective communication is key to ensuring a successful collaboration.

At 24Slides, we believe that when measuring the ROI of Design, you need to have an open mind and see the whole picture. According to our latest survey , 55% of the specialists say that creating slides is a really time-consuming task and generates demotivation at work . 

"We often witnessed how being asked to redo a presentation could cause stress and demotivation. And with little time and extraordinary expectations, the end result is usually not satisfying for any parties involved."

-Marketing Manager interviewed for our latest study

At this point, we can say that delivering design tasks is not for everybody . And with good reason! Every employee is proficient in their area of ​​expertise, and breaking that rule not only creates inefficiency but can also demotivate your team.

Time is a valuable resource, and at 24Slides, we understand that. Let’s see how we can improve this scenario for companies and specialists at all levels:

"Outsourcing design services can significantly impact your ROI in two key ways. First, it saves valuable time for your in-house team , allowing them to focus on strategic tasks rather than creating presentations. Second, with 24Slides, you have predictable costs. Unlike traditional agencies where prices fluctuate during peak seasons, 24Slides maintains steady rates, ensuring a solid ROI without the headache of constant price negotiations ."

- Dan Sørensen , Chief Marketing Officer at 24Slides

Success Story: Healthcare Company Optimizes 9,000 Work Hours by Collaborating with 24Slides

At 24Slides, we’re committed to delivering exceptional design , which is why we collaborate with leading companies worldwide. From investor pitch decks to high-impact presentations for various departments and marketing collateral after a brand refresh or rebranding, we handle it all!

With over 200 expert designers, we tailor our services to meet the unique needs of every client, whether you’re a local business or a multinational corporation with a global presence.

In 2023, a global leader in healthcare entrusted us with a large volume of their presentation design workload . We embraced the challenge with great enthusiasm!

A bit of a spoiler for what’s next: this collaboration delivered outstanding results, optimizing over 9,000 hours of our client’s work time and achieving an impressive Design ROI of 176%.

Calculating the ROI of Design

As a practical exercise, let’s calculate the Design ROI of this collaboration. First, it’s important to highlight some data collected in 2023:

• Total hours saved by the client with 24Slides’ partnership = 9,006 hours
• Salary per hour of the client’s employees = $63
• 24Slides’ Service = $205,705
• Total Benefits = Total hours saved by the client x Salary per hour
• Total Cost = 24Slides’ Service

Now, it’s time to refresh the ROI formula:

By applying the previous data to the formula, we achieved a Design ROI of 176% , which means that for every dollar invested, our client earned $1.76 in return . This is an excellent result, considering that a 10% ROI is the minimum acceptable for business.

While ROI is typically quantified with hard data, we’ve seen firsthand how design can create powerful effects beyond the numbers . Let’s see some of them for this case study: 

• +9,000 hours saved, time redirected to core business activities
• +1,400 presentations designed, enhancing the client’s brand image
• 24-hour turnaround, boosting the client’s workflow
• Increased stakeholder satisfaction with presentation performance
• Improved employee motivation and satisfaction in their daily work routine

As design continues to play a crucial role in business growth, mastering the art of measuring ROI becomes increasingly important for small, medium, and large enterprises.

Here are some final thoughts:

• Adopt a Holistic Approach : Understanding and achieving a good Design ROI requires a holistic approach. By considering both quantitative and qualitative benefits, you can better justify your design investments and make more strategic decisions.
• Know Your Business : You can’t measure what you don’t know. While the general ROI formula seems simple, accurate measurement depends on knowing which metrics and KPIs apply to your specific situation. Understand your audience and set profit-driven objectives to achieve better results.
• Design Beyond Aesthetics : The role of design goes beyond a pretty illustration for social media; it can positively impact your marketing actions and the development of your product or service. Taking an integrated approach will enhance the user experience you deliver, which is a powerful differentiator in the market!
• Specialization Matters : Outsourcing your design tasks not only saves valuable time for your employees but also ensures higher product quality, shorter delivery times, and, most importantly, greater motivation for your team, who can focus on their primary tasks.

For a more accurate calculation of the costs your team incurs designing in PowerPoint, check out our hidden cost calculator to find your Design ROI with no problems!

Ready to unlock the full potential of our outsourcing model? Let our team be your creative partner, transforming your ideas into reality and driving your business to success.

Start the journey by booking a call with us here .

If you enjoy this article, you will love this content:

• How to Refresh Your Brand? Discover Our Strategic Approach
• AI vs. Professional Presentation Designer: A Comprehensive Comparison
• 10 Best AI Tools for Creating Impactful Presentations  
• Mastering the Art of Presenting Data in PowerPoint

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