How to Make a Killer Business Plan Presentation (+Templates)

Learn how to make a business plan presentation with tips for slide design, structure, and engaging examples, as well as templates to bring your vision to life.

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How to make a business plan presentation

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Short answer

What slides should a business plan presentation include?

  • Opening slide
  • Your Unique Selling Proposition (USP)
  • Business overview
  • The challenge you're addressing
  • Market analysis
  • Your solution
  • Marketing and sales strategy
  • Goals and Key Performance Indicators (KPIs)
  • Team composition
  • Funding request and allocation

Your business plan presentation needs to be as strong as your idea

Having a well-crafted business plan is crucial, but if it's not presented effectively, it's like having a treasure map that no one can read.

Even the best ideas can fall flat if they're not communicated clearly, potentially burying your chance of getting your business off the ground.

Remember, presenting a business plan is more than just sharing facts and figures. It's about engaging your audience, whether they're investors or stakeholders, and making them believe in your vision.

But don't worry, you're not alone in this. This guide is here to help you master the art of business plan presentation. You'll learn how to structure your presentation, design slides that captivate, and conclude in a way that leaves a lasting impact and drives action.

Let's dive in!

What to include in a business plan presentation?

A business plan presentation is your chance to delve deep, showcasing not just the what and the how, but also the why of your business. It's your strategic playbook that can persuade investors, guide your team, and set the foundation for your business's success.

11 essential slides of a business plan presentation:

Opening slide: Set the tone with an engaging first impression.

Your Unique Selling Proposition (USP): Define what sets your business apart.

Business overview: Offer a concise snapshot of your company.

The challenge you're addressing: Describe the problem your business solves.

Market analysis: Demonstrate your understanding of the industry and market trends.

Your solution: Detail how your product or service addresses the problem you’ve identified.

Marketing and sales strategy: Outline your approach to winning and keeping customers.

Goals and Key Performance Indicators (KPIs): Specify your objectives and how you’ll measure success.

Team composition: Introduce key team members, their roles, and expertise.

Funding request and allocation: Explain your financial requirements and how the funds will be utilized.

Next steps: Guide the reader on the next steps after reviewing your plan, whether it's a meeting request, further discussion, or a specific action you want them to take.

What does a business plan presentation look like?

In today's fast-paced business world, static business plan presentations are losing their edge. Imagine having to constantly pinch and zoom on a mobile device just to see the details. It's frustrating and distracting.

People also get disengaged when faced with walls of text. They're there to hear a story, not read a novel.

Interactive presentations, on the other hand, bring your business plan to life. They encourage audience participation, adapt to the flow of discussion, and make complex ideas more digestible and memorable.

You can see what an interactive business plan presentation looks like below:

How to turn a business plan into a presentation

Transforming your business plan into a presentation is a crucial step in bringing your vision to life. It's not just about having a plan; it's about presenting it in a way that resonates with investors and partners.

Start by distilling the essence of your plan, focusing on key points like your mission, market analysis, and financial projections. Use engaging visuals and a clear narrative to make complex information accessible.

For detailed insights on how to write a business plan , check out our guide.

How to make a business plan presentation in 6 easy steps

Crafting a business plan is about blending vision and strategy into a narrative that captivates your audience. With Storydoc's AI business presentation maker, creating this narrative becomes intuitive and easy.

In the guide below, we'll show you how to turn your plan into an engaging presentation in 6 simple steps. Stick around to see how seamlessly Storydoc can bring your business story to life.

1) Describe your presentation’s objective

Kick things off by sharing with our AI the type of business plan you're looking to create. This is like setting the GPS for your journey, ensuring every part of your plan is aligned with your end goal.

2) Give an overview of yourself, your organization, and your offering

Introduce the essence of your business - who you are, what your company stands for, and the unique value of what you offer. This sets the stage for a personalized and relevant presentation.

Introduce yourself to Storydoc's AI assistant

3) Select a suitable design template

Dive into our collection of design templates and pick one that resonates with your business's personality.

Pick a Storydoc design template

4) Tailor your business plan presentation to your needs

Now, here’s where you add your personal touch. Fill in your details, tweak the design, and watch the magic happen as the template adapts to your content. This is where your business plan presentation starts to take on a life of its own.

Then, you can either upload your own multimedia elements or sit back as our AI assistant generates some for you.

Customizable Storydoc multimedia presentation

5) Add personalized elements

Next up, sprinkle in some personalization. It works just like personalizing a newsletter - you can insert dynamic variables that automatically fill up with your recipient's data.

This level of customization not only makes your presentation feel tailor-made for each reader but also adds a layer of engagement. As a matter of fact, it can get 68% more people to read your deck in full , and share it internally 2.3x more often!

Personalized Storydoc multimedia presentation

6) Review and refine your business plan presentation

Finally, take a step back and review your plan. Ensure it looks good, flows well, and clearly conveys your message.

The beauty of Storydoc is that it's a living document – if you spot a mistake or need to update information after sharing, you can. You're in control, ensuring your audience always sees the most polished and up-to-date version of your business plan presentation.

Storydoc multimedia presentation

Business plan design principles to turn average into impressive

Designing a business plan presentation is about more than just putting words on a page; it's about creating an experience that captures and holds attention. In today's digital age, the way you present your plan can be just as important as the content itself.

Let's explore how to design a business plan presentation that stands out in the modern business landscape.

1) Move from static to interactive

Gone are the days of static, text-heavy business plan presentations. Today's plans are interactive, engaging readers with clickable elements, dynamic charts, and even embedded videos.

This interactivity not only makes your plan more interesting but also allows readers to engage with the content in a more meaningful way.

Here's a great example of an interactive business plan presentation:

2) Use scroll-based design

Forget the hassle of pinching and zooming on a PDF. A scroll-based design, similar to a modern website, offers a fluid reading experience.

It's straightforward and aligns with how we naturally consume content online, making your business plan presentation easier and more enjoyable to read.

Here's an example of scroll-based design:

Business plan scrollytelling example

3) Make sure your business plan presentation is mobile-friendly

With so many people reading on their phones, your business plan presenttion needs to look good on any device.

Responsive design means your plan is easily readable on a phone, tablet, or computer, ensuring that your message is clear no matter how your audience accesses it.

4) Shift from local files to online documents

Step away from traditional Word docs or PDFs and embrace online documents. They're great for sharing, updating in real time, and collaborating with others.

Plus, they're accessible from anywhere, which is perfect for busy investors who are always on the move.

For more information, check out our comparison of the best business plan document types .

5) Embrace visual storytelling

Use visuals like infographics and charts to tell your business's story. They can turn complex data into easy-to-understand, engaging information. A well-placed visual can often do a better job of explaining your points than text alone.

Here's a great example of visual storytelling:

Business plan visual storytelling example

Best business plan software

Selecting the right tool to create your business plan presentation is vital for any startup. To ease your journey, I've compiled a list of the top business plan software, each designed to cater to different needs.

