business plan fast food business

Fast Food Business Plan Template

Written by Dave Lavinsky

Business Plan Outline

• Fast Food Business Plan Home
• 1. Executive Summary
• 2. Company Overview
• 3. Industry Analysis
• 4. Customer Analysis
• 5. Competitive Analysis
• 6. Marketing Plan
• 7. Operations Plan
• 8. Management Team
• 9. Financial Plan

Fast Food Restaurant Business Plan & Template

You’ve come to the right place to create your fast food business plan.

We have helped over 100,000 entrepreneurs and business owners create business plans and many have used them to start or grow their fast food businesses.

Fast Food Business Plan Example

Below are links to each section of a fast food restaurant business plan sample:

Next Section: Executive Summary >

Fast Food Business Plan FAQs

What is a fast food business plan.

A fast food business plan is a plan to start and/or grow your fast food restaurant. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can  easily complete your fast food business plan using our Fast Food Business Plan Template here .

What Are the Main Types of Fast Food Businesses?

There are many types of fast food businesses. The most common fast food restaurants serve hamburgers, fries, and soft drinks. Other common fast food establishments serve chicken, Chinese food, Mexican food, and pizza. There is a recent trend in fast food restaurants serving healthier options such as smoothies, wraps, sandwiches, and salads. A fast food restaurant can be centered around any food genre that is able to be prepared fast and in large quantities to serve multiple customers daily.

What Are the Main Sources of Revenue and Expenses for a Fast Food Restaurant?

The primary source of revenue for a fast food restaurant are the food and drink items sold at the establishment.

The key expenses are the costs to source the ingredients for the menu items, kitchen equipment and supplies, overhead expenses for the staff and rent, and any marketing costs the restaurant chooses to partake in.

What is the Difference Between a Franchise and Non-Franchise Fast Food Restaurant?

A franchise fast food restaurant is a business that is owned and operated by someone who has a contract with a larger company. That company provides the products, training, and marketing for the smaller business. A non-franchise fast food restaurant is a business that is independently owned and operated.

Franchise fast-food restaurants have a set of guidelines and standards to which they must adhere in order to use the franchise name. Non-franchise fast food restaurants do not have these guidelines and can vary greatly in terms of quality, cleanliness, and customer service.

How Do You Get Funding for Your Fast Food Business?

Fast food businesses are most likely to receive funding from banks. Typically you will find a local bank and present your business plan to them. Another option for a fast food business is to obtain a small business loan. SBA loans are a popular option as they offer longer loan terms with lower interest rates. Outside investors, crowdfunding, and/or friends or family are other typical funding options. This is true for a fast casual restaurant business plan or a takeout restaurant business plan.

What are the Steps To Start a Fast Food Business?

Starting a fast food restaurant can be an exciting endeavor. Having a clear roadmap of the steps to start a successful fast food business will help you stay focused on your goals and get started faster.

1. Write A Fast Food Business Plan - The first step in starting a business is to create a detailed fast food business plan that outlines all aspects of the venture. This should include market research on the fast food industry and potential target market size, information on your fast food menu, marketing strategy, pricing strategy and a detailed financial forecast.  

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your fast food business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your fast food business is in compliance with local laws.

3. Register Your Fast Food Restaurant   - Once you have chosen a legal structure, the next step is to register your fast food business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws. 

4. Identify Financing Options - It’s likely that you’ll need some capital to start your fast food business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms. 

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations. 

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events. 

7. Acquire Necessary Fast Food Equipment & Supplies - In order to start your fast food business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your fast food business. Marketing efforts includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising to reach your target audience.

Where Can I Get a Fast Food Business Plan PDF?

You can download our free fast food business plan template PDF here. This is a sample fast food business plan template you can use in PDF format.

• Sample Business Plans
• Food, Beverage & Restaurant

Fast Food Restaurant Business Plan

Planning on starting a fast food restaurant? It can be an excellent way to create a niche business, serve a diverse customer base, and make a great career in the food service industry, but you need detailed planning for it.

That’s where you need a business plan; it will not only help you secure funding but will also provide a roadmap for seamless business operations.

Need help writing a business plan for your fast food restaurant business? You’re at the right place. Our fast food restaurant business plan template will help you get started.

Free Business Plan Template

Download our free fast food restaurant business plan template now and pave the way to success. Let’s turn your vision into an actionable strategy!

• Fill in the blanks – Outline
• Financial Tables

How To Write A Fast Food Restaurant Business Plan?

Writing a fast food restaurant business plan is a crucial step toward the success of your business. Here are the key steps to consider when writing a business plan:

1. Executive Summary

An executive summary is the first section planned to offer an overview of the entire business plan. However, it is written after the whole business plan is ready and summarizes each section of your plan.

Here are a few key components to include in your executive summary:

• Market Opportunity: Summarize your market research, including market size, growth potential, and marketing trends. Highlight the opportunities in the market and how your business will fit in to fill the gap.
• Products and Services: Highlight your food menu and the services you will offer to your customers. Describe any special dishes you serve.
• For instance, your products and services may include menu items, combo meals, takeout and delivery services, combo meals, and catering services.
• Marketing & Sales Strategies: Outline your sales and marketing strategies—what marketing platforms you use, how you plan on acquiring customers, etc.
• Financial Highlights: Briefly summarize your financial projections for the initial years of business operations. Include any capital or investment requirements, associated startup costs, projected revenues, and profit forecasts.
• Call to Action: Summarize your executive summary section with a clear CTA, for example, inviting angel investors to discuss the potential business investment.

Ensure your executive summary is clear, concise, easy to understand, and jargon-free.

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2. Business Overview

The business overview section of your business plan offers detailed information about your restaurant. The details you add will depend on how important they are to your business. Yet, business name, location, business history, and future goals are some of the foundational elements you must consider adding to this section:

• Business Description: Describe your business in this section by providing all the basic information:
• Vegetarian fast food restaurants
• Pizza chains
• Mexican fast food restaurants
• Asian fast food restaurants
• Sandwich shops
• Fried seafood restaurants

Describe the legal structure of your fast food restaurant, whether it is a sole proprietorship, LLC, partnership, or others.

• Owners: List the founders or owners of your fast food restaurant. Describe what shares they own and their responsibilities for efficiently managing the business.
• Mission Statement: Summarize your business’ objective, core principles, and values in your mission statement. This statement needs to be memorable, clear, and brief.
• Business History: If you’re an established fast food restaurant business, briefly describe your business history, like—when it was founded, how it evolved over time, etc.
• Additionally, If you have received any awards or recognition for excellent work, describe them.
• Future Goals: It’s crucial to convey your aspirations and vision. Mention your short-term and long-term goals; they can be specific targets for revenue, market share, or expanding your services.

This section should provide a thorough understanding of your business, its history, and its future plans. Keep this section engaging, precise, and to the point.

3. Market Analysis

The market analysis section of your business plan should offer a thorough understanding of the industry with the target market, competitors, and growth opportunities. You should include the following components in this section.

• Target market: Start this section by describing your target market. Define your ideal customer and explain what types of services they prefer. Creating a buyer persona will help you easily define your target market to your readers.
• For instance, young adults, millennials, and busy professionals can be an ideal target market for a fast food restaurant.
• Market size and growth potential: Describe your market size and growth potential and whether you will target a niche or a much broader market.
• Competitive Analysis: Identify and analyze your direct and indirect competitors. Identify their strengths and weaknesses, and describe what differentiates your fast food restaurant from them. Point out how you have a competitive edge in the market.
• Market Trends: Analyze emerging trends in the industry, such as technology disruptions, changes in customer behavior or preferences, etc. Explain how your business will cope with all the trends.
• For instance, there is an increasing demand for healthier food options; explain how you plan to cater to this growing market.
• Regulatory Environment: List regulations and licensing requirements affecting fast food restaurants, such as business registration, insurance, food service license, employment, and environmental regulations.

Here are a few tips for writing the market analysis section of your fast food business plan:

• Conduct market research, industry reports, and surveys to gather data.
• Provide specific and detailed information whenever possible.
• Illustrate your points with charts and graphs.
• Write your business plan keeping your target audience in mind.

4. Products And Services

The product and services section should describe the specific services and products that will be offered to customers. To write this section should include the following:

• Fast Food Menu: Start this section by offering an overview of your fast food menu. Include the details about the types of cuisine, dietary options you provide, and any signature dishes.
• Beverages and Desserts: Besides the fast food items, mention if your restaurant serves any other beverages such as tea, coffee, soft drinks, juices, and desserts or treats. For instance, dramatic style involves using longer & thicker lashes for a glamorous look.
• Food Preparation and Safety Measures: This section should explain your food preparation process, cooking methods, and how your business aligns with food safety regulations.Your safety measures may include maintaining cleanliness, regular sanitization, and conducting regular staff training programs.
• Special Services: Mention if your fast food restaurant offers any additional services. You may include services like online ordering, drive-thru, and valet parking.

In short, this section of your fast food restaurant plan must be informative, precise, and client-focused. By providing a clear and compelling description of your offerings, you can help potential investors and readers understand the value of your business.

5. Sales And Marketing Strategies

Writing the sales and marketing strategies section means a list of strategies you will use to attract and retain your clients. Here are some key elements to include in your sales & marketing plan:

• Unique Selling Proposition (USP): Define your business’s USPs depending on the market you serve, the equipment you use, and the unique services you provide. Identifying USPs will help you plan your marketing strategies.
• For example, fresh and quality ingredients, unique menu items, sustainability, and ethical practices could be some of the great USPs for a fast-food restaurant.
• Pricing Strategy: Describe your pricing strategy—how you plan to price your products and services and stay competitive in the local market. You can mention any discounts you plan on offering to attract new customers.
• Marketing Strategies: Discuss your marketing strategies to market your services. You may include some of these marketing strategies in your business plan—social media marketing, Google ads, brochures, email marketing, content marketing, and print marketing.
• Sales Strategies: Outline the strategies you’ll implement to maximize your sales. Your sales strategies may include offering loyalty programs, online food delivery services, and creating corporate accounts.
• Customer Retention: Describe your customer retention strategies and how you plan to execute them. For instance, introducing loyalty programs, focusing on personalized service, offering promotions, etc

Overall, this section of your fast food restaurant business plan should focus on customer acquisition and retention.

Have a specific, realistic, and data-driven approach while planning sales and marketing strategies for your fast food restaurant, and be prepared to adapt or make strategic changes in your strategies based on feedback and results.

6. Operations Plan

The operations plan section of your business plan should outline the processes and procedures involved in your business operations, such as staffing requirements and operational processes. Here are a few components to add to your operations plan:

• Staffing & Training: Mention your restaurant’s staffing requirements, including the number of employees or kitchen staff needed. Include their qualifications, the training required, and the duties they will perform.
• Operational Process: Outline the processes and procedures you will use to run your fast food restaurant. Your operational processes may include restaurant opening, staff assignments, food preparation and cooking, order fulfillment, cleanliness and sanitization, and closing procedures.
• Equipment & Machinery: Include the list of equipment and machinery required for fast food restaurants, such as refrigerators, coffee machines, ice machines, POS systems, Utensils and kitchen tools, and food preparation equipment.
• Explain how these technologies help you maintain quality standards and improve the efficiency of your business operations.

Adding these components to your operations plan will help you lay out your business operations, which will eventually help you manage your business effectively.

7. Management Team

The management team section provides an overview of your fast food restaurant’s management team. This section should provide a detailed description of each manager’s experience and qualifications, as well as their responsibilities and roles.

• Founders/CEO: Mention the founders and CEO of your fast food restaurant, and describe their roles and responsibilities in successfully running the business.
• Key managers: Introduce your management and key members of your team, and explain their roles and responsibilities.
• It should include key executives, master chefs, senior management, and other department managers (e.g. operations manager.) involved in the fast food restaurant operations, including their education, professional background, and any relevant experience in the food industry.
• Organizational structure: Explain the organizational structure of your management team. Include the reporting line and decision-making hierarchy.
• Compensation Plan: Describe your compensation plan for the management and staff. Include their salaries, incentives, and other benefits.

This section should describe the key personnel for your fast food restaurant, highlighting how you have the perfect team to succeed.

