cover letter for graduate marketing job

Build my resume

• Build a better resume in minutes
• Resume examples
• 2,000+ examples that work in 2024
• Resume templates
• Free templates for all levels
• Cover letters
• Cover letter generator
• It's like magic, we promise
• Cover letter examples
• Free downloads in Word & Docs

5 Marketing Cover Letter Examples That Worked in 2024

• Marketing Cover Letter
• Marketing Coordinator
• Marketing Intern
• Marketing Assistant
• Marketing Director
• Write Your Marketing Cover Letter

You’re a promotional wiz. Target markets are identified, sales campaigns are created, and conversion rates are increased successfully with you on the job. 

But does your cover letter complement your marketing resume and help you convert job leads into interviews?

You thrive when writing promotional copy, so all you need is a push in the right direction when writing a great cover letter and really grab a hiring manager’s attention. You can use our marketing cover letter examples as templates or our free cover letter builder for success in your job hunt.

Marketing Cover Letter Example

USE THIS TEMPLATE

Microsoft Word

Google Docs

Block Format

Copy this text for your Marketing cover letter!

123 Fictional Avenue New York City, NY 76208 (123) 456-7890

June 15, 2023

Hiroshi Suzuki The New York Times 123 Fictional Lane New York City, NY 76208

Dear Mr. Suzuki:

With over 5 years of diverse experience in marketing, I am enthusiastic about using my skill set at The New York Times to propel the brand to new heights. With a passion for journalism and a history of proven growth in engagement metrics, I am eager to contribute my experience to foster meaningful connections with The New York Times’ readership.

At my previous position with Newsday, I spearheaded the optimization of web content, which resulted in a 36% increase in organic traffic within six months. Additionally, my hands-on experience with Moz SEO tools was instrumental in enhancing our website’s visibility. I managed and executed email marketing campaigns that boosted our subscriber engagement rate by 18%. And I created and edited video content using Adobe Premiere Pro, leading to a 24% rise in social media shares.

Furthermore, I’ve consistently relied on data to drive my social media campaigns. For instance, by streamlining content and implementing targeted ads, I was able to increase the click-through rate by 17%. Proficiency in Google Ads enabled me to create cost-effective, high-impact campaigns.

At The New York Times, my vision is to combine cutting-edge marketing strategies with captivating storytelling. With an ability to craft engaging content across various platforms and leverage data to make the most of marketing, I’m confident I’m a perfect match for your publication’s innovative spirit.

Thank you for considering me for this prestigious role. I am excited about the possibility of contributing to The New York Times and would welcome the opportunity to further discuss how I can bring value to your team. Please don’t hesitate to contact me if you would like any additional information.

Enclosures: Resume Portfolio Google Ads Certification Moz SEO Certification

Why this cover letter works

• Your marketing cover letter will be successful when you show how your experience with web content optimization, email marketing campaigns, and social media targeting addresses the requirements associated with a media publication role.

Level up your cover letter game

Relax! We’ll do the heavy lifting to write your cover letter in seconds.

Marketing Coordinator Cover Letter Example

Copy this text for your Marketing Coordinator cover letter!

123 Fictional Avenue Phoenix, AZ 76208 (123) 456-7890

Anika Sharma GoDaddy 123 Fictional Lane Phoenix, AZ 76208

Dear Ms. Sharma:

As an admirer of GoDaddy’s impressive achievements in empowering entrepreneurs and businesses through cutting-edge web services, I’m thrilled to apply for the marketing coordinator position. GoDaddy’s commitment to customer-centric innovation resonates deeply with me.

With over 6 years of experience in digital marketing, I have honed my skills in connecting with audiences and optimizing web content. While working as a marketing coordinator at Carvana, I led a social media campaign that increased our follower base by 44% within six months and boosted engagement rates by 32%.

Additionally, my expertise in SEO has been instrumental in enhancing online visibility for various projects. Through keyword optimization, on-page SEO adjustments, and building backlink profiles, I’ve successfully increased organic search traffic for clients across multiple industries.

I’m also adept with CMS platforms, such as WordPress and Joomla, which has enabled me to efficiently create, edit, and publish web content that is both engaging and optimized for search engines.

I am excited about the opportunity to leverage my skills to further GoDaddy’s mission of providing excellent web services. Thank you for considering my application. I look forward to discussing how I can be a valuable asset to the GoDaddy team.

Luna Torres

• Harness the power of metrics in your cover letter to further illustrate your tangible success as a marketing coordinator skilled in tools like CMS platforms, Joomla, and SEO.

Marketing Intern Cover Letter Example

Copy this text for your Marketing Intern cover letter!

123 Fictional Avenue Houston, TX 76208 (123) 456-7890

Felipe Santos Chevron 123 Fictional Lane Houston, TX 76208

Dear Mr. Santos:

The moment I saw the opening for a marketing intern at Chevron, I felt compelled to apply. As an ardent supporter of sustainable energy practices, I’ve always admired Chevron’s commitment to integrating advanced technologies for cleaner energy solutions. It’s exciting to think of contributing to a company that is not just an industry giant, but also an innovator.

As a marketing student at Texas Southern University, I’ve developed skills essential for a modern marketing professional. One of my proudest achievements was developing and managing an email marketing campaign for our university’s sustainability fair. I designed a series of emails that reached over 5,000 students and faculty members, contributing to a 34% increase in attendance.

In addition to my experience with email marketing, I possess a strong understanding of data analytics. Through Google Analytics, I have successfully monitored and analyzed user engagement in various campaigns. For instance, in a recent project, I employed Google Ads to generate a PPC campaign for a local non-profit.

I’m also adept at leveraging advertising platforms like Facebook Ads Manager to maximize outreach. For my university’s Entrepreneurship Club, I set up a campaign to promote a networking event, resulting in a 42% increase in participant sign-ups.

At Chevron, I aspire to apply my marketing skills to contribute to the company’s goals and further its mission. I’m particularly drawn to Chevron’s dedication to innovation and sustainability. Thank you for considering my application.

Matias Suarez

• Can you connect personal passion (think: passion for sustainable energy practices) with a company’s mission (think: Chevron’s mission of sustainability)?
• Reinforce this connection in your closer to reaffirm alignment with the company’s mission and eagerness to contribute to its goals.

Marketing Assistant Cover Letter Example

Copy this text for your Marketing Assistant cover letter!

123 Fictional Avenue Sacramento, CA 95814 (123) 456-7890

December 12, 2023

David King Blue Diamond Growers 123 Fictional Lane Sacramento, CA 95814

Dear Mr. King:

Blue Diamond Growers first caught my attention when I learned about the Homegrown Goodness Tour, an ingenious marketing move that beautifully bridges your products with local culture. As someone who has been stirring the pot of innovative content creations and social media strategies in the backdrop of Sacramento, CA, I believe I can help Blue Diamond Growers capture its audience on the next leg of its journey.

Previously, at AdInfusion, I played a key role as the social media specialist, where we aimed to boost our clients’ digital foothold. Through my use of various analytics platforms, including Google Analytics, we achieved an average increase in social media traffic of 38%. I also introduced email marketing, which resulted in a 22% increased conversion rate across all our campaigns.

Simultaneously, as the content creation coordinator at JP Marketing, I had the opportunity to craft compelling narratives for our clients, specifically in the food and beverages industry. Here, I used social media management tools to increase brand engagement by 37% within the first three months—a tremendous testament to our hard work and inventiveness.

Embarking on my professional journey at Lennar, I initially embraced the role of a marketing assistant. Here, I applied my acquired knowledge and innate abilities to tackle significant strategic marketing challenges with fresh and distinctive solutions. A noteworthy example includes utilizing targeted email marketing to enhance Lennar’s customer retention by 33% while simultaneously decreasing marketing expenditure by 7%.

I’m thrilled about the prospect of joining Blue Diamond Growers on its tour and can’t wait to curate catchy content, captivate the crowd with email strategies, and crystalize the impact of your campaigns using data-driven insights. Thanks for considering my application. I would love to chat further about this marketing assistant role.

• Notice how Leo highlights his past interaction with Blue Diamond Growers during their Homegrown Goodness Tour? Why not use such associated memories or personal experiences with the hiring company’s products or initiatives to add a unique twist to your masterpiece?

Marketing Director Cover Letter Example

Copy this text for your Marketing Director cover letter!

123 Fictional Avenue Portland, OR 33101 (123) 456-7890

Sofia Allen Royal Caribbean Cruises 123 Fictional Lane Portland, OR 33101

Dear Ms. Allen:

A knack for identifying market trends, an enthusiasm for crafting innovative strategies, and a background in data analytics have fueled my passion for taking on marketing challenges and propelling brands to new heights. This is an invitation for us to collaborate and harness my marketing expertise to achieve Royal Caribbean Cruises’ ambitious goals.

For the past three years, I’ve led digital marketing initiatives at Mirador. It was here I strategically tapped into data analytics, supervising the launch of a novel multichannel marketing campaign that boosted the conversion rate by a striking 24%. This initiative, which reached an audience of 11,500+ customers, not only delivered significant revenue growth but also enhanced customer engagement rates.

Before Mirador, I harnessed the power of social media advertising at Zapproved. Merging proficiency in Google AdWords and Facebook Ads Manager with my passion for creative problem-solving, I significantly amplified TripAdvisor’s social media presence. The effective use of these tools led to the creation of engaging ad campaigns that drove a dramatic 53% increase in CTR and a 33% increase in ad engagements over nine months.

I started my professional journey at Acquia, where I utilized content marketing to simplify complex software solutions for customers. Through crafting SEO-optimized educational blog posts and videos, my team and I were able to increase organic website traffic by 19% in the first quarter alone.

The dynamic and innovative culture at Royal Caribbean Cruises deeply resonates with me. As someone who thrives in deciphering consumer behavior, crafting compelling narratives, and mentoring teams toward enhanced performance, I’m enthused to explore how I can contribute to your esteemed brand as marketing director. Thank you for considering my application.

Elena Volkov

• Did you lead a marketing team to spend less yet reap more? Do you recount that workplace where you nurtured marketing rookies into champions? Turn these episodes of success into a compelling tale that will have the hiring manager root for you, envisioning you replicating the success in their company.

Related cover letter examples

• Business analyst
• Social media manager
• Data analyst
• Product manager

Harness Your Skills for the Perfect Marketing Cover Letter

When creating a marketing campaign, you understand the importance of tailoring your message to the brand’s target market. The same is true for your cover letter. 

Every company markets its products and services in varying ways. One company may focus on social media marketing, whereas another wants to boost its email marketing efforts. Therefore, the skills and values you emphasize here should be customized for each company.

Engage employers instantly with your greeting and intro 

You’re used to grabbing attention in ads within the first few sentences to get readers interested in your offer. The same is true for your cover letter. You want to grab attention right away. 

First, you want to address someone by name, if possible. Some companies will list a contact person in the job description , or you could try to find the hiring manager’s name on the company website or LinkedIn. It’s the same as how using someone’s name in an email marketing subject line makes it feel more personal and engaging. Otherwise, “Dear [name of company] hiring team,” can work well too.

The next step is connecting with the company’s mission or needs, just like you’d connect with a customer’s pain points or ideals in promotional content. For instance, if the company emphasizes environmentally-friendly products or team culture, you could try to highlight those aspects. 

Just like customers don’t like generic ads with irrelevant information, hiring managers won’t like your opening if it reads like the one below. 

You’re not selling your skills with this one!

I’m writing to apply for the marketing position at your company. I have a few years of experience in marketing and have been quite good at it. The position appeals to me and is one I’d like to fill, and your company sounds like a pleasant place to work.

A better idea is to connect with the company and make your opening feel specific to their needs, just like you’d do for everyone in your marketing campaign’s target audience. The example below perfectly connects with GoDaddy’s focus on customer-centric innovation and cutting-edge web services. 

Use an opener aligned with the company’s vision! 

Dear Ms. Sharma,

Emphasize achievements in your marketing cover letter body

In any marketing message, you know it’s essential to share the facts about what a product or service can help a customer achieve. You want to do the same with your abilities in a cover letter. 

Leaning on marketing metrics from previous achievements is a great way to stand out. Consider metrics like engagement or click-through rates that many companies will focus on. 

Additionally, tailor what you put in the body to the company’s needs to better connect with each specific marketing role. For instance, if you’ll be focused on SEO, sharing how you boosted organic traffic by 59% using keyword research tools like Semrush would be a great idea.

A good body paragraph optimized with relevant marketing metrics

With over 6 years of experience in digital marketing, I have honed my skills in connecting with audiences and optimizing web content. While working as a marketing coordinator at Carvana, I led a social media campaign that increased our follower base by 44% within six months and boosted engagement rates by 32%. 