From comprehensive platforms guiding you step-by-step to dynamic tools that add interactive elements to your presentation, there's something for every entrepreneur.

The best business plan software currently available:

LivePlan.com

BizPlan.com

Upmetrics.co

GoSmallBiz.com

Business Sorter

MAUS Master Plan Lean

For a deep dive into each tool and to find the one that best fits your business's needs, explore our detailed guide to the best business plan software .

Interactive business plan presentation templates

The pressure to get your business plan presentation right can be overwhelming. After all, in many cases, you only get one shot to impress.

These business plan presentation templates offer a framework that takes care of the structure and design, allowing you to focus solely on fleshing out your strategy.

Whether you're pitching to investors, partners, or stakeholders, these templates give you the confidence that your plan is presented in the best possible light.

Grab one and see for yourself.

powerpoint su un business plan

Hi, I'm Dominika, Content Specialist at Storydoc. As a creative professional with experience in fashion, I'm here to show you how to amplify your brand message through the power of storytelling and eye-catching visuals.

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7 migliori modelli di Powerpoint per piani aziendali

Un modello di business plan powerpoint è uno degli strumenti più importanti per qualsiasi azienda che voglia avere successo.

Fornisce una struttura organizzata per presentare una panoramica completa degli obiettivi, delle strategie e dei traguardi aziendali.

Per questo motivo, abbiamo raccolto sette dei migliori modelli di powerpoint per i piani aziendali.

Ogni modello è stato progettato per aiutarvi a sviluppare un piano di successo in modo rapido ed efficiente.

Inoltre, ogni modello include una serie di funzioni come l’ analisi SWOT , le proiezioni finanziarie e grafici e diagrammi dettagliati.

Su Envato Elements potete trovare diversi modelli di proposte commerciali per Powerpoint e Google Slides.

Con questi fantastici modelli, sarete in grado di creare un business plan efficace in pochissimo tempo!

Powerpoint Templates for Business Plan

  • Redaction Team
  • Maggio 3, 2023
  • Imprenditorialità , Pianificazione aziendale

Affiliate Disclosure : Some links of products or services will send you to partner websites where we might get a commission by recommending their product & service. 

Piano aziendale Modello di PowerPoint

Business Plan PowerPoint Template

Questo modello è perfetto per la pianificazione aziendale e le startup, è il modo più innovativo e professionale per espandere la vostra attività. È stato adattato ai piani aziendali del mondo reale e presenta tutte le diapositive di cui un pianificatore o un imprenditore avrebbe bisogno.

Le presentazioni contengono spesso una serie di diapositive che possono essere utilizzate per trasmettere idee diverse. Tra le diapositive più comuni vi sono quelle che presentano il problema da affrontare, le potenziali soluzioni, le dimensioni del mercato, il modello di business, l’analisi della concorrenza, i piani di marketing, le strategie di mercato, chi fa parte del team (come introduzione), la trazione raggiunta finora, le proiezioni di successo e le tempistiche, le esigenze particolari o i requisiti per l’implementazione, nonché le informazioni di contatto e le mappe.

Ci possono essere anche altri tipi di diapositive, a seconda dello scopo della presentazione.

Questo ampio pacchetto di presentazioni contiene 700 diapositive in formato 16×9 (qualità HD) con 10 schemi di colori diversi, progettati utilizzando la più recente modalità di colori sfumati. È facile da usare e da personalizzare, contiene elementi completamente modificabili e immagini di qualità perfetta al pixel.

Inoltre, include oltre 4000 icone vettoriali (icone semplici e di linea), una diapositiva principale per organizzare facilmente le diapositive, segnaposti per aggiungere rapidamente immagini e font gratuiti con collegamenti inclusi nel file di guida.

Modello di Powerpoint per la pianificazione

Planning Powerpoint Template

Questo straordinario modello di Powerpoint è perfetto per qualsiasi esigenza di presentazione professionale o personale. Con cinque varianti di colore, è semplice da personalizzare, senza bisogno di software aggiuntivo! È sufficiente utilizzare le forme di Powerpoint per modificare, aggiungere i contenuti, scambiare le immagini con i segnaposto e modificare i colori. Inoltre, ogni presentazione include una diapositiva animata, in modo che possiate mostrare con orgoglio le vostre diapositive.

Questa presentazione di PowerPoint offre oltre 120 diapositive diverse con 5 colori predefiniti. Dispone di 25 diapositive per modello, diapositive con interruzione di sezione e di variazioni di colore. Tutti gli elementi grafici sono realizzati a mano in Powerpoint, sulla base di diapositive master. Ogni grafica è perfetta al pixel e può essere facilmente ridimensionata e modificata. Inoltre, include sezioni di segnaposto per immagini che consentono agli utenti di trascinare e rilasciare le immagini nella presentazione. Infine, questo PowerPoint include anche diapositive di galleria e portfolio.

Pianificazione aziendale - Modello di PowerPoint

Business Planing - PowerPoint Template

Questo modello di diapositive per presentazioni aziendali è preparato e pronto all’uso, con funzionalità di modifica semplici e dirette.

Questo modello di presentazione è composto da 25 diapositive create con un design moderno, creativo e unico. È molto facile da usare con una funzione di trascinamento delle immagini.

Si può anche inserire l’immagine nell’apposito segnaposto.

Ogni diapositiva è completamente modificabile e consente di cambiare i colori e altri elementi, tra cui testo, foto e forme, come desiderato.

Questo modello offre anche diapositive personalizzate che lo rendono ancora più speciale. Ha un rapporto di dimensioni di 16:9 che lo rende ancora più desiderabile.

Inoltre, utilizza font gratuiti che ne aumentano il valore.

Modello di presentazione di un piano aziendale

Business Plan PowerPoint Template PPT

Questo modello di stile di presentazione minimale è ideale per chi ha bisogno di una presentazione unica, professionale, pulita, creativa e semplice.

Tutti gli scivoli sono stati progettati tenendo conto dello stile. Gli elementi possono essere facilmente modificati e i colori possono essere cambiati per riflettere il branding personale o aziendale.

Questa presentazione offre una selezione di opzioni per far risaltare il vostro lavoro. È dotato di un Layout di diapositive Master per una facile personalizzazione e della possibilità di trascinare e rilasciare foto che possono essere facilmente sostituite.

Ci sono trenta diapositive uniche che presentano una varietà di temi e colori, oltre a un rapporto 16:9 di qualità full HD.

Inoltre, tutti gli elementi sono vettoriali ridimensionabili, il che rende il design professionale, minimale e creativo. Anche in questa presentazione sono stati utilizzati font gratuiti, che consentono di creare una presentazione che si distingue dalla massa!

