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Pathos Definition
What is pathos? Here’s a quick and simple definition:
Pathos , along with logos and ethos , is one of the three "modes of persuasion" in rhetoric (the art of effective speaking or writing). Pathos is an argument that appeals to an audience's emotions. When a speaker tells a personal story, presents an audience with a powerful visual image, or appeals to an audience's sense of duty or purpose in order to influence listeners' emotions in favor of adopting the speaker's point of view, he or she is using pathos .
Some additional key details about pathos:
- You may also hear the word "pathos" used to mean "a quality that invokes sadness or pity," as in the statement, "The actor's performance was full of pathos." However, this guide focuses specifically on the rhetorical technique of pathos used in literature and public speaking to persuade readers and listeners through an appeal to emotion.
- The three "modes of persuasion"— pathos , logos , and ethos —were originally defined by Aristotle.
- In contrast to pathos, which appeals to the listener's emotions, logos appeals to the audience's sense of reason, while ethos appeals to the audience based on the speaker's authority.
- Although Aristotle developed the concept of pathos in the context of oratory and speechmaking, authors, poets, and advertisers also use pathos frequently.
Pathos Pronunciation
Here's how to pronounce pathos : pay -thos
Pathos in Depth
Aristotle (the ancient Greek philosopher and scientist) first defined pathos , along with logos and ethos , in his treatise on rhetoric, Ars Rhetorica. Together, he referred to pathos , logos , and ethos as the three modes of persuasion, or sometimes simply as "the appeals." Aristotle defined pathos as "putting the audience in a certain frame of mind," and argued that to achieve this task a speaker must truly know and understand his or her audience. For instance, in Ars Rhetorica, Aristotle describes the information a speaker needs to rile up a feeling of anger in his or her audience:
Take, for instance, the emotion of anger: here we must discover (1) what the state of mind of angry people is, (2) who the people are with whom they usually get angry, and (3) on what grounds they get angry with them. It is not enough to know one or even two of these points; unless we know all three, we shall be unable to arouse anger in any one.
Here, Aristotle articulates that it's not enough to know the dominant emotions that move one's listeners: you also need to have a deeper understanding of the listeners' values, and how these values motivate their emotional responses to specific individuals and behaviors.
Pathos vs Logos and Ethos
Pathos is often criticized as being the least substantial or legitimate of the three persuasive modest. Arguments using logos appeal to listeners' sense of reason through the presentation of facts and a well-structured argument. Meanwhile, arguments using ethos generally try to achieve credibility by relying on the speaker's credentials and reputation. Therefore, both logos and ethos may seem more concrete—in the sense of being more evidence-based—than pathos, which "merely" appeals to listeners' emotions. But people often forget that facts, statistics, credentials, and personal history can be easily manipulated or fabricated in order to win the confidence of an audience, while people at the same time underestimate the power and importance of being able to expertly direct the emotional current of an audience to win their allegiance or sympathy.
Pathos Examples
Pathos in literature.
Characters in literature often use pathos to convince one another, or themselves, of a certain viewpoint. It's important to remember that pathos , perhaps more than the other modes of persuasion, relies not only on the content of what is said, but also on the tone and expressiveness of the delivery . For that reason, depictions of characters using pathos can be dramatic and revealing of character.
Pathos in Jane Austen's Pride and Prejudice
In this example from Chapter 16 of Pride and Prejudice , George Wickham describes the history of his relationship with Mr. Darcy to Elizabeth Bennet—or at least, he describes his version of their shared history. Wickham's goal is to endear himself to Elizabeth, turn her against Mr. Darcy, and cover up the truth. (Wickham actually squanders his inheritance from Mr. Darcy's father and, out of laziness, turns down Darcy Senior's offer help him obtain a "living" as a clergyman.)
"The church ought to have been my profession...had it pleased [Mr. Darcy]... Yes—the late Mr. Darcy bequeathed me the next presentation of the best living in his gift. He was my godfather, and excessively attached to me. I cannot do justice to his kindness. He meant to provide for me amply, and thought he had done it; but when the living fell it was given elsewhere...There was just such an informality in the terms of the bequest as to give me no hope from law. A man of honor could not have doubted the intention, but Mr. Darcy chose to doubt it—or to treat it as a merely conditional recommendation, and to assert that I had forfeited all claim to it by extravagance, imprudence, in short any thing or nothing. Certain it is, that the living became vacant two years ago, exactly as I was of an age to hold it, and that it was given to another man; and no less certain is it, that I cannot accuse myself of having really done anything to deserve to lose it. I have a warm, unguarded temper, and I may perhaps have sometimes spoken my opinion of him, and to him, too freely. I can recall nothing worse. But the fact is, that we are very different sort of men, and that he hates me." "This is quite shocking!—he deserves to be publicly disgraced." "Some time or other he will be—but it shall not be by me. Till I can forget his father, I can never defy or expose him." Elizabeth honored him for such feelings, and thought him handsomer than ever as he expressed them.
Here, Wickham claims that Darcy robbed him of his intended profession out of greed, and that he, Wickham, is too virtuous to reveal Mr. Darcy's "true" nature with respect to this issue. By doing so, Wickham successfully uses pathos in the form of a personal story, inspiring Elizabeth to feel sympathy, admiration, and romantic interest towards him. In this example, Wickham's use of pathos indicates a shifty, manipulative character and lack of substance.
Pathos in Nathaniel Hawthorne's The Scarlet Letter
In The Scarlet Letter , Hawthorne tells the story of Hester Prynne, a young woman living in seventeenth-century Boston. As punishment for committing the sin of adultery, she is sentenced to public humiliation on the scaffold, and forced to wear the scarlet letter "A" on her clothing for the rest of her life. Even though Hester's punishment exposes her before the community, she refuses to reveal the identity of the man she slept with. In the following passage from Chapter 3, two reverends—first, Arthur Dimmesdale and then John Wilson—urge her to reveal the name of her partner:
"What can thy silence do for him, except it tempt him—yea, compel him, as it were—to add hypocrisy to sin? Heaven hath granted thee an open ignominy, that thereby thou mayest work out an open triumph over the evil within thee and the sorrow without. Take heed how thou deniest to him—who, perchance, hath not the courage to grasp it for himself—the bitter, but wholesome, cup that is now presented to thy lips!’ The young pastor’s voice was tremulously sweet, rich, deep, and broken. The feeling that it so evidently manifested, rather than the direct purport of the words, caused it to vibrate within all hearts, and brought the listeners into one accord of sympathy. Even the poor baby at Hester’s bosom was affected by the same influence, for it directed its hitherto vacant gaze towards Mr. Dimmesdale, and held up its little arms with a half-pleased, half-plaintive murmur... "Woman, transgress not beyond the limits of Heaven’s mercy!’ cried the Reverend Mr. Wilson, more harshly than before. ‘That little babe hath been gifted with a voice, to second and confirm the counsel which thou hast heard. Speak out the name! That, and thy repentance, may avail to take the scarlet letter off thy breast."
The reverends call upon Hester's love for the father of her child—the same love they are condemning—to convince her to reveal his identity. Their attempts to move her by appealing to her sense of duty, compassion and morality are examples of pathos. Once again, this example of pathos reveals a lack of moral fiber in the reverends who are attempting to manipulate Hester by appealing to her emotions, particularly since (spoiler alert!) Reverend Dimmesdale is in fact the father.
Pathos in Dylan Thomas' "Do Not Go Gentle Into That Good Night"
In " Do Not Go Gentle Into That Good Night," Thomas urges his dying father to cling to life and his love of it. The poem is a villanelle , a specific form of verse that originated as a ballad or "country song" and is known for its repetition. Thomas' selection of the repetitive villanelle form contributes to the pathos of his insistent message to his father—his appeal to his father's inner strength:
Do not go gentle into that good night, Old age should burn and rave at close of day; Rage, rage against the dying of the light. Though wise men at their end know dark is right, Because their words had forked no lightning they Do not go gentle into that good night. Good men, the last wave by, crying how bright Their frail deeds might have danced in a green bay, Rage, rage against the dying of the light. Wild men who caught and sang the sun in flight, And learn, too late, they grieved it on its way, Do not go gentle into that good night. Grave men, near death, who see with blinding sight Blind eyes could blaze like meteors and be gay, Rage, rage against the dying of the light.
It's worth noting that, in this poem, pathos is not in any way connected to a lack of morals or inner strength. Quite the opposite, the appeal to emotion is connected to a profound love—the poet's own love for his father.
