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In a previous article, The What, Why and How of Integrated Digital Marketing , I explained what integrated digital marketing is, its benefits, and how to implement an integrated digital marketing strategy. These strategies use multiple channels to create a cohesive and seamless customer experience. Although more and more brands are turning to integrated marketing strategies to cut through the noise and reach their goals, integrated digital marketing is not a new concept.
From user-generated content and personalisation to storytelling and omnichannel experiences, these examples demonstrate the potential of a well-executed integrated digital marketing strategy. Below are ten integrated digital marketing case studies emphasising the strength of integrating various channels to establish a unified and captivating customer journey. I hope these examples spark inspiration and guide your efforts in developing a successful integrated digital marketing strategy.
Nike’s “Just Do It” campaign has been incredibly successful due to its consistent messaging and focus on user-generated content. The company leverages social media, influencers, and online communities to amplify the reach of the campaign. Nike encourages users to share their fitness journeys using the hashtag #JustDoIt, which has resulted in a wealth of authentic content that resonates with consumers and drives brand loyalty.
The campaign has generated over 8 million Instagram posts, showcasing its immense popularity and user engagement. In 2012, Nike’s global brand director, Davide Grasso, stated that the #MakeItCount campaign, part of the Just Do It initiative, resulted in “the most successful campaign we’ve ever done.”
Dove’s Real Beauty Sketches campaign used emotionally engaging video content to challenge traditional beauty standards. The campaign’s message was spread through social media, public relations, and partnerships with influential people. This led to millions of views and a big change in how people felt about the brand. Dove’s integrated approach ensured that the video’s message reached a large number of people and started important conversations about self-esteem and beauty.
The Real Beauty Sketches campaign video garnered over 114 million views in its first month alone, making it the most-watched online ad of all time.
The campaign had a huge impact, not only in terms of views but also in terms of the conversations it generated around the brand and the topic of beauty. Global Brand Vice President at Unilever
Airbnb’s “Live There” campaign focused on personalisation to create a seamless customer journey across multiple channels. The company used data-driven targeting to serve personalised content to users based on their preferences and travel history. By integrating email marketing, retargeting ads, and social media, Airbnb created a unified experience that resonated with travellers and encouraged bookings.
After launching the “Live There” campaign, Airbnb reported a 15% increase in bookings compared to the previous year.
We’ve seen tremendous growth since the launch of the campaign… It’s truly a testament to the power of creating a personalised and authentic travel experience. Airbnb’s CMO, Jonathan Mildenhall
LEGO’s “Rebuild The World” campaign harnessed the power of creative storytelling to showcase the brand’s values and engage consumers. The integrated campaign had an interesting video, a dedicated microsite, and social media content that people could interact with. LEGO also worked with influencers to create original content that fit the campaign’s themes.
This led to a massive increase in brand awareness and more people getting involved. LEGO’s “Rebuild The World” campaign contributed to a 5% increase in consumer sales during the first half of 2019.
Spotify’s annual “Wrapped” campaign leverages user data to create personalised, shareable content that celebrates each user’s unique listening habits. The campaign integrates email marketing, in-app notifications, and social media, encouraging users to share their Wrapped story with friends and followers. This data-driven approach drives user engagement and solidifies Spotify’s position as a customer-centric brand.
In 2020, Spotify Wrapped saw a 31% increase in social media mentions and a 21% increase in unique website visits compared to 2019. June Sauvaget, Global Executive Creative Director at Spotify, said, “Wrapped has become a cultural moment that users eagerly anticipate every year.”
Coca-Cola’s “Share a Coke” campaign invited consumers to find bottles featuring their names or those of their friends, creating a personalised and shareable experience. The integrated campaign included social media, outdoor advertising, and influencer partnerships, which helped the message reach a broad audience. This strategy increased user engagement, sales, and a stronger emotional connection between Coca-Cola and its customers.
The campaign… resonated deeply with consumers. Wendy Clark, then Senior Vice President of Coca-Cola
The “Share a Coke” campaign led to a 2.5% increase in Coca-Cola’s sales during the summer of 2014, reversing a decade-long decline in soft drink consumption.
GoPro’s “Be a HERO” campaign showcased the incredible footage captured by its users, harnessing user-generated content to illustrate the product’s capabilities. The company partnered with influencers, athletes, and adventurers to amplify the campaign’s reach and inspire user engagement. By integrating social media, content marketing, and influencer partnerships, GoPro demonstrated the power of its products and built a loyal community of users.