8. Financial Plan

Your financial plan section should provide a summary of your business’s financial projections for the first few years. Here are some key elements to include in your financial plan:

• Profit & loss statement: Describe details such as projected revenue, operational costs, and service costs in your projected profit and loss statement . Make sure to include your business’s expected net profit or loss.
• Cash flow statement: The cash flow for the first few years of your operation should be estimated and described in this section. This may include billing invoices, payment receipts, loan payments, and any other cash flow statements.
• Balance Sheet: Create a projected balance sheet documenting your business’s assets, liabilities, and equity.
• Break-even point: Determine and mention your business’s break-even point—the point at which your business costs and revenue will be equal.
• This exercise will help you understand how much revenue you need to generate to sustain or be profitable.
• Financing Needs: Calculate costs associated with starting a fast food restaurant, and estimate your financing needs and how much capital you need to raise to operate your business. Be specific about your short-term and long-term financing requirements, such as investment capital or loans.

Be realistic with your financial projections, and make sure you offer relevant information and evidence to support your estimates.

9. Appendix

The appendix section of your plan should include any additional information supporting your business plan’s main content, such as market research, legal documentation, financial statements, and other relevant information.

• Add a table of contents for the appendix section to help readers easily find specific information or sections.
• In addition to your financial statements, provide additional financial documents like tax returns, a list of assets within the business, credit history, and more. These statements must be the latest and offer financial projections for at least the first three or five years of business operations.
• Provide data derived from market research, including stats about the restaurant industry, user demographics, and industry trends.
• Include any legal documents such as permits, licenses, and contracts.
• Include any additional documentation related to your business plan, such as product brochures, marketing materials, operational procedures, etc.

Use clear headings and labels for each section of the appendix so that readers can easily find the necessary information.

Remember, the appendix section of your fast food restaurant business plan should only include relevant and important information supporting your plan’s main content.

The Quickest Way to turn a Business Idea into a Business Plan

Fill-in-the-blanks and automatic financials make it easy.

This sample fast food restaurant business plan will provide an idea for writing a successful fast food restaurant plan, including all the essential components of your business.

After this, if you still need clarification about writing an investment-ready business plan to impress your audience, download our fast food restaurant business plan pdf .

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Frequently Asked Questions

Why do you need a fast food restaurant business plan.

A business plan is an essential tool for anyone looking to start or run a successful fast food restaurant business. It helps to get clarity in your business, secures funding, and identifies potential challenges while starting and growing your business.

Overall, a well-written plan can help you make informed decisions, which can contribute to the long-term success of your fast food restaurant.

How to get funding for your fast food restaurant business?

There are several ways to get funding for your fast food restaurant business, but self-funding is one of the most efficient and speedy funding options. Other options for funding are:

• Bank loan – You may apply for a loan in government or private banks.
• Small Business Administration (SBA) loan – SBA loans and schemes are available at affordable interest rates, so check the eligibility criteria before applying for it.
• Crowdfunding – The process of supporting a project or business by getting a lot of people to invest in your business, usually online.
• Angel investors – Getting funds from angel investors is one of the most sought startup options.

Apart from all these options, there are small business grants available, check for the same in your location and you can apply for it.

Where to find business plan writers for your fast food restaurant business?

There are many business plan writers available, but no one knows your business and ideas better than you, so we recommend you write your fast food restaurant business plan and outline your vision as you have in your mind.

What is the easiest way to write your fast food restaurant business plan?

A lot of research is necessary for writing a business plan, but you can write your plan most efficiently with the help of any fast food restaurant business plan example and edit it as per your need. You can also quickly finish your plan in just a few hours or less with the help of our   business plan software .

About the Author

Upmetrics Team

Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

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Fast Food Business Plan Template

Over the past 20+ years, we have helped over 7,000 entrepreneurs and business owners create business plans to start and grow their fast food restaurants.

How To Write a Business Plan for a Fast Food Restaurant

Below are links to each of the key components of a comprehensive business plan for a fast food restaurant:

• Executive Summary – The Executive Summary is the first and most important section of your fast food restaurant business plan. It provides a concise overview of the entire document and should be written last to ensure it accurately reflects the rest of the plan.
• Company Overview – In this section, you will introduce your fast food restaurant, including its mission, vision, and goals. Explain the business concept, legal structure, its unique selling proposition, and the target market you intend to serve.
• Industry Analysis – In the Industry Analysis, conduct a thorough analysis of the fast food industry, including market trends, growth potential, and key players. Identify any challenges or opportunities that may impact your fast food restaurant.
• Customer Analysis – Define your target market in detail. Who are your ideal customers? What are their demographics, preferences, and behaviors? Understanding your customer spending habits will help you tailor your products, marketing, and operations to meet their needs.
• Competitive Analysis – In the Competitive Analysis, evaluate your direct and indirect competitors. Identify their strengths, weaknesses, and fast food market share. This analysis will help you understand the competitive landscape and develop strategies to differentiate your restaurant.
• Marketing Plan – The Marketing Plan section is where you will outline your marketing strategy, including your target audience, messaging, branding, advertising, social media marketing, and promotional activities. This section should clearly articulate how you will attract customers, the pricing strategy you will use, and the loyalty programs to keep them coming back.
• Operations Plan – The Operations Plan will describe the day-to-day operations of your restaurant, including staffing, training, inventory management, food preparation, online ordering, and customer service. This section should outline your procedures for ensuring efficiency and quality.
• Management Team – In the Management Team section, introduce the key members of your management team and their qualifications. This section should demonstrate that you have the necessary expertise to successfully run the restaurant.
• Financial Plan – In the Financial Plan section, develop detailed financial projections, including projected revenue, expenses, profit and loss statement, cash flow statement, and balance sheet. This section will help you assess the financial viability of your fast food business and secure funding.
• Appendix – In the Appendix, include any supporting documents, such as market research data, resumes, permits, licenses, and fast food menu items. This section can be used as a reference for investors, lenders, and other stakeholders.

Next Section: Executive Summary >

Fast Food Business Plan FAQs

What is a fast food business plan.

A business plan provides a snapshot of your fast food restaurant concept as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategy for reaching them. It also includes market research to support your plans.

Why Do You Need a Business Plan for a Fast Food Restaurant?

If you’re looking to start a successful fast food restaurant or grow your existing one you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth in order to improve your chances of a successful fast food business . Your fast food business plan is a living document that should be updated annually as your business grows and changes

What Are the Sources of Funding for a Fast Food Restaurant?

Fast Food restaurants are usually funded through small business loans, personal savings, credit card financing and/or angel investors.

This is true for a traditional fast food restaurant, a quick service restaurant and a takeout restaurant business plan.

How Do I Download a Free Fast Food Business Plan PDF?

You can download our fast food restaurant business plan pdf and use our sample fast food business plan to write your own business plan. This is a business plan template you can use in PDF format. If you are looking for the quickest and easiest way to complete your business plan, Growthink’s Ultimate Fast Food Business Plan Template has numerous features not available in the free template including its financial projections template which automatically calculates your complete five-year financial projections including income statements, balance sheets, and cash flow statements.

FAST FOOD BUSINESS PLAN OUTLINE

• Fast Food Business Plan Home
• 1. Executive Summary
• 2. Company Overview
• 3. Industry Analysis
• 4. Customer Analysis
• 5. Competitive Analysis
• 6. Marketing Plan
• 7. Operations Plan
• 8. Management Team
• 9. Financial Plan
• 10. Appendix
• Fast Food Business Plan Summary

Start Your Fast Food Plan Here

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How to write a Fast Food Business Plan: Complete Guide

• January 3, 2023
• Food & Beverage

50 million Americans (37% of the US population) consume fast food daily: the US is undeniable the biggest market for fast food worldwide. Yet, before you can open your own fast food restaurant, you will first need to prepare a solid business plan.

Indeed, a business plan is mandatory for any business that seeks funding from private investors or to get a loan from a bank (like a SBA loan ).

In this article we go through, step-by-step, all the different sections you need in the business plan for a fast food restaurant . Use this template to create a complete, clear and solid business plan that get you funded.

1. Fast Food Executive Summary

The executive summary of a business plan gives a sneak peek of the information about your business plan to lenders and/or investors.

If the information you provide here is not concise, informative, and scannable, potential lenders and investors will lose interest.

Though the executive summary is the first and the most important section, it should normally be the last section you write because it will have the summary of different sections included in the entire plan.

Why do you need a business plan for a fast food?

The purpose of a business plan is to secure funding through one of the following channels:

• Obtain bank financing or secure a loan from other lenders
• Obtain private investments from investment funds, angel investors, etc.
• Obtain a public or a private grant

How to write your fast food’s executive summary?

Provide a precise and high-level summary of every section that you have included in the business plan of your fast food restaurant. The information and the data you include in this section should grab the attention of potential investors and lenders immediately.

Also make sure that the executive summary doesn’t exceed 2 pages in total: it’s supposed to be a summary for investors and lenders who don’t have time to scroll through 40-50 pages, so keep it short and brief.

The executive summary usually consists of 5 major sub-sections:

• Business overview : start by introducing your fast food restaurant, where it is located, how big it is (space, seating arrangement, counters, etc.) and give a brief of the fast food items (a sample menu) that you want to sell as well as their average prices. Also, mention whether you plan to open an independent fast food restaurant or a franchise restaurant instead.
• Market overview : should contain an overview of the expected market size , target audience , and demography. Also provide here a quick overview of your competitors
• People : first, introduce your fast food’s management. Provide a brief (no more than a couple of sentences each) of the experience and track record of the team. Also, speak about your hiring plans: in other words, how you intend to run the business (what are the different teams and how many employees will you hire?)
• Financial plan : how much profit and revenue do you expect in the next 5 years? When will you reach the break-even point and start making profits ? You can also include here a chart with your key financials (revenue, gross profit, net profit )
• Funding ask : what loan/investment/grant are you seeking? How much do you need? How long will this last?

Fast Food Financial Model

Download an expert-built 5-year Excel financial model for your business plan

2. Fast Food Restaurant Business Overview

In this section of the business plan, you will provide details about your fast food restaurant.

You must answer here some important questions that potential investors and lenders often ask about your business and operations. Here are some examples of questions you must answer:

• What is the rationale behind your opening a fast food restaurant today?
• What’s the fast food restaurant’s location and why did you select that location?
• Why did you select the type of fast food restaurant you want to open?
• What will be the food items you will offer?
• What will be your pricing strategy and why?
• What is your expected customer footfall?
• What will be the legal structure of your company?

a) History of the Project

Any business overview must start with explaining the history of the project. There are 2 components here:

• Passion & experience of the business owner
• Rationale behind starting a fast food restaurant today

Passion & experience

You may or may not have prior experience. If you have experience, speak about it and how it will help you to run your business. For instance, you may have been a regional manager of a leading fast food brand for 5 years, and now you want to start your own fast food restaurant and use your knowledge to run it more efficiently.

Is there a certain problem (or perhaps, a set of problems) that your fast food restaurant will try to solve when it comes into existence? For example, there may not be any fast food restaurant offering tacos and burritos while there are enough restaurants offering burgers, fries, chicken sandwiches, pizzas, etc.

But that’s not all! The market must be suitable for a business to exist and thrive. For instance, if you are trying to open your fast food restaurant offering tacos and burritos in an area where there isn’t enough demand for those food items, you may run into losses.

Similarly, if the major chuck of the target audience is between the age group of 15 to 25 with limited income, offering high-priced food will not provide the price/value relationship they seek. Offering pricey food will only stretch their budget.

The rationale behind your project must be backed up by a thorough analysis of the industry in the area where you plan to open your fast food restaurant. This is what we will cover under Market Overview further below.

b) Business Model

This section of the Business Overview should explain what type of business model and fast food restaurant you want to open. For example:

• Will you open a franchise or an independent restaurant instead?
• Will you buy an existing fast food restaurant and do some remodeling, or will you start a new fast food restaurant and design it from scratch?
• Will you go for a traditional brick-and-mortar store or will you settle for a mobile vending model to reduce overhead?

What are the different types of fast food restaurants?

There are multiple types of fast food restaurants. Some of them that you may consider include, but are not limited to:

• Burgers & Fries : In this type of fast food restaurant, you will specialise in burgers and fries, but you can also sell shakes, smoothies, etc.
• Tacos & Burritos : you may go for variations like Mexican-American fusion or original Mexican soft corn tortillas for example here
• Chicken : Your specialty may be chicken based. For instance, you can sell fried chicken, chicken sandwiches, etc.