Seal the deal with a strong closing for your marketing cover letter

As you end your cover letter, think about how you would close out a sales call. You’d want to summarize the key information you covered and end with a CTA. 

Do the same for your cover letter, but remember you’re not going for a hard sell. A light CTA like “I look forward to hearing from you soon” is the right level of persuasion to aim for here. 

Additionally, just like you’d want to thank a customer for their time, saying thank you somewhere in the closing or sign-off is a good idea. 

What you don’t want to do is have a closer like the one below that shares the wrong personal information and doesn’t relate to the company or specifics of the marketing position at all.

Providing the wrong information here! 

Thanks for considering my application.

I can start immediately since I’m currently unemployed and I’m really keen to get this job. I hope you choose me for the marketing position.

Instead, aim for a closer like the one below that reconnects with GoDaddy’s mission of providing excellent web services and finishes with a nice CTA, as you would do with any of your marketing messages. 

A CTA-infused closer for success!

I am excited about the opportunity to leverage my skills to further GoDaddy’s mission of providing excellent web services. Thank you for considering my application. I look forward to discussing how I can be a valuable asset to the GoDaddy team. 

Sincerely, 

Marketing Cover Letter Mistakes to Avoid

• The last thing you want to spotlight in your marketing cover letter is a poor knowledge of market trends! Demonstrate key knowledge about your target market (the company you’re applying to) by appealing to their vision. You can find more info on their organizational values or how you can help solve current obstacles by doing some research. Find their website, and definitely revisit the original job listing to see what the role emphasizes so you know what to reflect in your marketing cover letter.
• This tip goes hand-in-hand with staying on top of trends and lingo that apply to your dream job’s target market. Right now, your target audience is the recruiter or hiring manager who’s reading your cover letter! So seize the chance to appeal to them by name—not the dreaded sir or madam —you’ll make a much better impression.
• While writing your cover letter, demonstrate your marketing knowledge by getting super specific about company needs. (This will be your job once you nail that interview, after all!) You want to offer up key examples of how you can better the organization and contribute to their team. For instance, discuss specific SEO tools, such as Ahrefs or SEO Testing, to provide memorable context for accomplishments that align with the company’s current goals.
• You don’t want to send out a promotional email or make a social media post only to discover a typo you previously overlooked! And you definitely don’t want to do this with your cover letter, either. It’s well worth your time to proofread, especially if you used ChatGPT for your cover letter , just in case you left out a comma or misspelled an important keyword.
• Marketing is all about results! How are your customer acquisition and retention rates? Has your work resulted in a measurable increase in star ratings on Google Reviews? Look for numerical, quantifiable metrics for the positive impact you’ve made with your knowledge of Adobe software and Google Suite.

Your cover letter shouldn’t go over one page. The optimal word count is somewhere between 300-500 words. This allows you enough room to provide details about your market analysis and campaign strategizing abilities while keeping it highly specific to each job’s needs. 

Candidates without much experience will want to pull from what they gained through education, transferable skills like customer service, and passion for each position. For instance, you could talk about your passion for creating a great customer experience and how your consumer behavior courses provided you with the skills needed to achieve that. 

Choosing the right tone is similar to choosing your brand’s voice for a specific target market. Analyze how the company speaks in the job description and try to match their levels of energy and formality as best as possible. 

• Career Blog

Marketing Cover Letter: 10 Examples & Writing Tips

When applying for a marketing position, submitting a cover letter alongside your resume is essential to stand out to hiring managers. A marketing cover letter serves as an opportunity to explain your relevant experience, skills, and passion for the industry.

The purpose of a marketing cover letter is to highlight your unique selling proposition (USP) and showcase how your skills and experience align with the job requirements. It is also an opportunity to demonstrate your communication skills and attention to detail.

Importance of writing a customized Marketing Cover Letter

A customized marketing cover letter can increase your chances of landing an interview as it shows you have put in the effort to tailor your application to the specific role and company. This demonstrates your enthusiasm for the position and your ability to market yourself effectively.

Best practices for writing a marketing cover letter

When writing a marketing cover letter, it is important to keep it concise, highlighting only the most relevant experiences and skills. It should also be personalized, addressing the specific needs of the job and the company. Finally, it should showcase your creativity and writing abilities.

A well-written marketing cover letter serves as an important tool for job seekers to showcase their qualifications and demonstrate their fit for the role. In the following sections, we will explore 10 examples and writing tips to help you craft a compelling marketing cover letter.

Research the Company and Job Position

In today’s competitive job market, having a polished and effective cover letter can be the difference between landing an interview and getting passed over. One key element of this process is conducting thorough research on the company and job position.

A. Importance of researching the company and job description

Before you start writing your cover letter, it’s crucial to have a deep understanding of the company and its values, brand, and culture. Your goal is to show how your skills and experience align with the company’s goals and mission. Additionally, researching the job description will allow you to customize your application to the specific position you’re applying for, highlighting your relevant experience and qualifications.

B. Tips for conducting research on the company and job position

To begin your research, start with the company’s website, social media accounts, and any recent press coverage. Look for information about the company’s history, mission statement, values, and how they’re making a positive impact in their industry. Pay attention to any recent news related to the company, such as new product launches, partnerships, or any awards or recognitions.

Next, review the job description carefully and consider how your skills and experience match with the specific requirements and qualifications outlined. Do your best to speak to the specific skills and qualities that the company is looking for in a candidate.

Another way to gather insights on the company is to talk to current or former employees, industry professionals, or business contacts who have knowledge or experience in the company’s field.

C. The benefits of tailoring your cover letter to the job description and company culture

By customizing your cover letter to the company’s values and the job position, you’re showing the employer that you’re invested in their vision and eager to work for their organization. Hiring managers are always looking for candidates who are a good fit for the company culture, and tailoring your cover letter to match their values can set you apart from other candidates.

When writing your cover letter, be sure to use specific examples of your achievements, skills, and experience that relate to the job description and the company’s mission. By demonstrating your understanding of the company’s goals and showing how you can contribute to their success, you’re more likely to catch the employer’s attention and get an interview.

Conducting thorough research on the company and job position shows the employer that you’re serious and invested in the opportunity. By tailoring your cover letter to match the company’s culture and the job’s requirements, you can make a strong case for why you’re the right fit for the job.

Tips for Formatting your Cover Letter

A strong marketing cover letter can make a huge difference in your job application process. As you craft your cover letter, keep in mind that presentation and formatting are just as important as the content you include. Here are some tips for formatting your marketing cover letter:

A. Basic format of a marketing cover letter

A marketing cover letter should follow the standard format of a business letter. This means including your contact information at the top, followed by the date and the recipient’s contact information. Use a professional font and keep your letter to one page.

B. Essential elements to include in the cover letter

In addition to the basic format, there are certain elements that should be included in a marketing cover letter. First, make sure you address the hiring manager by name – this shows that you’ve done your research and are invested in the position. Next, introduce yourself and briefly explain why you’re interested in the job. Be sure to highlight your relevant experience and skills, and explain how they would make you a strong fit for the position. Finally, close your letter by expressing your enthusiasm for the job and thanking the hiring manager for their time.

C. Best practices for formatting your marketing cover letter

Here are a few additional best practices to keep in mind as you format your marketing cover letter:

• Use bullet points to break up dense text and draw attention to important information.
• Avoid using long paragraphs and blocks of text – keep it visually appealing and easy to read.
• Bold or italicize keywords to make them stand out and emphasize your skills.
• Use white space to your advantage – don’t cram too much content onto the page.
• Use a professional tone and avoid using slang or overly casual language.

Formatting your marketing cover letter correctly can help ensure that your application stands out in a competitive job market. Remember to follow the basic format of a business letter, include all essential elements, and use best practices to make your content visually appealing and easy to read. With these tips in mind, your marketing cover letter can help you land your dream job in the field of marketing.

Opening lines for Marketing Cover Letters

Crafting a compelling introduction is critical in marketing cover letters. It sets the tone for the entire document and leaves a lasting impression on the hiring manager. In this section, we will discuss some effective introductions to use, tips for crafting a strong introduction, and common mistakes to avoid.

A. Effective introductions to use in your marketing cover letters

The following are some examples of effective introductions for your marketing cover letter:

“As a seasoned marketer with over 5 years of experience in driving brand awareness and revenue growth, I am excited to apply for the Marketing Manager position at XYZ company.”

“Having honed my skills in digital marketing through working with top e-commerce businesses, I am confident that I can help ABC company achieve its marketing goals.”

“I have a passion for marketing and a proven track record of developing innovative marketing strategies. I would love the opportunity to apply my skills to the Marketing Coordinator position at LMN company.”

B. Tips for crafting a strong introduction that grabs attention

Follow these tips to craft a strong introduction that grabs the hiring manager’s attention:

Personalize the introduction by using the hiring manager’s name.

Start with an attention-grabbing statement that highlights your skills and experience.

Mention the company and position you are applying for in the introduction.

Tailor your introduction to the company and position you are applying for by researching the company’s values and mission.

End your introduction with a clear statement of your interest in the position and how you can help the company achieve its goals.

C. Common mistakes to avoid in the opening statement

Here are some common mistakes to avoid when crafting your opening statement:

Using cliches or generic phrases that do not differentiate you from other applicants.

Focusing too much on your experience without mentioning your interest in the company or position.

Writing a lengthy introduction that loses the reader’s attention.

Using informal language or slang.

Starting with a weak or irrelevant statement that does not grab the reader’s attention.

By following the above tips and avoiding these common mistakes, you can create a strong introduction that sets you apart from other applicants and impresses the hiring manager.

Showcase Your Skills and Experience

When it comes to crafting a winning marketing cover letter, it is crucial to showcase your skills and experience effectively. Here are some tips to help you highlight your marketing skills and craft a convincing narrative of your achievements:

A. Tips for Highlighting Your Marketing Skills

• Focus on the skills that are most relevant to the position you are applying for. Take a close look at the job description and tailor your skills to match the requirements of the position.
• Use specific examples to showcase your skills, such as successful campaigns you have worked on or specific marketing techniques you have used.
• Highlight any awards or accolades you have received for your marketing work, as this can add credibility to your skills.

B. Crafting a Convincing and Relevant Narrative of Your Achievements

• Use the STAR method (Situation, Task, Action, Result) to structure your achievements. This will help you tell a compelling story of how you contributed to the success of a marketing campaign or project.
• Use quantitative data whenever possible to demonstrate the impact of your achievements. For example, instead of saying you increased website traffic, state exactly by how much.
• Tie your achievements back to the requirements of the job you are applying for. This shows the recruiter that you have the skills and experience they are looking for.

C. Understanding What the Recruiter is Looking For

To make sure your cover letter stands out, it is crucial to understand what the recruiter is looking for. Here are some tips to help you do this:

• Research the company and the position thoroughly. Look for information on the company’s values, goals, and marketing strategies, as well as the requirements of the position.
• Use the job description as a guide. Look for keywords and phrases that match your skills and experience, and make sure to include them in your cover letter.
• Show that you understand the challenges and opportunities the company is facing. This demonstrates your knowledge of the industry and your ability to contribute to the company’s success.

Showcasing your marketing skills and experience effectively in your cover letter can make all the difference in landing your dream job. By following these tips, you can craft a compelling narrative of your achievements and demonstrate your understanding of what the recruiter is looking for.

Give Specific Examples

One of the most effective ways to make your marketing cover letter stand out is by giving specific examples of your past achievements. Not only does this demonstrate your experience, but it also shows that you have a concrete understanding of the industry and a proven track record of success.

A. The Value of Giving Specific Examples

Recruiters and hiring managers want to see evidence that you can deliver results. Simply stating that you are a “results-driven marketer” will not be enough to catch their attention. By providing specific examples of how you have contributed to successful marketing campaigns in the past, you can clearly demonstrate your abilities and differentiate yourself from other candidates.

Moreover, specific examples can help you to paint a clearer picture of your skills and expertise. Rather than making broad, sweeping statements about your experience, which can be easily dismissed as generic buzzwords, specific examples add specificity and credibility to your claims.

B. Recent Accomplishments and How to Present Them

When selecting examples to include in your marketing cover letter, it is generally best to focus on recent accomplishments. This is because recent achievements are generally more relevant and indicative of your current abilities than those from several years ago.

When presenting your accomplishments, make sure to describe the results you achieved in a clear and concise manner. Use metrics and numbers whenever possible to quantitatively show your impact. For example, instead of saying “I managed a successful marketing campaign,” you might say, “I managed a marketing campaign that generated a 30% increase in website traffic and a 20% increase in sales.”