Pathos in Political Speeches
Politicians understand the power of emotion, and successful politicians are adept at harnessing people's emotions to curry favor for themselves, as well as their policies and ideologies.
Pathos in Barack Obama's 2013 Address to the Nation on Syria
In August 2013, the Syrian government, led by Bashar al-Assad, used chemical weapons against Syrians who opposed his regime, causing several countries—including the United States—to consider military intervention in the conflict. Obama's tragic descriptions of civilians who died as a result of the attack are an example of pathos : they provoke an emotional response and help him mobilize American sentiment in favor of U.S. intervention.
Over the past two years, what began as a series of peaceful protests against the oppressive regime of Bashar al-Assad has turned into a brutal civil war. Over 100,000 people have been killed. Millions have fled the country...The situation profoundly changed, though, on August 21st, when Assad’s government gassed to death over 1,000 people, including hundreds of children. The images from this massacre are sickening: men, women, children lying in rows, killed by poison gas, others foaming at the mouth, gasping for breath, a father clutching his dead children, imploring them to get up and walk.
Pathos in Ronald Reagan's 1987 " Tear Down This Wall!" Speech
In 1987, the Berlin Wall divided Communist East Berlin from Democratic West Berlin. The Wall was a symbol of the divide between the communist Soviet Union, or Eastern Bloc, and the Western Bloc which included the United States, NATO and its allies. The wall also split Berlin in two, obstructing one of Berlin's most famous landmarks: the Brandenburg Gate.
Reagan's speech, delivered to a crowd in front of the Brandenburg Gate, contains many examples of pathos:
Behind me stands a wall that encircles the free sectors of this city, part of a vast system of barriers that divides the entire continent of Europe...Yet it is here in Berlin where the wall emerges most clearly...Every man is a Berliner, forced to look upon a scar... General Secretary Gorbachev, if you seek peace, if you seek prosperity for the Soviet Union and Eastern Europe, if you seek liberalization: Come here to this gate! Mr. Gorbachev, open this gate! Mr. Gorbachev, tear down this wall!
Reagan moves his listeners to feel outrage at the Wall's existence by calling it a "scar." He assures Germans that the world is invested in the city's problems by telling the crowd that "Every man is a Berliner." Finally, he excites and invigorates the listener by boldly daring Gorbachev, president of the Soviet Union, to "tear down this wall!"
Pathos in Advertising
Few appreciate the complexity of pathos better than advertisers. Consider all the ads you've seen in the past week. Whether you're thinking of billboards, magazine ads, or TV commercials, its almost a guarantee that the ones you remember contained very little specific information about the product, and were instead designed to create an emotional association with the brand. Advertisers spend incredible amounts of money trying to understand exactly what Aristotle describes as the building blocks of pathos: the emotional "who, what, and why" of their target audience. Take a look at this advertisement for the watch company, Rolex, featuring David Beckham:
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Notice that the ad doesn't convey anything specific about the watch itself to make someone think it's a high quality or useful product. Instead, the ad caters to Rolex's target audience of successful male professionals by causing them to associate the Rolex brand with soccer player David Beckham, a celebrity who embodies the values of the advertisement's target audience: physical fitness and attractiveness, style, charisma, and good hair.
Why Do Writers Use Pathos?
The philosopher and psychologist William James once said, “The emotions aren’t always immediately subject to reason, but they are always immediately subject to action.” Pathos is a powerful tool, enabling speakers to galvanize their listeners into action, or persuade them to support a desired cause. Speechwriters, politicians, and advertisers use pathos for precisely this reason: to influence their audience to a desired belief or action.
The use of pathos in literature is often different than in public speeches, since it's less common for authors to try to directly influence their readers in the way politicians might try to influence their audiences. Rather, authors often employ pathos by having a character make use of it in their own speech. In doing so, the author may be giving the reader some insight into a character's values, motives, or their perception of another character.
Consider the above example from The Scarlet Letter. The clergymen in Hester's town punish her by publicly humiliating her in front of the community and holding her up as an example of sin for conceiving a child outside of marriage. The reverends make an effort to get Hester to tell them the name of her child's father by making a dramatic appeal to a sense of shame that Hester plainly does not feel over her sin. As a result, this use of pathos only serves to expose the the manipulative intent of the reverends, offering readers some insight into their moral character as well as that of Puritan society at large. Ultimately, it's a good example of an ineffective use of pathos , since what the reverends lack is the key to eliciting the response they want: a strong grasp of what their listener values.
Other Helpful Pathos Resources
- The Wikipedia Page on Pathos: A detailed explanation which covers Aristotle's original ideas on pathos and discusses how the term's meaning has changed over time.
- The Dictionary Definition of Pathos: A definition and etymology of the term, which comes from the Greek pàthos, meaning "suffering or sensation."
- An excellent video from TED-Ed about the three modes of persuasion.
- A pathos -laden recording of Dylan Thomas reading his poem "Do Not Go Gentle Into That Good Night"
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What Are Ethos, Logos, and Pathos?
Ethos, logos, and pathos are elements of persuasion. We’ll be covering what they mean and how to include them in your writing.
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Quick Summary on Using Ethos, Logos, and Pathos in Your Writing
- Ethos , logos , and pathos are elements of writing that make it more effective and persuasive. While ethos establishes the writer’s credibility, logos appeals to the audience’s reason, and pathos appeals to their emotions.
- These three concepts, also known as the rhetorical triangle , three rhetorical appeals , or three modes of persuasion , were coined by Aristotle in his explanation of what makes rhetoric effective.
Ethos vs. Logos vs. Pathos
To understand what ethos, logos, and pathos are, you must first know what rhetoric is.
Rhetoric is defined by the Oxford Dictionary as “the art of effective or persuasive speaking or writing.” Aristotle defined rhetoric as “the faculty of observing in any given case the available means of persuasion.” In simpler terms, rhetoric is the effectiveness of the words (spoken or written) you choose to convey a message or change your audience’s perspective.
According to Aristotle, there are three means by which your rhetoric can be more powerful and that’s through the use of ethos, logos, and pathos. Knowing how to apply these three elements of persuasion can make your writing more compelling, so we’re going to teach you exactly what they mean and how to use them.
What Is Ethos, and How Do You Include It in Your Writing?
Ethos establishes the writer’s credibility or authority. Imagine you’re at a climate change conference to learn how you can help planet Earth. Whose speech would you find more trustworthy—that of a CEO of a gas company that has profited millions of dollars by drilling for oil, or a speech by the CEO of a non-profit that helps clean oceans?
Ethos “appeals to the writer’s credibility, authority, or character” to get the audience to trust them.
My non-profit organization started with just one volunteer—me. I’d walk up and down the beaches collecting trash. Then, a friend joined me. The following week, that friend brought a friend. And then another. Until it grew to what it is today—an organization with more than 300 volunteers who have helped remove more than 15,000 pounds (6.8 tons) of trash from the beaches and the oceans. So, I know quite a bit on getting people together for a good cause.
Consider word choice, spelling, and grammar when incorporating ethos to your writing. It’s hard to trust a writer when their text is riddled with errors. Depending on what you’re writing, it may be a good idea to explicitly explain why you’re trustworthy and your expertise in the area you’re writing about.
To ensure your writing is error-free, try using LanguageTool as your writing assistant. This multilingual spelling and grammar checker can detect various types of mistakes in your writing and suggest stylistic improvements.
What Is Logos, and How Do You Include It in Your Writing?
The word logic is derived from the word logos. As you might have imagined, logos is the “appeal to the reader’s logic.” This means that you use facts, data, and statistics to support your reasoning.
Using logos in your writing is effective because it provides evidence that makes it difficult for your audience to disagree with you. Proper use of logos in your writing requires thorough research. The following example includes logos:
According to NASA and the Intergovernmental Panel on Climate Change (IPCC), “the influence of human activity on the warming of the planet has evolved from theory to established fact.” This can be proven through data collected from ice cores, rocks, and tree rings as well as modern equipment, like satellites.
What Is Pathos, and How Do You Include It in Your Writing?
The last of the three elements of persuasion we’ll be discussing is pathos, which appeals to the audience’s emotions. In other words, writers try to persuade their audience by having them feel a certain way. Consider the following example:
Climate change is already happening all around us. But let’s pretend that we’re at the liberty of not having to worry about it because its effects won’t be evident in our lifetimes. What about your children? Or your children’s children? Imagine the life they will live as they have to endure extreme heat, catastrophic hurricanes, unprecedented rainfalls, and more. Climate change may not affect you personally, but it will affect those you love.