GoPro’s Q2 revenue in 2014, during the peak of the “Be a HERO” campaign, increased by 38.1% compared to the same period in the previous year.
Zillow’s “The Home Project” campaign used content marketing and storytelling to engage consumers and showcase the brand’s expertise in the real estate market. The campaign featured videos, blog posts, and social media content highlighting inspiring home improvement stories.
By integrating these channels and providing valuable, shareable content, Zillow strengthened its position as a trusted resource for homebuyers and sellers. Zillow’s website traffic increased by 15% within six months of launching “The Home Project” campaign.
Old Spice’s “The Man Your Man Could Smell Like” campaign went viral thanks to its humorous and memorable video content. The brand capitalised on the video’s success by integrating social media, creating shareable content, and engaging with users in real time. Old Spice also partnered with influencers to extend the campaign’s reach and reinforce the message. This integrated approach helped the brand rejuvenate its image and significantly boost sales.
Within 30 days of launching the campaign, Old Spice saw a 107% increase in body wash sales. James Moorhead, then Brand Manager for Old Spice, said, “The campaign not only revitalised our brand but also had a significant impact on sales.”
The Home Try-On programme from Warby Parker is a great example of a seamless omnichannel experience because it combines online and offline touchpoints. Customers can choose five frames to try on at home, share photos on social media, and receive feedback from friends and Warby Parker’s customer service team. The programme integrates social media, email marketing, and personalised support, resulting in a memorable customer experience and driving customer loyalty.
Warby Parker’s annual revenue surpassed $100 million in 2016, with the Home Try-On program being a significant growth driver.
As you plan your digital marketing campaigns, take a cue from the case studies above and consider how you can leverage multiple channels and tactics to create a seamless experience that resonates with your target audience and achieves your business objectives.
Integrated digital marketing refers to the strategic combination of various digital marketing strategies and channels to reach customers and establish a cohesive online approach for a business.
The principle behind integrated digital marketing is that while each distinct method may not substantially influence the online presence, its collective application can substantially enhance brands’ online visibility. The shift towards integrated solutions is becoming increasingly common among agencies, as it has been recognised that a comprehensive marketing strategy offers improved online visibility and returns on investment for businesses.
An integrated digital marketing strategy is a comprehensive plan that coordinates various digital marketing tactics to work together in a unified and cohesive manner, enhancing a business’s online presence and effectiveness. An integrated digital marketing strategy usually combines several elements of digital marketing, such as:
The main goal of an integrated digital marketing strategy is to ensure that all these different components work together in harmony. This synergy allows for a more effective and efficient online presence and a more consistent and compelling brand message. When each element of the digital marketing mix is aligned and working towards the same objectives, the overall marketing efforts of a business can be amplified, leading to increased visibility, engagement, and return on investment.
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Have you ever wondered how the marketers of top-notch companies manage to create amazing online campaigns? How do they gain the “n” number of followers over social media platforms? What kind of strategy do they follow for their business marketing campaigns? Are there any specific rules?
Any company whether it’s a small or large scale based would crave online followers for the business. It’s an ideal job of marketers to create such kinds of innovative campaigns that not only draw people’s attention but make them talk about the brands to peers as well.
Digital Marketing is a creative industry that helps businesses to get in touch with prospects through online mediums. With this advancement and more use of social media, anyone from anywhere can get in touch with the company and share their experiences, proposals, message, services, complaints, etc. just with a click.
Today, businesses understand the complexity of online platforms and take well advantage of the same to share products & services summed with innovative marketing strategies.
Therefore, in this post, professional writers from SmartWritingService – case study writing service will share the list of Top 8 digital marketing case studies that will help you to learn innovative ways. These campaigns are only designed to target the sentiments of the Indian market.
Here we go!
In 2017, the Ministry of Food Processing Industries which is a ministry of the Government of India was looking for various ways to promote and spread awareness about World
Food India .
https://www.youtube.com/watch?v=S_y6G6OpEoY
The Ministry wanted to promote India as the world’s food factory. They desperately needed a way out where they could interact and raise not only awareness about the same but to educate Indians on how India is the largest producer of food and food products, suffers from an acute shortage of food.