C. Tailoring Your Examples to the Recruiter’s Needs and the Company Culture

Finally, it is important to remember that every marketing role is different, and recruiters will be looking for specific skills and attributes based on the needs of their company. To make sure your examples resonate with recruiters, tailor them to the specific needs of the company and the role you are applying for.

Research the company’s culture and values, and try to identify examples that demonstrate how you align with their mission. Additionally, study the job description and identify the key skills and attributes the company is looking for. Then, select examples that showcase your abilities in those specific areas.

Giving specific examples in your marketing cover letter can be a powerful way to differentiate yourself from other candidates and demonstrate your expertise. By focusing on recent accomplishments, describing them clearly and concisely, and tailoring them to the needs of the company, you can increase your chances of landing your dream marketing job.

Benefits and Value Proposition

As a candidate for a marketing position, it’s crucial to showcase the value you can bring to the company. Your value proposition is a statement that explains what sets you apart from other applicants and how you can benefit the organization.

A. The importance of showcasing the value you bring to the company

Employers are always on the lookout for candidates with a unique skill set and experience that can add value to their company. By emphasizing your value proposition, you can demonstrate how you can contribute to the organization’s overall success. This can increase your chances of getting hired and getting the compensation you deserve.

B. How to emphasize the benefits of hiring you

To emphasize the benefits of hiring you, you should first understand the organization’s objectives and expectations. This can help you tailor your value proposition to align with their needs. You should also highlight your accomplishments and successes in previous jobs that are relevant to the position you’re applying for.

Another way to emphasize your value is to demonstrate your industry knowledge and expertise. Highlight your certifications, training, or relevant publications. You can also showcase your soft skills, such as critical thinking, creativity, and teamwork, which can help you stand out as a well-rounded candidate.

C. Best practices for positioning your value proposition

To effectively position your value proposition, you should keep the following best practices in mind:

Be specific: Avoid vague or general statements. Instead, provide concrete evidence and examples of how you have added value to previous companies.

Focus on the employer’s needs: Tailor your value proposition to address the employer’s needs, objectives, and expectations.

Be concise: Keep your value proposition succinct and to the point. Avoid rambling or going off-topic.

Use persuasive language: Use persuasive language to engage the employer and convince them of your value.

Highlight your unique selling proposition: Identify what makes you unique and valuable compared to other candidates. Also, don’t hesitate to mention your passion and enthusiasm for the position and the industry.

Showcasing your value proposition can significantly increase your chances of landing your dream marketing job. By being specific, focusing on the employer’s needs, and highlighting your unique selling proposition, you can position yourself as an invaluable and irreplaceable asset to the organization.

Professionalism and Tone

Professionalism and tone are essential elements of any effective marketing cover letter. A well-written and professional cover letter can not only make a good first impression but also set the tone for a successful job application process. Here are some essential guidelines for maintaining a professional tone in your marketing cover letter:

A. Essential Guidelines for Maintaining a Professional Tone

Use a formal tone: Your marketing cover letter should convey professionalism and expertise, so it’s essential that you use a formal tone throughout. Avoid using colloquial language, abbreviations, or slang terms.

Address the recipient appropriately: Address the recipient by their name, instead of using generic salutations like “To Whom It May Concern” or “Dear Sir/Madam.” This conveys attention to detail and shows that you have taken the time to research the recipient.

Keep it concise and to the point: Your cover letter should be concise and to the point, generally not exceeding one page. Use short, clear sentences without unnecessary elaboration or repetition.

Use active voice: Writing in the active voice imparts a sense of action and can make your cover letter more engaging. Avoid passive voice constructions that can make your writing appear lackluster.

B. Best Practices for Language and Tone

Apart from the essential guidelines outlined above, here are some best practices for language and tone in your marketing cover letter:

Show confidence: A confident tone shows that you believe in your abilities and are capable of delivering what the company needs. However, avoid overstatements or unrealistic claims.

Customize your language: Use language that resonates with the company or the job requirements. Use keywords, phrases, and terminology that the company or industry uses in their communications.

Use appropriate tone: The tone of your cover letter should match the company culture and values. If the company culture is informal, you may adopt a slightly informal tone. However, maintaining a professional tone is always recommended.

C. Avoiding Overused Phrases and Verbs

Using generic phrases and verbs can make your cover letter seem unimaginative and unoriginal. Here are some overused phrases and verbs to avoid:

“I’m a results-driven individual.”

“I’m a team player.”

“I have excellent communication skills.”

“I’m a problem solver.”

“I’m passionate about what I do.”

Instead, use specific examples that highlight your skills and experience. Use action verbs that convey power and describe a specific contribution you have made. For example, “Managed a successful campaign that increased sales by 20%,” or “Developed and executed a comprehensive social media strategy that increased engagement by 30%.” This approach not only makes your cover letter more compelling but also gives the employer a clear idea of your skills and accomplishments.

Call to Action and Follow-Up

One of the most important aspects of a marketing cover letter is the call to action (CTA) and follow-up. A well-crafted CTA can help differentiate you from other applicants and increase your chances of landing an interview. In this section, we will discuss the importance of CTAs, how to craft an effective one, and the best practices for following up with recruiters.

A. Importance of Call to Actions in Cover Letters

CTAs are crucial because they provide a clear and concise invitation for the recruiter to take action. Without a CTA, your cover letter may be considered incomplete or lack direction, leading the recruiter to move on to the next applicant. On the other hand, a well-placed CTA can guide the recruiter to take the desired action, whether that means scheduling an interview or reviewing your portfolio.

B. Crafting an Effective Call to Action

A good CTA should be brief, compelling, and aligned with your objective. The language used in the CTA should also be action-oriented, so the recruiter feels compelled to take the desired action. For example, a great CTA for a marketing cover letter might be:

“Let’s connect! I would love to discuss how my digital marketing expertise can help your company grow. Please feel free to reach me at [insert phone number or email] to schedule an interview.”

This CTA is both inviting and clear, indicating that the applicant is interested in the company’s growth and ready to discuss their qualifications during an interview.

C. Following up with the Recruiter after Submitting Your Cover Letter

The follow-up process is just as crucial as crafting a winning CTA. After submitting your cover letter, it is essential to follow up with the recruiter to express your continued interest in the position. Keep in mind that most recruiters receive numerous applications, and a follow-up can help you stand out from the competition.

A few tips for following up with the recruiter include:

• Wait a few days after submitting your application before following up.
• Keep your message clear and concise, reminding the recruiter why you are interested in the position and highlighting your qualifications.
• Be professional and polite in your approach, keeping the recruiter’s schedule and workload in mind.
• Use a call-to-action in your follow-up, such as asking for a phone call or in-person interview.

By following these tips, you can build strong relationships with recruiters and increase your chances of landing an interview. Remember, crafting an effective call to action and following up are both key components of a successful marketing cover letter.

Review and Editing Tips

As with any important document, your marketing cover letter requires thorough proofreading and copyediting. Even a small mistake can significantly reduce your chances of being considered for the position. Here are some tips to ensure your cover letter is error-free:

A. Proofreading and copyediting your marketing cover letter

• Start by taking a break after writing your cover letter, then come back later with fresh eyes to review it.
• Read your cover letter out loud to catch any awkward phrasing or spelling mistakes.
• Use grammar and spelling tools such as Grammarly or Hemingway to help you identify any issues.
• Have a friend or colleague review your cover letter as a second set of eyes.

B. Common mistakes to avoid

There are some common mistakes that applicants make with their marketing cover letters. To avoid these mistakes, keep the following in mind:

• Do not simply repeat your resume – your cover letter should expand on your experience and skills.
• Keep the tone professional, avoiding overly casual or slang language.
• Avoid cliches and generic statements – instead, use specific examples to showcase your achievements and skills.
• Make sure to address the hiring manager or recruiter by their name (if available) instead of using a generic greeting such as “To whom it may concern.”

C. Tips for submitting your marketing cover letter

When submitting your marketing cover letter, make sure to follow these tips:

• Proofread your cover letter one last time before submitting it.
• Save your cover letter as a PDF before submitting to ensure formatting remains intact.
• Customize your cover letter for each position by highlighting how your skills and experience align with the job description.
• Follow any specific instructions provided by the employer regarding submission or formatting.

By following these tips, you can ensure that your marketing cover letter effectively showcases your skills and experience while avoiding common mistakes. Remember, a well-crafted cover letter can make all the difference in landing your dream job.

Sample Marketing Cover Letters

When it comes to searching for a job in the marketing industry, drafting an effective marketing cover letter is vital. The cover letter serves as a chance for you to showcase your skills, experiences, and qualities relevant to the position you’re applying for. In this section, we’ll discuss examples of effective marketing cover letters, tips for leveraging these cover letters, and analyzing the structure, style, and content of sample marketing cover letters.

A. Examples of Effective Marketing Cover Letters

There are countless ways you can write your marketing cover letter, but the key is to create a compelling and impressive one. Here are some examples of effective marketing cover letters that you can use as a guide.

The “Storytelling” Cover Letter – In this type of cover letter, the writer tells a compelling story about their past experiences and how it led them to apply for the position they’re seeking. This way, the hiring manager can get to know the candidate, their achievements, and what drives them to succeed.

The “Data-Driven” Cover Letter – This type of cover letter emphasizes the candidate’s analytical and data-driven background. The writer should highlight their expertise in research, analysis, and data interpretation, and how these skills can add value to the company.

The “Creative” Cover Letter – This type of cover letter is perfect for those in the creative marketing field. The writer can showcase their creativity by adding visuals such as graphs or charts, or by presenting their information in an unconventional way.

B. Tips for Leveraging These Marketing Cover Letters

While these cover letter examples can serve as excellent templates, it’s crucial to customize and personalize it to fit your particular situation. Here are some tips for leveraging these marketing cover letters:

Analyze the job description – It’s essential to understand the requirements and responsibilities of the position you’re applying for so you can tailor your cover letter to address them. Make sure you showcase how your skills and experiences align with the job requirements.

Highlight your unique value proposition – What makes you stand out from other candidates? Make sure to showcase your unique qualifications and how they can add value to the position you’re applying for.

Be concise and to the point – Keep your marketing cover letter brief and to the point. The hiring manager shouldn’t have to read more than one page.

C. Analyzing the Structure, Style, and Content of Sample Marketing Cover Letters

The structure, style, and content of your marketing cover letter can make or break your chances of getting hired. Here’s how you can analyze them:

Structure – Your marketing cover letter should start with a captivating introduction, followed by your qualifications, experiences, and how they align with the job requirements. Lastly, end your cover letter with a compelling call to action.

Style – Use a professional and conversational tone in your cover letter.

Tips for Writing a Successful Marketing Cover Letter

Crafting a marketing cover letter that stands out from the rest can be a challenging task. However, with the right approach and a bit of creativity, you can write a compelling cover letter that will grab the attention of potential employers. Here are some tips to help you get started:

1. Highlight your achievements and skills

The goal of your cover letter is to demonstrate to the employer how you can add value to their organization. Therefore, it’s important to highlight your achievements and skills that are relevant to the job you’re applying for. For example, if you’ve successfully executed a marketing campaign that resulted in increased sales or engagement, mention it in your cover letter.

2. Research the company

It’s essential to research the company you’re applying to before writing your cover letter. This will give you a better understanding of their values, mission, and products/services. Use this information to tailor your cover letter to show the employer how you can contribute to their organization.

3. Be concise

Keep your cover letter brief and to the point. Employers receive dozens of applications, so you want to make sure that your cover letter stands out without being too lengthy. Ideally, your cover letter should be no longer than one page.

4. Use a professional tone

Your cover letter should be written in a professional tone. Avoid using casual language or slang. Instead, use formal language and proper grammar.

5. Show your passion for marketing

Employers want to hire someone who is passionate about their work. Use your cover letter to demonstrate your enthusiasm for marketing and the industry as a whole.

6. Include a strong call-to-action

End your cover letter with a strong call-to-action. This shows the employer that you’re serious about the job and that you’re eager to hear back from them. For example, you could express your interest in scheduling an interview or ask to discuss your qualifications further.

Writing a successful marketing cover letter requires a combination of research, skill, and creativity. By highlighting your achievements, tailoring your letter to the company, being concise and professional, demonstrating your passion for marketing, and including a strong call-to-action, you’re sure to impress potential employers and increase your chances of landing an interview.