Ethos, Pathos, and Logos Makes For Effective Writing
Depending on what you’re writing and how you’re writing it, you may find yourself using more of either ethos, logos, or pathos. Truly effective writing finds a way to incorporate all three, even if one or two are used just a bit. As you read, try to recognize ethos, logos, and pathos. This will help you better incorporate it into your writing.
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Definition of Pathos
No man is an island, Entire of itself, Every man is a piece of the continent, A part of the main. If a clod be washed away by the sea, Europe is the less. As well as if a promontory were. As well as if a manor of thy friend’s Or of thine own were: Any man’s death diminishes me, Because I am involved in mankind, And therefore never send to know for whom the bell tolls ; It tolls for thee.
Common Examples of Emotions Evoked by Pathos
Examples of pathos in advertisement, famous examples of pathos in movie lines, difference between pathos, logos, and ethos, effect of pathos on logos, effect of pathos on ethos, how to build arguments using pathos , fallacy of emotion (pathos) / fallacious pathos, three characteristics of pathos, using pathos in sentences, examples of pathos in literature, example 1: funeral blues by w.h. auden.
He was my North, my South, my East and West, My working week and my Sunday rest, My noon, my midnight, my talk, my song; I thought that love would last forever: I was wrong. The stars are not wanted now ; put out every one, Pack up the moon and dismantle the sun, Pour away the ocean and sweep up the wood; For nothing now can ever come to any good.
Example 2: I Know Why the Caged Bird Sings by Maya Angelou
If growing up is painful for the Southern Black girl, being aware of her displacement is the rust on the razor that threatens the throat. It is an unnecessary insult.
Example 3: Romeo and Juliet by William Shakespeare
Two households, both alike in dignity In fair Verona, where we lay our scene From ancient grudge break to new mutiny Where civil blood makes civil hands unclean. From forth the fatal loins of these two foes A pair of star- cross ’d lovers take their life Whose misadventured piteous overthrows Do with their death bury their parents’ strife.
Synonyms of Pathos
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Pathos, Logos, and Ethos
Most people are able to drive a car without fully understanding how the car operates. Making an argument is the same way. Most of us attempt to persuade people every day without understanding how persuasion works. Learning how a strong argument is crafted empowers us to better communicate and persuade others to understand our viewpoints.
What Are Pathos, Logos, and Ethos?
Ethos, Pathos, and Logos are three strategies commonly employed when attempting to persuade a reader.
Pathos , or the appeal to emotion, means to persuade an audience by purposely evoking certain emotions to make them feel the way the author wants them to feel. Authors make deliberate word choices, use meaningful language, and use examples and stories that evoke emotion. Authors can desire a range of emotional responses, including sympathy, anger, frustration, or even amusement.
Logos , or the appeal to logic, means to appeal to the audiences’ sense of reason or logic. To use logos, the author makes clear, logical connections between ideas, and includes the use of facts and statistics. Using historical and literal analogies to make a logical argument is another strategy. There should be no holes in the argument, also known as logical fallacies, which are unclear or wrong assumptions or connections between ideas.
Ethos is used to convey the writer’s credibility and authority. When evaluating a piece of writing, the reader must know if the writer is qualified to comment on this issue. The writer can communicate their authority by using credible sources; choosing appropriate language; demonstrating that they have fairly examined the issue (by considering the counterargument); introducing their own professional, academic or authorial credentials; introducing their own personal experience with the issue; and using correct grammar and syntax.
Sample Paragraph
Imagine this: a small dog sits in a dark, cold garage. His hair is matted and dirty; he is skinny and weak from going days without food. There is no water for him to drink, no person to give him love and no blanket to keep him warm at night. 1 While this might be a hard scenario to imagine, it is not an uncommon one in America today. According to the Humane Society of the United States, nearly 1,000,000 animals are abused or die from abuse every year. 2 As a veterinarian with 30 years of experience, I have seen how even one incident of abuse can affect an animal for the rest of its life. 3 As a society, we need to be more aware of this terrible problem and address this issue before it gets worse.
1 Pathos: the author paints a vivid picture to evoke a feeling from the reader—sadness and pity for the abused animal.
2 Logos: the author uses a startling statistic to appeal to our intellect. Keep in mind that these three strategies can often overlap. This sentence qualifies as both Logos and Ethos because it cites a reputable organization, so we know the author is using credible sources.
3 Ethos: the author establishes their own credibility by stating their occupation and experience.>
How Do I Know if the Author is Using Pathos, Logos or Ethos?
Pathos—does the writer appeal to the emotions of their reader.
- Do they use individuals’ stories to “put a face” on the problem you’re exploring? For example, using an individual’s story about losing their home during the mortgage crisis of the 2008 Recession may be more powerful than using only statistics.
- Do they use charged language or words that carry appropriate connotations? For example, if a writer describes a gun as a “sleek, silver piece of sophisticated weaponry,” they are delivering a much different image than if she writes, “a cold hunk of metal, dark and barbaric and ready to kill.”
Logos—does the writer appeal to the rational mind by using logic and evidence?
- Do they include facts and statistics that support their point? It’s more convincing to tell the reader that “80% of students have committed some form of plagiarism,” than simply saying that “Lots of students have plagiarized.”
- Do they walk us through the logical quality of their argument? Do they show us how ideas connect in a rational way? For example: “English students have been able to raise their overall grade by meeting with peer tutors, so it’s safe to assume that math students could also benefit from frequent tutoring sessions.” This example points out that logically, if the result has been seen in one situation, then it should be seen in a different but similar situation.
- Hasty generalizations: “Even though the movie just started, I know it’s going to be boring.”
- Slippery Slope: “If the government legalizes marijuana, eventually they’ll legalize all drugs.”
- Circular Argument: “Barack Obama is a good communicator because he speaks effectively.”
Ethos—is this writer trustworthy?
- What are their credentials? Are they an expert in the field? Have they written past essays, articles or books about this topic?
- Do they use reputable sources? Do they support her statements with sources from established publications like The New York Times or a government census report? Do they fail to mention any sources?
- Are they a fair-minded person who has considered all sides of this issue? Have they acknowledged any common ground they share with the opposite side? Do they include a counterargument and refutation?
Learn more about the Rhetorical Analysis Graphic Organizer .
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How to Use Pathos in an Essay: Connecting Emotion and Persuasion
Table of contents, the power of pathos, techniques for utilizing pathos, balance and ethical considerations.
- Aristotle. (n.d.). Rhetoric. Project Gutenberg. https://www.gutenberg.org/ebooks/16357
- Edlund, J. R. (2019). The Ethos-Pathos-Logos of Aristotle's Rhetoric. Humanities Commons. https://hcommons.org/deposits/item/hc:24300/
- Perloff, M. (2009). The dynamics of persuasion: Communication and attitudes in the 21st century. Routledge.
- Johnson, R. H. (2005). Imagining the audience in audience appeals: Audience invoked in American public address textbooks, 1830-1930. Rhetoric & Public Affairs, 8(3), 429-453.
- Walton, D. N. (2013). The new dialectic: Conversational contexts of argument. University of Toronto Press.
- Kellner, D. (2009). Critical theory, Marxism, and modernity. In The Routledge companion to social and political philosophy (pp. 381-395). Routledge.
- Gardner, R. C. (2019). Environmental psychology: An introduction. Routledge.
- Pinker, S. (2014). The sense of style: The thinking person's guide to writing in the 21st century. Penguin Books.
- Cialdini, R. B. (2008). Influence: Science and practice (Vol. 4). Pearson Education.
- Sobieraj, S., & Berry, J. M. (2011). From incivility to outrage: Political discourse in blogs, talk radio, and cable news. Political Communication, 28(1), 19-41.
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Ethos, Logos, and Pathos
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When being introduced to rhetorical concepts, among the first appeals students learn about are the rhetorical appeals. There are three main appeals that can be used: ethos, pathos, and logos. Although this handout does provide examples of each appeal below, it is important to note that a piece of media or text might actually contain more than one appeal. For example, one sentence might contain elements of two separate appeals, and that’s ok! We’ve only separated them out to help you better identify how these parts work on their own.
Ethos is all about credibility—is the source coming from research that is reliable and has a good reputation? A writer can use ethos to show readers why they are the best person to be writing or talking about a particular topic or issue. Sometimes, ethos can be established through a writer’s experiences, education, work, or research.