Apart from food-based selection, you can also choose whether you want to open a sit-in restaurant, drive-through or food truck instead.

c) Products & Services

It is needless to say that the products that you will sell through your fast food restaurant will depend on the type of restaurant you are opening. So give here an overview of the menu you will offer your customers. Yet, if there are too many products, highlight the main ones and save the rest for the appendix instead.

Another important thing that you must mention is how you are going to source the products. For example, if you are opening a burger and fries restaurant, will you be baking the buns yourself or buying mass-produced buns?

Finally, a fast food restaurant is all about delivery speed. People visiting these restaurants are busy and usually don’t have the luxury of sitting for long durations. You can still add a few services like mobile and laptop charging areas (those who visit your restaurant), home or office delivery for super-busy folks who can’t step in, etc.

d) Pricing Strategy

This is where you will provide an overview of your pricing strategy. For instance, you may sell the products at a lower price point than your competitors because you enjoy a bulk purchase discount from the product supplier.

Again, product quality matters. For example, if you are using organically farmed products, you may charge higher than your competitors. Similarly, if you are creating something super unique, you may charge extra. The size and quantity also factor in. Think of the Quadruple Bypass Burger or the Octuple Bypass Burger of the Heart Attack Grill which cost $20.25 and $29.80 per burger.

Your pricing strategy will also significantly depend on the spending capability of the target audience in your area of operation. 

For example, if you are trying to sell super high-quality fast food products in a neighborhood where the target audience is major students, teens, and day laborers with no, limited, or fixed income, highly-priced products may not sell well. Thus, you must always factor in the spending power of your target audience while developing your pricing strategy.

Pricing table

It’s always good practice to create a pricing table to provide price ranges for your products. Yet, you don’t need to provide exact pricing for each product.

For example, if you are selling different variants of beef burgers, you don’t need to list each burger. Instead, just mention something like: Beef burgers – $7.50 to $15.50.

Offering a pricing chart is important as it will allow investors to tie your pricing strategy with your financial projections later on.

e) Legal Structure

Finally, your business overview section should specify what type of business structure you want. Is this a corporation or a partnership (LLC)? Who are the investors? How much equity percentage do they own? Is there a Board of Directors? If so, whom? Do they have experience in the industry?

3. Fast Food Market Overview

A complete understanding of the market where you want to operate is important for the success of your business. That’s also something you must showcase in your business plan.

For example, if you are trying to sell high-calorie burgers to a health-conscious target audience, you will probably fail. Similarly, if you are trying to sell high-priced food items to day laborers with very limited income, they will most likely not buy from you.

Therefore, you must cover here 3 important areas:

• Industry Size & Growth : how big is the fast food industry in your area? What is its growth rate (or decline rate) and what are the factors contributing to its growth or decline?
• Competition Overview : how many competitors are there? How do they compare vs. your business? How can you differentiate yourself from them?
• Customer Analysis : who is your target audience? What type of fast food products do they prefer? How regularly do they eat fast food? How much do they spend on fast food per month?

a) Fast Food Industry Size & Growth

How big is the fast food industry in the us.

According to Zippia , the US fast food industry market size in 2021 was worth $297 billion, and is expected to grow at a CAGR of 5.1% over 2020-2027.

When it comes to the number of fast food restaurants, there were 197,653 in 2021: that’s an average annual turnover of $1,500,000 per restaurant..!

How big is the fast food industry in your area?

After getting a clear picture of the fast food industry in the US as a whole, narrow down to your location. Yet, you may not find this information anywhere (at least not for free). In that case, you can use our guide to estimate the TAM, SAM, and SOM for your business. Here is an example of how to do it:

We know the average annual turnover per fast food restaurant is around $1.5 million. Therefore, if the area where you want to open your fast food restaurant has 30 competitors (say, in a 10-mile radius), you can assume the fast food industry in your area is worth approximately $45 million .

How fast is the fast food industry growing in your area?

Looking at public information online, we know that the US fast food market grew from $209 billion in 2011 to $295 billion in 2019: that’s an average of 5.14% per year..!

What about where you live? US national averages can be a great addition to your business plan, yet they don’t necessarily help to assess the fast food industry where you want to open your store.

For example, the industry might be growing in the US, but declining in your region for a number of reasons (decreasing population or disposable income, etc.).

As you likely won’t find this information online, you can instead rely on the number of fast food restaurants to calculate the average growth rate of the industry in your area.

For example, if the region had only 21 fast food restaurants in 2011 and 30 in 2019, you can assume that the average annual growth rate of the fast food industry in the area is 5.4%, in line with the US average.

b) Fast Food Competition Overview

Studying your competitors’ business models is vital. You need to understand what makes them successful or why they fail. A clear understanding of their fast food offerings, marketing strategies, etc., will allow you to provide a better service.

If your competitors are offering nearly the same products & services, then what is their market share and how do they market their products & services to attract new customers?

It is always a good idea to do some research (if necessary, physically visit your competitors without revealing your business intentions) and create a comparative table summarizing their product & service offerings, marketing strategies, target audience, etc.

Here is a sample table that you can use:

Fast Food Restaurant SWOT Analysis

SWOT stands for Strength, Weakness, Opportunities, and Threats. This analysis will help lenders and investors better understand how you compare vs. competitors as well as the overall risk and reward profile of your business.

Here is a sample that you can use as a reference:

• Strengths : Worked as a regional manager at a leading taco & burrito chain for 5 years; master’s degree in business administration from a reputed institute
• Weaknesses : Startup cost, no initial brand reputation
• Opportunities : Industrial and office area with a high concentration of day laborers, contract workers, and immigrants with low income looking for low-priced yet filling food
• Threats : Well-established brands are introducing a specialized line of low-cost food offerings to capture the target market

c) Customer Analysis

This is the sub-section where you will provide a detailed analysis of your target audience.

Some important points that you must include in your customer analysis include:

• Age and gender distribution (you can get local demographic data from census.gov )
• Average monthly income and disposable income
• Average spend on fast food (per month or per year)
• Types of fast foods they prefer
• The expected price range for fast food
• Inclination towards loyalty programs & free perks
• Things they dislike about existing fast food restaurants and what they expect to be improved

You can add as many data points as required to validate your business decision. The idea here is to display your deep understanding of the target audience and their needs, preferences, and expectations. This knowledge can help you to tailor your products & services to attract new customers.

4. Sales & Marketing Strategy

This is the segment where you outline your customer acquisition strategy. Try to answer the following questions:

What is your Unique Selling Proposition (USP)?

• What are the different marketing strategies you will use?
• How do you intend to track the success of your marketing strategy?
• What is your CAC or customer acquisition cost?
• What is your marketing budget?
• What introductory promos and offers do you intend to provide for attracting new customers?

What marketing channels do fast food restaurants use?

A few marketing channels that fast food restaurants typically use are:

• PPC ads, Instagram / Facebook ads, etc.
• Social media content
• Billboards & signages
• Loyalty programs
• Pamphlets & flyers

It is not necessary to use all channels. Instead, you can start by focusing on a few of them, and include other marketing strategies later.

Also, you must have a fair and nearly accurate estimate of your marketing budget. Failure to display a well-planned and adequate budget for advertising and marketing may lead to investors losing confidence.

In other words, how do you differentiate yourself vs. competitors? This is very important as you might need to win customers from competitors.

A few examples of USPs are:

• Product quality : you may be offering higher quality products vs. your competitors, for example, burger buns made from fertilizer-free organically grown wheat
• Location : your restaurant may be located closer to your target audience and/or closer to a busy street where new potential customers can see your signage
• Price : your products may be cheaper vs. competitors
• Uniqueness : you may be the only taco restaurant (in an area with high population of Mexican migrants) that uses authentic Mexican-style soft corn tortillas

Your USP will depend on your business model, competitor analysis , and target audience. Whatever your USP be, it should be clear and appeal to your target audience.

5. Management & People

You must address 2 things here:

• The management team and their experience
• The organizational structure : different team members and who reports to whom

Small businesses often fail because of managerial weaknesses. Thus, having a strong management team is vital. Highlight the experience and education of senior managers that you intend to hire to oversee your fast food business.

First, describe their duties, responsibilities, and roles. Also, highlight their previous experience and explain how they succeeded in their previous roles.

If they have specialized training and experience (such as a professional degree in business management, managerial experience in a leading fast food chain, a proven track record of designing & executing successful marketing campaigns for famous restaurants leading to a measurable increase in ROI, etc.), add that information.

Organization Structure

Even if you haven’t already hired a general manager, administrative staff, busboy, cashier, chef, kitchen helpers, and other relevant staff members, you must provide a chart of the organizational structure defining hierarchy and reporting lines.

6. Financial Plan

The financial plan is perhaps, with the executive summary, the most important section of any business plan for a fast food .

Indeed, a solid financial plan tells lenders that your business is viable and can repay the loan you need from them. If you’re looking to raise equity from private investors, a solid financial plan will prove them your fast food is an attractive investment.

There should be 2 sections to your financial plan section:

• The startup costs of your project (if you plan to start a new fast food, renovate your restaurant, etc.)
• The 5-year financial projections

a) Startup Costs

Before we expand on 5-year financial projections in the following section, it’s always best practice to start with listing the startup costs of your project. For a fast food, startup costs are all the expenses you incur before you open your fast food and start making sales. These expenses typically are:

• The leasing deposit for the space (if you rent) or to buy the real estate (if you buy)
• Renovations and improvements
• Equipment & appliances
• Furniture & tableware

Of course, the startup costs depend on a number of factors, like the size of your restaurant, its location, the facilities, the menu, etc.

On average, it costs $89,000 to $266,000 to open a casual pizzeria (1,500 sq. ft.) in the US. In comparison, a 150-seats restaurant will cost more: $484,000 to $685,000.

Note that these costs are for illustrative purposes and may not be fully relevant for your business. For more information on how much it costs to open and run a restaurant, read our article here .

b) Financial Projections

In addition to startup costs, you will now need to build a solid 5-year financial model for your fast food restaurant.

Your financial projections should be built using a spreadsheet (e.g. Excel or Google Sheets) and presented in the form of tables and charts in the business plan of your fast food.

As usual, keep it concise here and save details (for example detailed financial statements, financial metrics, key assumptions used for the projections) for the appendix instead.

Your financial projections should answer at least the following questions:

• How much revenue do you expect to generate over the next 5 years?
• When do you expect to break even?
• How much cash will you burn until you get there?
• What’s the impact of a change in pricing (say 15%) on your margins?
• What is your average customer acquisition cost?

You should include here your 3 financial statements (income statement, balance sheet and cash flow statement). This means you must forecast:

• The number of covers (customers or orders) over time ;
• Your expected revenue ;
• Operating costs to run the business ;
• Any other cash flow items (e.g. capex, debt repayment, etc.).

When projecting your revenue, make sure to sensitize pricing, cost of raw materials (food supplies) and your sales volume. Indeed, a small change in these assumptions may have a significant impact on your revenues and profits.

7. Use of Funds

This is the last section of the business plan of your fast food restaurant. Now that we have explained what your fast food’s business model and concept are, what is your menu, your marketing strategy, etc., this section must now answer the following questions:

• How much funding do you need?
• What financial instrument(s) do you need: is this equity or debt, or even a free-money public grant?
• How long will this funding last?
• Where else does the money come from? If you apply for a SBA loan for example, where does the other part of the investment come from (your own capital, private investors?)

If you raise debt:

• What percentage of the total funding the loan represents?
• What is the corresponding Debt Service Coverage Ratio ?

If you raise equity

• What percentage ownership are you selling as part of this funding round?
• What is the corresponding valuation of your business?

Use of Funds

Any business plan for a fast food restaurant should include a clear use of funds section. This is where you explain how the money will be spent.

Will you spend most of the loan / investment in paying your employees’ salaries and the inventory? Or will it cover mostly the cost for the lease deposit and the renovation?

For the use of funds, we also recommend using a pie chart like the one we have in our financial model template where we outline the main expenses categories as shown below.

Related Posts

How Profitable is a Fast Food? Profits & Breakeven Analysis

How To Build a Financial Model for a Pizzeria?

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Fast Food Business Plan Template [Updated 2024]

Fast Food Business Plan Template

If you want to start a successful fast food business or expand your current fast food restaurant concept, you need a business plan.

The following Fast Food business plan template gives you the key elements to include in a winning Fast Food restaurant business plan. It can be used to create a takeout restaurant business plan, a quick service restaurant business plan or a traditional fast food plan.

You can download our Fast Food Business Plan Template (including a full, customizable financial model) to your computer here.