Related Articles

• Acquisition Manager: Job Description & Career Opportunities
• Environmental Scientist Resume Samples: Stand Out in 2023
• Cover Letter Heading: 10 Best Examples for 2023
• Talent Development Manager Job Description: Career Guide
• Learning How to Talk About Your Greatest Accomplishments

Rate this article

0 / 5. Reviews: 0

More from ResumeHead

Recent Graduate Cover Letter Examples and Templates for 2024

• Cover Letter Examples
• Cover Letter Text Examples

How To Write a Recent Graduate Cover Letter

A great recent graduate cover letter can help you differentiate yourself from the competition during the job search. Even if you lack hands-on experience, you can still make a lasting impression on prospective employers by highlighting your academic achievements and industry knowledge. This guide provides examples and expert tips to help you build a winning recent graduate cover letter and land your first entry-level job.

Recent Graduate Cover Letter Templates and Examples

• Entry-Level
• Senior-Level

Recent Graduate Text-Only Cover Letter Templates and Examples

Curtis Jones Software Developer | [email protected] | (123) 456-7890 | Portland, OR 12345 | LinkedIn

Jan. 1, 2024

Caroline Matthews Hiring Manager Solaris Software Inc. (987) 654-3210 [email protected]

Dear Ms. Matthews,

As an intern at Portland Technology Inc., I collaborated with a dynamic team of software developers and engineers to design innovative mobile applications for the education industry. While supporting the development of three separate applications, I gained valuable knowledge and training in Agile methodology and software development lifecycles. My internship and academic experience will allow me to deliver valuable contributions to your organization.

Solaris Software Inc.’s reputation for creating value for users draws me to apply for this position. My bachelor’s degree in software engineering from the University of Portland and my experience as a software developer intern will allow me to aid your teams in designing scalable applications based on the following achievements from my career:

• Supported the software development team in designing a mobile Android application to aid college students in comparing prices for used college textbooks and subscription services, which garnered over 500,000 downloads following the launch
• Executed an academic project to design an application platform for users to improve vocabulary across 10 different languages by providing a database of common colloquial phrases
• Completed coursework in Python, Ruby on Rails, SQL, Jira, and JavaScript, graduated with summa cum laude distinction, and achieved a 3.8 GPA

I look forward to speaking with you further regarding how my application development experience can aid Solaris Software Inc. in continuing to create value for users. You may contact me via phone or email at your earliest convenience. I appreciate your time and consideration.

Curtis Jones

Jessica Adams Financial Analyst | [email protected] | (123) 456-7890 | New York, NY, 12345 | LinkedIn

Raymond Johnson Hiring Manager Cohen Financial Partners (987) 654-3210 [email protected]

Dear Mr. Johnson,

During my internship with Brooklyn Financial Services, I interacted with a team of financial analysts to evaluate investment opportunities for a multimillion-dollar firm. This experience gave me valuable knowledge of business models, product use cases, and financial forecasting, which makes me the ideal candidate for the financial analyst position with your company.

Cohen Financial Partners has a reputation for ethical business practices, which strongly aligns with my core values as a finance professional. I can continue to help your organization grow your investment portfolio based on my previous achievements from my work experience and academic career:

• Conducted financial analysis of investment opportunities for new products in coordination with a team of economists and analysts, which included evaluating long-term financial outlook, product use cases, and long-term growth potential
• Supported the team in creating financial models and PowerPoint presentations on investments
• Wrote a 15-page research paper evaluating financial projections for the housing market and the impact of COVID-19 on first-time homebuyers

I would like to schedule an interview to discuss further how my experience in financial analysis and risk management can benefit your organization. Feel free to contact me at your earliest convenience with any additional questions you may have about my background. Thank you for your time and consideration.

Jessica Adams

Arthur Morris Marketing Professional | [email protected] | (123) 456-7890 | Boston, MA 12345 | LinkedIn

January 1, 2024

Sarah Taylor Hiring Manager New England Marketing Inc. (987) 654-3210 [email protected]

Dear Ms. Taylor,

As a marketing intern with the Falmouth Marketing Consulting Agency, I coordinated with a team of specialists to enhance social media presence and web marketing for clients. I also attended meetings with creative teams to define brand messaging based on target audiences. Through these experiences, I developed an advanced understanding of social media marketing, which will allow me to thrive in the marketing specialist position with your organization.

New England Marketing Inc.’s reputation for driving customer success draws me to apply for this position. My expertise in brand messaging and social media marketing will allow me to provide valuable contributions to your organization based on my career achievements:

• Supported the marketing team in executing social media campaigns on Facebook, LinkedIn, and Twitter platforms and utilized Hootsuite to schedule posts based on key performance indicators (KPIs), resulting in a 500% increase in followership on LinkedIn
• Collaborated with copywriters and search engine optimization (SEO) specialists to create engaging copy and brand messaging for clients, which resulted in a 10% increase in page views for a customer website
• Served on a student marketing team to manage Twitter, Facebook, and LinkedIn social media pages for the University of Columbia under the supervision of the marketing manager

I hope to speak with you further regarding my expertise in social media marketing and how it can benefit your organization. You may contact me via phone or email at your convenience. I appreciate your time and consideration.

Arthur Morris

To write a great recent graduate cover letter that can truly help you break into your industry, the key is to show the most compelling aspects of your academic career and internships. Carefully analyze the role you’re applying for and identify how your unique skill sets align with the company’s needs. By tailoring your document towards individual opportunities, you’ll maximize your chances of landing an entry-level position. Below, we’ll walk you through each step of building your recent graduate cover letter:

1. Contact information and salutation

List all essential contact information at the top of your recent graduate cover letter, including your name, phone number, email, and LinkedIn URL. Be sure to address the hiring manager by name — Mr. or Ms. [Last Name]. If you can’t find the hiring manager’s name, use a variation of “Dear Hiring Manager.” This is preferable to salutations such as “To Whom It May Concern,” as these types of greetings are largely considered outdated.

2. Introduction

Open your recent graduation cover letter with a powerful introduction to grab the hiring manager’s attention and convey your interest in the job. Feature an eye-catching achievement from your resume and highlight key skills the organization is looking for. If you don’t have an internship you can point to, showcase academic achievements that demonstrate your qualifications for the job.

In the example below, the candidate has a unique advantage due to their experience interning at a large financial institution. This adds a certain level of credibility to the knowledge and skills they gained. That said, even if you haven’t had a similar opportunity, you can still hook the reader in the opening paragraph of your recent graduate cover letter by carefully tailoring it toward the job description.

3. Body paragraphs

In the body paragraphs of your recent graduate cover letter, continue to focus on achievements from your internships. If you haven’t had the opportunity to work in your field, draw attention to your academic projects. Using a list of bullet points to break up the monotony of the text on the page is helpful here, as this will improve the overall readability of your document. It’s also important to mention the organization’s reputation or mission statement and how it aligns with your background and professional values.

• Supported the marketing team in executing social media campaigns on Facebook, LinkedIn, and Twitter platforms and utilized Hootsuite to schedule posts based on KPIs, resulting in a 500% increase in followership on LinkedIn
• Collaborated with copywriters and SEO specialists to create engaging copy and brand messaging, which resulted in a 10% increase in page views for a customer website
• Served on a student marketing team to manage Twitter, Facebook, and LinkedIn social media pages for Columbia University under the supervision of the marketing manager

4. Recent graduate cover letter skills and qualifications

To compensate for a lack of hands-on industry experience, leverage the skills and knowledge you’ve gained from your academic career in your recent graduate cover letter. Instead of providing a comprehensive list, focus on integrating relevant key terms from the job description into your paragraph. Emphasize how you’ve utilized these skill sets in your internships and academic projects. Below, you’ll find a range of potential skills across a variety of industries:

5. Closing section

Include a call to action in the conclusion of your recent graduate cover letter. Invite the hiring manager to bring you in for an interview or reach out for more information on your background. Emphasize how your skill sets can translate effectively to a professional industry setting. Be sure to thank the hiring manager for their time and consideration in the last sentence.

Recent Graduate Cover Letter Tips

1. leverage your internships.

One of the best ways to grab the hiring manager’s attention is by leveraging your internships. This shows potential employers you’ve acquired hands-on experience, which can be exactly the type of information that advances you to the next phase of the hiring process. Be sure to provide context and numbers for any notable achievements, as this will heighten the impact of your positive contributions.

2. Feature academic achievements and certifications

If you haven’t had the opportunity to pursue an internship, you can still make a strong impression on the hiring manager by featuring your academic achievements. Instead of only mentioning coursework, call out impressive projects that demonstrate how you’ve applied industry skills while completing your degree.

3. Showcase volunteerism and community service

Another way to compensate for a lack of hands-on work experience is by highlighting community service and volunteerism on your cover letter. Even if this isn’t relevant to your field, in some instances, this can help show potential employers you’re the right culture fit for their organization. It also sends a positive message in regard to your personal values.

Recent Graduate Cover Letter FAQs

Why should i include a recent graduate cover letter -.

While not every job will require a cover letter during the application process, including one can help bolster your chances of landing the interview, especially as a recent graduate. This allows you to make a strong introduction and display your most relevant qualifications using a more personal approach than you would on your resume.

How do I make my cover letter stand out? -

To make your cover letter stand out, carefully research the company you’re applying to. Think about how your academic background and experience match the needs of the organization. Mention something specific about the company and why it drew you to pursue the opportunity. This shows you’re a serious candidate who’s truly engaged in the hiring process.

How long should my cover letter be? -

Keep your cover letter concise and focused, limited to no more than three or four paragraphs. This ensures your document is centered on your most relevant academic achievements, internships, and industry-related skills. Avoid padding your cover letter with fluff and generic buzzwords, as this doesn’t provide any valuable information that would interest the hiring manager.

Craft a new cover letter in minutes

Get the attention of hiring managers with a cover letter tailored to every job application.

Frank Hackett

Certified Professional Resume Writer (CPRW)

Frank Hackett is a professional resume writer and career consultant with over eight years of experience. As the lead editor at a boutique career consulting firm, Frank developed an innovative approach to resume writing that empowers job seekers to tell their professional stories. His approach involves creating accomplishment-driven documents that balance keyword optimization with personal branding. Frank is a Certified Professional Resume Writer (CPRW) with the Professional Association of Resume Writers and Career Coaches (PAWRCC).

Check Out Related Examples

Grad Nurse Cover Letter Examples and Templates

Internship Cover Letter Examples and Templates

Nursing Student Cover Letter Examples and Templates

Build a resume to enhance your career.

• How To Get an Internship Learn More
• How To Include Extracurriculars on an Entry-Level Resume Learn More
• How To Include Personal and Academic Projects on Your Resume Learn More

Essential Guides for Your Job Search

• How to Write a Resume Learn More
• How to Write a Cover Letter Learn More
• Thank You Note Examples Learn More
• Resignation Letter Examples Learn More

Marketing Executive Cover Letter Example [w/ Samples for 2024]

You've fine-tuned your skills since those early days of drafting mock ad campaigns in your college dorm.

Marketing was always your passion, and now you're geared up to dive into the industry headfirst as a full-fledged marketer.

It’s an exciting journey.

But there's a little hitch.

Crafting that perfect cover letter seems like trying to nail a brand's voice on the first try. You're staring at that empty document, waiting for the right words, feeling like you've hit a marketer's version of writer's block.

But guess what? We've got your back!

In this article, we're going to guide you, bit by bit, to marketing yourself like a pro.

We're delving into:

• What Sets Apart a Stellar Marketing Executive Cover Letter
• 5 Steps to Drafting the Ultimate Marketing Executive Cover Letter
• 3 Key Cover Letter Tips for Marketing Executives

... and so much more!

Ready to get your pitch perfect? Let's lay it all out! 

Marketing Executive Cover Letter Example

5 Steps for an Amazing Marketing Executive Cover Letter

You've seen what a killer marketing executive cover letter looks like, and guess what? You're more than ready to write your own .

Just follow some simple steps, and you'll craft a cover letter that'll make hiring managers sit up and take notice. 

Ready to roll up those sleeves and get to it? Let's go!

#1. Put Contact Information in the Header

Kick off your marketing executive cover letter with all your contact details. Stick them in the header, just like you do on your resume . 

Here’s what to include here:

• Full Name. Your name should always be front and center at the top.
• Job Title. Clearly state the marketing role you're applying for. The hiring manager is likely hiring for multiple roles, so being specific helps everyone.
• Email Address. Use a professional and straightforward email. Your whimsical email from years ago won't cut it (e.g., swap out "[email protected]" for "[email protected]" ).
• Phone Number. Give an accurate number, and if you're eyeing an overseas role, don't forget the dialing code.
• Location. Your city and country are usually enough. If you’re open to remote work or relocating, make that clear.
• Relevant Links (optional). Feel free to add any important links, like your LinkedIn profile.