Take this biography that was posted in the article “What They Take with Them: Findings from the Peer Writing Tutor Alumni Research Project” published in the Writing Center Journal . Since the Writing Center Journal is a peer-reviewed, academic source, the name of the journal also has a positive ethos appeal. However, this biography gives the reader an understanding why Dr. Hughes is the right person to write about this particular topic.
At the University of Wisconsin-Madison, Bradley Hughes has been director of the writing center since 1984 and director of writing across the curriculum since 1990. He co-chaired the IWCA Summer Institutes in 2003, 2008, and 2009. His most recent publication, co-authored with colleagues, focuses on writing center podcasts (Writing Lab Newsletter, 2009). Together with colleagues at UW-Madison, he’s currently developing an authoring program for creating computer simulations to use in tutor education, which will be distributed as open-source software starting in 2011.
- Hughes’ current projects immerse him in writing center scholarship.
- Hughes’ job title and location indicates his prominence in the writing center field.
- Professional tone and language subtly add to the ethos appeal.
- The publications named are relevant to the topic and field.
- The extracurricular activities listed relate to the article’s topic.
Although many people will associate using numbers and statistics with logos, logos also includes logic and reasoning. In this way, logos appeals can be more subtly communicated. Note that logos appeals are different from logical fallacies, which contain flawed reasoning or logic and should be avoided.
The survey itself is deliberately open-ended and flexible because we wanted to give alumni room to respond in ways we could never anticipate, and because we want colleagues who participate in the PWTARP to replicate or adapt our survey design to their own institutions and to their own research goals. We tried to design open-ended questions that would elicit full responses, not too scripted, we hoped, by the questions.
- There is plenty of justification provided as to why this research method was selected.
- The reasons listed are practical rather than emotional.
Unlike logos, pathos appeals rely heavily on emotional manipulation. Pathos can trigger any kind of emotions in the reader ranging from sadness to anger. These appeals are particularly effective in terms of connecting with the audience, and giving the message a personal and relatable touch.
- Her eyes are expressive and clear—the way the ad is designed has you look at her face as you read the text.
- Her mouth covered as if she is being spoken over by the search results, which evokes an emotional response.
- Putting the women’s face directly behind the text increases emotional impact since we can see directly who is being discussed.
- The Google search bar is familiar and widely used. The idea that this is on a common search engine increases its emotional appeal.
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Tips for Incorporating Rhetorical Appeals in Your Writing
- Consider your audience and rhetorical situation to make smart choices.
- Be mindful of your tone and word choices—small word choices can have big consequences!
- Use appeals together– just because you are presenting a logical argument doesn’t mean you have to avoid emotional appeals as well. The best arguments blend appeals together for a multi-layered effect.
- Sometimes you can drive audiences away if you use too much of a certain appeal. For example, if using too much pathos, your audience may have a less sympathetic response or may feel manipulated.
Hughes, Bradley, et al. “What They Take with Them: Findings from the Peer Writing Tutor Alumni Research Project.” The Writing Center Journal , vol. 30, no. 2, 2010, pp. 12–46, www.jstor.org/stable/43442343.
UN Women . “UN Women Ad Series Reveals Widespread Sexism.” 21 Oct. 2013, http://www.unwomen.org/en/news/stories/2013/10/women-should-ads.
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The Essential AP Guide to Ethos, Pathos, and Logos
The goal of argumentative writing is to persuade your audience that your ideas are convincing. Basically, there are three ways of doing this:
- You can convince your reader that your authority is indisputable (ethos)
- You can convince your reader by appealing to his emotions (pathos)
- You can convince your reader by appealing to his sense of logic and reason (logos)
Think of these different modes of persuasion, ethos, pathos, and logos, as tactics or strategies. Tactics you’ve used all your life when you use words to try to persuade someone to do something, be that agree with your opinion or buy you a new bike.
Yes, you use ethos, pathos, and logos every day.
To succeed in AP English, you need to know how to identify ethos, pathos, and logos quickly. Below is our quick guide that gives you everything you need to know to identify ethos, pathos, and logos and ace AP English.
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ENGL001: English Composition I
Pathos is the Greek word for "emotion", and the rhetorical method of pathos refers to appealing to the emotions of one's audience in order to persuade. Without offering evidence, pathos can be little more than an invalid, emotional response in your writing; however, using all rhetorical appeals ( ethos , logos , and pathos ) is the best way to strengthen an argument. Make sure to provide appropriate evidence when using pathos in your arguments.
"Let's not forget that the little emotions are the great captains of our lives, and we obey them without realizing it." — Vincent Van Gogh
Remember those after-school specials that aired on TV when you were a kid? They always had some obvious moral (such as, do not drink and drive). And they were often really emotionally-driven.
At the end of the show, the camera would pan out, showing the protagonist alone and suffering for the poor decisions that he or she had made. When you were a child, that sort of heavy-handed emotionalism was effective in getting a point across. Now that you are an adult, it becomes easier to feel frustrated, and even manipulated, by an overload of emotion. Emotion, or pathos , is a rhetorical device that can be used in an argument to draw the audience in and to help it connect with the argument. Relying too much on pathos , though, can make your writing sound like an after-school special.
Pathos works in conjunction with logos (logic) and ethos (credibility) to help form a solid argument. However, not every argument employs all three rhetorical devices. Each writer must choose which combination of rhetorical devices will work well for his or her writing and will suit the chosen topic. Used correctly, pathos can make a bland argument come alive for the audience. Pathos offers a way for the audience to relate to the subject through commonly held emotions. However, it is important to determine when pathos will be useful and when it will only serve to muddy the argumentative waters.
Take, for instance, a student who is writing an essay on human trafficking. Human trafficking – abducting or entrapping people (usually women and children) and subjecting them to horrific working situations – should be a subject that is already fraught with emotion. However, once the student starts working on the paper, he notices that he has a collection of facts and figures from which the audience will easily be able to disconnect. What he needs is to make the topic come alive for the reader. He needs to make the reader feel sympathy and horror. Then he comes upon a first-person account of a teenager who was trafficked into the United States. By incorporating her account into his essay (with proper citation, of course), he allows the reader to experience the teenager's disbelief and fear. And by experiencing this emotion, the reader begins to develop his or her own emotional response: sympathy, horror, and anger. The student has helped the reader connect to his argument through the effective use of pathos .
Here's another example of a new media text that employs pathos to elicit sympathy from its audience:
Pathos becomes a liability in an argument when it is inappropriate for the subject matter or genre of writing being used. For instance, if you are writing a letter to Publix supermarket to express your displeasure with its corporate response to migrant farmers' call for a living wage, then a narrative encouraging sympathy for the plight of the migrant worker might not be as effective as a straightforward statement of purpose: if Publix does not change its policies, you will take your business to a supermarket that is more interested in supporting social justice.
An audience can also find an overload of pathos to be off-putting. For instance, after September 11, 2001, the majority of people in the United States experienced an overwhelming sense of anger and fear. However, when references to 9/11 were used extensively in some of the 2004 presidential campaigns, many people were outraged. Why? Because they felt as though their intense feelings about the tragedy of 9/11 were being exploited and cheapened by the candidates, and they were intentionally being made to feel fearful. They felt as though their emotions were being manipulated to obtain votes. In this case, an overload of pathos backfired on the candidates.
Understanding pathos is important for readers and for writers. As a reader, you want to be in tune with the author's use of pathos , consciously evaluating the emotions the author tries to elicit. Then you can make informed decisions about the author's motives and writing methods. As a writer, you want to be aware of proper uses of pathos , paying close attention to both your subject matter and your audience. There is no need to sound like an after-school special, unless, of course, you are writing for one.
It's probably clear by now what pathos does: it evokes an emotional response from a reader by appealing to empathy, fear, humor, or some other emotion. Now let's look at a few examples of pathos that you may find in written, spoken, or visual texts:
- Anecdotes or other narratives . When a writer employs a narrative or anecdote, he or she is usually attempting to connect with the reader emotionally. For example, beginning an essay about human trafficking by relaying the personal story of a victim captures the attention of the audience because it humanizes the problem and draws on readers' empathy.
- Images or other forms of media . When a writer uses images, songs, and other types of non-textual media, he or she is often attempting to engage a reader's emotions. Songs and pictures produce emotional responses. For example, Toby Keith's post-9/11 anthem, "Courtesy of the Red, White, and Blue", seems to embody the nation's anger after the 9/11 terrorist attacks. While you may not agree with the song's sense of justice, the lyrics recall a painful time in our nation's history. For many, that recollection prompts an emotional response.