Pianificazione della presentazione Powerpoint aziendale emplate

Planning Business Powerpoint Template

Questo modello di presentazione è un’ottima scelta per scopi aziendali e personali. È realizzato con un design speciale, contenente elementi piatti, puliti, minimalisti, aggraziati e adattabili. Inoltre, offre un modo semplice per modificare gli schemi di colore.

Questo tema creativo ha un rapporto di aspetto 16:9, quindi non dovrete preoccuparvi di immagini spezzate. È facile da usare, con segnaposto per immagini da trascinare e opzioni di regolazione automatica per dimensioni, trasparenza, forma, ecc. La modifica in PowerPoint è semplice e immediata: è possibile personalizzare il colore, le dimensioni e la posizione della forma. È inoltre possibile creare facilmente grafici basati sui dati, come quelli a torta, a barre o a linee. Sono incluse anche eleganti diapositive del profilo aziendale e mockup di dispositivi con segnaposti per le schermate da trascinare. Tutte le immagini utilizzate provengono da Unsplash ma non sono incluse nel pacchetto.

Modello di piano aziendale in formato Ppt

https://elements.envato.com/business-plan-powerpoint-template-L9NAA7B

Procuratevi un modello di presentazione del business plan in PowerPoint aggiornato, esteticamente attraente ed efficiente. Questa visualizzazione comprende infografiche, diagrammi, diagrammi e simboli.

Questo modello di Pppt è estremamente flessibile e può essere utilizzato in diversi settori. Può essere utilizzato per l’analisi immobiliare, la richiesta di sostegno finanziario per una nuova impresa, la valutazione di un prodotto, la revisione della pubblicità e della promozione dopo il lancio, le ricerche di mercato, l’analisi dei social media, le attività didattiche e i corsi.

Con questa abbondanza di diapositive potete creare un mazzo di PowerPoint che soddisfi le vostre esigenze.

Questo modello di PowerPoint è uno strumento essenziale da avere nel proprio arsenale.

Contiene 115+ diapositive uniche, 20+ temi di colore e un pacchetto di oltre 4000 icone.

Questo modello è modificabile al 100% su computer Mac e Windows, con un rapporto 16:9 full HD di 1920x1080px.

Tutti gli elementi grafici sono ridimensionabili e modificabili, anche se le immagini non sono incluse. Tuttavia, l’utente può trascinare e rilasciare le immagini in modo semplice e veloce.

Il modello è inoltre dotato di un link per i font gratuiti, incluso nel file di guida per comodità. Infine, gli utenti ricevono un servizio di assistenza gratuito e veloce dal nostro team, se necessario.

Modello di piano aziendale per Powerpoint

Business Plan PowerPoint Template 2

Questo modello di business plan ha tutto! Con la sua risoluzione Full HD, questo modello progettato professionalmente offre uno sfondo straordinario per il testo e le immagini.

È possibile personalizzare facilmente ciascuna delle oltre 30 diapositive con i propri contenuti. I segnaposto immagine consentono di trascinare e rilasciare le immagini nel modello, senza doverle reperire da soli.

Il layout moderno e unico farà sicuramente colpo sul vostro pubblico, mentre i font gratuiti, le diapositive master, le icone vettoriali, i mockup e le infografiche rendono questo modello un’ottima scelta per qualsiasi progetto.

Advantages and Disadvantages of Ratio Analysis

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powerpoint su un business plan

Business Plan Template for Powerpoint

  • Great for beginners
  • Ready-to-use, fully customizable Subcategory
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Starting a new business or presenting your business plan can be an exciting and nerve-wracking experience. You want to make sure that you capture the attention of potential investors and convey your vision in a clear and compelling way. That's where ClickUp's Business Plan Template for PowerPoint comes in!

Our template is designed to help entrepreneurs and business owners create professional and visually appealing presentations that effectively communicate their vision, strategy, and financial projections. With our template, you can:

  • Showcase your business idea with stunning visuals and graphics
  • Present your strategy and execution plan with clarity and confidence
  • Highlight key financial projections and market analysis

Don't let a lackluster presentation hold you back from reaching your goals. Use ClickUp's Business Plan Template for PowerPoint to create a winning pitch that will impress investors and set your business up for success. Get started today!

Business Plan Template for Powerpoint Benefits

A Business Plan Template for PowerPoint offers numerous benefits for entrepreneurs and business owners:

  • Simplifies the process of creating a professional business plan presentation
  • Provides a visually appealing and cohesive design that captures attention
  • Saves time by eliminating the need to create a presentation from scratch
  • Ensures important sections of a business plan, such as vision, strategy, and financial projections, are included
  • Facilitates effective communication with potential investors, partners, or stakeholders
  • Helps showcase the unique value proposition and competitive advantage of the business
  • Increases credibility and professionalism in the eyes of investors or stakeholders

Main Elements of Powerpoint Business Plan Template

ClickUp's Business Plan Template for PowerPoint is the perfect tool for entrepreneurs and business owners looking to create a professional and visually appealing presentation for their business plan. Here are the main elements of this template:

  • Custom Statuses: Easily track the progress of each section of your business plan with statuses like Complete, In Progress, Needs Revision, and To Do.
  • Custom Fields: Use custom fields such as Reference, Approved, and Section to add important details and organize your business plan effectively.
  • Custom Views: Access different views including Topics, Status, Timeline, Business Plan, and Getting Started Guide to present your business plan in a structured and visually appealing way.
  • PowerPoint Integration: Seamlessly export your business plan template to PowerPoint and create a stunning presentation with ClickUp's intuitive design features.

How To Use Business Plan Template for Powerpoint

Creating a business plan presentation can be a daunting task, but with the Business Plan Template for PowerPoint, you can easily showcase your ideas and strategies. Here are four simple steps to help you make the most of this template:

1. Define your business goals and vision

Start by clearly defining your business goals and vision. What is your mission? What do you want to achieve with your business? This will help you set the foundation for your business plan presentation.

Use the Slides in the Business Plan Template to outline your business goals and vision, ensuring that your audience understands the purpose and direction of your business.

2. Outline your business strategy and market analysis

Next, outline your business strategy and conduct a thorough market analysis. Identify your target audience, competitors, and market trends. This information will help you develop a solid plan for success.

Utilize the Slides in the Business Plan Template to present your business strategy and market analysis. Use charts, graphs, and visuals to effectively communicate your data and insights.

3. Detail your products or services

Provide a detailed description of your products or services. Explain how they fulfill a need in the market and differentiate you from competitors. Highlight any unique features or benefits that set your offerings apart.

Take advantage of the Slides in the Business Plan Template to showcase your products or services. Use images, icons, and bullet points to effectively communicate the value proposition of your offerings.

4. Present your financial projections and funding needs

Finally, present your financial projections and funding needs. Provide a clear overview of your revenue streams, expenses, and projected growth. If you are seeking funding, clearly articulate your funding needs and how the investment will be used.

Use the Slides in the Business Plan Template to present your financial projections and funding needs. Include charts, tables, and graphs to illustrate your revenue projections, expenses, and funding requirements.