Once you’ve got your contact details sorted, it's time for the hiring manager.

Here’s what to list:

• Company Name. Note down the company you're interested in.
• Hiring Manager’s Name. If you can, find and list the name of the department’s hiring manager. Check the job listing, company website, or LinkedIn.
• Location. List the city and country, especially if it’s an international company. You can be more specific with a street address if you want.
• Date (optional). You can add the date you're writing the cover letter for an extra professional touch.

#2. Address the Hiring Manager

After you've nailed down your own and the hiring manager's contact details, it's time to start the actual cover letter. 

But wait, who are you writing to? This isn’t the time to settle for the overused "To Whom It May Concern."

Believe it or not, the way you address your cover letter can set the tone for the rest of it. A personal address shows you've done some digging and that you care about this role.

First up, do your homework. Look at the job ad, the company's website, or their LinkedIn page to find the hiring manager's name and email for the marketing department you're interested in.

If you find their name, respectfully address them. We suggest using "Mr." or "Ms." followed by their last name. If you're not sure about their gender, just use their full name. Like so:

• Dear Mr. Johnson
• Dear Emily Johnson

However, if you've searched high and low and still can't find the hiring manager's details, don't stress. You can address the letter to the department or the company. For example:

• Dear Marketing Team
• Dear Marketing Department
• Dear Head of Marketing

Remember to avoid these common mistakes as you write your cover letter.

#3. Write an Eye-Catching Opening Statement

The truth is that hiring managers are swamped. They'll skim your cover letter in mere seconds to decide if it's worth a full read.

So writing an attention-grabbing opening paragraph is where you can make or break your chances of impressing the hiring manager from the get-go.

Start by stating why you're writing . For example, if you’re responding to a job ad or following up on a referral, be upfront. Show your passion and sprinkle in some of your expertise right off the bat.

It’s not enough to say, "I'm passionate about marketing." Prove it. Have you aced a marketing certification or increased website traffic in your past role?

This is just the spot to mention your standout skills or achievements that relate to the job. The opening paragraph sets the tone for the rest of your marketing cover letter, so make those first lines compelling and packed with the 'wow' factor.

#4. Use the Cover Letter Body for the Details

Alright, you've nailed the opening paragraph. Great start! 

Now, let’s talk about the body of your cover letter. This is your stage, your moment to shine by diving deep into why you're the perfect fit for the job.

First things first: your cover letter isn't just a repeat of your marketing executive resume . Think of it as a platform to elaborate on your top skills and experiences in a way that your resume can't. 

Have you got an employment gap in your job history, or are you in the midst of a career change ? This is where you can give it some context.

Then, show that you've done your homework. Mention how your skills align not just with the role but also with the company culture. Are they all about innovation? Talk about how you love to think outside the box and give an example of how you've done so in the past.

Last but not least, keep the job ad close by when writing. Tailor each point in the body to match the qualifications and skills the employer is after. For example, if they’re looking for someone adept at content marketing, focus on the successful campaign you spearheaded that boosted engagement rates.

The body of your cover letter is where you make your strongest case. It lets you connect the dots for the hiring manager and paints a picture of what you can bring to the table.

#5. Wrap It Up and Sign It

Closing your cover letter the right way is like a strong call to action in a killer marketing campaign. It’s your last chance to leave a positive impression and make the hiring manager remember you.

Begin by summarizing your skills and experiences that make you a perfect match for the marketing executive role. This is your final pitch, so make it count. Keep it brief but impactful, focusing on the most important things you bring to the table.

Next, it's time for a call to action. Encourage the hiring manager to contact you to discuss your application further. This not only shows initiative but also leaves the door open for them to engage with you.

Wrap it up with a professional closing line, followed by your full name. It goes something like this:

I'm available to chat at the email or phone number provided to discuss my application further. I am eager to delve into the specifics at your convenience.

Warm regards,

If "Warm regards" feels a bit stale, other good options include:

• Best regards,
• Yours truly,
• Thank you for your time and consideration.

Looking for more inspiration for your marketing cover letter? Try these cover letter examples !

3 Essential Marketing Cover Letter Tips

You're up to speed on cover letters, so let's elevate yours with some top-notch tips for marketers. 

Believe us, these are worth your time:

#1. Match Your Resume

Your marketing executive cover letter should mirror the precision of a well-planned campaign. Ensure it complements your resume in style and format; you wouldn’t want it to come off as scattered or off-brand. 

Have your details aligned crisply on the page and maintain a uniform font throughout. Just like setting up a catchy ad layout, mind those margins and spacings. And always aim for a cover letter that wraps up neatly within a page .

Or Use A Cover Letter Template Instead

Short on time?

Use our free resume builder to create the best marketing executive resume, and grab one of our cover letter templates to match your whole application. 

Created in collaboration with global hiring managers, they hit every industry mark. Get a cover letter that matches your resume seamlessly. 

No fuss, all professionalism.

#2. Mention Skills And Other Keywords

When you're crafting your marketing executive cover letter, don't overlook the power of keywords .

List the terms listed in the job ad that outline the skills and qualities the company values. This shows the hiring manager that you've paid attention to what they're looking for. You're not just sending out generic cover letters to every marketing job out there.

Incorporating these keywords also helps guide the hiring manager's eyes to what they care about most. For example, if the job ad asks for "SEO expertise". If you've got it, make sure to flaunt it right there in your cover letter. This makes the hiring manager’s job easier, and it sets you apart as someone who has the most important skills for the role.

So, take a few minutes to review that job ad one more time. Pick out the key skills and qualifications you’ve got, then weave them naturally into your cover letter. Hiring managers will appreciate the effort, and it'll make you a stronger candidate overall.

#3. Proofread The Final Draft

Proofreading isn't just the last step; it's a crucial one. A single typo can ruin the strong impression you've worked so hard to make. 

Most hiring managers will toss out an application over minor mistakes. After all, who wants to hire a candidate who lacks attention to detail and doesn’t care enough to proofread their job application? So don't let a spelling mistake be the reason you miss out on a great opportunity.

Start by reading your cover letter multiple times and checking each line carefully. A fresh set of eyes can also catch things you might've missed, so consider asking a friend to read it over.

Spell-check tools are another great way to catch sneaky errors. A popular option is Grammarly , which does more than just flag typos—it can even help with tone and style. With these strategies in place, you're well on your way to a flawless cover letter.

Key Takeaways

And that’s all there is to making the perfect marketing executive cover letter!

We hope our guide helped you create a job-winning cover letter of your own.

But before we part ways, here are some key takeaways from our article:

• Always start your marketing executive cover letter by including your and the hiring manager’s contact information at the top. Make sure this information is factual since a single typo could mean a missed opportunity.
• The opening paragraph of your cover letter needs to grab the hiring manager’s attention without giving away too much. It’s your elevator pitch, so keep it short and compelling.
• Use the body of your cover letter to go into detail about everything your resume can’t cover. Mention relevant skills, qualifications, and experiences that align with the job ad.
• Present yourself like a pro by matching the documents in your job application. Instead of adjusting margins and font sizes from scratch, you can just pick templates from a resume builder and complete your application in minutes.

To provide a safer experience, the best content and great communication, we use cookies. Learn how we use them for non-authenticated users.

Choose Your Test

• Search Blogs By Category
• College Admissions
• AP and IB Exams
• GPA and Coursework

Free Cover Letter Sample for Marketing Job

The writer of this cover letter works in marketing, so hopefully he's able to market for himself with a strong cover letter! As you'll see below, the applicant uses a list format to present his professional skills and draw direct connections with the job's requirements. 

Read on to see how the applicant describes his experiences, and then continue on to an analysis of what this sample cover letter does well.

Cover Letter Sample for Marketing Manager Position

Bran Starkman 5 Tree Lane Snowtown, CO 80001

May 1, 2016

Cecily Lannister Director of Marketing King Co. 10 Landing St. Sunnyvale, CA 94085

Dear Ms. Lannister,

I’m writing to express my strong interest in joining King Co.’s team as Marketing Manager, an opportunity I discovered on Monster.com. King Co. takes such an innovative approach to its marketing, and I would love to contribute to its progressive vision. With my five years of experience in marketing management, I have the skills and knowledge to excel in this role. Please allow me to highlight my qualifications as they related to your stated requirements.

I’ve attached my resume to flesh out my professional background as Marketing Manager, along with two letters of recommendation. I’m very excited about this opportunity with King Co. and look forward to speaking with you soon. Please don’t hesitate to contact me at 508-508-5080 or [email protected]. Thank you for your consideration.

Bran Starkman

Bran Starkman 508-508-5080 [email protected]  

Bran says he's skilled with content; did this skill come through in his cover letter?

Marketing Manager Cover Letter: The Breakdown

Bran took a bullet point approach to his cover letter, using a list to match the position’s stated requirements with his own qualifications in a form that’s sometimes referred to as an executive briefing. Visually, this format makes his letter easy to read and understand.

He showed an understanding of the position by explicitly listing its requirements, and he provided specific examples of his professional accomplishments with data. Bran's measured approach seems to work well for the position of marketing manager, which also requires a high degree of organization and the use of metrics to measure impact.

Bran’s cover letter hits the four key features described in our cover letter guide - it’s customized to the job at hand , it uses specific examples, it communicates enthusiasm , and it’s highly readable. Bran includes his and the hiring manager's contact information at the top, so presumably he's sending his cover letter as a hard copy or Word document attachment. Hopefully, his cover letter will land Bran an interview with King Co.

Before you check out more cover letter samples, consider the following important note on format.

A Note on Format

Before addressing the hiring manager, Bran provided a header with his name and contact information at the top of his cover letter. He also added the date and contact details of Ms. Lannister. This kind of formatting is traditional for cover letters, and it still works well if you're sending your letter by hard copy or as a Word attachment.

Many jobs, though, expect you to paste your cover letter in the body of an email or in a text box on their application portal. If you're sending your letter this way, then you can usually leave off these headers. They're more applicable if you can format your letter with a certain look. If you're going the plain text body of email or text box approach, then you can just start right in with the salutation. 

As you finalize the look of your cover letter, consider how you're sending it, along with any application instructions. Then let that method guide your cover letter's final look!

What's Next?

Are you ready to read another cover letter? Check out this sample cover letter for the job of Editorial Assistant with a publishing company .

Would you like to learn more about cover letters? Our full guide has great tips on writing cover letters, along with five more samples ! 

Are you wondering how to structure your letter? Our cover letter template guides you through the writing process, step by step .

Trending Now

How to Get Into Harvard and the Ivy League

How to Get a Perfect 4.0 GPA

How to Write an Amazing College Essay

What Exactly Are Colleges Looking For?

ACT vs. SAT: Which Test Should You Take?

When should you take the SAT or ACT?

Get Your Free

Find Your Target SAT Score

Free Complete Official SAT Practice Tests

How to Get a Perfect SAT Score, by an Expert Full Scorer

Score 800 on SAT Math

Score 800 on SAT Reading and Writing

How to Improve Your Low SAT Score

Score 600 on SAT Math

Score 600 on SAT Reading and Writing

Find Your Target ACT Score

Complete Official Free ACT Practice Tests

How to Get a Perfect ACT Score, by a 36 Full Scorer

Get a 36 on ACT English

Get a 36 on ACT Math

Get a 36 on ACT Reading

Get a 36 on ACT Science

How to Improve Your Low ACT Score

Get a 24 on ACT English

Get a 24 on ACT Math

Get a 24 on ACT Reading

Get a 24 on ACT Science

Stay Informed

Get the latest articles and test prep tips!

Rebecca graduated with her Master's in Adolescent Counseling from the Harvard Graduate School of Education. She has years of teaching and college counseling experience and is passionate about helping students achieve their goals and improve their well-being. She graduated magna cum laude from Tufts University and scored in the 99th percentile on the SAT.

Ask a Question Below

Have any questions about this article or other topics? Ask below and we'll reply!

The 46 Best Cover Letter Examples: What They Got Right

Published: May 22, 2024

I’ve sent plenty of cover letters throughout my career, so I know it isn’t usually fun to write one. Fortunately, the cover letter examples I painstakingly gathered below show that it’s possible to have a little fun with your job search — and maybe even make yourself a better candidate in the process.

I was shocked upon learning 45% of job seekers don’t include a cover letter when applying for a job. I definitely don’t recommend following the crowd on this matter because your cover letter is a chance to tell the stories your resume only outlines.