- Direct quotations. Though quotations are used for a myriad of reasons, direct quoting from an individual who has been personally affected by an issue is usually an appeal to the emotions of a reader. For example, if I were writing an essay about breast cancer and I quoted a cancer patient, that quotation would be an attempt to humanize the topic and appeal to the sympathy of my readers.
- Humor. When a writer uses humor in order to illustrate a point, he or she is employing pathos . Though there is logic to satirical humor (as used on The Daily Show or The Colbert Report ), the main appeal of such television shows is that they make viewers laugh.
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Understand The Difference Between Ethos, Pathos, And Logos To Make Your Point
- What Is Ethos?
- What Is Pathos?
- What Is Logos?
- Examples Of Each
- What Are Mythos And Kairos?
During an argument, people will often say whatever is necessary to win. If that is the case, they would certainly need to understand the three modes of persuasion, also commonly known as the three rhetorical appeals: ethos , pathos , and logos . In short, these three words refer to three main methods that a person can use to speak or write persuasively. As you’re about to find out, the modes of persuasion are important because a speaker who knows how to effectively use them will have a significant advantage over someone who doesn’t.
The terms ethos , pathos , and logos and the theory of their use can be traced back to ancient Greece to the philosophy of Aristotle . Aristotle used these three concepts in his explanations of rhetoric , or the art of influencing the thought and conduct of an audience. For Aristotle, the three modes of persuasion specifically referred to the three major parts of an argument: the speaker ( ethos ), the argument itself ( logos ), and the audience ( pathos ). In particular, Aristotle focused on the speaker’s character, the logic and reason presented by an argument, and the emotional impact the argument had on an audience.
While they have ancient roots, these modes of persuasion are alive and well today. Put simply, ethos refers to persuasion based on the credibility or authority of the speaker, pathos refers to persuasion based on emotion, and logos refers to persuasion based on logic or reason.
By effectively using the three modes of persuasion with a large supply of rhetorical devices, a speaker or writer can become a master of rhetoric and win nearly any argument or win over any audience. Before they can do that, though, they must know exactly what ethos , pathos , and logos mean. Fortunately, we are going to look closely at each of these three ideas and see if they are really as effective as they are said to be.
⚡️ Quick summary
Ethos , pathos , and logos are the three classical modes of persuasion that a person can use to speak or write persuasively. Specifically:
- ethos (character): known as “the appeal to authority” or “the appeal to credibility.” This is the method in which a person relies on their credibility or character when making an appeal or an argument.
- pathos (emotions): known as “the appeal to emotion.” Pathos refers to the method of trying to persuade an audience by eliciting some kind of emotional reaction.
- logos (logic): known as “the appeal to reason.” This method involves using facts and logical reasoning to support an argument and persuade an audience.
What is ethos ?
The word ethos comes straight from Greek. In Greek, ethos literally translates to “habit,” “custom,” or “character.” Ethos is related to the words ethic and ethical , which are typically used to refer to behavior that is or isn’t acceptable for a particular person.
In rhetoric, the word ethos is used to refer to the character or reputation of the speaker. As a rhetorical appeal, ethos is known as “the appeal to authority” or “the appeal to credibility.” When it comes to ethos , one important consideration is how the speaker carries themself and how they present themselves to the audience: Does it seem like they know what they are talking about? Do they even believe the words they are saying? Are they an expert? Do they have some experience or skills that tell us we should listen to them?
Ethos is important in rhetoric because it often influences the opinion or mood of the audience. If a speaker seems unenthusiastic, unprepared, or inexperienced, the audience is more likely to discount the speaker’s argument regardless of what it even is. On the other hand, a knowledgeable, authoritative, confident speaker is much more likely to win an audience over.
Ethos often depends on more than just the argument itself. For example, a speaker’s word choice, grammar, and diction also contribute to ethos ; an audience may react more favorably toward a professional speaker who has a good grasp of industry jargon and enunciates clearly versus a speaker who lacks the necessary vocabulary and fails to enunciate. Ethos can also be influenced by nonverbal factors as well, such as posture, body language, eye contact, and even the speaker’s choice of clothing. For example, a military officer proudly wearing their uniform bedecked with medals will go a long way to establishing ethos without them saying a single word.
Here as a simple example of ethos :
- “As a former mayor of this city, I believe we can solve this crisis if we band together.”
The speaker uses ethos by alerting the audience of their credentials and experience. By doing so, they rely on their reputation to be more persuasive. This “as a…” method of establishing ethos is common, and you have probably seen it used in many persuasive advertisements and speeches.
What are open-ended questions and how can you use them effectively? Find out here.
What is pathos ?
In Greek, pathos literally translates to “suffering, experience, or sensation.” The word pathos is related to the words pathetic , sympathy , and empathy , which all have to do with emotions or emotional connections. Aristotle used the word pathos to refer to the emotional impact that an argument had on an audience; this usage is still mainly how pathos is used in rhetoric today.
As a rhetorical appeal, pathos is referred to as “the appeal to emotion.” Generally speaking, an author or speaker is using pathos when they are trying to persuade an audience by causing some kind of emotional reaction. When it comes to pathos , any and all emotions are on the table: sadness, fear, hope, joy, anger, lust, pity, etc.
As you probably know from your own life, emotions are a powerful motivating factor. For this reason, relying on pathos is often a smart and effective strategy for persuading an audience. Both positive and negative emotions can heavily influence an audience: for example, an audience will want to support a speaker whose position will make them happy, a speaker who wants to end their sadness, or a speaker who is opposed to something that makes them angry.
Here is a simple example of pathos :
- “Every day, the rainforests shrink and innocent animals are killed. We must do something about this calamitous trend before the planet we call our home is damaged beyond repair.”
Here, the author is trying to win over an audience by making them feel sad, concerned, or afraid. The author’s choice of words like “innocent” and “calamitous” enforce the fact that they are trying to rely on pathos .
What is logos ?
In Greek, the word logos literally translates to “word, reason, or discourse.” The word logos is related to many different words that have to do with reason, discourse, or knowledge, such as logic , logical , and any words that end in the suffixes -logy or -logue .
As a mode of persuasion and rhetorical appeal, logos is often referred to as “the appeal to reason.” If a speaker or author is relying on logos , they are typically reciting facts or providing data and statistics that support their argument. In a manner of speaking, logos does away with all of the bells and whistles of ethos and pathos and cuts to the chase by trying to present a rational argument.
Logos can be effective in arguments because, in theory, it is impossible to argue against truth and facts. An audience is more likely to agree with a speaker who can provide strong, factual evidence that shows their position is correct. On the flip side, an audience is less likely to support an argument that is flawed or entirely wrong. Going further, a speaker that presents a lot of supporting evidence and data to the audience is likely to come across as knowledgeable and someone to be listened to, which earns bonus points in ethos as well.
While Aristotle clearly valued an argument based on reason very highly, we know that logos alone doesn’t always effectively persuade an audience. In your own life, you have likely seen a rational, correct speaker lose an argument to a charismatic, authoritative speaker who may not have the facts right.
Here is a simple example of logos :
- “According to market research, sales of computer chips have increased by 300% in the last five years. Analysis of the industry tells us that the market share of computer chips is dominated by Asian manufacturers. It is clear that the Asian technology sector will continue to experience rapid growth for the foreseeable future.”
In this paragraph, the author is using data, statistics, and logical reasoning to make their argument. They clearly hope to use logos to try to convince an audience to agree with them.
Do you need persuading to take this quiz on identifying ethos, pathos, and logos? We think you’ll be a champion at it.
Examples of ethos , pathos , and logos
Ethos , pathos , and logos can all be employed to deliver compelling and persuasive arguments or to win over an audience. Let’s look at a variety of examples to see how different speakers and authors have turned to these modes of persuasion over the years.
“Come I to speak in Caesar’s funeral. He was my friend, faithful and just to me […] You all did see that on the Lupercal I thrice presented him a kingly crown, Which he did thrice refuse: was this ambition?” —Marc Antony, Julius Caesar by William Shakespeare
In this scene, Marc Antony is trying to win over the Roman people, so Shakespeare has Antony rely on ethos . Antony is establishing himself as both a person of authority in Rome (having the power to offer Caesar a crown) and an expert on Caesar’s true character (Antony was Caesar’s close friend and advisor).