Sample Business Plan for a Fast Food Restaurant

I. executive summary, business overview.

[Company Name], located at [insert location here] is a new, upscale fast food restaurant focusing on providing organic, healthy and/or premium food and beverage products. Our product line fits nicely with health trends nationwide – as individuals are seeking healthier lifestyles complimented by natural, low-fat, and organic foods.

Products Served

[Company Name] will offer a full menu of appetizers, salads, soups, sandwiches, entrees and desserts. All products will use 100% all natural and organic ingredients. Several products on the menu will be highlighted as being lower in fat, cholesterol, or sodium.

In addition to a full fast food menu, [Company Name] will offer beer, wine, coffee, tea, and soft drinks.

Customer Focus

[Company Name] will primarily serve the residents within a 15 mile radius of our fast food restaurant. The demographics of these customers are as follows:

• 27,827 residents
• Average income of $74,700
• 58.9% married
• 49.6% in Mgt./Professional occupations
• Median age: 38 years

In addition to this prime adult demographic for an upscale and healthy fast food restaurant, there are five elementary schools , a middle school, and a high school. This will make [Company Name] an ideal location for parents to spend time while waiting for their children or to bring their children to after school.

Management Team

[Company Name] is led by [Founder’s Name] who has been in the fast food restaurant business for 20 years. While [Founder] has never run a fast food restaurant himself, he has taught cooking classes at the local culinary institute for 20 years and has worked as a sous-chef at some of the most upscale fast food restaurants in the community over the past 10 years. As such [Founder] has an in-depth knowledge of the fast food restaurant business including the operations side (e.g., running day-to-day operations) and the business management side (e.g., staffing, marketing, etc.).

Success Factor’s

[Company Name] is uniquely qualified to succeed due to the following reasons:

• There is currently no upscale and healthy fast food restaurant in the community we are entering. In addition, we have surveyed the local population and received extremely positive feedback saying that they explicitly want to frequent our business when launched.
• Our location is in a high-volume area with little direct traffic, and will thus be highly convenient to significant numbers of passerby’s each day
• The management team has a track record of success in the fast food restaurant business.
• The upscale and healthy fast food restaurant business is a proven business and has succeeded in communities throughout the United States.
• Market trends such as healthy and organic living support our business opportunity as well as growing awareness about the obesity epidemic and repercussions of non-nutritious eating

Financial Highlights

[Company Name] is currently seeking $370,000 to launch. Specifically, these funds will be used as follows:

• Store design/build: $250,000
• Working capital: $120,000 to pay for Marketing, salaries, and lease costs until [Company Name] reaches break-even

II. Company Overview

You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Who is [Company Name]?

[Company Name], located at [insert location here] is a new, upscale and healthy fast food restaurant focusing on providing organic and delicious foods to the local community.

[Company Name] was founded by [Founder’s Name]. While [Founder’s Name] has been in the fast food restaurant business for some time, it was in [month, date] that he decided to launch [Company Name]. Specifically, during this time, [Founder] took a trip to Fort Lauderdale, FL. During his trip, [Founder’s Name] frequented a fast food restaurant that enjoyed tremendous success. After several discussions with the owner of the fast food restaurant, [Founder’s Name] clearly understood that a similar business would enjoy significant success in his hometown.

Specifically the customer demographics and competitive situations in the Fort Lauderdale location and in [insert location here] were so similar that he knew it would work. Furthermore, after surveying the local population, this theory was proven.

[Company Name]’s History

Upon returning from Fort Lauderdale, surveying the local customer base, and finding potential retail location, [Founder’s Name] incorporated [Company Name] as an S-Corporation on [date of incorporation].

[Founder’s Name] has selected three initial locations and is currently undergoing due diligence on each property and the local market to assess which will be the most desirable location for the fast food restaurant.

Since incorporation, the company has achieved the following milestones:

• Developed the company’s name, logo and website located at www…
• Created the menu
• Determined equipment and inventory requirements
• Began recruiting key employees with experience in the fast food restaurant industry

[Company Name]’s Product’s

Below is [Company Name]’s initial menu. All items will be 100% natural and organic. As you can see all items are classified under the following two main categories:

Store Design

[Company Name] will develop a 5,000 square foot fast food restaurant whose key elements will include the following:

• Kitchen area
• Ordering counter
• Waiting area
• Tables to comfortably seat 50 customers

The location has 40 dedicated parking spots which should suffice even in peak hours.

[Company Name] plans to be open 7 days a week, from 12 PM to 11 PM. As demand dictates, we may extend or reduce our hours. Likewise, as demand dictates, we may offer delivery service.  

III. Industry Analysis

[Company Name] directly or indirectly competes with all food service providers nearby our store that offer similar dining experiences. Competition will come from supermarkets, fast food restaurants, coffee shops, bakeries and other retail establishments. Direct competition will come from companies offering 100% natural, organic foods similar to [Company Name].

Industry Statistics & Trends

The following industry size facts and statistics bode well for [Company Name].

The fast food industry will continue to play an influential role in the United States food services sector over the next five years. The industry’s ability to provide convenient food at a low price will remain popular, especially with consumers seeking affordable food options. Industry revenue growth is expected to increase at an average annual rate of just 1.8% to $248.0 billion.

Fast food restaurants will benefit as the economy continues to improve over the next five years. Steady gains in consumer spending are expected to mitigate any severe decreases in spending at industry establishments, as more money in consumers’ wallets are expected to encourage greater spending, particularly for time-poor consumers returning to work. Additionally, fast food restaurants are expected to continue to expand their menu options away from highly processed foods that are high in fat to cater to changing consumer preferences. This product innovation will play a large part in the industry’s growth over the coming years.  

IV. Customer Analysis

Demographic profile of target market.

[Company Name] will serve the residents of [company location] and the immediately surrounding areas as well as those who work in [company location].

The area we serve is affluent and has an affinity to healthy and organic foods and beverages like we will be offering

Customer Segmentation

We will primarily target the following four customer segments:

• Soccer/stay-at-home moms: the town has a large population of stay-at-home moms who are active in the school and community. These moms often meet for lunch or coffee and [Company name] will provide a perfect place for them to congregate. a. We also expect mothers to take their children to [Company name] after school and for weekend snacks and meals.
• Local office workers: approximately 5,000 individuals work in offices within a quarter mile of our location and we expect a fair portion of these individuals to frequent us during lunch hours.
• Students: there is a middle school and a high school in the town and the high school are within one half mile. Students from these schools will be targeted to frequent [Company Name].
• Families and Couples: We expect couples and families to frequent our fast food restaurant and enjoy our dinner atmosphere.

V. Competitive Analysis

Direct & indirect competitors.

The following retailers are located within a 2 mile radius of [Company Name], thus providing either direct or indirect competition for customers:

Joe’s Tavern

Joe’s Tavern is the town’s leading local fast food restaurant and has been in business for 32 years. Joe’s offers a wide array of foods, with local bands as entertainment, and is a highly family friendly environment. .

Joe’s has an extensive menu, with some healthy options and some fried foods and bar favorites. While it has an established clientele, Joe’s Tavern does not differentiate itself as a healthy food choice.

Old Time Organics

Old Time Organics has been in business for 5 years. Old Time offers a variety of baked goods, organic teas and coffees, and sandwiches served to-go.

While Old Time Organics’ food is entirely organic, they have a very limited selection of items and are not open for dinner. The location only has four sit down tables and is thus targeting to-go customers that are either stopping for a quick breakfast or picking up baked goods and coffee for work.

Freddy’s Deli

Freddy’s Deli is a recently opened fast food restaurant. Freddy’s offers breakfast, lunch, and dinner and is open until 1 am nightly.

[Company Name] has several advantages over Freddy’s Deli including:

• Freddy’s Deli does not offer products, including pastries, sandwiches, soups and more, made with organic ingredients
• Freddy’s has very little ambience and due to enormous portion sizes and low quality ingredients, the food is largely unhealthy

While we expect that Freddy’s Deli will continue to thrive based on its location and excitement about a new fast food restaurant, we expect that more and more customers will frequent [Company Name] based on the high-quality and organic ingredients we use and product selection.

Competitive Pricing

Competitive Advantage

[Company Name] enjoys several advantages over its competitors. These advantages include:

• 100% Natural/Organic/High-Quality Ingredients: getting 100% Natural/Organic baked goods, soups, sandwiches and more in the local market is challenging and is being increasingly demanded by the local community.
• Management: Our management team has years of business and marketing experience that allows us to market and serve customers in a much more sophisticated manner than our competitors.
• Relationships: Having lived in the community for 25 years, [Founder’s Name] knows all of the local leaders, newspapers and other influences. As such, it will be relatively easy for us to build branding and awareness of our fast food restaurant.

VI. Marketing Plan

The Marketing Plan describes the type of brand [Company Name] seeks to create and the Company’s planned promotions and pricing strategies.

The [Company Name] Brand

The [Company Name] brand will focus on the Company’s unique value proposition:

• Offering organic, high-quality food items including baked goods, sandwiches, soups, salads and more.
• Offering a convenient location that offers both eat-in or take-out options.
• Providing excellent customer service.

Promotions Strategy

[Company Name] expects its target market to be individuals working and/or living within a 15-mile radius of each of its store. The Company’s marketing strategy to reach these individuals includes:

Direct Mail

[Company Name] will blanket neighborhoods surrounding its locations with direct mail pieces. These pieces will provide general information on [Company Name], offer discounts and/or provide other inducements for people to frequent the fast food restaurant.

Public Relations

We will contact all local and area newspapers and television stations to tell them about the opening and unique value proposition of [Company Name].

Advertising

[Company Name] will initially advertise in local newspapers and sponsor community events in order to gain awareness.

[Company Name] employees will initially give free food samples to passerby’s to enable them to taste the quality of our products and learn about us.

Ongoing Customer Communications

[Company Name] will maintain a website and publish a monthly email newsletter to tell customers about new events, products, and more.

Pre-Opening Events

Before opening the store, [Company Name] will organize pre-opening events designed for prospective customers, local merchants and press contacts. These events will create buzz and awareness for [Company Name] in the area.

Pricing Strategy

[Company Name]’s pricing will be moderate so customers feel they receive great value when patronizing the stores.  

VII. Operations Plan

Functional roles.

In order to execute on [Company Name]’s business model, the Company needs to perform many functions including the following:

Administrative Functions

• General & administrative functions including legal, marketing, bookkeeping, etc.
• Sourcing and storing ingredients
• Hiring and training staff

Kitchen Functions

• Food preparation
• Ongoing menu creation and modification

Fast food restaurant/Retail Functions

• Order taking and fulfillment (for take-out and dine-in)
• Customer service
• Janitor/maintenance personnel to keep the fast food restaurant clean

[Company Name] expects to achieve the following milestones in the following [] months:

VIII. Management Team

Management team members.

[Company Name] is led by [Founder’s Name] who has been in the fast food restaurant business for 20 years.

While [Founder] has never ran a fast food restaurant himself, he has taught cooking classes as the local culinary institute for 20 years. Two courses that he taught included:

• How To Cook for Everyday Eating
• This course was designed to give students an overall understanding of basic dishes that could be cooked for everyday healthy home-style meals
• Vegetarian Cooking
• This course was designed to give students an overall understanding of how to cook with the necessary vitamins and proteins needed to enrich a vegetarian diet without compromising on taste.

[Founder] has also worked part-time at fast food restaurants throughout the region. Specifically, he has worked for Giana’s Patisserie and Mike’s Place, where he was responsible for overseeing kitchen quality.

[Founder] graduated from the University of ABC where he majored in Communications.

Hiring Plan

[Founder] will serve as the fast food restaurant manager. In order to launch the fast food restaurant, we need to hire the following personnel:

• Wait staff (4 full-time equivalents to start)
• Chefs (3 to start)
• Sous-chefs (2 to start)
• Assistant Fast food restaurant Manager (will manage cash register and other administrative functions)

IX. Financial Plan

Revenue and cost drivers.

[Company Name]’s revenues will come from the sale of natural and organic food products to its customers.

The Company will have dine-in, takeout, and possibly delivery systems to cater to a broad spectrum of customers in its target market.

The major costs for the company will be food production costs and salaries of the staff. In the initial years, the company’s marketing spend will be high, as it establishes itself in the market.

Capital Requirements and Use of Funds

[Company Name] is seeking a total funding of $370,000 to launch its fast food restaurant. The capital will be used for funding capital expenditures, manpower costs, marketing expenses and working capital.