It’s an opportunity for you to highlight your creativity at the earliest stage of the recruitment process.

Are you ready to showcase your unique skills and experience? Or are you looking for more tips and cover letter inspiration?

Keep reading for 40+ cover letter examples, then check out tips for cover letter formatting and what makes a cover letter great.

Table of Contents

Customizable Cover Letter Examples

Best cover letter examples, short cover letter examples, creative cover letter examples, job cover letter examples, career cover letter examples, what is a good cover letter, what’s on a cover letter, what makes a great cover letter.

5 Free Cover Letter Templates

Five fill-in-the-blank cover letter templates to help you impress recruiters.

• Standard Cover Letter Template
• Entry-Level Cover Letter Template
• Data-Driven Cover Letter Template

Download Free

All fields are required.

You're all set!

Click this link to access this resource at any time.

In a hurry for a cover letter example you can download and customize? Check out the ones below from HubSpot’s cover letter template kit .

1. Standard Cover Letter Example

Why I Love It

I love this cover letter because it allows you to describe the high points of your career while still being professional, personalized, and succinct.

2. Data-Driven Cover Letter Example

In an increasingly digitized world, where customer-centric strategies are vital for business success, I am thrilled to apply for the [Job Title] position at HubSpot."

Unhelpful Cover Letter Introduction:

"To Whom it May Concern,

I am applying for the [Job Title] position at HubSpot. I have some experience in marketing and can help your clients grow their businesses."

Relevant Professional Experience

It can be tempting to use the same cover letter for every job. After all, it‘s about your experience, isn’t it? But it's not enough to rephrase the work history in your resume.

Recruiters and hiring managers are looking to fill a specific role, so you need to show how your experience translates to their unique needs.

So, the body of a great cover letter should showcase the specific professional experiences that are relevant to the job you're applying for. Emphasize your accomplishments and skills that directly relate to what the job needs.

To speed up this part of the cover letter writing process, start by creating a list of your transferable skills . Drafting this list can help you quickly focus on the skills to highlight in your cover letter.

Then, use AI tools to summarize job descriptions and narrow in on where your experience and the needs of the role you're applying for overlap. This post is full of useful AI assistant tools if you're new to AI.

Helpful Cover Letter Experience:

“At [Company Name], I had the opportunity to assist a global ecommerce retailer in enhancing their online customer experience. By conducting in-depth market research and customer journey mapping, I identified pain points and areas of improvement in their website navigation and user interface.”

Unhelpful Cover Letter Experience:

“I also worked with an ecommerce retailer to improve the customer experience. We did some surveys and training, and they were happy with the results.”

Useful Examples

To make your cover letter stand out, add specific examples that show how you've solved problems or gotten results in past roles.

Quantify your accomplishments whenever possible, using data to give the reader a clear understanding of your impact.

Helpful Cover Letter Example:

“I lead a team of five content writers while increasing website traffic by 18% year-over-year.”

Unhelpful Cover Letter Example:

“I have a great track record of leadership and achieving fantastic results.”

Research and Company Knowledge

Hiring teams aren‘t hiring anyone with the skills to do the job. They’re hiring a person they'll work alongside at their specific company.

So, to show that you‘re not just looking for any job anywhere, share your knowledge of the company’s industry, values, and culture in your cover letter.

Spend some time on the company website and take notes on what makes this business interesting to you and why you would want to work there.

Then, explain how your skills align with the company's mission and goals and explain how you could add to their chances of success. This will showcase your interest in the company and help them see if you are a good cultural fit.

Helpful Cover Letter Research:

“I was particularly drawn to HubSpot not only for its industry-leading solutions but also for its exceptional company culture. HubSpot's commitment to employee development and fostering a collaborative environment is evident in its recognition as a top workplace consistently. I strongly believe that my passion for continuous learning, self-motivation, and dedication to contributing to a team will make me a valuable asset to HubSpot.”

Unhelpful Cover Letter Research:

“I have been inspired by HubSpot's commitment to inbound marketing and its comprehensive suite of solutions. HubSpot's dedication to providing valuable content and fostering meaningful relationships aligns with my own values and aspirations.”

Clear Writing

Your cover letter needs to pack in a lot of important information. But it's also important that your cover letter is clear and concise.

To accomplish this, use professional but easy-to-understand language. Be sure to remove any grammar or spelling errors and avoid lengthy paragraphs and avoid jargon or overly technical language.

You may also want to use bullet points to make your letter easier to skim. Then, proofread your cover letter for clarity or ask a friend to proofread it for you.

• Guide to Becoming a Better Writer
• Tips for Simplifying Your Writing

Helpful Cover Letter Writing:

"In addition to my academic accomplishments, I gained valuable practical experience through internships at respected law firms.

Working alongside experienced attorneys, I assisted in providing legal support to clients. This hands-on experience helped me develop a deep understanding of client needs and enhanced my ability to effectively communicate complex legal concepts in a straightforward manner."

Unhelpful Cover Letter Writing:

"Furthermore, as a complement to my academic accomplishments, I have garnered invaluable practical experience through internships at esteemed law firms.

Throughout these placements, I actively collaborated with seasoned attorneys to conduct due diligence and furnish clients with comprehensive legal support. Notably, these experiences fostered a profound comprehension of client necessities, whilst honing my legal acumen to articulately convey intricate legal principles within a lucid and concise framework, adhering to applicable precedents and statutes of limitations."

Genuine Interest and Enthusiasm

Find ways to convey your passion for the role and how excited you are to contribute to the company you're applying to. At the same time, make sure your interest feels authentic and outline how it aligns with your career goals.

Your ultimate goal is an enthusiastic letter that feels honest and leaves a lasting positive impression.

Showing excitement in writing doesn't come naturally for everyone. A few tips that can help you boost the genuine enthusiasm in your letter:

• Record audio of yourself speaking about the role, then use voice-to-text technology to transcribe and add these sections to your letter.
• Choose your words carefully .
• Write in active voice.

Helpful Cover Letter Tone:

“I am genuinely enthusiastic about the prospect of joining [Company/Organization Name] as an accountant. My combination of technical proficiency, eagerness to learn, and strong attention to detail make me an ideal candidate for this role. I am confident that my dedication, reliability, and passion for accounting will contribute to the continued success of your organization.”

Unhelpful Cover Letter Tone:

“Honestly, I can hardly contain my excitement when it comes to reconciliations, financial statement analysis, and tax regulations! Engaging in spirited discussions with professors and classmates has allowed me to foster an unbreakable bond with the fascinating world of accounting, and I'm positively bursting with enthusiasm at the prospect of applying my skills in a professional setting.”

Memorable Conclusion

End your cover letter on a strong note. Summarize your top qualifications, restate your interest in the position, and express your interest in future communication.

Then, thank your reader for their time and consideration and include your contact information for easy follow-up.

To make your conclusion memorable, think about what parts of your letter you‘d most like the hiring manager to keep top of mind. Then, consider your word choice and phrasing. If you’re feeling stuck, this list of ways to close an email can help.

Helpful Cover Letter Conclusion:

"Thank you for considering my application. I am excited about the opportunity to further discuss how my qualifications align with the needs of Greenpeace. Please feel free to contact me at your convenience to arrange an interview.

Together, let's make a lasting impact on our planet.

[Your Name]"

Unhelpful Cover Letter Conclusion:

"Thank you for considering my application. I look forward to the possibility of discussing my qualifications further and how I can contribute to Greenpeace's mission. Please feel free to contact me at your convenience to arrange an interview.

I’d like to add another stage to the job search: experimentation.

In today’s competitive landscape, it’s so easy to feel defeated, less-than-good-enough, or like giving up your job search.

But don’t let the process become so monotonous. Have fun discovering the qualitative data I’ve discussed here — then, have even more by getting creative with your cover letter composition.

I certainly can’t guarantee that every prospective employer will respond positively — or at all — to even the most unique, compelling cover letter. But the one that’s right for you will.

So, get inspired by these examples and templates. Write an incredible cover letter that shows the hiring team at your dream job exactly who you are.

Editor's note: This post was originally published in October 2020 and has been updated for comprehensiveness. This article was written by a human, but our team uses AI in our editorial process. Check out our full disclosure to learn more about how we use AI.

Don't forget to share this post!

Related articles.

How to Write an Internship Cover Letter [Expert Advice & Examples]

How to Start a Cover Letter That Gets You Your Dream Job

General Cover Letter: 15 Cover Letter Templates to Perfect Your Next Job Application

Is a Cover Letter Necessary in 2024?

Letter of Interest Tips, Templates & Examples [A 2023 Guide]

The Ultimate Guide to Writing a Cover Letter

Eight Cover Letter Greetings for Every Situation

7 Expert Cover Letter Tips to Get the Job

Marketing software that helps you drive revenue, save time and resources, and measure and optimize your investments — all on one easy-to-use platform

• Graduate Cover Letter
• Career Advice

Graduate Cover Letter Template

If an employer requests a CV to apply for a vacancy you should always include a graduate cover letter. This is your opportunity to introduce yourself and explain your suitability for the role. You must take time over your cover letter and make sure they are immaculate. Spell checkers are not enough. Be sure to use the cover letter examples provided to give you the best chance of grabbing your dream job!

Writing a graduate cover letter

What is a cover letter? It's an accompanying document to your graduate CV and often they are an important method of communication. They can provide an informal and friendly view of personal events to people, or they can be formal documents offering factual information to people you have not met. This is your chance to tell them what skills you have and why you want to work specifically for that company. Unlike email, letters are tangible and layout is as important as content.

Graduate cover letters have a standard format and this is shown in the cover letter examples attached. If you are writing to a named person then it is 'Yours sincerely', if you write 'Dear Sir/Madam' the correct ending is 'Yours faithfully'.

A graduate cover letter should:

• Introduce them to your personality and your commitment to them
• Give compelling examples of your suitability to the company as well as the role
• Make references to key requirements they look for
• Suggest there is even more to learn about you over a call or in person
• Make the employer want to talk to you
• Demonstrate your written communication skills

Some golden rules

Never put anything in your cover letter that cannot be backed by your graduate CV or application form. The human resources staff will look for discrepancies and for any mistakes that show a lack of attention to detail. Also anything you write can be brought up during graduate interviews , so make sure you can back up what you write with good examples. Don’t forget it is actually a criminal offence to lie on your cover letter for a CV, so always be honest but convincing about what you know or the skills you have.

There are some conventions about letters of application. Generally letters sent with CVs or graduate job applications should:

• be addressed to a named person;
• state why you are writing, what you are applying for and what you are currently doing;
• flag up the most important/relevant thing you want the employer to know about you;
• use eye catching key words that the employer is likely to be looking for. You can work it out by thinking about the job spec and by doing your research;
• refer the reader to your CV or job application form;
• show that you know something about the company;
• make a connection between your skills and abilities, and company needs or wants;
• identify the career you are seeking;
• be reasonably brief.

Remember if the covering letter for a job application is poor, the employer may not bother to read your CV.  This also applies to application forms as well so remember this keeps you in the race for the job, it is essential to not stumble at the first hurdle.

Attached are two examples of cover letters of a job application. Both are acceptable. Use these examples only as a guideline; your covering letter should show your originality and if you are serious about working for a particular company it should not be difficult to adapt these examples. Our cover letter guide is to help you start writing your own letter, so yours should be bespoke to the company. You're telling them you want to work for them specifically and anything generic will only decrease your chances. Remember, you will have to justify what you say and why you said it at a job interview.

Format of a graduate cover letter:

Personal statement.

The personal statement can be used as a heading to a CV or as an additional statement on an application form.

The personal statement is not solely for telling the employer what a great person you are, it is about telling the employer what you hope to achieve in the future, that you will fit into their structure and you have transferable skills which will be useful for them. This is your chance to show what you have found out about the company and why you want to work for them. Even more important is to show why you would be a good asset for the team.  For example:

"My career objective is to enter research in the ... industry. I have demonstrated strong research skills during university project work and much of my experience has been within a team environment. I am able to take responsibility for my own work as well as being able to demonstrate leadership when required. Meeting deadlines has been a consistent part of my academic and working life and I have learned how to communicate with people in situations which require tact. My academic skills have given me the ability to communicate effectively on paper as well as through presentations."  

Personal profile

The personal profile reflects the type of person you are. It offers the employer a taste of your character and your goals, and many CVs use a skills profile. Show why you think this role is perfect for you. For example:

"I am an outgoing person who can talk to people at all levels and have been complimented on my ability to listen to other people. I can take responsibility for my own work and my own goals, but I also enjoy working with other people to reach a common goal. Reflection is an important part of my personality and this has led me to develop a strong feeling for detail without losing sight of the whole picture. ... holds strong fascination for me and my objective is to work in research within this field."