India is the fastest-growing economy in the world, yet 40% of its food production is wasted annually. Therefore, the country especially the youth needed an awakening regarding the same and World Food Day was the ideal time to start it.
Meantime, The Ministry analyzed that youth is highly approachable on social media platforms, and therefore, they need to look out for innovative digital marketing case studies to reach them directly.
For the same, they hired a digital marketing agency that designed a creative marketing strategy that talked about food wastage and how to tackle it. The agency targeted the audience with creative posts and engaging campaigns with hashtags.
Make My Trip is one of the top-notch travel agencies which is also quite popular on social media platforms. This company must be followed by all learners as they keep on introducing creative campaigns and offers especially during festive days.
The online travel company used Independence Day as the major event to target the youth by rewinding the revolutionary efforts for independence.
They came up with the #DilHaiHindustani which took the odyssey of independence from 1857 to 1947. Mangal Pandey agitation, Jallianwala Bagh massacre, non-cooperation movement, Chandra Sekhar’s Kakori train robbery, and were some people who were featured in it.
When it comes to digital marketing campaigns, you can’t ignore e-commerce companies. During the same independence celebration, the top-hole brand Amazon India went for innovative marketing strategies with goods ads as well as offers and using them wisely on social media.
The campaign we have been talking about can set a great example of online marketing campaigns, especially in e-commerce industries.
Amazon India’s The Great Indian Freedom sale organized the contest which involved fun activities and the contestant got shopping vouchers from the company. The campaign was named #10KeBaadKarenge , in this, the people push their shopping plans after the 10th of August because of the Amazon sales.
Social media is the best platform when it comes to boosting your online presence and increasing the sale of products within the country. The same has been well followed by KFC which is a famous global restaurant chain brand.
It’s the number one restaurant brand on social media in India. KFC tried many campaigns to increase its online presence on social media platforms for brand awareness.
KFC had launched very famous campaigns like Radio KFC RK Hunt , Design Your Own Bucket campaign, and Currycature to target the youth audience by involving mobile apps. These campaigns helped them to develop their brand awareness as well as increased engagement.
When they started Radio KFC RJ Hunt Campaign, 3000 people from around 30 Indian cities participated in the competition.
It was a social media campaign to promote KFC’s brand in-house radio channel where fans recorded their voices over the internet with the Facebook App and shared their analog radio experience. Especially newcomers wanted to try their hands over this hunt and decided to take part to collaborate with the famous brand.
Similarly, the “ Design Your Own Bucket ” campaign was another social media marketing strategy where the participants were asked to create their own creative KFC buckets. Almost 5500 entries took place in total where the participants came up with their colorful KFC buckets.
Additionally, they have also introduced bucket entries with Sachin’s picture on the KFC bucket on the day when he retired. Amazing right!
Another innovative KFC’s campaign was “ Currycature ” where participants have to choose a character with an ethnic Indian touch and then upload the pictures. Around 17K Currycatures were made by their fans which gave them a unique experience with the brand.
Tata Sky is known as a well-known brand with many digital marketing case studies and you can judge by the name, the campaign was solely targeted on families . Obviously, the motto of the campaign was to promote Tata Sky’s product/services called Tata Sky+ Transfer. This new product is used to transfer the recorded content from TV to mobile or tablets.
Basically, in each family, everyone has their own preferences when it comes to channels. In families but due to some reason, not everyone watches their favorite shows at the same time.
This is very common in Indian families where most of the time TV remote is controlled by the head of the family and others just follow his/her favorites. For this purpose, the brand came up with an idea and created the out-of-mind family named Transferkars .
This product helped family members to transfer their favorite shows on mobiles or tablets and enjoy every bit of it.
The campaign was a huge success and got viral through social media and TV commercials. Various kind of family-related content was shared during the campaign with discounted offers to the clients. Basically, their understanding of the potential market made the campaign a huge hit.
Paper Boat is a very known Indian brand of traditional beverages known for drinks which you can commonly prepare at home like aam Panna, Gol Gappa ka Pani, Jamun Kala khatta, and kokum. These kinds of flavors are quite common among Indian families but not everyone can prepare them at home.
As Paper Boat’s mission states, the purpose of these drinks was to take you back in those memories and float a boot this monsoon. And, the same purpose is very well carried by the team through digital marketing campaigns.