“During the next five years, I started a company named NeXT, another company named Pixar, and fell in love with an amazing woman who would become my wife. Pixar went on to create the world’s first computer animated feature film, Toy Story , and is now the most successful animation studio in the world. In a remarkable turn of events, Apple bought NeXT, I returned to Apple, and the technology we developed at NeXT is at the heart of Apple’s current renaissance.” —Steve Jobs, 2005
Here, Steve Jobs is providing his background–via humblebrag – of being a major figure in several different highly successful tech companies. Jobs is using ethos to provide substance to his words and make it clear to the audience that he knows what he is talking about and they should listen to him.
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“Moreover, though you hate both him and his gifts with all your heart, yet pity the rest of the Achaeans who are being harassed in all their host; they will honour you as a god, and you will earn great glory at their hands. You might even kill Hector; he will come within your reach, for he is infatuated, and declares that not a Danaan whom the ships have brought can hold his own against him.” —Ulysses to Achilles, The Iliad by Homer
In this plea, Ulysses is doing his best to pile on the pathos . In one paragraph, Ulysses is attempting to appeal to several of Achilles’s emotions: his hatred of Hector, his infamous stubborn pride, his sympathy for civilians, and his desire for vengeance.
“I am not unmindful that some of you have come here out of great trials and tribulations. Some of you have come fresh from narrow jail cells. Some of you have come from areas where your quest—quest for freedom left you battered by the storms of persecution and staggered by the winds of police brutality.” —Dr. Martin Luther King Jr., 1963
In this excerpt from his “I Have A Dream” speech, King is using pathos to accomplish two goals at once. First, he is connecting with his audience by making it clear is aware of their plight and suffering. Second, he is citing these examples to cause sadness or outrage in the audience. Both of these effects will make an audience interested in what he has to say and more likely to support his position.
Dr. King’s “I Have A Dream” speech is recognizable and noteworthy for many reasons, including the rhetorical device he employs. Learn about it here.
“Let it be remembered how powerful the influence of a single introduced tree or mammal has been shown to be. But in the case of an island, or of a country partly surrounded by barriers, into which new and better adapted forms could not freely enter, we should then have places in the economy of nature which would assuredly be better filled up if some of the original inhabitants were in some manner modified; for, had the area been open to immigration, these same places would have been seized on by intruders. In such case, every slight modification, which in the course of ages chanced to arise, and which in any way favoured the individuals of any of the species, by better adapting them to their altered conditions, would tend to be preserved; and natural selection would have free scope for the work of improvement.” —Charles Darwin, On the Origin of the Species , 1859
In this passage, Darwin is using logos by presenting a rational argument in support of natural selection. Darwin connects natural selection to established scientific knowledge to argue that it makes logical sense that animals would adapt to better survive in their environment.
“I often echo the point made by the climate scientist James Hansen: The accumulation of carbon dioxide, methane and other greenhouse gases—some of which will envelop the planet for hundreds and possibly thousands of years—is now trapping as much extra energy daily as 500,000 Hiroshima-class atomic bombs would release every 24 hours. This is the crisis we face.” —Al Gore, “The Climate Crisis Is the Battle of Our Time, and We Can Win,” 2019
In this call to action, Al Gore uses logos to attempt to convince his audience of the significance of climate change. In order to do this, Gore both cites an expert in the field and provides a scientifically accurate simile to explain the scale of the effect that greenhouse gases have on Earth’s atmosphere.
What are mythos and kairos ?
Some modern scholars may also use terms mythos and kairos when discussing modes of persuasion or rhetoric in general.
Aristotle used the term mythos to refer to the plot or story structure of Greek tragedies, i.e., how a playwright ordered the events of the story to affect the audience. Today, mythos is most often discussed as a literary or poetic term rather than a rhetorical one. However, mythos may rarely be referred to as the “appeal to culture” or the “appeal to myth” if it is treated as an additional mode of persuasion. According to this viewpoint, a speaker/writer is using mythos if they try to persuade an audience using shared cultural customs or societal values.
A commonly cited example of mythos is King’s “I Have a Dream” speech quoted earlier. King says:
“When the architects of our republic wrote the magnificent words of the Constitution and the Declaration of Independence, they were signing a promissory note to which every American was to fall heir. This note was a promise that all men—yes, black men as well as white men—would be guaranteed the ‘unalienable rights’ of ‘life, liberty and the pursuit of happiness.’ ”
Throughout the speech, King repeatedly uses American symbols and American history ( mythos ) to argue that all Americans should be outraged that Black Americans have been denied freedom and civil rights.
Some modern scholars may also consider kairos as an additional mode of persuasion. Kairos is usually defined as referring to the specific time and place that a speaker chooses to deliver their speech. For written rhetoric, the “place” instead refers to the specific medium or publication in which a piece of writing appears.
Unlike the other modes of persuasion, kairos relates to the context of a speech and how the appropriateness (or not) of a setting affects how effective a speaker is. Once again, King’s “I Have a Dream” speech is a great example of the use of kairos . This speech was delivered at the steps of the Lincoln Memorial during the 100th anniversary of the Emancipation Proclamation at the end of the March on Washington for Jobs and Freedom. Clearly, King intended to use kairos to enhance the importance and timeliness of this landmark speech.
Make your communication as smooth as can be by learning about filler words and when you should, and shouldn't, use them.
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The Foundations of Persuasive Communication: Ethos, Pathos, Logos
This essay is about Aristotle’s three modes of persuasion: ethos, pathos, and logos. Ethos refers to the credibility and ethical character of the speaker, which helps establish trust with the audience. Pathos appeals to the audience’s emotions, using stories and emotional triggers to support the argument. Logos relies on logic and reason, presenting clear, rational arguments backed by evidence. The essay explains how these strategies work together to create effective persuasive communication and highlights their relevance for anyone looking to enhance their communication skills. Understanding and using these principles can make messages more persuasive and impactful.
How it works
Communicating effectively, especially when you’re trying to convince someone of something, is an art that people have been working on for ages. One of the big names in this game is Aristotle, an ancient Greek thinker who laid out three main ways to persuade folks: ethos, pathos, and logos. These tricks of the trade are still super important today for anyone looking to sway an audience—whether you’re a politician, a marketer, a teacher, or just someone trying to make a point.
Let’s break down how these methods work and why they’re so powerful.
Ethos is all about trust and respect. It’s about showing that you know your stuff and that people can count on what you’re saying. When folks see you as knowledgeable, honest, and reliable, they’re more likely to believe you. You can build ethos by sharing your expertise, talking about your experience, or appealing to what everyone agrees on. For example, if a doctor with a solid rep talks about health, folks are more likely to listen up. But ethos isn’t just about looking good—it’s about staying real and fair in everything you say.
Pathos is all about hitting folks in the feels. This is where you tug at heartstrings or stir up emotions that support your message. Emotions like fear, sadness, happiness, or even anger can really get people moving. Think of how charities tell stories that make you want to pitch in to help folks in tough spots—that’s pathos in action. Using pathos means knowing what gets your audience going emotionally and crafting messages that really hit home. But watch out—it’s gotta be genuine, or it can backfire.
Then there’s logos, which is all about using your brain. This is where you lay out a clear, smart argument backed up by facts, stats, and logical thinking. Logos is key when you’re talking to folks who want proof and reason before they buy into something. If a scientist shares their research with data and a logical plan, that’s logos at work. But even the best logic needs a boost from ethos and pathos to really seal the deal.
The real magic happens when you mix ethos, pathos, and logos together. A speaker who knows their stuff (ethos), gets people feeling something (pathos), and lays out a solid argument (logos) can really win folks over. This mix makes your message more convincing and connects with your audience on lots of levels—logic, trust, and heart.
Learning these tricks isn’t just for fancy speeches or ads—it’s for everyday life, too. Whether you’re writing a paper, giving a talk, or just trying to sway a pal, using ethos, pathos, and logos helps you get your point across better. By building trust, tugging at heartstrings, and making a solid case, you can make your ideas stick and really make an impact.
So, remember Aristotle’s three amigos of persuasion—ethos, pathos, and logos—they’re not just old ideas. They’re the secret sauce to getting your message heard and making folks believe in what you’ve got to say.
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What is Project 2025?
It’s a blueprint for what a second Trump administration could look like, dreamed up by his allies and former aides.
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If Donald Trump struggled somewhat in his first administration to move the country dramatically to the right, he’ll be ready to go in a second term.
That’s the aim behind Project 2025, a comprehensive plan by former and likely future leaders of a Trump administration to remake America in a conservative mold while dramatically expanding presidential power and allowing Trump to use it to go after his critics.