By following these steps and utilizing the Business Plan Template for PowerPoint, you can create a compelling and comprehensive business plan presentation that effectively communicates your ideas and strategies.

Get Started with ClickUp’s Business Plan Template for Powerpoint

Entrepreneurs and business owners can use the ClickUp Business Plan Template for PowerPoint to create a professional and visually appealing presentation for their business plan, making it easier to communicate their vision, strategy, and financial projections to potential investors, partners, or stakeholders.

First, hit "Add Template" to sign up for ClickUp and add the template to your Workspace. Make sure you designate which Space or location in your Workspace you'd like this template applied.

Next, invite relevant members or guests to your Workspace to start collaborating.

Now you can take advantage of the full potential of this template to create an impressive business plan presentation:

  • Use the Topics View to outline and organize the main sections of your business plan
  • The Status View will help you track the progress of each section, whether it's complete, in progress, needs revision, or still to do
  • The Timeline View will allow you to visually showcase the key milestones and deadlines of your business plan
  • The Business Plan View will provide you with a comprehensive overview of your entire business plan in a single view
  • The Getting Started Guide View will provide you with step-by-step instructions on how to use the template effectively
  • Utilize the custom fields, such as Reference, Approved, and Section, to add additional information and categorize your business plan content
  • Customize the template with your own branding, images, and content to make it unique and tailored to your business

By following these steps, you can create a professional and impactful business plan presentation that will impress your audience and help you achieve your business goals.

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Design Inspiration Business Plan

It seems that you like this template, design inspiration business plan presentation, free google slides theme and powerpoint template.

Download the "Design Inspiration Business Plan" presentation for PowerPoint or Google Slides. Conveying your business plan accurately and effectively is the cornerstone of any successful venture. This template allows you to pinpoint essential elements of your operation while your audience will appreciate the clear and concise presentation, eliminating any potential misunderstandings. It's not just about content, as our design also commands attention! Your business plan will definitely make a positive impression.

Features of this template

  • 100% editable and easy to modify
  • Different slides to impress your audience
  • Contains easy-to-edit graphics such as graphs, maps, tables, timelines and mockups
  • Includes 500+ icons and Flaticon’s extension for customizing your slides
  • Designed to be used in Google Slides and Microsoft PowerPoint
  • Includes information about fonts, colors, and credits of the resources used

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Am I free to use the templates?

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Theme Junkie

60+ Best Business Plan PowerPoint (PPT) Templates 2024

So you’re starting your own business, and one of the many steps in your exciting journey is putting together a business plan, which you’ll then be presenting to investors, clients, lenders, and other stakeholders. Sounds daunting, right? Wouldn’t it be great if you didn’t have to worry about putting together an incredible presentation from scratch, and could simply use your time to focus on the stuff that matters?

Your wish is our command – we’ve curated a list of the best free and premium business plan templates for PowerPoint, all available for instant download, and all fully customizable in PowerPoint with no technical design knowledge required! Simply choose your favorite design and then replace the content with your own, and boom – a stunning business plan presentation, ready to go.

Let’s take a look at the business plan presentation templates we’ve chosen for you.

One Subscription: Everything You Need for Your PowerPoint Presentation

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Bolo PPT Template

Bolo PPT Template

Ciri PPT Template

Ciri PPT Template

Clean Business PPT

Clean Business PPT

Agency Portfolio PPT

Agency Portfolio PPT

The X Note Template

The X Note Template

Analysiz Powerpoint

Analysiz Powerpoint

Yellow purple business plan powerpoint template.

Yellow Purple Business Plan PowerPoint Template

This PowerPoint template will allow you to design business plan slideshows for various brands and companies. It comes with a modern and stylish design that will effectively highlight your content. There are 30 unique slide layouts in this template.

Gescaft – Business Plan PowerPoint Template

Gescaft - Business Plan Powerpoint Template

The clean and professional design of this template makes it a great choice for making business plan presentations for agencies, small businesses, and even startups. The template lets you choose from 36 slides that are available in 3 different color themes.

Simple Business Plan PowerPoint Template

Simple Business Plan PowerPoint Template

If you prefer PowerPoint slideshows with simple designs, this one is for you. It includes more than 30 different slides with fully customizable layouts. There are device mockups, infographics, and vector icons all across the slideshow.

Examine – Business Plan Presentation Template

Examine - Business Plan Presentation Template

This is one of the most professional-looking business plan templates on our list. Each slide in this presentation features a clean design with modern layouts. There are 30 editable slides in the template. And it comes in Google Slides and PowerPoint formats.

Multipurpose Business Plan PowerPoint Template

Multipurpose Business Plan PowerPoint Template

You can use this PowerPoint template to make business plan slideshows for all kinds of businesses and companies. It includes more than 50 unique slides featuring infographics, charts, graphs, and much more.

Buladiq – Business Marketing Plan PowerPoint Template

Buladiq - Business Marketing Plan PowerPoint Template

With this PowerPoint template, you can design colorful and creative marketing plans for your business. It can also be customized to create business plans as well. There are 30 unique slides in this template with editable graphics and free fonts.

LEBON – Business Strategy Plan PPT Templates

LEBON - Business Strategy Plan PPT Templates

You can use this PowerPoint template to design business plans and strategy presentations to showcase your plan for growing your company. The template comes with many useful items such as data charts, gallery slides, and 26 unique slide designs to choose from.

Simple Business Plan Presentation Template

Simple Business Plan Presentation Template

The simple and clean design of this PowerPoint template will allow you to design more professional-looking business plan presentations. There are 24 different slides included in this template with easily editable colors and graphics.

Verzus – Minimal Business Plan PowerPoint Template

Verzus - Minimal Business Plan PowerPoint Template

This PowerPoint business plan template is ideal for modern brands and agencies. It features a highly visual and colorful design with a minimalist content layout. The template has more than 30 unique slides, which you can customize however you like.

Business Plan PowerPoint Presentation Template

Business Plan PowerPoint Presentation Template

With 33 unique slides to choose from, this business plan template is ideal for crafting presentations for modern brands and startups. It lets you customize the design of the slides using 20 color themes and an icon pack featuring over 4K icons.

Clean PowerPoint Business Plan Template

Clean PowerPoint Business Plan Template

Looking for a business plan template with a clean and minimal design? Then this PPT template is for you. It includes 30 unique slides with easily editable layouts. You can even add colors if you want to.

Creative Business Plan PowerPoint PPT

Creative Business Plan PowerPoint PPT

This PowerPoint template will allow you to design a colorful slideshow to showcase your business plan. There are 30 unique slides in this template with editable graphics, mockups, vector icons, and a few infographics.

Fritz – Dark Business Plan PowerPoint Template

Fritz - Dark Business Plan PowerPoint Template

The dark and bold design of this business plan template makes it a great choice for crafting presentations for technology brands and businesses. The template has 30 slides with modern designs that you can easily customize to your preference.

