why do we write application letter

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How and Why to Write a Great Cover Letter

A cover letter is a one-page business letter that you submit when applying to a job, along with your resume. As a piece of persuasive writing, your cover letter will aim to convey to the employer why you’re a great candidate for the role.

What is the purpose of a cover letter?

Your cover letter complements your resume by making it easy for the employer to see how your experience and interest connect to the position. Your goal is to convince the employer to interview you.

With your cover letter, you’ll aim to:

• Highlight your qualifications:  You’ll show how your skills and experience relate to the employer’s needs for a specific position.
• Showcase your motivation: You’ll demonstrate your enthusiasm for the specific position and the organization.
• Reflect your voice and written communication skills: You’ll give the employer a sense of your personality and writing style.

When should I write a cover letter?

Not all jobs require cover letters. So, how do you decide whether to submit one?

Submit a Cover Letter when…

• The posting explicitly requests that you do so
• You’re applying to an opportunity at a mission-driven organization
• You think that doing so could provide important information to the employer that they wouldn’t get from your resume

Consider Submitting a Cover Letter when…

• It’s marked “optional” in an application, and you have the bandwidth to do so
• You have content that you can easily recycle or repurpose into a tailored cover letter

No Need to Submit a Cover Letter when…

• A posting specifically tells you not to submit one
• There’s no way to submit one in an application portal, and doing so would require a serious workaround

If you’re applying to several similar opportunities, creating a draft cover letter in advance, geared toward that type of opportunity, can be a helpful way to save time in your actual application process.

How do I write a cover letter?

Your cover letter should articulate your qualifications and motivation for the position. Read the job description closely and research the organization. As you craft your cover letter, use examples that demonstrate your relevant skills, knowledge, and interests. The cover letter should be concise, clear, and well-organized.

Before Writing

Research the employer.

Learn enough about the organization to articulate why you are a strong fit for that firm. 

• Review the firm’s website and LinkedIn page.
• Speak with current or previous employees.
• Read articles and social media for current news.

Analyze the job description

Look for skills, duties, and qualifications of the job so you can design your letter to match these as much as possible.

Reflect on your experience and motivation

Identify skills and personal qualities you have developed which will be useful in this role. Ask yourself:

• What attracts you about this role/company/industry?
• What have you have done in your work experiences, classes, internships, activities, projects, volunteer work, travel, etc., that is similar to the duties required of the job? 

Cover Letter Structure

As a business letter, the cover letter should include:

• Heading: Include your name and contact information in the same format as your resume
• Salutation: Address your letter to the specific individual who can hire you, if this is known. If the name is not included in the job description, address the letter to the Hiring Manager or title mentioned in the job description.
• Body Paragraphs:  Discuss your experiences, interests, and skills to show the employer how you can add value to their team. See the section below for more guidance.
• Signature Line: Include a closing and your name.

The cover letter should be one page, about three or four paragraphs, and single spaced. Use 10-12 point font and one inch margins. 

When applying online, upload your cover letter as a PDF file, unless another format is specified. When sending your resume and cover letter by email, you may write a short note or paste your cover letter in the body of your email (without the address header) and also attach the PDF file.

Cover Letter Content

Your cover letter should answer who, what, when, where and why you are applying for the opportunity. 

Introduction

State the position for which you are applying. If you have a referral or spoke with someone from the company, you can mention it in the introduction. Provide some basic information about yourself; this can include your class year and what you’re studying at Columbia. Briefly outline why you’re interested in the organization and what you bring in terms of relevant experience and skills. 

Body Paragraphs

These paragraphs will highlight your qualifications and strengths that are most relevant to the organization and position. Use the job posting and your research as clues to determine what the employer is seeking in a candidate. Have your resume beside you and reflect on what you want the employer to know about you. Are there experiences you want to expand upon that demonstrate your understanding of the role and ability to do the job requirements?

Structure the paragraphs based on relevance, not chronology. Lead with your most relevant skill or strongest experience.

Start each body paragraph with a clear topic sentence.  This can highlight a key skill set, a transferable experience, or a core area of knowledge you’ve built through your studies. Walk the reader through a project or experience, integrating the relevant skills you used and qualities you demonstrated. Provide details about your accomplishments and impact. Connect how these experiences have prepared you for this role and why you are motivated to do this job. There is no need to apologize if you feel you lack experience; focus on the accomplishments that you have.

Recap what you would bring to the organization and your interest in the position. Thank the employer for their consideration. Keep your tone positive and enthusiastic. 

Check out our example of how to structure your cover letter content . 

Editing Tips

Use our  Cover Letter Checklist to make sure your format and content is in line with best practices. 