The plan is gaining attention just as Trump is trying to moderate his stated positions to win the election, so he’s criticized some of what’s in it as “absolutely ridiculous and abysmal” and insisted that neither he nor his campaign had anything to do with Project 2025.
Still, what’s in this document is a pretty good indicator of what a second Trump presidency could look like. Here’s what Project 2025 is and how it could reshape America.
It’s a blueprint for a second Trump administration
The centerpiece is a 900-page plan that calls for extreme policies on nearly every aspect of Americans’ lives, from mass deportations, to politicizing the federal government in a way that would give Trump control over the Justice Department, to cutting entire federal agencies, to infusing Christian nationalism into every facet of government policy by calling for a ban on pornography and promoting policies that encourage “marriage, work, motherhood, fatherhood, and nuclear families.”
This isn’t coming directly from the Trump campaign. But it should be taken seriously because of the people who wrote it, analysts say. The main organization behind the plan, the Heritage Foundation, is a revolving door for Trump officials (and Heritage is a sponsor of the Republican National Convention, which will hand him the nomination next week).
“This is meant as an organized statement of the Trumpist, conservative movement, both on policy and personnel, and politics,” said William Galston, head of governance studies at the Brookings Institution.
2024 presidential election
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Project 2025 calls for abortion limits, slashing climate change and LGBTQ health care funding, and much more
A few of the highlights:
Remake the federal workforce to be political : Instead of nonpartisan civil servants implementing policies on everything from health to education and climate, the executive branch would be filled with Trump loyalists. “It is necessary to ensure that departments and agencies have robust cadres of political staff,” the plan says. That means nearly every decision federal agencies make could advance a political agenda — as in whether to spend money on constituencies that lean Democratic. The project calls for cutting LGBTQ health programs, for example.
Cut the Education Department: Project 2025 would make extensive changes to public schooling, cutting longtime low-income and early education federal programs like Head Start, for example, and even the entire Education Department. “Federal education policy should be limited and, ultimately, the federal Department of Education should be eliminated,” the plan reads.
Give Trump power to investigate his opponents : Project 2025 would move the Justice Department, and all of its law enforcement arms like the FBI, directly under presidential control. It calls for a “top-to-bottom overhaul” of the FBI and for the administration to go over its investigations with a fine-toothed comb to nix any the president doesn’t like. This would dramatically weaken the independence of federal law enforcement agencies. “There’s going to be an all-out assault on the Department of Justice and the FBI,” said Galston, of Brookings. “It will mean tight White House control of the DOJ and FBI.”
Make reproductive care, particularly abortion pills, harder to get : It doesn’t specifically call for a national abortion ban, but abortion is one of the most-discussed topics in the plan, with proposals throughout encouraging the next president “to lead the nation in restoring a culture of life in America again.” It would do this by prosecuting anyone mailing abortion pills (“Abortion pills pose the single greatest threat to unborn children in a post-Roe world,” the plan says). It would raise the threat of criminalizing those who provide abortion care by using the government to track miscarriage, stillbirths and abortions, and make it harder to get emergency contraceptive care covered by insurance. It would also end federal government protections for members of the military and their families to get abortion care.
Crack down on even legal immigration : It would create a new “border patrol and immigration agency” to resurrect Trump’s border wall, build camps to detain children and families at the border, and send out the military to deport millions of people who are already in the country illegally ( including dreamers ) — a deportation effort so big that it could put a major dent in the U.S. economy. “Illegal immigration should be ended, not mitigated; the border sealed, not reprioritized,” the plan says.
Slash climate change protections : Project 2025 calls for getting rid of the National Oceanic and Atmospheric Administration, which forecasts weather and tracks climate change, describing it as “one of the main drivers of the climate change alarm industry.” It would increase Arctic drilling and shutter the Environmental Protection Agency’s climate change departments, all while making it easier to up fossil fuel production.
Ban transgender people from the military and consider reinstating the draft : “Gender dysphoria is incompatible with the demands of military service,” it reads. The author of this part of the plan led the Defense Department at the end of Trump’s presidency, and he told The Washington Post that the government should seriously consider mandatory military service.
How all of this would be implemented
A huge part of this project is to recruit and train people on how to pull the levers of government or read the law in novel ways to carry out these dramatic changes to federal policy. There’s even a place on the plan’s website where you can submit your résumé.
But there are some major hurdles to getting the big stuff done, even if Trump and Republicans win control of Washington next year. For one, Trump doesn’t appear to agree with everything in it. His campaign platform barely mentions abortion, while Project 2025 zeroes in on it repeatedly.
Also, some of these ideas are impractical or possibly illegal. Analysts are divided about whether Trump can politicize the civil workforce to fire them at will, for example. And the plan calls for using the military to carry out mass deportations on a historic scale , which could be constitutionally iffy.
Ominously, one of the project’s leaders opened the door to political violence to will all of this into being: “We are in the process of the second American revolution,” Heritage Foundation President Kevin Roberts warned recently, “which will remain bloodless, if the left allows it to be.”
Why Project 2025 is getting so much attention right now
It’s not unusual for wannabe administration officials to plan for how they’d govern once they get back in power. But what is unusual is how dramatic and unapologetically extreme many of these proposals are.
And the Biden campaign — which is obviously struggling right now with existential questions about its nominee — sees this as an easy target to campaign on.
Democrats are circulating a survey from a liberal organization that suggests talking about Project 2025 as a “takeover” of American government by Trumpists resonates with voters.
“It’s like reading a horror novel,” said Democratic strategist Jesse Ferguson. “Each page makes you want to read the next one, but when you finish reading it, you’re scared and disgusted.”
That’s much to the frustration of the Trump campaign, which doesn’t want such specific (and politically unpopular) ideas out there pegged to his campaign, as he’s trying to moderate some of his positions to win the election.
“It makes no sense to put all the crazy things you’ll be attacked for down on paper while you’re running,” a Trump adviser told The Washington Post recently .
But it’s fair to think of Project 2025 as a pretty good indicator of what a second Trump presidency would look like, analysts say.
“It’s not like Trump is going to hand out this booklet to his Cabinet on Day One and say, ‘Here you go,’” said Michael Strain, the director of economic policy studies at the conservative-leaning American Enterprise Institute. “But it reflects real goals of important people in Trump’s community.”
A previous version of this article misspelled the name of the American Enterprise Institute's Michael Strain as Michel. The article has been corrected.
Election 2024
Get live updates on the 2024 election as Democrats move further toward coalescing around Vice President Harris as their new presidential nominee after President Biden ended his campaign . We’re tracking how many delegates are poised to back Harris .
Biden drops out: Here’s what happened in the hours before Biden said in a letter that he is ending his reelection campaign. This is how Democrats can pick a new candidate and the top 10 options to replace Biden .
Trump VP pick: Trump has chosen Sen. J.D. Vance (Ohio) as his running mate , selecting a rising star in the party and a previously outspoken Trump critic who in recent years has closely aligned himself with the former president.
Presidential election polls: Check out The Post’s presidential polling averages of the seven battleground states most likely to determine the outcome of the election. Here’s how Harris performs against Trump in recent polls .
Key dates and events: Voters in all states and U.S. territories have been choosing their party’s nominee for president ahead of the summer conventions. Here are key dates and events on the 2024 election calendar .
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These Sculptures Changed What Art Could Be, Then Changed Themselves
Eva Hesse’s latex and fiberglass pieces from the late 1960s have been reunited from five institutions. Their rapid deterioration makes their future uncertain — which may be their best quality.
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By Max Lakin
Eva Hesse , the German American artist, wanted her work to look “ucky,” and accordingly, many of her sculptures can make your skin crawl. They behave like skin themselves: irregular in texture, their craggy folds suggesting, unnervingly, something alive.
Hesse, a post-Minimalist of the 1960s (she died in 1970), dismantled the ideological scaffolding holding up what was considered art, often by reimagining industrial, non-art materials. But where others in that movement used rigid and impersonal plywood and steel, Hesse favored loose, often erratic configurations of rubber, latex and fiberglass, things that gave her sculptures humanity and softened Minimalism’s stiff contours.
The visceral pieces she made were like psychic maps, the drippy resin effluvia of her forms conjuring the trauma and absurdity of living. They spread across the floor and crept up walls, unruly and impolite, like little else art had seen before. “All I wanted was to find my own scene — my own world,” Hesse said. “Inner peace or inner turmoil, but I wanted it to be mine.”