Specifically, these funds will be used as follows:

• Working capital: $120,000 to pay for marketing, salaries, and lease costs until [Company Name] reaches break-even

Key Assumptions & Forecasts

Below please find the key assumptions that went into the financial forecast and a summary of the financial projections over the next five years.

5 Year Annual Income Statement

5 Year Annual Balance Sheet

5 Year Annual Cash Flow Statement

Download a Fast Food Restaurant Business Plan PDF

Use this fast food business plan PDF to write a successful fast food restaurant business plan.

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12+ SAMPLE Fast Food Business Plan in PDF | MS Word | Google Docs | Apple Pages

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Formal Fast Food Business Plan

• Mission statement
• Vision statement
• Overall concept
• Possible cost
• Possible ROI (return on investments)
• What will be the overall costs for your business?
• How will you choose your target market?
• How much will your product cost?
• What will be the best name for your business?
• What can be your brand marketing strategy ?
• How will you manage your financial projections?
• How can you build the pool of workers?
• How can you have a great menu design?
• How can you gain profit?
• What can be the contents of your business plan?

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Fast Food Restaurant Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business ideas » Hospitality, Travel & Tourism » Restaurant

Are you about starting a fast food restaurant ? If YES, here’s a complete sample fast food restaurant business plan template & feasibility report you can use for FREE to raise money .

Since the advent of fast food restaurants, loads of entrepreneurs have becomes millionaires. If you are interested in the food industry, one of the coolest ways of making money is to open a fast food restaurant . Although this type is profitable, but at the same time you can run at a loss if your fast food restaurant is not well positioned and managed.

It is important to state that loads of fast food restaurants close shops simple because they failed to conduct detailed market survey and feasibility studies before opening shop. Your ability to re – strategized and always up your service deliveries will help you stay competitive.

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A Sample Fast Food Restaurant Business Plan Template

1. industry overview.

The Fast Food Restaurant industry consists of restaurants where clients pay for quick-service food products before eating. The food purchased may be consumed in the restaurant, taken out or delivered as requested. Gross revenue generated in the industry is derived from both franchised and company- owned fast food outlets.

Franchise fees ( up-front costs associated with opening a franchise ) are also accounted for in the revenue generated in the industry. Although this industry does not include coffee and snack shops but most fast food outlets also sell beverages, such as water, juice and sodas, but usually not alcohol.

The Fast Food Restaurants industry has managed to excel during the last five years right through the recovery. Keeping consumers’ appetites satisfied, fast food outlets / franchises have created new menu options that capitalize on the trend of increasing awareness of the health risks associated with a high-fat diet.

The industry has also thrived by developing products at price points attractive enough to weather the slow recovery, resulting in strong revenue growth. As a result of this, these trends are expected to continue and contribute to revenue growth going forward.

The Fast Food Restaurants industry is a thriving sector of the economy of the united states, United Kingdom , France, Italy, and Canada and in most country of the world. Statistics has it that in the United States of America, The Fast Food Restaurants industry generates a whopping sum of well over $228 billion annually from more than 208,392 registered fast food outlets / franchise scattered all around the United States of America.

The industry is responsible for the employment of well over 4,269,281 people. Experts project The Fast Food Restaurants industry to grow at a 2.4 percent annual rate. MacDonald’s, Yum Brands, Inc. and Subway are the leaders in The Fast Food Restaurants industry; they have the lion market share in the industry.

The Fast Food Restaurants industry is confidently embedded in the mature stage of its life cycle. Over the next 10 years, industry value added, which measures an industry’s contribution to US GDP, is forecast to grow at an average annual rate of 2.5 percent, compared with estimated annualized GDP growth of 2.2 percent during the same period.

Thus, the industry has exhibited slow and steady long-term growth, at a slightly faster pace than the economy as a whole. For this reason, many fast food chain operators are seeking higher growth in the global market.

Over and above, the sandwich industry / sandwich shop line of business is a profitable industry and it is open for any aspiring entrepreneur to come in and establish his or her business; you can chose to start on a small scale in a street corner like the average mom and pop business or you can chose to start on a large scale with several outlets in key cities.

2. Executive Summary

Finicky Fast Food®, LLC is a standard and registered chain of fast food restaurants that will be located in one of the busiest roads in Cleveland – Ohio but hope to spread out to key cities in the United States with the first 5 years of operations.

We are at the final stage of leasing a facility along a major road that is big enough to fit into the design of the kind of fast food restaurant that we intend launching and the facility is located in a corner piece directly opposite the largest residential estate in Cleveland – Ohio.

Finicky Fast Food®, LLC will be involved in the sale burgers, sandwiches, Mexican, pizza and pasta, chicken, chips, rice, water, juice, sodas and Asian et al in our restaurant and when customers order for it to be delivered to them in any location around us.

Basically we will be involved in operating quick-service restaurants, operating fast food services, operating drive-thru and take-out facilities in our chains of fast food outlets that will be scattered all across major cities in the United States and Canada.

We are aware that there are several large and small fast food restaurants scattered all around Cleveland – Ohio, which is why we spent time and resources to conduct our feasibility studies and market survey so as to offer much more than our competitors will be offering. We have delivery service options for our customers, and our outlet is well secured with the various payment options.

Much more than retailing and serving burgers, sandwiches, Mexican, pizza and pasta, chicken, chips, rice, water, juice, sodas and Asian et al, our customer care will be second to none in the whole of Cleveland – Ohio.

We know that our customers are the reason why we are in business which is why we will go the extra mile to get them satisfied when they visit any of our chains of fast food restaurants and also to become our loyal customers and ambassadors.

Finicky Fast Food®, LLC will ensure that all our customers are given first class treatment whenever they visit any of our chains of fast food outlets.

We have a CRM software that will enable us manage a one on one relationship with our customers no matter how large the numbers of our customers’ base may grow to. We will ensure that we get our customers involved when making some business decisions that directly affect them.

We are aware of the trend in the restaurant / fast food industry and we are not only going to operate a system where our customers would have to come to our fast food restaurant to make purchase or whatever they want, but we will also operate an online fast food restaurant and our customers can place orders for our foods, snack and drinks online and they will get it delivered to their houses or any location they want us to deliver the goods to within Cleveland – Ohio.

Finicky Fast Food®, LLC is a family business that is owned by Mrs. Becky Alison and her family. Mrs. Beck Alison is a sandwich cum fast food specialist; she has a B.Sc. in Food Science and a Diploma in Business Administration, with well over 15 years of experience in the restaurant and fast food industry, working for some of the leading brand in the United States.

Although the business is launching out with just one outlet in Cleveland – Ohio, but there is a plan to open other outlets all around Ohio and in other key cities in the United States of America and Canada.

3. Our Products and Services

Finicky Fast Food®, LLC is in the restaurant/fast food industry to make profits and we will ensure we go all the way to make available a wide variety of fast food and soft drinks to our clients. Our product and service offerings are listed below;

• Operating quick-service restaurants
• Operating fast food services
• Operating drive-thru and take-out facilities
• Sale of Burgers
• Sale of Sandwiches
• Sale of Mexican
• Sale of Pizza and Pasta
• Sale of Chicken and Chips
• Sale of Asian
• Sale of beverages, such as water, juice and sodas

4. Our Mission and Vision Statement

• Our vision is to become the leading chains of fast food restaurant – brand in Cleveland – Ohio.
• Our mission is to establish chains of fast food restaurants that will make available a wide variety of fast food and soft drinks at affordable prices to the residence of Cleveland – Ohio and other cities in the United States of America and Canada where we intend opening our chains of fast food restaurants.

Our Business Structure

Finicky Fast Food®, LlC do not intend to start a fast food restaurant business just like the usual mom and pop business around the street corner; our intention of starting a fast food restaurant business is to build a standard business in Cleveland – Ohio.

Although our fast food restaurant might not be as big as McDonald’s and Subway et al, but will ensure that we put the right structure in place that will support the kind of growth that we have in mind while setting up the business. We will ensure that we hire people that are qualified, honest, customer centric and are ready to work to help us build a prosperous business that will benefit all the stake holders (the owners, workforce, and customers).

As a matter of fact, profit-sharing arrangement will be made available to all our senior management staff and it will be based on their performance for a period of ten years or more. In view of that, we have decided to hire qualified and competent hands to occupy the following positions;

• Chief Executive Officer (Owner)
• Restaurant Manager
• Human Resources and Admin Manager
• Chef/Kitchen Workers

Sales and Marketing Manager

Information Technologist

• Accountants/Cashiers
• Customer Services Executive
• Van Drivers/Deliverers

5. Job Roles and Responsibilities

Chief Executive Officer – CEO (Chief Florist):

• Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions; providing educational opportunities.
• Creating, communicating, and implementing the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Responsible for fixing prices and signing business deals
• Responsible for providing direction for the business
• Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Responsible for signing checks and documents on behalf of the company
• Evaluates the success of the organization
• Reports to the board

Admin and HR Manager

• Responsible for overseeing the smooth running of HR and administrative tasks for the organization
• Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products.
• Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.
• Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
• Enhances department and organization reputation by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments.
• Defines job positions for recruitment and managing interviewing process
• Carries out staff induction for new team members
• Responsible for training, evaluation and assessment of employees
• Responsible for arranging travel, meetings and appointments
• Oversees the smooth running of the daily office activities.

Restaurant Manager:

• Responsible for managing the daily activities in the restaurant (kitchen inclusive)
• Ensures that the restaurant facility is in tip top shape and conducive enough to welcome customers
• Interfaces with third – party providers (vendors)
• Reports to the Chief Executive Officer
• Attends to Customers complains and enquiries
• Prepares budget and reports for the organization
• Handle any other duty as assigned by the CEO

Chef/Kitchen Staff

• Make burgers, Mexican, chicken and chips, Asians, sandwiches and pizzas as supervised by the kitchen supervisor
• Responsible for carrying out all casual or unskilled jobs in the restaurant
• Responsible for packaging burgers, Mexican, chicken and chips, Asians, sandwiches and pizzas meant for delivery
• Handles any other duty as assigned by the restaurant manager
• Manages external research and coordinate all the internal sources of information to retain the organizations’ best customers and attract new ones
• Models demographic information and analyze the volumes of transactional data generated by customer purchases
• Identifies, prioritizes, and reaches out to new partners, and business opportunities et al
• Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of development projects.
• Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
• Develops executes and evaluates new plans for expanding increase sales
• Documents all customer contact and information
• Represents the company in strategic meetings
• Helps increase sales and growth for the company
• Manage the organization website
• Handles ecommerce aspect of the business
• Responsible for installing and maintenance of computer software and hardware for the organization
• Manage logistics and supply chain software, Web servers, e-commerce software and POS (point of sale) systems
• Manages the organization’s CCTV
• Handles any other technological and IT related duties.

Accountant/Cashier:

• Responsible for preparing financial reports, budgets, and financial statements for the organization
• Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
• Responsible for financial forecasting and risks analysis.
• Performs cash management, general ledger accounting, and financial reporting
• Responsible for developing and managing financial systems and policies
• Responsible for administering payrolls
• Ensures compliance with taxation legislation
• Handles all financial transactions for the organization
• Serves as internal auditor for the organization

Waiters/Waitress

• Promptly attends to customers in a friendly and professional manner
• Ensures that un-occupied tables are always set and ready for customers
• Pulls out chairs for customers as they arrive
• Handle any other duty as assigned by the Chief Operating officer/restaurant manager

Van Drivers/Sandwich Deliverers:

• Delivers customer’s orders promptly
• Delivers correspondence for the restaurant
• Runs errand for the organization
• Any other duty as assigned by the floor/line manager
• Responsible for cleaning the shop facility at all times
• Ensures that toiletries and supplies don’t run out of stock
• Cleans both the interior and exterior of the store facility
• Handles any other duty as assigned by the shop manager.

6. SWOT Analysis

Our intention of starting just one outlet of our fast food restaurant in Cleveland – Ohio is to test run the business for a period of 2  to 5 years to know if we will invest more money, expand the business and then open other outlets all over Ohio and Key Cities in the United States of America and Canada.

We are quite aware that there are several fast food outlets all over Cleveland – Ohio and even in the same location where we intend locating ours, which is why we are following the due process of establishing a business.

We know that if a proper SWOT analysis is conducted for our business, we will be able to position our business to maximize our strength, leverage on the opportunities that will be available to us, mitigate our risks and be welled equipped to confront our threats.