"My academic and work experience has taught me to work well with other people and to take responsibility for my own work. I have an outgoing personality and am keenly interested in good health through exercise and diet. One of my most important assets is my ability to listen to people."

Skills profile

Skills profile identifies your competence in a variety of skills and these can be shown through bullet points or by a short sentence linked to specific skills. Keep this concise, but include everything relating to the job spec. They will want to see as many directly relatable skills to the job as possible. For example:

"During my academic study and work experience I have developed skills such as:

• problem solving
• time management (etc)"

Or you might support them with a short sentence, for example:

"Problem solving

My university project work has demanded that I undertake investigation into a specific topic and analyse the information before putting recommendations forward in a presentation."

"Time management

During my time at university I have undertaken full-time study, part-time paid work and enjoyed my sport with the basketball team. I have prioritised each of these activities successfully."

The best skills to write about are the ones that have achieved something positive. Any examples you have that a skill you applied to hit a target or anything positive will stand out on a cover letter. The main thing is that it must be concise. Let them see why they should want meet you, so make it personal and tailored towards their business. Whatever style you adopt remember what you say in your profile is open for questioning at an interview.

Email cover letters

When submitting a cover letter for a job applications there are a few things that you must remember to check. Firstly check that your cover letter and CV, for that matter, is attached. Be careful and check the formatting of the email and cover letter. Ensuring the font is the same all the way through. Try to keep the font consistent throughout your CV, cover letter and email. This will just look more professional. Make sure your read the job specification when applying; they may want something specific in the email subject.

The final advice

• make your graduate cover letter tailored to the company.
• make it concise.
• make it persuasive and eye catching.
• proof read. Read it once, then read it again and then read it again. If possible get someone else to read it for you to catch every little typo or grammatical error.
• use an appropriate format; it must look professional i.e. for business purposes.
• make it generic.
• waffle! Think about what is relevant to the company and particularly the actual position/role.
• make it more than one side of A4.
• leave errors that will make it easy for the company to reject your application.
• forget to put the address of the company at the top of the cover letter and to sign it with you name. It is a formal letter so it must be in the correct format.

Opt for a creative approach

It is diffiuclt to make your application stand out from the crowd. However, in some instances you could opt for a creative approach! Take this example bellow of an applicant using a spotify playlist to apply! This may not be appropiate to use in some applications however it is some food for thought.

Latest Blog Posts

Celebrating Learning Disability Awareness Week 2024 with GRB

Celebrating Learning Disability Awareness Week 2024, we explore how graduates with learning disabilities can be seen, heard, and valued while navigating the job market.

The Ultimate Guide to Landing a Graduate Job in Operations

Explore the vibrant world of graduate jobs in operations, uncovering opportunities, skill requirements, and career paths for 18-24-year-old students entering the workforce.

Why STEM Graduates Should Consider a Career in Teaching

Discover the benefits of teaching. Learn how STEM graduates can utilise transferable skills to transform education. Pursuing a career in teaching can be a fulfilling and impactful choice.

Related Pages:

• Graduate CV
• Graduate Self Assessment
• Graduate Job Applications
• Personal Branding
• How To Make a Graduate Video CV
• Graduate Psychometric Testing
• Following Up Graduate Job Applications
• Graduate Assessment Centres
• When to Apply for UK Graduate Jobs

Please Login

Login and apply now.

Graduate Scheme cover letter examples

Graduate schemes allow you to continue developing your skills on the job, which is why these positions are so competitive.

As a result, you need to do all you can to stand out from the crowd of recent graduates.

To help give you a competitive edge, check out all our top tips below, along with our graduate scheme cover letter examples to guide you.

CV templates 

Graduate Scheme cover letter example 1

Build your CV now 

Graduate Scheme cover letter example 2

Graduate Scheme cover letter example 3

These Graduate Scheme cover letter examples provide you with some guidance and inspiration for writing a cover letter that gets noticed and ensures your CV will get opened.

But if you really want to master the art of writing a winning cover letter , then follow our step-by-step cove letter writing guide below.

How to write a Graduate Scheme cover letter

Here’s a simple process to write your own interview-winning cover letter.

Write your cover letter in the body of an email/message

You should write your cover letter in the body of the email (or messaging system if sending via a job board) and never attach it as a document.

The reason for this?

You want your cover letter to start connecting with the recruiter from the moment they open your application.

If they have to open a document to read it, it will slow things down and they may not even bother to open it.

Start with a friendly greeting

Start you cover letter with a greeting that is professional but friendly.

This will build rapport with the recruiter whilst showing your professionalism.

• Hi, hope you’re well
• Hi [insert recruiter name]
• Hi [insert department/team name]

Avoid overly formal greetings like “Dear sir/madam ” unless applying to very traditional companies.

How to find the contact’s name?

Addressing the recruitment contact by name is an excellent way to start building a strong relationship. If it is not listed in the job advert, try these methods to find it.

• Check out the company website and look at their  About page. If you see a hiring manager, HR person or internal recruiter, use their name. You could also try to figure out who would be your manager in the role and use their name.
• Head to LinkedIn , search for the company and scan through the list of employees. Most professionals are on LinkedIn these days, so this is a good bet.

Identify the role you are applying for

Now that you have warmed the recruiter up with a friendly greeting, firstly you need to let them know which role you are applying for.

Sometimes a recruitment consultant will be juggling 10 or 10 vacancies, so it’s important to specify which one you are applying to.

Give us much detail as possible (team/department, role title etc.) and paste in the reference number if you have one.

Here are some examples you can use.

• I am interested in applying for the Graduate Scheme with your company.
• I would like to apply for the role of Sales assistant (Ref: 40f57393)
• I would like to express my interest in the customer service vacancy within your retail department
• I saw your advert for an IT project manager on Reed and would like to apply for the role.

See also: CV examples – how to write a CV – CV profiles

Highlight your suitability

The bulk of your cover letter should be focused around highlighting your suitability for the job you are applying to.

Doing this will show the recruiter that you are suitable candidate and encourage them to open your CV.

The best way to do this, is by studying the job advert you are applying to, and find out what the most important skills and knowledge are.

Once you know the most important requirements, you then need to highlight your matching skills to the recruiter. In a few sentences, tell them exactly why you are a good fit for the job and what you can offer the company.

Keep it short and sharp

A good cover letter is short and sharp, getting to the point quickly with just enough information to grab the attention of recruiters.

Ideally your cover letter should be around 4-8 sentences long – anything longer will risk losing the attention of time-strapped recruiters and hiring managers .

Essentially you need to include just enough information to persuade the reader to open up your CV, where the in-depth details will sit.

Sign off professionally

To finish off your cover note, add a professional signature to the bottom, stating your important contact details and information.

This not only provides recruiters with multiple means of contacting you, but it also adds a nice professional appearance to the cover letter, which shows that you know how to conduct yourself in the workplace.

Include the following points;

• A friendly sign off – e.g. “Warm regards”
• Your full name
• Phone number (one you can answer quickly)
• Email address
• Profession title
• Professional social network – e.g. LinkedIn

Here is an example signature;

Warm regards,

Aaron Smith Customer service professional 075557437373 [email protected] LinkedIn

Quick tip : To save yourself from having to write your signature every time you send a job application, you can save it within your email drafts, or on a separate document that you could copy in.

What to include in your Graduate Scheme cover letter

Your Graduate Scheme cover letter will be unique to your situation, but there are certain content guidelines you should stick to for best results.

To attract and entice recruiters, stick with the following key subjects in your cover letter – adapting them to fit your profession and target jobs.

• Your professional experience – Employers will be keen to know if your experience is suitable for the job you are applying to, so provide a good summary of it in your cover letter.
• Your qualifications and education – Highlight your most relevant and high-level of qualification, especially if they are essential to the job.
• The positive impact you have made – Employers love to hear about the benefits you can bring to them, so shout about anything impressive you have done, such as saving money or improving processes.
• Your reasons for leaving – Use a few words of your cover letter to explain why you are leaving your current job and ensure you avoid any negative reasons.
• Your availability – Let recruiters know when you can start a new job . Are you immediately available, or do you have a month notice period?

Graduate Scheme cover letter templates

Copy and paste these Graduate Scheme cover letter templates to get a head start on your own.

I hope you are well. I am writing to submit my application for the Digital Marketing Graduate Scheme at View Agency, as I am eager to leverage my marketing acumen and social media expertise to drive impactful digital strategies for commercial clients.

During my digital marketing internship at Lyne Ltd, I successfully orchestrated captivating social media campaigns that led to a substantial 40% increase in Instagram followers and a remarkable 25% boost in website traffic. Furthermore, my personal social media following of 35K individuals attests to my prowess in engaging audiences and creating compelling content. I achieved a 1st Class Honours in my BA Marketing and my dissertation on “Exploring the Impact of Digital Marketing Strategies on Consumer Behaviour” demonstrated my commitment to understanding and harnessing the power of digital channels. As a Student Engagement Officer at the Coventry University Student Union, I managed multi-channel advertising campaigns, achieving improved event attendance and heightened community engagement.

I am excited about the possibility of contributing my skills to your team and I am available for an interview at your convenience.

Kind regards,

James Napton ¦ 07777777777 ¦ [email protected]

I am writing to apply for the Graduate Scheme at CM Consultancy, as I am excited by the prospect of utilising my management expertise and commitment to ethical business to drive innovation and deliver transformative solutions to diverse challenges.

As a resourceful and high-achieving Business Management graduate, my first-class degree from the University of Leeds reflects my academic excellence, and my internship at NPC, a charity sector specialist think tank, showcases my ability to devise and implement impactful strategies. During my internship at NPC, I successfully conducted primary research and crafted budget proposals for a £500k consultancy contract, which resulted in a remarkable 21% revenue increase in the first quarter after implementation. Moreover, my adoption of contemporary business strategist Katy Turner’s management approach significantly improved patron relations and revenue for our client. Additionally, I thrived in my internship at Bright Futures, contributing to their financial growth and securing a contract with a local recruitment agency as their exclusive provider of employment and CV workshops.

I am keen to discuss my potential contributions further in an interview and am available at your convenience. Thank you for considering my application.

Best wishes,

Amy Ford ¦ 07777777777 ¦ [email protected]

Dear Dr Wells,

I hope you and the team are well. I am writing to apply for the Chemistry Graduate Scheme at Stanton Laboratories, where my passion for Organic Synthesis can make a measurable impact.

As recent Chemistry graduate proficient in HPLC and GC-MS analysis, I bring a track record of outstanding achievements that perfectly align with the requirements of this graduate scheme. During my MSc in Analytical Chemistry at Manchester University, I excelled in chemical analysis and quality control, culminating in my research on “Analysis of Drug Metabolites in Urine using GC-MS,” which garnered the esteemed Chancellor’s Award for Academic Excellence. Moreover, during a 3-month internship at Lab Solutions Ltd, I conducted rigorous quality control tests using advanced analytical techniques. My introduction of automated HPLC analysis led to a remarkable 12% reduction in turnaround time, significantly enhancing productivity. Additionally, my contribution to validating an in-house HPLC method resulted in substantial annual savings of £10K by eliminating outsourcing expenses.

I am eager to discuss how my proven abilities can add value to the Chemistry Graduate Scheme at Stanton Laboratories. I am available for an interview at your convenience, and I am looking forward to the opportunity to connect with you and your colleagues.

Hayden Porter ¦ 07777777777 ¦ [email protected]

Writing a strong attention-grabbing cover letter is a vital step in landing a good Graduate Scheme.

Use the tips, strategies and examples above to get more responses from you job applications and start lining job interview up.

Good luck with your job search!

Marketing Cover Letter Example and Writing Tips

• Job Listings
• Skills & Keywords
• Salary & Benefits
• Letters & Emails
• Job Interviews
• Cover Letters
• Career Advice
• Work-From-Home Jobs
• Internships
• Writing a Marketing Cover Letter
• How to Analyze a Job Posting

Sample Job Posting

Include related skills in your cover letter.

• Cover Letter Template
• Cover Letter Example

Sending an Email Cover Letter

More cover letter examples.

Are you interested in making marketing your career? When applying for your first position in marketing, make sure to include in your cover letter any previous experience that highlights your related skills and abilities, and builds upon your resume. 

The following is a sample cover letter for an entry-level marketing position. Use this example as a guide and make adjustments based on your qualifications to fit the position you are applying to.