Five of those latex and fiberglass sculptures, changing what art could be, have been reunited for the first time in over 35 years in an affecting exhibition at Hauser & Wirth in Manhattan that closes on July 26. Their uckiness has only intensified: the latex drained of its elasticity, their color oxidized into a deep rust. They’re given ample breathing room across the gallery’s ground floor, cool and low-lit, which gives a revenant, sepulchral flavor. That they still exist at all, given the fugitive properties of their makeup, is a small miracle. That they’re together, the result of five separate institutional loans — from the Guggenheim, MoMA, the Glenstone in Maryland, the Wexner Center for the Arts at Ohio State University, and the University of California, Berkeley Art Museum — is a logistical feat likely only possible for an operation as muscular as Hauser & Wirth’s: The gallery represents the Hesse estate, but even it could not appeal to the Pompidou Center in Paris, which declined to move “Untitled (Seven Poles),” from 1970, the last work Hesse realized.
The sculptures’ presence here and their current state asks potent questions about an artist’s intention, and when an artwork stops fulfilling that intent. Works that confront the messy, ecstatic and betraying facts of corporeality, they are not the same as when they were created — they’ve changed, as people change. Diminished, they’re more themselves than ever. Their active deterioration may be their best quality.
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Elektrostal
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Elektrostal , city, Moscow oblast (province), western Russia . It lies 36 miles (58 km) east of Moscow city. The name, meaning “electric steel,” derives from the high-quality-steel industry established there soon after the October Revolution in 1917. During World War II , parts of the heavy-machine-building industry were relocated there from Ukraine, and Elektrostal is now a centre for the production of metallurgical equipment. Pop. (2006 est.) 146,189.
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Here's a quick and simple definition: Pathos, along with logos and ethos, is one of the three "modes of persuasion" in rhetoric (the art of effective speaking or writing). Pathos is an argument that appeals to an audience's emotions. When a speaker tells a personal story, presents an audience with a powerful visual image, or appeals to an ...
Aristotle developed the concept of "ethos," "logos," and "pathos.". Ethos, logos, and pathos are elements of writing that make it more effective and persuasive. While ethos establishes the writer's credibility, logos appeals to the audience's reason, and pathos appeals to their emotions. These three concepts, also known as the ...
Pathos Definition. Pathos is a tool of persuasion that is used to appeal to readers' emotions by arousing positive or negative feelings. It can be used in rhetoric, literature, film, and other forms of expression. While pathos is used to draw an emotional response, the other rhetorical appeals—ethos and logos—appeal to credibility and ...
Here are some examples of pathos in an advertisement: television commercial showing neglected or mistreated animals. political ad utilizing fear tactics. holiday commercial showing a family coming together for a meal. cologne commercial displaying sexual tension. diaper ad featuring a crying baby.
Ethos, Pathos, and Logos are three strategies commonly employed when attempting to persuade a reader. Pathos, or the appeal to emotion, means to persuade an audience by purposely evoking certain emotions to make them feel the way the author wants them to feel. Authors make deliberate word choices, use meaningful language, and use examples and ...
1. Appeals to the Reader's Emotions. Most obviously, pathos appeals to a reader's emotions. An effective argument from pathos will draw upon one specific emotion and target it to get a response from the listener. You may find that pathos commonly plays on darker emotions, like sadness, guilt, or anger.
Definition of Pathos With Examples. The power of emotion can be overwhelmingly compelling even when it runs up against our sense of logic or reason. Pathos is a term used to describe an appeal to emotion in persuasive rhetoric or other forms of writing. Understanding what pathos is and how to employ it effectively is an essential tool for any ...
2. Imagery and Descriptive Language: Vivid imagery and descriptive language paint a mental picture that engages the senses and emotions. For example, describing the suffering of individuals affected by a social issue can evoke a strong emotional response and compel readers to consider the issue more deeply.
Rhetorical Analysis Essay: Ethos, Pathos, Logos Created by: Brandon Everett Summer 2019 An appeal is an author's attempt to earn audience approval. Authors will utilize specific devices and techniques to appeal to emotion, values, character, and reason in their writing in order to make their arguments more persuasive.
Ethos, Logos, and Pathos When being introduced to rhetorical concepts, among the first appeals students learn about are the rhetorical appeals. There are three main appeals that can be used: ethos, pathos, and logos. Although this handout does provide examples of each appeal below, it is important to note that a piece of media or text might actually contain more than one appeal.
When writers try to persuade readers by designing their arguments to elicit emotional responses from the readers, they are using a mode of persuasion, a rhetorical tactic, called pathos. Writers use pathos to evoke sympathy or other emotions from readers and, optimally, to make readers feel what they want them to feel.
Emotion, or pathos, is a rhetorical device that can be used in an argument to draw the audience in and to help it connect with the argument. Relying too much on pathos, though, can make your writing sound like an after-school special. Pathos works in conjunction with logos (logic) and ethos (credibility) to help form a solid argument.
Make sure your argument is persuasive by learning the three modes of persuasion—ethos, pathos, and logos—and how to effectively use them in communication.
Pathos exemplifies how powerful appealing to one's emotions can be. Embrace the sentimental and moving approach with these pathos examples. ... Pride and Prejudice - With the pathos right there in the title, Jane Austen writes her main characters Elizabeth and Mr. Darcy to be too proud and prejudiced to get together — but also constantly ...
Pathos is an appeal to the emotions, ethos is a device based on who the speaker is and their expertise, and logos is an appeal that is made based on facts. The strongest arguments are those that ...
This essay is about the three core elements of persuasion identified by Aristotle: logos, ethos, and pathos. Logos appeals to logic and reason through data and evidence, ethos builds credibility and trust in the speaker, and pathos targets emotions to connect with the audience.
uofl.edu/writingcenter [email protected] (502)852-2173 Logos, Ethos, Pathos, Kairos Pathos (Greek for "suffering" or "experience") x Focuses attention on the values and beliefs of the intended audience. x Appeals to the audience's capacity for empathy, often by using an imaginable story to exemplify logical appeals. x Whereas logos and ethos appeal to our mental capacities for ...
35 essay samples found. Pathos refers to an appeal to emotion, one of the three modes of persuasion identified by Aristotle, alongside ethos and logos. Essays on pathos could explore its effectiveness in rhetorical strategies, its use in literature, advertising, and political discourse, and its impact on audience perception and behavior.
This essay is about Aristotle's three modes of persuasion: ethos, pathos, and logos. Ethos refers to the credibility and ethical character of the speaker, which helps establish trust with the audience. Pathos appeals to the audience's emotions, using stories and emotional triggers to support the argument.
PAGES 4 WORDS 1031. Paul Keating's edfern Speech. Paul Keating's speech at edfern Park provides examples of rhetoric that are discussed below. The speech uses of and the three modes of persuasion: pathos, ethos, and logos. The use of epiphora, particularly in tricolon format, lends both cadence and emphasis.
capital of. Elektrostal Urban Okrug. 1 reference. located in the administrative territorial entity. Moscow Oblast. start time. 14 January 1929 Gregorian. 1 reference. Elektrostal Urban Okrug.
In 1938, it was granted town status. [citation needed]Administrative and municipal status. Within the framework of administrative divisions, it is incorporated as Elektrostal City Under Oblast Jurisdiction—an administrative unit with the status equal to that of the districts. As a municipal division, Elektrostal City Under Oblast Jurisdiction is incorporated as Elektrostal Urban Okrug.
Zhukovsky International Airport, formerly known as Ramenskoye Airport or Zhukovsky Airfield - international airport, located in Moscow Oblast, Russia 36 km southeast of central Moscow, in the town of Zhukovsky, a few kilometers southeast of the old Bykovo Airport. After its reconstruction in 2014-2016, Zhukovsky International Airport was officially opened on 30 May 2016.
Give Trump power to investigate his opponents: Project 2025 would move the Justice Department, and all of its law enforcement arms like the FBI, directly under presidential control.It calls for a ...
The first of three versions Hesse made over 10 months, it comprises 18 bucket-like forms (one was lost, fittingly frustrating the title). None are identical, nor did Hesse prescribe a set order.
Elektrostal, city, Moscow oblast (province), western Russia.It lies 36 miles (58 km) east of Moscow city. The name, meaning "electric steel," derives from the high-quality-steel industry established there soon after the October Revolution in 1917. During World War II, parts of the heavy-machine-building industry were relocated there from Ukraine, and Elektrostal is now a centre for the ...