Minimal Business Plan PowerPoint PPT Template

Minimal Business Plan PowerPoint PPT Template

Looking for a business plan template with a minimal design? Then start with this PowerPoint template. This template uses fewer colors and elements to give full attention to the content of each slide. Of course, you can edit to change colors as well.

Business Plan – Modern PowerPoint Template

Business Plan - Modern PowerPoint Template

A business plan presentation has to be bold and unique to attract the attention of your audience. With this PowerPoint template, you can easily achieve that goal. The template features 25 different slide layouts with a dark color theme and fully customizable designs.

Modern Business PowerPoint Presentation Template

Modern Business PowerPoint Presentation Template

If you want to use a minimal and clean layout for your business plan slideshow, this PowerPoint template will come in handy. It features 30 unique slides with modern and minimal designs. The template also includes image placeholders and editable vector graphics.

Marketing Plan – PowerPoint Business Plan Template

Marketing Plan - PowerPoint Business Plan Template

This PowerPoint template is perfect for making a marketing plan presentation for brands and businesses. The template comes with 25 different slide layouts with changeable colors, editable shapes, fonts, and much more.

Clean Business Plan PowerPoint Presentation Template

Clean Business Plan PowerPoint Presentation Template

Whether you want to create a business plan or company profile presentation, this PowerPoint template can handle them all. It includes more than 20 unique slides with multipurpose layouts. You can edit and customize them to create many different types of presentations with ease.

Planr – Business Plan Workflow Powerpoint Template

Planr - Business Plan Workflow Powerpoint Template

This is a unique PowerPoint template you can use to outline the workflow of your business plan in a very detailed and visual way. It lets you choose from 30 different slide layouts to create a compelling presentation to showcase your business plans.

Modern Business Plan PowerPoint Template

powerpoint su un business plan

If you are looking for a professional and modern business plan template, you’re in for a treat. It comes with 100 unique slides and a wealth of features that should really be seen in order to be fully appreciated.

Arunika – Business Plan PowerPoint Template

powerpoint su un business plan

Arunika is a versatile business plan template that is an ideal choice for virtually any corporate or industry under the sun. It offers 30 editable slides and a range of features for you to take advantage of.

Point Plan PowerPoint Template

powerpoint su un business plan

Check out this beautifully designed business plan template that is perfect for a professional presentation. It contains 30 neat and uncluttered slides, free fonts, editable icons, graphics, and colors.

ICO Business Plan PowerPoint Template

powerpoint su un business plan

One of the best business plan ppt examples for a minimal and stylish presentation is the ICO theme from Envato Elements, a collection of 40+ modern and creative slides with a simple and elegant design that offers 10 premade color schemes and a range of high-quality vector-based graphics.

Classic Business Plan PowerPoint Template

powerpoint su un business plan

Next in our lineup of the best business plan templates for PowerPoint is an ultra-modern design that’s ideal for a corporate firm or professional services company. It comes with more than 100 unique slides and includes vector icons and free fonts for your use.

B-Plan PowerPoint Template

powerpoint su un business plan

Our next business plan template for PowerPoint is a series of 250 modern slides in a high definition widescreen size format with thousands of icons and hundreds of vector shapes included. It also features an impressive set of 5 different color schemes to choose from!

Basic Business Plan Template PPT

powerpoint su un business plan

If you’re looking for a simple, easy to edit base for your business plan PowerPoint presentation, consider this template of basic slides featuring clean, modern design elements, easy to use customization options, and a range of icons, fonts, and animations to help you add a bit of interest.

Modern Business Plan Template PPT

powerpoint su un business plan

Here we have an ultra-modern and professional-looking set of slides that are super easy to customize and offer a clean, creative aesthetic with a strong focus on typography and usability, plus a range of prebuilt slide layouts. It’s a great business plan PPT for any product or business idea.

Multipurpose Business Plan Template PPT

powerpoint su un business plan

The next in our premium selection of business plan PowerPoint templates is this modern, multipurpose option that’s fully editable, easy to customize, and comes with a total of 150 slides to choose from, including five different color schemes and a clean, minimal design.

Minaski Startup Business Plan Template PPT

powerpoint su un business plan

Next up is Minaski, a beautifully crafted business plan template for PowerPoint that’s been specifically designed for startup companies to use for their business plan presentation. It includes 100 unique slides with two color variations, and image placeholders with drag and drop functionality for easy editing.

UpTwo Business Plan Template PPT

powerpoint su un business plan

Looking for colorful, eye-catching business plan PPT examples? This modern and engaging option is a brilliant choice, and offers three premade color themes, dark and light backgrounds, widescreen and standard sizing formats, animation settings, and drag and drop picture placeholders, making it super easy to adapt for your own needs.

Creative Business Plan Template PPT

powerpoint su un business plan

This highly professional and creative PowerPoint template has been designed based on real-life business plans and includes all of the slides you’d need when documenting your startup or company plan. It comes with an incredible total of 700 slides, including 10 color variations and a library of 4000 vector icons to help you customize.

Dots Business Plan Template PPT

powerpoint su un business plan

The Dots business plan template PowerPoint is a great choice for any kind of modern business. It comes with 250 unique slides, 20 premade color schemes, light and dark backgrounds, and a comprehensive range of purpose-built layouts, as well as fully editable graphics and drag and drop images.

Bold Business Plan Template PPT

powerpoint su un business plan

One of the most versatile business plan PPT examples, our next template features 30 unique slides in a high definition 16:9 aspect ratio format, with free fonts and icons and a range of customization options to help you add your own personal touch. It also includes a range of useful layouts and slide styles.

Corporate Business Plan Template PPT

powerpoint su un business plan

Looking for a business plan PowerPoint that’s suitable for a corporate presentation? This template is perfect – it comes with a huge range of 350 purpose-built slides, offering 5 color schemes to choose from and a variety of slide layouts that are all ready for you to populate with your own text and images.

Vision Business Plan Template PPT

powerpoint su un business plan

Ideal as a business plan PowerPoint template for a startup company or new business, our next option features 40 unique slides with 10 color schemes, dark and light variations, editable vector graphics, and image placeholders that make customization a breeze.

Lumeta Business Plan Template PPT

powerpoint su un business plan

Another to add to your list of amazing startup business plan PPT examples, the Lumeta template is a professionally designed set of 100 unique slides that require little customization and includes a range of high-quality vector graphics and a high definition widescreen format for a polished look.

Clean Business Plan Template PPT

powerpoint su un business plan

Here we have a great business plan PPT for any product, featuring a clean, simple design with minimal distraction, ensuring that the focus is entirely on your pitch. It includes a comprehensive selection of prebuilt slides that are ideal for putting together a professional and detailed business plan presentation that’s sure to impress.