Finicky Fast Food®, LlC employed the services of an expert HR and Business Analyst with bias in fast food line of business to help us conduct a thorough SWOT analysis and to help us create a Business model that will help us achieve our business goals and objectives. This is the summary of the SWOT analysis that was conducted for Finicky Fast Food®, LCC;

Our location, the business model we will be operating on (physical chains of fast food restaurants with active online presence), varieties of payment options, wide varieties of fast food and soft drinks and our excellent customer service culture will definitely count as a strong strength for Finicky Fast Food®, LCC.

A major weakness that may count against us is the fact that we are a new fast food restaurant – business and we don’t have the financial capacity to compete with multi – million dollars chains of fast food restaurants like McDonald’s and Subway et al.

• Opportunities:

The fact that we are going to be operating our fast food restaurant in one of the busiest streets in Cleveland – Ohio, provides us with unlimited opportunities to sell our burgers, sandwiches, Mexican, pizza and pasta, chicken, chips, rice, water, juice, sodas and Asian et al to a large number of people.

We have been able to conduct thorough feasibility studies and market survey and we know what our potential clients will be looking for when they visit our fast food restaurant; we are well positioned to take on the opportunities that will come our way.

Just like any other business, one of the major threats that we are likely going to face is economic downturn. It is a fact that economic downturn affects purchasing/spending power. Another threat that may likely confront us is the arrival of a new sandwich shop, pizza shop or fast food restaurant in same location where ours is located.

7. MARKET ANALYSIS

• Market Trends

In this era when the online community is growing rapidly, you would do your business a whole lot of favor if you create your own online presence. One of the easiest ways to get people to see you as an expert in your line of business is to blog constantly about fast foods.

You may also want to leverage on social media platforms like Instagram, Facebook, and Twitter, and others to publicize your fast food restaurant. You can as well go ahead to open an online portal where people can place order from your fast food restaurant.

You must ensure that your delivery system is efficient if you intend to do well with your online fast food business. So also, keeping consumers’ appetites satisfied, fast food restaurants / franchises have created new menu options that capitalize on the trend of increasing awareness of the health risks associated with a high-fat diet.

8. Our Target Market

One thing about burgers, sandwiches, Mexican, pizza and pasta, chicken, chips, rice, water, juice, sodas and Asian et al is that you can hardly find someone who doesn’t patronize them. As a matter of fact, most fast food restaurants now have menu designed specifically for vegan and others depending on their food preferences.

In view of that, we have positioned our fast food restaurant to service the residence of Cleveland – Ohio and every other location where our chains of fast food outlets will be located in key cities all over the United States of America and Canada.

We have conducted our market research and we have ideas of what our target market would be expecting from us. We are in business to retail our products to the following groups of people;

• Event Planners
• Vegetarians
• Corporate Organizations
• Corporate Executives
• Business People
• Sports Men and Women

Our Competitive Advantage

A close study of the restaurant/fast food industry reveals that the market has become much more intensely competitive over the last decade. As a matter of fact, you have to be highly creative, customer centric and proactive if you must survive in this industry.

We are aware of the stiffer competition and we are well prepared to compete favorably with other sandwich shops, pizza shops and chains of fast food restaurants in Cleveland – Ohio. Finicky Fast Food®, LLC is launching a standard fast food restaurant that will indeed become the preferred choice of residence of Cleveland – Ohio and other cities where we intend opening our chains of fast food outlets.

Our fast food outlet is located in a corner piece property on a busy road directly opposite one of the largest residential estates in Cleveland – Ohio. We have enough parking space that can accommodate well over 20 cars per time.

One thing is certain, we will ensure that we have a wide variety of burgers, sandwiches, Mexican, pizza and pasta, chicken, chips, rice, water, juice, sodas and Asian et al available in our shop at all times. It will be difficult for customers to visit our fast food outlets and not make a purchase of burgers, sandwiches, Mexican, pizza and pasta, chicken, chips, rice, water, juice, sodas and Asian et al.

One of our business goals is to make Finicky Fast Food®, LLC a one stop fast food restaurant. Our excellent customer service culture, online options, various payment options and highly secured facility will serve as a competitive advantage for us.

Lastly, our employees will be well taken care of, and their welfare package will be among the best within our category (startups fast food restaurants) in the restaurant/fast food industry, meaning that they will be more than willing to build the business with us and help deliver our set goals and achieve all our aims and objectives. We will also give good working conditions and commissions to freelance sales agents that we will recruit from time to time.

9. SALES AND MARKETING STRATEGY

• Sources of Income

Finicky Fast Food®, LLC is in business to operate a standard and secured fast food restaurant business in Cleveland – Ohio. We are in the restaurant/fast food industry to

10. Sales Forecast

One thing is certain when it comes to fast food restaurant business, if your fast food restaurant is centrally positioned, you will always attract customers cum sales and that will sure translate to increase in revenue generation for the business.

We are well positioned to take on the available market in Cleveland – Ohio and we are quite optimistic that we will meet our set target of generating enough income/profits from the first six month of operations and grow the business and our clientele base.

We have been able to critically examine the restaurant/fast food industry and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projection is based on information gathered on the field and some assumptions that are peculiar to startups in Cleveland – Ohio.

Below is the sales projection for Finicky Fast Food®, LLC, it is based on the location of our business and other factors as it relates to sandwich shop start – ups in the United States;

• First Fiscal Year-: $100,000
• Second Fiscal Year-: $250,000
• Third Fiscal Year-: $750,000

N.B : This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and there won’t be any major competitor offering same products and customer care services as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

• Marketing Strategy and Sales Strategy

Before choosing a location for Finicky Fast Food®, LLC, we conduct a thorough market survey and feasibility studies in order for us to be able to be able to penetrate the available market and become the preferred choice for residence of Cleveland – Ohio.

We have detailed information and data that we were able to utilize to structure our business to attract the numbers of customers we want to attract per time. We hired experts who have good understanding of the restaurant/fast food industry to help us develop

In other to continue to be in business and grow, we must continue to sell our fast food and drinks which is why we will go all out to empower or sales and marketing team to deliver. In summary, Finicky Fast Food®, LCC will adopt the following sales and marketing approach to win customers over;

• Open our fast food restaurant in a grand style with a party for all.
• Introduce our fast food restaurant by sending introductory letters alongside our brochure to corporate organizations, schools, event planners, households and key stake holders in Cleveland – Ohio
• Ensure that we have a wide variety of fast food and soft drinks in our restaurant at all times.
• Make use of attractive hand bills to create awareness and also to give direction to our fast food restaurant
• Position our signage/flexi banners at strategic places around Cleveland – Ohio
• Position our greeters to welcome and direct potential customers
• Create a loyalty plan that will enable us reward our regular customers
• Engage on road shows within our neighborhood to create awareness for our fast food restaurant.

11. Publicity and Advertising Strategy

Despite the fact that our fast food restaurant is well located, we will still go ahead to intensify publicity for the business. We are going to explore all available means to promote Finicky Fast Food®, LLC.

Finicky Fast Food®, LLC has a long term plan of opening chains of fast food outlets in various locations all around Cleveland and key cities in the United States and Canada which is why we will deliberately build our brand to be well accepted in Cleveland before venturing out.

As a matter of fact, our publicity and advertising strategy is not solely for winning customers over but to effectively communicate our brand. Here are the platforms we intend leveraging on to promote and advertise Finicky Fast Food®, LLC;

• Place adverts on community based newspapers, radio stations and TV stations.
• Encourage the use of word of mouth publicity from our loyal customers
• Leverage on the internet and social media platforms like; YouTube, Instagram, Facebook ,Twitter, LinkedIn, Snapchat, Badoo, Google+  and other platforms to promote our business.
• Ensure that our we position our banners and billboards in strategic positions all around Cleveland – Ohio
• Distribute our fliers and handbills in target areas in and around our neighborhood
• Contact corporate organizations, households, religious centers, schools and event planners et al by calling them up and informing them of Finicky Fast Food®, LLC and the products we sell
• Advertise Finicky Fast Food®, LLC business in our official website and employ strategies that will help us pull traffic to the site
• Brand all our official cars and delivery vans and ensure that all our staff members and management staff wears our branded shirt or cap at regular intervals.

12. Our Pricing Strategy

Pricing is one of the key factors that gives leverage to fast food restaurants, it is normal for consumers to go to places where they can purchase / order burgers, sandwiches, Mexican, pizza and pasta, chicken, chips, rice, water, juice, sodas and Asian et al at cheaper price which is why big players in the restaurant / fast food industry will continue to attract loads of consumers.

We know we don’t have the capacity to compete with bigger and well – established chains of fast food restaurants like McDonald’s and Subway, but we will ensure that the prices of all the products that are available in our fast food restaurant are competitive with what is obtainable amongst fast food restaurant within our level.

We are aware that there are contracts for supply of fast foods and soft drinks by government establishments, NGOs, corporate organizations or big religious organization; we will ensure that we abide by the bidding pricing template when we bid for such contracts.

• Payment Options

At Finicky Fast Food®, LLC, Our payment policy is all inclusive because we are quite aware that different people prefer different payment options as it suits them. Here are the payment options that will be available in every of our outlets;

• Payment by cash
• Payment via Point of Sale (POS) Machine
• Payment via online bank transfer (online payment portal)
• Payment via Mobile money
• Payment with check from loyal customers

In view of the above, we have chosen banking platforms that will help us achieve our payment plans without any itches.

13. Startup Expenditure (Budget)

In setting up any business, the amount or cost will depend on the approach and scale you want to undertake. If you intend to go big by renting a place, then you would need a good amount of capital as you would need to ensure that your employees are well taken care of, and that your facility is conducive enough for workers to be creative and productive.

This means that the start-up can either be low or high depending on your goals, vision and aspirations for your business. The tools and equipment that will be used are nearly the same cost everywhere, and any difference in prices would be minimal and can be overlooked.

As for the detailed cost analysis for starting a fast food restaurant ; it might differ in other countries due to the value of their money. These are the key areas where we will spend our start – up capital;

• The Total Fee for Registering the Business in Cleveland – Ohio – $750.
• Legal expenses for obtaining licenses and permits as well as the accounting services (software, P.O.S machines and other software) – $1,300.
• Marketing promotion expenses for the grand opening of Glazers Ice Cream Company®; in the amount of $3,500 and as well as flyer printing (2,000 flyers at $0.04 per copy) for the total amount of – $3,580.
• Cost for hiring Business Consultant – $2,500.
• Insurance (general liability, workers’ compensation and property casualty) coverage at a total premium – $2,400.
• Cost for payment of rent for 12 month at $1.76 per square feet in the total amount of $105,600.
• Cost for construction of a fast food restaurant – $100,000.
• Other start-up expenses including stationery ( $500 ) and phone and utility deposits ( $2,500 ).
• Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $100,000
• The cost for Start-up inventory (food ingredients, drinks and packaging materials et al) – $80,000
• Storage hardware (bins, rack, shelves, food case) – $3,720
• The cost for counter area equipment (counter top, sink, ice machine, etc.) – $9,500
• Cost for store equipment ( cash register , security, ventilation, signage) – $13,750
• Cost of purchase of distribution vans – $50,000
• The cost for the purchase of furniture and gadgets (Computers, Printers, Telephone, TVs, Sound System, tables and chairs et al) – $4,000.
• The cost of Launching a Website – $600
• The cost for our opening party – $10,000
• Miscellaneous – $10,000

We would need an estimate of $500,000 to successfully set up our fast food restaurant in Cleveland – Ohio. Please note that this amount includes the salaries of the entire staff member for the first month of operation and the amount could be more or lower.

Generating Funding/Startup Capital for Finicky Fast Food®, LLC

Finicky Fast Food®, LLC is a private business that is solely owned and financed by Mrs. Becky Alison and her family. We do not intend to welcome any external business partners; which is why we decided to restrict the sourcing of the start – up capital to 3 major sources.

These are the areas we intend generating our start – up capital;

• Generate part of the start – up capital from personal savings
• Source for soft loans from family members and friends
• Apply for loan from my Bank

N.B: We have been able to generate about $200,000 (Personal savings $100,000 and soft loan from family members $50,000 ) and we are at the final stages of obtaining a loan facility of $300,000 from our bank. All the papers and document have been signed and submitted, the loan has been approved and any moment from now our account will be credited with the amount.