• Ensure that the content reflects the requirements in the job description
• Keep the cover letter concise, at one page or less
• Correct any errors in grammar, sentence structure, and spelling
• Use the active voice
• Avoid beginning too many sentences with “I”

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3 Examples: How to Write an Effective Application Letter

By Status.net Editorial Team on November 15, 2023 — 9 minutes to read

Your application letter should be a clear reflection of you, your skills, and your aspirations. It’s essential to tailor it to the specific job you’re applying for and showcase how you meet the requirements. Stay with us as we walk you through the tips, tricks, and best practices to make your letter shine. By the end, you’ll have the knowledge and confidence to navigate the job application process with ease.

Step 1. Introduction: Expressing Interest

The opening line.

Your opening line should grab the reader’s attention, briefly introduce yourself, and express your interest in the position. This is your opportunity to make an excellent first impression, so keep it clear and concise. For example, you could start with:

“As an experienced marketing professional, I was thrilled to see the opportunity for a Marketing Manager position at X Company.”

Revealing the Source of Information

Next, it’s important to mention where you found out about the job opening. This helps recruiters understand where their outreach efforts are effective and demonstrates that you’ve done your homework. Reference the specific platform, such as a job board or company website, or mention the person who referred you to the position. Here are a couple of examples:

“I came across this position on LinkedIn and believe my skillset aligns perfectly with the job requirements.” or

“Jane Brown, the Sales Director at your company, suggested I apply for this role, as she believes my experience in customer service is a great fit for the team.”

Step 2. Body: Detailing Qualifications

Pitching your skills.

When writing an application letter, it’s essential to showcase your skills. Start by listing the most relevant ones based on the job description. Be specific and mention how you’ve used these skills in previous projects or work settings. For example:

“As a project manager, I have successfully managed teams of up to 20 members, ensuring timely delivery of projects while maintaining a high level of quality.”

Use bullet points or bold text to make your skills stand out. This way, the reader gets a clear picture of your capabilities.

Referencing Your Experience

After listing your skills, provide details about your work experience. Start with the most recent position and include the name of the company, your job title, and the duration of employment. Focus on the responsibilities that match the job opening. For instance:

“During my tenure at X Corp as a marketing executive, I was responsible for coordinating marketing campaigns, managing social media channels, and conducting market research.”

Don’t forget to mention any relevant internships or volunteer work. This information will help paint a complete picture of your expertise.

Demonstrating Your Achievement

Lastly, highlight your accomplishments and show the potential employer why you’re a perfect fit. Use concrete examples and mention any quantifiable results you’ve achieved. For example:

“At ABC Inc., I initiated a cost-reduction program that saved the company $50,000 within six months.”

You can also mention any awards or recognitions you’ve received for outstanding work. This demonstrates that your contributions have been valued and recognized by others.

Step 3. Concluding Your Letter

Seeking further communication.

By the time you reach the end of your application letter, it’s important to express your desire for further communication with the potential employer. This shows that you’re genuinely interested in the opportunity and eager to continue the conversation. Example:

“I am excited about the prospect of contributing to your company’s goals, and I would appreciate the opportunity to discuss this further with you. Please don’t hesitate to contact me at your earliest convenience. Thank you for considering my application.”

Final Goodbye

After expressing your eagerness, close your letter with a polite and professional farewell, addressing the recipient by name where possible. This is not only courteous, but it also leaves a positive and lasting impression. Example:

“ I look forward to your response and the possibility of working together. Once again, thank you for your time and consideration. Sincerely, [Your Name]”

Proper Letter Ending

The complimentary close.

Start by choosing an appropriate complimentary close for your application letter. This part signifies the end of the main content and should leave a professional impression. Some common examples are “Sincerely,” “Best regards,” or “Yours faithfully.” Keep in mind that it’s best to stay formal, so avoid using casual phrases like “Cheers” or “Take care.”

After the complimentary close, press enter twice to leave a space for your signature. This space provides room for your actual signature if you’re submitting a physical letter. If you’re submitting electronically, this space can act as a visual cue that your letter has reached its end.

While signing an application letter, be sure to include your typed full name. Don’t forget to include your relevant contact information, such as your email address or phone number. This will make it easy for the recipient to get in touch with you if they have any questions or require additional information.

Here’s an example of a proper letter ending for your application letter:

[Space for physical signature, if applicable] Your Full Name [email protected] +1-234-567-8901

Post-Writing: Proofreading and Correcting

After writing your application letter, it’s essential to proofread and correct any errors or inconsistencies. This process will help ensure that you submit a polished and professional document that impresses potential employers.

Correcting Grammar and Punctuation

First, focus on your grammar and punctuation. A well-written letter that follows proper grammar rules is more likely to capture the reader’s attention and convey your message effectively.

• As you’re reading through your letter, keep an eye out for missing or misplaced commas, semicolons, and other punctuation marks.
• Check for sentence fragments or run-on sentences that make your message unclear.
• Look for subject-verb agreement issues, as well as any awkward phrasing or wordiness.
• Ensure consistency in tense and voice throughout the letter.