Octave Business Plan Template PPT

powerpoint su un business plan

The Octave business plan template for PowerPoint is a 60-slide series of highly functional layouts that will help you create the perfect business plan presentation within any industry. It offers drag and drop images, 10 premade color schemes, and fully editable graphics for complete control over your design.

Papiere Goldy Business Plan Template PPT

powerpoint su un business plan

Next up, we have Papiere Goldy, a stylish, minimal template that combines modern, professional design elements with a subtle vintage vibe that’s brilliant for presenting a business plan for any creative or offbeat business. It includes 50 unique slides that can all be fully customized.

Canopoly Business Plan Template PPT

powerpoint su un business plan

Bright, bold, and ready to impress – that’s what the Canopoly business plan PowerPoint template is all about. With 80 different layouts, 15 color schemes, light and dark backgrounds, and free fonts to choose from, it’s never been so easy to create a professional-looking business plan presentation.

Infographic Business Plan Template PPT

powerpoint su un business plan

If you want to include infographics in your business plan PowerPoint presentation, consider this impressive template that’s super flexible and easy to edit. It offers a total of 400 slides, with vector icons, elements, and maps at your disposal, as well as free fonts and five different color options.

Stylish Business Plan PowerPoint Template

Business Plan for Powerpoint

This multipurpose business plan presentation deck not only grabs the attention of your audience but also effectively communicates the information you’re sharing.

Coreplan – Business Plan Template PPT

Business Plan Presentation PowerPoint Template

The Coreplan Presentation Template for Microsoft PowerPoint is a modern and sleek professional presentation that will give a boost to your business meetings and lectures. It contains 42 beautifully designed slides that can be easily edited and adjusted to suit all of your professional and business needs.

Biz Plan Business Plan Template PPT

powerpoint su un business plan

The Biz Plan template is the last premium business plan PowerPoint in our list and offers a total of 150 slides with 5 color variations, section break slides, handcrafted infographics, and pixel perfect illustrations, ideal for new businesses in any industry or sector that are needing to gain traction.

Croners – Business PowerPoint Template

business plan powerpoint template

Consider Croners for a clean and elegant presentation. This PowerPoint template while having a minimalistic design, will surely leave a long-lasting impression on your clients, and help you seal the deal you have worked extremely hard for.

Expertize – Professional PowerPoint Template

business plan powerpoint template

Expertize is a modern and sophisticated PowerPoint template for businesses wanting to emphasize more on the content and less on the design. The template although oozes simplicity in each of its 36 slides, manages to engross the audience in an instant.

Danu – Business PowerPoint Template

business plan powerpoint template

Danu is a clean, professional, and multipurpose PowerPoint template that can be put to use for a variety of purposes from pitch deck and company profile, to startup investment presentation and personal portfolio.

Blast Business PowerPoint Template

business plan powerpoint template

The “Blast” is one of the most stylish professional PowerPoint templates we’ve seen and features modern, minimalistic design elements laid out in a professional and visually appealing way. With 30 unique slides and five different colorways included, however, you’ve got plenty of room to be creative.

3D Diagram Business PowerPoint Template

business plan powerpoint template

If you’re looking for an infographic presentation that really stands out, check out this modern and professional 3D diagram ppt containing 30 unique slides that can be completely edited to your heart’s content.

Bonus: Free Business Plan PowerPoint (PPT) Templates

We will now feature some more B-plan PPT templates. All these themes are absolutely free for you to download. Let’s dive in:

Free Startup Business Plan PowerPoint Template

Free Startup Business Plan PowerPoint Template

This free PowerPoint template features a modern and minimal design for crafting professional business plan slideshows on a budget. It’s ideal for startups, small businesses, and agencies in the in various industries. There are 37 slides in the template.

#1 Business Plan Free PowerPoint Template

#1 Business Plan Free PowerPoint Template

If you want to design a more colorful and creative business plan presentation, this free PowerPoint template is for you. It comes with 35 unique slide layouts with colorful designs. You can also edit and change the colors as well.

Free Interior Studio Business Plan PPT Template

Free Interior Studio Business Plan PPT Template

This free PowerPoint business plan template is designed with architecture firms and interior design studios in mind. But, you can repurpose it to create presentations for other businesses. It has 20 unique slide layouts.

Free Modern Business Plan PowerPoint Template

Free Modern Business Plan PowerPoint Template

You can design highly visual and attractive business plan presentations using this free PowerPoint template. It comes with 20 slides featuring content layouts full of image placeholders.

Free Sales Account Business Plan PPT Template

Free Sales Account Business Plan PPT Template

You can use this free PowerPoint template to design a business plan related to your company sales accounts. There are 36 unique slides in this template with beautiful gradient colors and editable graphics.

Free Business Financial Plan PowerPoint Template

Free Business Financial Plan PowerPoint Template

This free PowerPoint template is also ideal for making financial plans for your business and brand. It has modern and stylish slide layouts featuring free fonts and editable vector graphics. The template includes 35 slides.

Inspire – Free Business Plan PowerPoint Template

powerpoint su un business plan

Get your hands on Inspire, a captivating business plan template that you’ll be hard-pressed to not consider. It consists of everything you’d expect in a professional and eye-catching template. It’s free and up for grabs!

Free Business Plan PowerPoint Template

powerpoint su un business plan

Here we have a flexible and multipurpose business template that fits right into your needs. It provides you with a range of slides and amazing options that will make customization a breeze. With this template in your resource kit, the only limit you have for creating a stunning presentation is your creativity!

Free Strategic Business Plan PowerPoint Template

powerpoint su un business plan

Our next business plan template for PowerPoint is the Strategic business plan theme, featuring 25 modern and simple slides that are fully customisable and easy to edit, and includes a 16:9 widescreen layout and premade slides for images, tables, flowcharts and graphs to help you present your case.

Investment Free Business Plan PowerPoint Template

powerpoint su un business plan

Here we have another super professional option that’s suitable for a corporate audience, particularly in the finance and investment industries. This template consists of 30 unique and fully editable slides with five businesslike colour schemes, and is available as a free download from SlidesGo.

Free Colourful Business Plan Template PPT

powerpoint su un business plan

Here we have a business plan template for PowerPoint that offers 48 slides with a bright, colorful design that’s ideal for any type of business, and can be customized accordingly. It’s available as a free download from Free PowerPoint Templates Design.

Free Voonex Business Plan Template PPT

powerpoint su un business plan

Next up, we have Voonex, a professionally designed business plan template that’s incredibly easy to customize, and features a versatile color scheme of blue, grey, and white. This template can be downloaded for free from PresentationGO.

Free Tech Startup Business Plan Template PPT

powerpoint su un business plan

Our last business plan template PowerPoint is a free download from SlidesGo, and as the name suggests, it’s perfect for a tech startup. It includes several stunning color schemes and a futuristic, flat design that’s ideal for a communications and technology business.