14. Sustainability and Expansion Strategy

The future of a business lies in the numbers of loyal customers that they have the capacity and competence of the employees, their investment strategy and the business structure. If all of these factors are missing from a business (company), then it won’t be too long before the business close shop.

One of our major goals of starting Finicky Fast Food®, LLC is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running.

We know that one of the ways of gaining approval and winning customers over is to retail our burgers, sandwiches, Mexican, pizza and pasta, chicken, chips, rice, water, juice, sodas and Asian et al a little bit cheaper than what is obtainable in the market and we are well prepared to survive on lower profit margin for a while.

Finicky Fast Food®, LLC will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare is well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and retraining of our workforce is at the top burner.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of three years or more. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List/Milestone

• Business Name Availability Check:>Completed
• Business Registration: Completed
• Opening of Corporate Bank Accounts: Completed
• Securing Point of Sales (POS) Machines: Completed
• Opening Mobile Money Accounts: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Application for business license and permit: Completed
• Purchase of Insurance for the Business: Completed
• Leasing of facility and remodeling the restaurant: In Progress
• Conducting Feasibility Studies: Completed
• Generating capital from family members: Completed
• Applications for Loan from the bank: In Progress
• Writing of Business Plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents and other relevant Legal Documents: In Progress
• Design of The Company’s Logo: Completed
• Graphic Designs and Printing of Packaging Marketing / Promotional Materials: In Progress
• Recruitment of employees: In Progress
• Purchase of the Needed furniture, racks, shelves, computers, electronic appliances, office appliances and CCTV: In Progress
• Creating Official Website for the Company: In Progress
• Creating Awareness for the business both online and around the community: In Progress
• Health and Safety and Fire Safety Arrangement (License): Secured
• Opening party / launching party planning: In Progress
• Compilation of our list of products that will be available in our shop: Completed
• Establishing business relationship with vendors – suppliers of flours / breads, ingredients, coffees and soft drinks – In Progress

How to Start a Profitable Fast Food Business [11 Steps]

By Nick Cotter Updated Feb 02, 2024

Business Steps:

1. perform market analysis., 2. draft a fast food business plan., 3. develop a fast food brand., 4. formalize your business registration., 5. acquire necessary licenses and permits for fast food., 6. open a business bank account and secure funding as needed., 7. set pricing for fast food services., 8. acquire fast food equipment and supplies., 9. obtain business insurance for fast food, if required., 10. begin marketing your fast food services., 11. expand your fast food business..

Before diving into the fast food industry, it's crucial to conduct a comprehensive market analysis to understand the competitive landscape, consumer preferences, and key trends. This will inform your business strategy and increase your chances of success. Here are essential steps to guide you through the process:

• Identify Your Target Market: Determine the demographics and psychographics of your potential customers, including age, income level, eating habits, and preferences.
• Analyze Competitors: Research existing fast food businesses to evaluate their offerings, pricing, marketing strategies, and customer base.
• Assess Industry Trends: Stay abreast of the latest trends in the fast food sector, such as healthy eating options, technology integration, and sustainability practices.
• Understand the Regulatory Environment: Familiarize yourself with health codes, food safety regulations, and any local ordinances that may impact your business operations.
• Choose the Right Location: Analyze different locations based on foot traffic, visibility, accessibility, and proximity to your target market.
• Forecast Demand: Estimate the potential demand for your fast food products by considering factors like population growth, consumer spending patterns, and local economic conditions.

Are fast food businesses profitable?

Yes, fast food businesses can be very profitable depending on the business model, the location and size of the business, and other factors related to management and operations.

Creating a business plan is a crucial step in starting a fast food venture. It serves as a roadmap, outlining your business goals, strategies, and the operational structure to navigate the competitive landscape. Here's a guide to drafting your fast food business plan:

• Executive Summary: Begin with a concise overview of your business including the concept, location, and the unique selling proposition that sets you apart from competitors.
• Business Description: Provide detailed information about your fast food business, the type of food you'll serve, and the market needs you aim to fulfill.
• Market Analysis: Research your target market, analyze competitors, and identify customer demographics to tailor your offerings to the market demand.
• Organization and Management: Describe the structure of your business, including the organizational chart and profiles of the management team.
• Marketing and Sales Strategy: Detail your strategies for attracting and retaining customers, your pricing model, advertising, and promotional activities.
• Menu and Product Line: Outline your menu items, any signature dishes, and how they will be sourced, prepared, and presented.
• Operational Plan: Explain the daily operations of the business, including suppliers, equipment needs, staffing, and any other operational details.
• Financial Projections: Provide financial forecasts including startup costs, projected income, and a break-even analysis to illustrate financial viability.

How does a fast food business make money?

Fast food businesses make money by selling products to their target customers. For example, a fast food business may target families, college students, or busy professionals who need a convenient and affordable meal solution. By effectively marketing to these audiences and offering high quality products at competitive prices, businesses can generate significant revenue. Additionally, fast food businesses may also obtain income through franchising fees and other sources. For an air duct cleaning business, a target audience could include homeowner associations, real estate agents, and property managers looking for efficient and cost-effective air duct cleaning services.

Creating an inviting fast food brand is crucial for capturing the attention of potential customers and setting your business apart from competitors. It's about forging a unique identity that resonates with your target audience through consistent messaging, visuals, and values. Here's how to develop a dynamic fast food brand:

• Identify your niche: Determine what makes your fast food outlet unique. Is it the cuisine, the service speed, health-conscious options, or a fusion of culinary traditions?
• Define your target audience: Understand who your customers are. Tailor your brand to their preferences, age group, lifestyle, and dining habits.
• Create a memorable name and logo: These are key elements of brand identity. Choose a name that's catchy, easy to remember, and reflects your brand's personality. Design a logo that's visually appealing and recognizable.
• Develop a brand message and voice: Your message should encapsulate what you stand for, such as quality, convenience, or innovation. The brand voice, whether it's friendly, professional, or quirky, should be consistent across all communications.
• Design a thematic interior and uniforms: The aesthetic of your physical space and staff appearance should align with your brand identity to provide a cohesive customer experience.
• Implement a marketing strategy: Utilize social media, local advertising, and promotions to spread the word about your brand and attract customers.

How to come up with a name for your fast food business?

Coming up with a name for your fast food business can be a challenging but exciting process. First, research to discover what names and concepts have already been taken in the food and restaurant industry. Once you have established what names to avoid, look for relevant words, ideas, or themes that are related to your business. Consider the tone of the name; will it match the brand you want to create? Think about the symbols, colors, and designs that could be represented in the name. Finally, brainstorm with creative friends, family members, or even customers and see if any of the proposed concepts stand out. With some creativity and research, a memorable and effective name for your fast food business will emerge.

Once you've laid the groundwork for your fast food business, the next critical step is to make it official by registering your business. This not only legitimizes your venture but also provides necessary legal protections. Below is a guide to help you through the business registration process:

• Choose a business structure: Decide if you want to operate as a sole proprietorship, partnership, limited liability company (LLC), or corporation. Each has different legal and tax implications.
• Register your business name: Check with your local government office to ensure your business name is unique, then register it to protect the name from being used by others.
• Obtain an Employer Identification Number (EIN): Apply for an EIN through the IRS, which is necessary for tax purposes and to hire employees.
• Apply for necessary licenses and permits: Depending on your location, you may need a general business license, a food service license, health department permits, and others.
• Understand and prepare for tax obligations: Register for state and local taxes, including sales tax and unemployment insurance tax, if you'll have employees.

Resources to help get you started:

Explore vital resources designed specifically for fast food entrepreneurs aiming to understand market trends, enhance operational efficiencies, and strategize for business expansion:

• National Restaurant Association (NRA): Offers comprehensive industry insights, advocacy, and resources for restaurant owners. https://www.restaurant.org/
• QSR Magazine: A leading source of news, information, and analysis for the quick-service and casual dining segments. https://www.qsrmagazine.com/
• Fast Casual: Targets topics on innovation and strategic insights in the fast casual restaurant industry. https://www.fastcasual.com/
• Restaurant Business Online: Provides news, trends, and ideas for profitable growth in the foodservice industry. https://www.restaurantbusinessonline.com/
• Foodservice Equipment & Supplies (FE&S) Magazine: Offers key insights into the best practices for equipment use and maintenance, as well as design and trends. https://www.fesmag.com/

When starting a fast food business, it's crucial to ensure that you are operating legally and safely by obtaining the necessary licenses and permits. This step can vary by location, but here are some common requirements you'll likely need to address:

• Business License: Register your fast food business with the local or state government to obtain a general business license.
• Food Service License: This is essential to prepare and sell food and is issued by the city or county health department after passing a health inspection.
• Employer Identification Number (EIN): Required for tax purposes if you have employees; obtain it from the IRS.
• Sales Tax Permit: Allows you to collect sales tax on food items; available through your state's revenue agency.
• Sign Permit: Some localities require a permit to put up business signage, subject to zoning laws.
• Building Health Permit: If you're constructing a new establishment or altering an existing one, this permit ensures your building meets health and safety codes.
• Liquor License: If you plan to serve alcohol, this is a must and can be one of the more complex permits to secure due to local regulations.

What licenses and permits are needed to run a fast food business?

In order to run a fast food business, you will need to obtain a variety of licenses and permits. These include a general business license, health department permit, food service license, liquor license (if you plan on serving alcohol), and any other local or state permits relevant to your particular business.

Starting a fast food business requires careful financial management from the outset. Opening a business bank account is essential for keeping track of your expenses and revenue, while securing funding ensures you have the capital needed to get your venture off the ground. Follow these steps to set up your financial base:

• Choose a Bank: Research and select a bank that offers business accounts with favorable terms, such as low fees, accessibility, and additional services that cater to small businesses.
• Prepare Documentation: Gather required documents to open your account, which typically include your business license, EIN (Employer Identification Number), ownership agreements, and a business plan.
• Apply for an Account: Visit the bank or apply online to set up your business bank account. Be prepared to make an initial deposit if required.
• Explore Funding Options: Consider various sources of funding such as business loans, investors, crowdfunding, or personal savings to finance your startup costs.
• Develop Financial Projections: Create detailed financial projections to present to potential lenders or investors, showing how you plan to generate revenue and manage expenses.
• Stay Compliant: Ensure that all your funding activities comply with local regulations regarding business financing and investor relations.

When setting pricing for your fast food business, it's crucial to find a balance that attracts customers and covers costs while providing a fair profit margin. Consider these key factors to ensure your pricing strategy is competitive and sustainable:

• Cost Analysis: Calculate the cost of ingredients, labor, rent, utilities, and other expenses to determine the minimum price needed to break even.
• Market Research: Study competitors' prices and understand what your target market is willing to pay to remain competitive without undervaluing your offerings.
• Value Perception: Price your items based on the perceived value to the customer, considering portion sizes, ingredient quality, and brand positioning.
• Dynamic Pricing: Consider implementing special deals, combo offers, or time-based discounts to attract more customers without permanently lowering prices.
• Psychological Pricing: Use pricing tactics like ending prices in .99 or .95 to make the cost appear lower and more attractive to consumers.
• Profit Goals: Set prices that ensure you meet your desired profit margins, keeping in mind future scalability and potential market changes.

What does it cost to start a fast food business?

Initiating a fast food business can involve substantial financial commitment, the scale of which is significantly influenced by factors such as geographical location, market dynamics, and operational expenses, among others. Nonetheless, our extensive research and hands-on experience have revealed an estimated starting cost of approximately $78000 for launching such an business. Please note, not all of these costs may be necessary to start up your fast food business.

Starting a fast food business requires careful consideration when selecting equipment and supplies. These elements are crucial for ensuring your kitchen runs efficiently and your service is swift. Below are the steps you should follow to acquire the right tools for your fast food venture.

• Identify Your Needs: List all the equipment necessary for your menu items, from cooking appliances to serving utensils.
• Choose Quality Over Price: Invest in commercial-grade equipment that can withstand heavy use and is less likely to break down.
• Consider Space: Opt for multi-functional equipment that saves space if your kitchen area is limited.
• Look for Efficiency: Energy-efficient appliances will save on utility costs in the long run.
• Buy in Bulk: Purchase non-perishable supplies in bulk to save money, but be wary of storage space and shelf life.
• Negotiate with Suppliers: Build relationships with suppliers for potential discounts and to ensure a steady supply chain.
• Ensure Compliance: Verify that all equipment meets local health and safety standards.
• Plan for Maintenance: Set up regular maintenance schedules to keep equipment in top condition and avoid unexpected failures.