Checking for Spelling Mistakes

Your next step should be checking for spelling mistakes. Misspelled words can distract the reader and make your application appear less polished.

• Run your text through a spellchecker; most word processing programs have this feature built-in.
• Take the time to read through your letter carefully, word-by-word, to catch any errors the spellchecker may have missed.
• Double-check the spelling of names, addresses, and other specific information to make sure they’re correct.

Examples of Successful Application Letters

When writing an application letter, it’s essential to tailor it to the specific job posting . Check out these examples to help you create a winning letter for different scenarios.

Dear [Hiring Manager],

I’m excited to apply for the Sales Representative position at [Company Name]. With my proven sales record and strong interpersonal skills, I believe I would be a valuable asset to your team.

In my previous role at [Previous Company], I consistently exceeded sales targets and established strong relationships with clients. I’m confident that my experience and passion for sales will contribute to the ongoing success of [Company Name].

Thank you for considering my application. I look forward to discussing my qualifications and how I can contribute to the growth of [Company Name].

Sincerely, [Your Name]

As a creative and skilled Graphic Designer, I am thrilled to apply for the position at [Company Name]. My expertise in Adobe Creative Suite and concept development aligns with the requirements laid out in the job posting.

In my previous role at [Previous Company], I created visually appealing and engaging content for various marketing campaigns. My designs helped increase brand recognition and lead to a 20% increase in social media engagement. I am eager to use my talents and contribute to the visual identity of [Company Name].

I look forward to the opportunity to discuss my skills and portfolio with you. Thank you for considering my application.

Best regards, [Your Name]

As an experienced Office Manager with a strong background in time management and organization, I am eager to apply for the position at [Company Name]. Your commitment to efficiency and supporting your employees is in line with my work values.

During my tenure at [Previous Company], I streamlined scheduling and developed procedures that led to a 30% reduction in office expenses. My proactive approach to problem-solving and ability to create a productive work environment contribute to my effectiveness as an Office Manager.

I am enthusiastic about the opportunity to contribute to the success of [Company Name] by enhancing office operations. Thank you for considering my application.

Frequently Asked Questions

What are the key components of an application letter.

An application letter should include the following key components:

• Contact information: Start by writing your name, address, phone number, and email address.
• Salutation: Address the recipient professionally, using their name when possible.
• Opening paragraph: Introduce yourself and state the position you’re applying for.
• Body paragraphs: Highlight your relevant skills, experience, and accomplishments.
• Closing paragraph: Reiterate your interest in the position, provide your contact information, and thank the reader for considering your application.
• Sign-off: Use a polite closing, such as “Sincerely” or “Best regards,” followed by your name.

Can you provide a step-by-step guide on writing a cover letter?

• Review the job posting and research the company to understand their needs and values.
• Write your contact information at the top of the letter.
• Use a professional salutation and address the recipient by name, if possible.
• Craft an engaging opening paragraph that states the position you’re applying for and how you learned about it.
• Write body paragraphs that showcase your relevant skills, experience, and accomplishments, drawing connections to the requirements mentioned in the job posting.
• In the closing paragraph, restate your interest in the position and thank the reader for their time.
• Sign off with a polite closing and your name, followed by your phone number and email address.

What are some tips for writing an effective application letter?

To write an effective application letter:

• Tailor the content: Focus on the skills and experiences that are most relevant to the specific job posting.
• Use strong action words: Highlight your achievements using action verbs, such as “managed,” “achieved,” or “developed.”
• Proofread for errors: Thoroughly check your letter for spelling and grammatical errors before sending.
• Maintain a professional tone: Write your letter with a confident and respectful tone, avoiding slang or overly casual language.

How do you customize your cover letter for different job positions?

Make sure to modify your application letter to suit the specific job and company you’re applying to. Analyze the job posting to understand the key requirements and skills the employer is looking for. Emphasize how your experiences and abilities address these needs. Research the company to understand their values and culture, and incorporate that knowledge into your letter to show you would be a good fit for their organization.

What are some common cover letter mistakes to avoid?

Some common mistakes to avoid in cover letters include:

• Not customizing your letter for each job or company
• Focusing too much on yourself and not on the needs of the employer
• Including too much information or making the letter too long
• Repeating your resume verbatim without providing more context
• Failing to proofread for spelling and grammatical errors

How can I make my application letter stand out from the competition?

To make your application letter stand out:

• Use a compelling opening to grab the reader’s attention.
• Show enthusiasm for the position and the company.
• Make sure your letter is well-organized and visually appealing, with a professional font and layout.
• Tailor your letter to the specific job and company, focusing on the most relevant skills and experiences.
• Offer examples of your achievements to demonstrate your ability to succeed in the role.
• Proofread your letter to ensure it is error-free and polished.
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