And with that, we’ve just made your business planning journey slightly easier, by providing a range of free and premium business plan template PowerPoint for you to download and customize straight away, ready for those all-important business plan presentations!

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Home Free PowerPoint Templates Free Business Plan Template for PowerPoint

Free Business Plan Template for PowerPoint

Download free business plan template for powerpoint & google slides.

3 Triangle Steps Template

The Free Business Plan Template for PowerPoint is a professional tool for companies and individuals. It is an eight slides PowerPoint template with various shapes, diagrams, data-driven charts, and infographics. This template offers free slides with various diagrams to suit theories, models, and concepts of any business industry. For example, strategic planning, a sequence of development processes, SWOT analysis , and more. It is ideally suitable to demonstrate comprehensive business models and plans using graphics. These graphics assist the audience in understanding complex data through shapes while creating a mental image.

Free Business Plan Slides for PowerPoint is a practical set of graphics to cover organizational concepts. This PowerPoint has a purple and blue color theme with white background. The three triangular steps slide can display progressive growth as a mountain range. At the same time, the 4-step matrix-style template could provide insights into the company’s business model. It further provides a strategy slide with three icon buttons as bullet points. The slide with a mobile phone is two contents layout showing circular icons of an app. This PPT Templates Free Download could demonstrate technology products and applications and be integrated with other presentation templates . Furthermore, the KPI slide could be used to explain a topic in bullet list points.

Three data-driven charts are available in the free business plan template, including pie and bar charts. The benefit of a data-driven chart is to update the graph without customizing the design easily. , select a chart and click on the funnel symbol. Next, click on “select data” and change its values in the spreadsheet. The users can also make changes in the colors and variables of these charts. The possible applications of free business plan PowerPoint could be Organization’s objectives, products, services, Marketing Analysis, Business strategies and plan,  Financial growth. Alternatively, you can download 100% editable business plan templates and presentation slides.

  • 100% Editable PowerPoint Templates & Google Slides.
  • Compatible with all major Microsoft PowerPoint versions, Keynote and Google Slides.
  • Modern 16:9 Aspect Ratio.
  • Scalable Vectorial PowerPoint Shapes and PowerPoint Icons.
  • Instant Access and Download.
  • New Templates every week.

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Come creare un business plan: esempio pratico (2024)

Pubblicato: 21/09/2023, 11:18 am

Revisione di

Perché creare un business plan?

Business plan: esempio in 6 punti, 1. mission o vision, 2. offerta e proposta di valore, 3. pubblico di riferimento e potenziali clienti, 4. flussi di ricavi, canali di vendita e di marketing, 5. organizzazione, fornitori e gestione delle attività, per concludere.

Un business plan è un documento utilizzato per definire obiettivi e strategie che consentano a un’attività di raggiungere il successo. Nell’articolo che segue forniremo un semplice esempio di business plan, che copre le indicazioni essenziali per l’avvio di una piccola impresa o di un’attività in proprio: se hai intenzione di dare vita a un progetto imprenditoriale, questo esempio può rappresentare un punto di partenza per sviluppare una pianificazione più completa.

La creazione del business plan è un processo essenziale per comprendere meglio costi, incarichi, opportunità di guadagno e quali modelli di business siano più remunerativi. Non sono solo gli imprenditori alle prime armi a dover sviluppare un business plan: si tratta di un’operazione preziosa per chiunque gestisca un’attività. Un business plan può essere strutturato secondo diversi gradi di complessità, dai più basilari ai piani più dettagliati, comprensivi di ricerche di mercato, costi e previsioni sui ricavi. Che tu sia un imprenditore in proprio o abbia lanciato una startup in cerca di finanziamenti, creare un business plan ben strutturato è un passo fondamentale per avviare un’impresa .

Un business plan completo dovrebbe comprendere sei elementi chiave, illustrati in questo esempio. Il livello di approfondimento richiesto dipende principalmente dalla scelta di avviare una piccola impresa o di ricorrere a un finanziamento da parte di un investitore. Le imprese finanziate da investitori, infatti, richiedono ricerche di mercato più approfondite e dettagli operativi e finanziari a sostegno del progetto.

Inizia il tuo business plan con un resoconto conciso che racchiuda la tua idea. Questa sezione deve rispondere in modo sintetico a cinque domande fondamentali. Le risposte saranno approfondite nelle sezioni successive del nostro esempio di business plan.

  • Di cosa si occupa la tua azienda? Vendi prodotti, servizi, informazioni o un insieme di queste cose?
  • Dove si svolge l’attività? La tua attività si svolge online, in negozio, tramite dispositivi mobili o in un luogo o ambiente specifico?
  • A chi si rivolge la tua attività? Qual è il mercato di riferimento della tua azienda e che caratteristiche ha il tuo cliente ideale?
  • Perché i potenziali clienti dovrebbero considerarla? Cosa dovrebbe spingere i tuoi clienti ideali a notare la tua attività?
  • In che modo i tuoi prodotti e/o servizi si distinguono da quelli della concorrenza? Cosa dovrebbe spingere i tuoi clienti ideali a scegliere la tua attività rispetto a quella di un concorrente?

Se hai difficoltà a fornire risposte a queste domande nella sintesi del tuo business plan, non preoccuparti. Man mano che lavorerai al piano, è molto probabile che scoprirai possibili risposte a queste domande, identificando nuove opportunità per la tua idea di business.

In questa sezione del business plan, dovrai illustrare la tua offerta commerciale. È inoltre il momento di definire la tua proposta di valore, spiegando perché la tua attività potrebbe risultare preziosa per dei potenziali clienti.

Lavorando a questa parte, potresti scoprire nuove opportunità di mercato che inizialmente non avevi considerato. Per esempio, una startup specializzata in prodotti senza glutine e chetogenici potrebbe ampliare la propria proposta di valore preparando dolci personalizzati per occasioni speciali adatti a diverse preferenze alimentari.

In questa sezione identificherai il tuo pubblico di riferimento, parlando dei problemi e delle esigenze specifiche a cui il tuo prodotto o servizio può fornire risposte. Questa fase è fondamentale per sviluppare una strategia di marketing e un’offerta di prodotti.

Per farlo in modo efficace, individua un problema che il tuo target si trova ad affrontare. Per esempio, la startup specializzata in cibi senza glutine e chetogenici può rivolgersi a persone attente alla salute e alla ricerca di questi prodotti. Tuttavia, è essenziale accertarsi di rivolgersi a una base di clienti sufficientemente ampia da poter sostenere l’attività, il che potrebbe significare che dovrai offrire una varietà di prodotti da forno tradizionali insieme quelli più particolari.

La nostra economia è trainata dalle tecnologie informatiche e grazie a internet oggi le startup possono contare su molte opportunità di guadagno e raggiungere un pubblico di riferimento sempre più variegato. In questo contesto, i flussi di ricavi e i canali di vendita divengono anche strumenti di marketing: la presente sezione è dedicata a tutti questi aspetti.