List of software, tools and supplies needed to start a fast food business:

• Fryer ($500 - $1,500)
• Grill ($2,000 - $3,000)
• Refrigerator ($800 - $2,000)
• Freezer ($1,000 - $2,500)
• Point of Sale System ($750 - $2,500)
• Inventory/Food Tracking Software ($50/month subscription fee)
• Cash Register ($150 - $300)
• Food Holding Equipment (ranging from $200 - $1000)
• Dishwasher ($400-$1000)

(Optional) Refrigerated Display Case:

($1,500-$3,500)

Securing the right business insurance is a critical step in protecting your fast food venture from unforeseen events. It not only safeguards your investment but also provides peace of mind as you operate your business. Below are key guidelines to help you obtain the necessary insurance coverage:

• Assess Your Risks: Consult with an insurance broker or agent who specializes in restaurant or fast food businesses to identify potential risks specific to your operation, such as property damage, liability, or worker's compensation claims.
• Understand Mandatory Insurance: Determine which types of insurance are required by law in your area, such as workers' compensation for employees and general liability insurance for customer-related incidents.
• Consider Optional Insurance: Look into additional coverage options that can provide extra protection, such as property insurance for your equipment and premises, product liability for food safety, and business interruption insurance for potential loss of income.
• Compare Quotes: Obtain quotes from multiple insurance providers to compare coverage options and costs, ensuring you get the best deal that aligns with your business needs.
• Review Policies Regularly: As your business grows and changes, make sure to review and update your insurance policies accordingly to maintain adequate coverage at all times.

Marketing your fast food services is crucial for attracting customers and building a loyal following. A well-planned marketing strategy will help you stand out in a competitive market and can make the difference between a thriving business and one that struggles to gain traction. Here are some key steps to effectively market your fast food business:

• Identify Your Target Audience: Understand who your ideal customers are and tailor your marketing messages to resonate with them.
• Develop a Brand Identity: Create a strong brand that represents your values and appeals to your audience, including a memorable logo, catchy tagline, and a consistent color scheme.
• Utilize Social Media: Engage with customers on platforms like Facebook, Instagram, and Twitter to build relationships and keep your audience informed about promotions and new menu items.
• Local Advertising: Invest in local advertising methods such as flyers, local radio spots, and newspaper ads to reach potential customers in your area.
• Loyalty Programs: Implement a loyalty program to encourage repeat business and reward your regular customers.
• Collaborate with Delivery Services: Partner with food delivery platforms to widen your reach and make it convenient for customers to order from you.
• Host Events and Promotions: Organize special events or offer limited-time promotions to create buzz and attract new customers.

Once your fast food business is well-established and profitable, it's time to consider expansion. This could mean opening new locations, franchising, or diversifying your menu. Here are some key steps to help guide your expansion:

• Analyze Your Current Success: Identify what's working well in your existing operation and what can be replicated in new locations.
• Conduct Market Research: Look into different areas or markets to determine demand and find the best locations for expansion.
• Secure Financing: Determine the best financing options to fund your expansion, whether it's through profits, loans, or investors.
• Choose the Right Model: Decide if you want to open new branches, franchise, or license your brand.
• Develop a Scalable System: Ensure that your business model and operations are scalable for multiple locations.
• Train New Staff: Implement training programs to maintain quality and service standards across all locations.
• Implement Strong Management: Hire or promote capable managers to oversee the new locations and maintain brand consistency.
• Advertise: Create marketing campaigns to build excitement and attract customers to your new locations.

Watch CBS News

These U.S. companies are still doing business in Russia

By Kate Gibson

Edited By Alain Sherter

May 25, 2022 / 3:31 PM EDT / MoneyWatch

The Starbucks logo and McDonald's Golden Arches are being dismantled in Russia as the coffee and fast-food chains both withdraw from the country over the  war in Ukraine . But Russians are still getting their fill of American fare like burgers and pizza, as Hard Rock Cafe and Sbarro are among the more than two dozen U.S. corporations that continue to do business in Russia.

Twenty-seven U.S-based companies are defying calls to exit or curtail their activities in Russia, according to a running tally by Yale University management professor Jeffrey Sonnenfeld and his research team.

While Starbucks and McDonald's have both announced their complete withdrawals from Russia in recent days, Hard Rock continues to operate its Hard Rock Cafes in Moscow and St. Petersburg, Russia. 

The company, acquired by the Seminole Tribe of Florida in 2007, "will suspend all future investment and development in Russia and donate all profits from the two franchise locations in Russia to humanitarian causes in Ukraine," Hard Rock said in an emailed statement to CBS MoneyWatch.

Another purveyor of fast food, U.S. pizza chain Sbarro, is also staying put. Operating Russia since 1997, the privately held company signed a new franchise deal in the country in 2017. It has  partnered  with Horeca Band Group and plans to open more than 300 Sbarro restaurants in Russia by 2027. It did not respond to a request for comment.

It's not only food chains that are "digging in," according to Sonnenfeld. The owner of online dating services Match.com and its Tinder unit continues to do business in Russia, with executives at the dating company saying in an earnings call earlier this month that it expects to lose about $10 million in revenue every quarter as long as the Russian war in Ukraine continues. 

"European performance was impacted by the Russian invasion of Ukraine, which reduced revenue in Russia, Ukraine and several other nearby countries," said Gary Swidler, Match's chief operating and financial officer. 

Dallas, Texas-based-Match Group did not respond to a request for comment.

Dating app Bumble made a different decision. In March, the social networking platform  said it was ceasing operations in Russia and removing its apps from the Apple App Store and Google Play Store in Russia and Belarus. 

Some companies regarded as among the worst offenders by Sonnenfeld and his team dispute the notion that they are conducting business as usual because they have not withdrawn from Russia.

"Weaponizing food"?

Lake Forest, Illinois-based Tenneco, a supplier of automotive components,  opened  a manufacturing facility in Togliatti, Russia, in 2003, and an  emissions plant  in St. Petersburg, Russia, four years later. The company now has four plants in Russia, with two idled. "The other two we have ceased communication with and have no information on their status," Tenneco said in an emailed statement.

Tenneco is complying with international laws and sanctions and has suspended cross-border shipments, with no raw materials, components or finished products going in or out of Russia or Belarus, it said.

"We remain focused on the health and safety of our people in Ukraine, Russia and other affected areas. We will continue to provide updates and do what we can to help our team members, customers and suppliers get through this situation safely as we hope for a peaceful resolution," the company stated.

Another company, Des Moines, Iowa-based food additives supplier Kemin Industries, defended its ongoing operations in Russia as doing its part to offset hunger, including in Ukraine and Russia.

"With the long-held conviction that weaponizing food is abhorrent, Kemin continues to do its part to help feed people and assist crippling food insecurity magnified during a time of war," the company said in a statement to CBS MoneyWatch. "Along with continuing to support employees in the region," added the company, which  formed  a Russian subsidiary in 2016.

Domino's Pizza's nearly 200 stores in Russia remain open, with DP Eurasia, the owner of the master franchisee for Domino's in Russia saying it has suspended additional investment for now and won't accept royalty payments from its Russian operations until further notice. 

"There has been no material disruption to the group's operations in Russia from the ongoing situation in Ukraine. Trading from the group's 188 stores continues and the group remains dedicated to the communities it serves. The board has, however, determined it prudent to limit any further investment into its operations in Russia and will keep this under review going forward in light of the geopolitical situation," the company said in releasing financial results in April.

The stance places it in the "Buying Time" category devised by Sonnenfeld, with a "D" grade for its decisions.

Still in Russia

Here's a rundown of the other American companies that are getting an "F" grade from Sonnenfeld for their decisions regarding their operations in Russia. 

• Aimbridge Hospitality . The Plano, Texas-based hotel management company operates more than 1,400 properties in 49 states and 20 countries, including ongoing operations in Russia.
• Align Technology . The Tempe, Arizona-based medical device maker this month  referenced the conflict in Ukraine as among the factors that could "adversely impact our commercial and research and development activities inside and outside of Russia."
• Amdocs . Founded in Israel, the information technology company is headquartered in Jersey City, New Jersey, and is "still cooperating with Russian partners," according to Sonnenfeld. The company called its exposure to Russia and Ukraine immaterial and roughly 1% of revenue, CEO Shuky Sheffer said in an earnings call on May 11. Amdocs complies with applicable U.S. sanctions on Russia and has stopped new sales of its products and services in the country, he said.
• Amgen . The Thousand Oaks, California-based drugmaker opened an office in Moscow in 2006, and the company's activities currently cover the entire territory of the Russian Federation, from Kaliningrad to Kamchatka, according to its website. 
• Avaya . The information technology company is still supporting its Russian partners. The military conflict, sanctions and export controls imposed by the U.S. and other countries "severely limit our ability to conduct commercial activities with Russian companies, organizations and individuals on the U.S.," the company said in a regulatory filing. It expects to lose $45 million in anticipated revenue in Russia this year, and another $15 million as other countries shift priorities because of the war.
• Cloudfare . The San Francisco security and web performance services provider is complying with sanctions, but decided against terminating its services inside Russia. "Russia needs more internet access, not less," Matthew Prince, the company's co-founder and CEO,  wrote in March. "We believe removing our services from Russia would do more harm than good," a spokesperson told CBS MoneyWatch in an email.
• Donaldson Co . The Bloomington, Minnesota-based manufacturer of industrial air-filtration systems continues sales to Russia.
• Fleetcor . The Atlanta-based provider of payment services for transportation companies has about 600 employees in Russia, and continues to conduct business as usual.
• Forever Living Products . The privately held multilevel marketing company based in Scottsdale, Arizona, is still operating in Russia. 
• Huntsman Corp . The Woodlands, Texas-based maker of industrial chemicals is still operating in Russia.
• International Paper . The Memphis, Tennessee-based company in March said it might sell its 50% stake in a major Russian forest products company, but would continue operations in the country.
• IQVIA . The Danbury, Connecticut-based provider of medical analytics is still operating and actively hiring in Russia.
• Koch Industries  is still operating in Russia. Guardian Glass, a subsidiary of the Wichita, Kansas, industrial conglomerate, is  working with its local managers in Russia  "to find an exit strategy" that also ensures the safety of their roughly 600 employees, Koch President Dave Robertson told employees in a  memo  last month. 
• Medtronic . The Minneapolis, Minnesota-based medical device company continues to operate a subsidiary in Russia. The company in April condemned the Russian invasion of Ukraine and said it would continue to support essential business activities that supply its life-saving and sustaining products. The company is not making new investments or starting new clinical trials in the country.
• Paccar.  The Bellevue, Washington, truck maker is still active in Russia. The company has suspended truck and parts sales in Russia and Belarus to comply with international sanctions, and manages export sales to the country through independent dealers and a third-party-owned warehouse, it said in a regulatory filing . It sold 2,500 trucks into Russia and Belarus last year.
• Riot Games.  The company is still operating and selling products in Russia.
• Stryker . The Kalamazoo, Michigan-based orthopedics device maker continues sales and imports to Russia.
• TGI Friday's . The company is still operating in Russia. The Dallas, Texas-based restaurant chain in March said it would donate franchisee fees from its restaurants in Russia to Ukraine relief efforts. 
• Titan Internationa l. One of the largest manufacturers of off-road tires and wheels, the Quincy, Illinois-based company is still operating in Russia. The company halted investment in its Russian operations and is running its southwest Russia facility at reduced capacity to comply with international sanctions, the company said in a regulatory filing . Its Russian operation represents about 5% of consolidated global sales for the first quarter ending March 31. 
• Tom Ford . The New York-based fashion house opened its first store in Russia in 2011 and is still operating in the country.
• Valve Corp . The Bellevue, Washington-based entertainment software and technology company behind the Steam gaming platform is still providing services to Russia.
• Zimmer Biomet . The Warsaw, Indiana-based medical device maker continues sales in Russia. The company in March stated that it had customers, distributors and employees in both Ukraine and Russia, and was focused on maintaining contact and offering support to all. The company condemned the invasion of Ukraine in an emailed statement to CBS MoneyWatch. "We are presently continuing to supply hospital and care teams in Russia," with a portion of profits from the sale of its products in Russia going to Ukraine relief efforts, a spokesperson stated.

Kate Gibson is a reporter for CBS MoneyWatch in New York, where she covers business and consumer finance.

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