Tips for Writing a Marketing Cover Letter

• Include related experience:  In the body of your letter, include any experiences that are related to the job you’re applying for. Even if you have never had a marketing job, include experiences where you demonstrated the skills and abilities required for the job.
• Use specific examples:  You want your cover letter to expand upon your resume. One way to make your cover letter stand out is to provide specific examples of times you demonstrated skills or qualities needed for the job. Examples prove that you have what it takes to do the job well. 
• Use keywords:  Look for keywords in the job description—words that emphasize the skills or qualities needed for the job. Include some of these keywords in your cover letter.
• Begin with a sample or template:  A cover letter sample or template can help you decide what information to include, and how to format your cover letter. However, when you use a sample or template, be sure to change the information to fit the job you are applying for.
• Use business letter format:  Use the  official business letter format  when writing your letter. You want this letter to be professional.

Be sure to thoroughly proofread your cover letter. Your letter needs to be polished and professional so that you make a strong first impression.

Match Your Qualifications to the Job

The first step to take before you actually put pen to paper to write your cover letter is to take a highlighter to the job announcement. Mark the most important skills or qualifications it requires (these are typically placed under subheadings such as “Job Requirements,” “Required Qualifications,” or “Preferred Qualifications”). 

Next, try to pepper your cover letter as well as your resume with these keyword phrases. Since many employers now use automated applicant tracking systems (ATS) to review the first round of submissions they receive, your application documents all need to contain the keywords that these systems are programmed to seek.

Applications are ranked according to the positioning of significant keywords and the number of times they are used. If your cover letter and resume do not contain these keywords, they may never reach the human eye of a hiring manager.

Here is a sample job posting for an entry-level marketing position. The most significant keywords are highlighted in boldface.

Job Summary

Our team at ABC Marketing Group is seeking a talented Marketing Assistant / Coordinator to be our next rising star!

We are looking for a charismatic communicator with superb interpersonal and client relations skills. If you are creative , diligent , and passionate about formulating unique and dynamic marketing strategies for major players in the eCommerce sector, we’d love to talk with you about the career opportunities we offer.

Job Responsibilities : Facilitate print , digital , and email marketing campaigns and promotions . Create and administer web pages ; manage social media platforms for clients. Communicate with clients through email and in one-on-one meetings.

Job Skills & Qualifications

Required Qualifications:  Bachelor’s degree in Marketing , Advertising , or Communications . Strong writing , digital design , and communications talents.

Preferred Qualifications:  Successful intern experience in marketing or public relations . WordPress and HTML.

You can see that common keywords for an entry-level marketing job include words like “marketing,” “public relations,” “email,” “social media,” and “web pages.” Many of these are used in the text of the following cover letter example.

Marketing Cover Letter Template

You can use this cover letter sample as a model. Download the template (compatible with Google Docs and Word Online), or read the text version below.

The Balance

Marketing Cover Letter Example

Entry-level marketing cover letter sample.

Trent Applicant 123 Main Street Anytown, CA 12345 555-555-5555 trent.applicant@email.com

April 20, 2022

Sarah Lee Director, Marketing ABC Marketing Group 123 Business Rd. Business City, NY 54321

Dear Ms. Lee,

I am very interested in the open marketing position with ABC Marketing Group. I believe that my education and employment experiences make me an ideal candidate for the position.

During my tenure at XYZ College, I developed a passion for marketing and public relations. I have sought out multiple opportunities to develop my marketing skills. For example, last summer, I interned at the National Sculpture Society in New York City. My position entailed developing web pages and slideshows publicizing the success of the society's artists. I was able to utilize my web authoring skills to assist the organization in its goal to promote sculpture.

As an assistant at XYZ College’s career services office, I am responsible for updating information on alumni, career advisors, and companies that publicize internships with our office. This involves heavy calling during my shifts at the office. In addition to calling, I also email clientele. This calls for me to employ interpersonal skills to communicate with clients effectively. Due to my strong communication skills, I have been given even more responsibilities. For example, I now publicize all career services events via multiple social media platforms.

I believe that my experiences in marketing and my interpersonal skills make me a prime candidate for this position. I am a diligent worker, and passionate about my work. I will be a valuable asset to your company and will use this as an opportunity to grow and further the development of my marketing skill set.

Thank you very much for considering my application for candidacy. I will follow up within a week to confirm that all of my materials were received and hopefully set up an interview time.

Best regards,

Your Signature  (hard copy letter)

Trent Applicant

If you're sending your cover letter via email, list your name and the job title in the subject line of the email message:

Subject:  Marketing Position - Your Name

Include your contact information in your email signature, and don't list the employer's contact information. 

Here are more cover letter examples for college students and graduates that you can use as a starting point for your own correspondence.

• Retail Cover Letter Examples and Writing Tips
• Summer Job Search for Students
• Academic Recommendation Letter Examples and Writing Tips
• How to Find a Part-Time Job
• Sample Recommendation Letter for Graduate School From Employer
• How to Get a Great Summer Job
• How to Write Reference Letters for Students and Recent Grads
• Good Summer Jobs for Teenagers
• How to Write a Recommendation Letter for College
• Sample Recommendation Letter for Graduate School
• Sports Careers: Management, Marketing, and Communications
• Tips for Finding an Entry Level Job
• Job Hunting Guide for College Grads
• Sample Reference Letter from a Teacher
• How to Find a Job Working for a Nonprofit
• High School Resume Example with Summary

Sample cover letters for fresh graduates (HR, Marketing, Sales)

We know it’s not easy to write a cover letter. You have spent almost two decades of your life in education, for some actively involved in sports, school activities, clubs, associations and others. And then there are those who have experience in internship, part-time jobs, industrial training and others. So how to cramp that much in a one-page cover letter?

What is a cover letter, you ask? As explained by the balance , a  cover letter is a document sent with your resume to provide additional information on your skills and experience. It acts like a sales pitch document that allows you to ‘sell’ to the hirer on why you are qualified for the job you are applying for.    

Here are 3 types of sample cover letters that will make your application stands out. We also include a sample cover letter for candidates that has no internship experience.

Cover Letter Sample 1 (HR, print version)

Dear , I am writing to express my interest for the position of Recruitment Assistant in your esteemed company. Having recently obtained my Bachelor’s Degree in Business Administration, majoring in Human Resource Development Management from the XYZ University, I wish to bring my knowledge, skills and commitment to excellence to your company’s innovative environment. Throughout my education, I’ve become equipped with the necessary knowledge that come with the position including manpower recruitment, workforce organisation, personnel training and compensation as well as legal provisions and other labour concerns. My internship at ABC Company also afforded me with the crucial skills to work with some of the best professionals in the recruitment and human resources industry. During the course of my four months internship, I developed enthusiasm and passion for human resources and the internship has subsequently convinced me that human resource management is my true calling. Some of my achievements during internship include being the project lead for the company’s sports engagement activity. I worked alongside with other interns and we successfully organised an outing for 100 employees. We received a 95% ‘good to excellent’ rating from the survey feedback that we conducted amongst the employees after the event.    For additional details regarding my qualification and expertise, please review my resume as attached with this letter. Thank you for taking the time to consider this application and I look forward to hearing from you. Yours sincerely,

How to nail a video job interview: Tips and commonly asked questions

Tricky interview questions and how to answer them ⁠

Cover Letter Sample 2 (Marketing, email version)

Email Subject: for Dear , I would like to express my interest in applying for the position of Marketing Associate that was recently made available in your company. I believe that my degree in Business Administration (BSBA) majoring in Marketing from the XYZ University has prepared me for this position. As a student, I was equipped with the necessary knowledge and skills to help develop and drive effective marketing strategies. During my six months internship at ABC Company’s Marketing Department, I learned how companies determine what product or services to sell, how to reach target demographics with the aid of analytic tools and how to respond to the some of the threats from competitors. More importantly, I had the opportunity to work with seasoned professionals who taught me how to easily grasp complex marketing concepts and at certain times, how to roll with the punches in order to achieve various objectives. I have also acquainted myself with a wide range of skills that allow me to blend with the group or team’s culture and to continuously strive to reach common goals amidst failures and setbacks. My proudest achievement during the internship would be organising a guerilla marketing for a newly launched product. I secured a venue at GHI Shopping Mall and we conducted a social experiment to introduce the new product. We received tremendous positive response from the shoppers and 50% of the shoppers eventually purchased our product that day.  In addition, my active involvement in many academic and extracurricular activities has helped me tremendously in developing my communication and leadership skills, which are vital in finding success in the corporate world. With this application letter, I attach herewith my resume for your full consideration. Thank you for taking time to review my application and I am looking forward to your reply so that we can further discuss my application.   Yours sincerely,

7 tips to help you prepare for a job interview in English

How To Write A Stellar Acceptance Email For A Job Offer? ⁠

Cover Letter Sample 3 (Sales, without internship experience, print version)

Dear , Please accept my resume as an application for the open position of Sales Associate in your company. As a fresh graduate of Business Administration, the position appears to fit wonderfully with my education, experience, and career interests. Being a student of XYZ University, not only did I maintain excellent grades, but I was also a member of our school’s highly competitive and successful football team. My background as a student and an athlete has taught me to be disciplined and focused which, I am confident, is one of the important qualities needed by any professional in the sales industry. My experience with working in a team environment has also instilled in me the value of teamwork and cooperation.  As a member of the team, I have also contributed tremendously in improving the team’s morale, spirit and engagement through the various team activities that I organised. From the scale of 1-10 (10 being the highest score), the team rated 8 for ‘successfulness of activities when it comes to engagement’. Through my achievements as a student and an athlete, I have proven that I am passionate and dedicated about the things I do. While this would be my first time working in the field of sales, I am quite confident that with my skills and abilities, I can learn quickly and make an immediate impact to your team and to the company. Thank you for taking the time to consider my application and I look forward to hearing from you. Yours sincerely,

NOTE: These application letter samples are for reference only. All information provided should be considered as fictional.

This article is either written or edited by Jobsdb HK and the author. If you would like to publish on other website or publication, please contact us by email:  [email protected] . Jobsdb and the author reserve the right to take legal action against any person that infringes the copyright.

Top search terms

Popular on jobsdb, explore related topics, subscribe to career advice.

Machine Learning Engineer, Launch Graduate Program 2025 - Singapore

Want more jobs like this?

Get Data and Analytics jobs in Singapore delivered to your inbox every week.

• Abide by Mastercard's security policies and practices;
• Ensure the confidentiality and integrity of the information being accessed;
• Report any suspected information security violation or breach, and
• Complete all periodic mandatory security trainings in accordance with Mastercard's guidelines.

Perks and Benefits

Health and wellness.

• Health Insurance
• Dental Insurance
• Vision Insurance
• Life Insurance
• Short-Term Disability
• Long-Term Disability
• FSA With Employer Contribution
• HSA With Employer Contribution
• Fitness Subsidies
• On-Site Gym
• Pet Insurance
• Mental Health Benefits
• Virtual Fitness Classes
• Health Reimbursement Account

Parental Benefits

• Birth Parent or Maternity Leave
• Non-Birth Parent or Paternity Leave
• Fertility Benefits
• Adoption Assistance Program
• Family Support Resources
• On-site/Nearby Childcare
• Adoption Leave

Work Flexibility

• Flexible Work Hours
• Remote Work Opportunities
• Hybrid Work Opportunities

Office Life and Perks

• Commuter Benefits Program
• Casual Dress
• Happy Hours
• Company Outings
• On-Site Cafeteria
• Holiday Events
• Some Meals Provided

Vacation and Time Off

• Paid Vacation
• Paid Holidays
• Personal/Sick Days
• Leave of Absence
• Volunteer Time Off

Financial and Retirement

• 401(K) With Company Matching
• Performance Bonus
• Relocation Assistance
• Financial Counseling
• Stock Purchase Program

Professional Development

• Tuition Reimbursement
• Promote From Within
• Mentor Program
• Access to Online Courses
• Lunch and Learns
• Internship Program
• Work Visa Sponsorship
• Leadership Training Program
• Associate or Rotational Training Program
• Shadowing Opportunities

Diversity and Inclusion

• Employee Resource Groups (ERG)
• Diversity, Equity, and Inclusion Program

Search Additional Jobs

Contact info

By entering your email, you agree to our Terms of Service & Privacy Policy .

Use a .doc, .docx, .pdf or .rtf (100MB)

Cover Letter (Optional)

Review Application

Please review your application before submitting it to Mastercard. Once you submit it you won't be able to make changes.

What happens next:

The hiring manager at Mastercard will review your application.

You will hear back from the hiring manager as soon as possible.