Flussi di ricavi

I flussi di ricavi corrispondono ai molti modi in cui è possibile generare guadagni con la propria attività. Nel tuo business plan, elenca le fonti di entrate al momento del lancio e indica eventuali idee che consentano di ampliare l’attività in futuro.

Ad esempio, il business plan della startup specializzata in prodotti gluten free potrebbe contemplare i seguenti flussi di ricavi:

  • Vendita di prodotti: online, in negozi pop-up, all’ingrosso e (in futuro) in negozio
  • Ricavi derivanti da campagne di affiliazione: monetizzazione dei post contenenti link di affiliazione pubblicati all’interno di un blog e/o sui profili social
  • Entrate derivanti dalle inserzioni pubblicitarie: annunci pubblicitari sul sito web
  • Vendite di ebook: (in futuro) pubblicazione di ebook di ricette di dessert senza glutine e compatibili con la dieta chetogenica
  • Ricavi ottenuti grazie ai video: (in futuro) monetizzazione di un canale YouTube con video informativi sulla realizzazione di dessert senza glutine e chetogenici
  • Webinar e corsi online: (in futuro) monetizzazione di webinar orientati al coaching e corsi online dedicati a consigli e tecniche di cottura
  • Contenuti riservati ai soci: (in futuro) monetizzazione di una sezione del sito web riservata ai soci e dedicata a contenuti speciali a integrazione dei webinar e dei corsi online
  • Franchising: (in futuro) vendere l’idea di aprire forni specializzati nella realizzazione di questi prodotti di nicchia a imprenditori di franchising.

Canali di vendita

I canali di vendita consentono di generare flussi di ricavi. Questa sezione risponde anche alla domanda “dove si svolge l’attività?” contenuta nel secondo punto della vision del progetto.

Ad esempio, nel business plan della startup specializzata in prodotti senza glutine potrebbero essere indicati i seguenti canali di vendita:

  • POS: un sistema di vendita per dispositivi mobili come Shopify o Square POS per la gestione delle vendite in mobilità in contesti quali mercati, eventi e fiere
  • Piattaforma ecommerce: un negozio online come Shopify , Square o WooCommerce per le vendite al dettaglio online e gli ordini di vendita all’ingrosso
  • Canali social: post e pin con pulsanti per l’acquisto su Facebook , Instagram o Pinterest, che consentano di vendere online attraverso i propri profili
  • Negozio: una sede fisica, quando l’attività sarà cresciuta al punto di consentirti di gestire un negozio.

Di seguito elenchiamo ulteriori canali che possono fungere da fonti di reddito:

  • Ricavi derivanti da campagne di affiliazione: sezione blog sul sito di ecommerce e partner affiliati
  • Entrate derivanti dalle inserzioni pubblicitarie: annunci pubblicitari sul sito di ecommerce
  • Vendite di ebook: vendite di ebook su Amazon tramite Kindle Direct Publishing
  • Ricavi ottenuti grazie ai video: canale YouTube con monetizzazione degli annunci pubblicitari
  • Webinar e corsi online: piattaforme dedicate a corsi online e webinar che consentano di gestire la creazione di account per gli iscritti e il caricamento e la riproduzione di contenuti registrati
  • Contenuti riservati ai soci: contenuti protetti da password tramite applicazioni per la creazione di community di utenti iscritti come MemberPress.

Canali di marketing

Spesso i canali di marketing e di vendita utilizzati dalle imprese presentano forti sovrapposizioni. I video e le piattaforme online come i social media, i siti web o i blog fungono sia da strumenti di marketing che da fonti di ricavi, risultando particolarmente utili per le startup e le imprese di piccole dimensioni.

Ad ogni modo, i canali pubblicitari tradizionali come la radio, la TV, le comunicazioni dirette per posta e la carta stampata hanno mantenuto il proprio valore per molte attività e, pertanto, devono essere presi in considerazione al momento della creazione di un piano di marketing e di un budget all’interno di un business plan.

In questa sezione del nostro esempio di business plan spieghiamo come indicare la struttura, le modalità di gestione dell’azienda ed eventuali certificazioni o permessi necessari per l’avvio dell’impresa.

La startup specializzata in prodotti senza glutine potrebbe elencare alcuni punti simili ai seguenti:

  • Struttura aziendale: definizione dell’organizzazione dell’attività
  • Permessi e certificazioni: licenza per il trattamento degli alimenti e per la produzione alimentare artigianale. In alternativa, affitto di una cucina commerciale in possesso dei requisiti necessari
  • Ruoli e responsabilità: imprenditore in proprio, tutti i ruoli e le responsabilità sono in capo al titolare
  • Attività quotidiane: procurarsi gli ingredienti e cucinare tre giorni a settimana per rispondere agli ordini. Riservare del tempo agli eventi di settore, ai mercati e agli ordini dei partner all’ingrosso, se necessario. Spedire a giorni alterni gli ordini effettuati online. Aggiornare il sito web e creare post social, sul blog e contenenti link di affiliazione nei giorni in cui non vengono effettuate le spedizioni.

L’ultimo passaggio nella stesura del business plan consiste nell’elencare i costi previsti per l’avvio e la gestione dell’attività, oltre che i ricavi attesi. Grazie a strumenti gratuiti come Square e alle opportunità di marketing offerte dai social media, è possibile lanciare una startup a costi molto contenuti.

In molti casi, il costo della merce, della spedizione e dell’imballaggio, delle autorizzazioni e licenze, e della stampa dei biglietti da visita sono le uniche spese da sostenere.

Sviluppare al meglio il business plan della propria attività è un passaggio fondamentale per chi si appresta a lanciare un’impresa, ma è altrettanto importante che la fase di pianificazione non si trasformi in un ostacolo per l’avvio dell’attività.

Tieni presente, inoltre, che un business plan non è mai un documento destinato ad assumere valore definitivo. I mercati, il pubblico e le tecnologie sono in costante evoluzione, così come gli obiettivi aziendali e le strategie sviluppate per raggiungerli. Considera il tuo business plan, quindi, come un documento dinamico, soggetto a revisioni periodiche, da ampliare e modificare in risposta alle opportunità di mercato e alla crescita della tua attività.

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Krista Fabregas è una professionista esperta nell'ambito dell'ecommerce e della redazione di contenuti online. Vanta oltre vent'anni di esperienza pratica, che mette al servizio di chi desidera lanciare e far crescere società di successo nel settore tecnologico. Tra le sue competenze rientrano l'avvio e lo sviluppo di attività di ecommerce, operazioni e logistica per le PMI, piattaforme per la creazione di siti web, sistemi di pagamento, marketing multicanale e redditi da attività collaterali e programmi di affiliazione. Krista ha conseguito la laurea in Lettere presso la University of Texas di Austin e ha ricoperto posizioni apicali presso la NASA, un'azienda Fortune 100 e diverse startup digitali.

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