They created numerous innovative campaigns that targeted the emotional side of the audience and made them in love with the brand.
However one of Paper Boat’s campaigns was a huge hit among audiences called #FloatABoat .
As you can get the idea by the name, the company asked people to make a paper boat like they used to make in their childhood days and share it on social media by using the hashtag along with the title of the campaign i.e. #FloatABoat and following their social media pages.
Another purpose reviled by the brand is that if someone shared this on any social media, Paper Boat will donate Rs.20 for children’s education.
The purpose behind the campaign touched millions of hearts and it was a big success that caused timelines to be jammed with paper boats. You can analyze now how many followers Paper Boat got during the campaign.
This campaign was dedicated to all the extraordinary and selfless mothers designed especially on Mother’s Day. Nivea’s Mom’s Touch campaign talked about some extraordinary, selfless stories of the mother from all over the country.
The brand asked the audience to share the selfless moment of their mothers by sharing this video over social media platforms. Their marketing strategy also had a beautiful objective to gain viewership. The brand made a promise that by sharing this video on social media the donation from the brand was done for the girls.
Not even the IPL team could stay far away from the digital world. Kolkata Knight Riders (KKR) is the franchise representing Kolkata in the Indian Premier League (IPL), a Twenty20 cricket tournament whose co-owner is one of the famous film stars – Shahrukh Khan.
KKR team has the most engagement with its fans and followers due to its digital marketing case studies. During the initial days, KKR showed keen interest to gain followers over the internet and worked on various objectives like how to increase brand awareness of KKR irrespective of Shahrukh Khan, how to stay tuned and connected with the fans, and how to keep them updated with the latest news & updates.
For engagement, first, they decided to create a video blog dedicated only to KKR fans named “ Inside KKR ” where fans can get through their news and their favorite players easily.
Secondly, they had a website blog and an official mobile app that kept fans engaged and updated with the latest news about the team.
They paid special attention to social media platforms as well as The digital marketing team at KKR has also organized a live screen Facebook chat at Facebook HQ in Hyderabad. Players of KKR had queued sessions on Twitter with their fans and run a special “Cheer for KKR campaign” . This is for the time that any sports team followed a digital idea.
Results of the campaign:
The case study will give a brief on the strategies of dairy milk silk and Spotify releases mixtapes to advertise it in various forms. How you can send the message of love with the playlists that are personalized for you.
Why they got need to advertise the dairy milk silk. This Ad was necessary for the couples who were separated by the unseen enemy; Covid 19. Dairy milk and Spotify reach out to GenZ with new strategies.
The strategy was implemented via Spotify. It applies the digital marketing experience for dairy milk silk by using Spotify’s API. The users that are listening to the music have been experiencing the creative content of dairy milk silk Ads and music as well. Leisurely, the users get engagement and allow users to get a special playlist to share the file.
The case study of Nilon’s Diwali Campaign reached nearly 2million users by initiating the Diwali campaign in order to spread the noise-free and positive festival lights. Well, you know that Nilon’s acquire a wide range of quality products that include food products as well.
Although, the food forms are an integral part of every festival. Hence, Nilon’s Diwali celebration campaign was initiated don’t his behalf to reach out to maximum users by providing delicious foods with noise-free and pollution-free Diwali.
To do this, the brand initiated a contest campaign where the people has to share the food pictures using #SwaadBharePathaake and parallelly challenging three of the participants according to the criteria.
Nilon’s partnership with the influencers for more engagement and crossed nearly 2 million traffic through this strategy.
https://www.youtube.com/watch?v=2S6XJOieKtY
The ZEE5 has created an interesting marketing campaign for Rashmi Rocket for gender testing awareness. The campaign was successful in launching the #LetrashmiRun to cross 22 million+ views.
The case study is about the sportswoman spreading awareness of gender disparity through social and other tools for maximum reach out. The execution was properly planned to start with a conversation between actor Tapsee Pannu and real-life rock Hima Das on the training and journey to the end.
Are you ready to sprint with Rashmi? Come join us for an interactive event, where you will get a chance to #RunWithRashmi , and a few lucky winners will get an opportunity to attend the #RashmiRocket screening along with the full star cast! pic.twitter.com/NAxpK1hUk7 — ZEE5 (@ZEE5India) October 8, 2021
This conversation leaked all over the social media channels and news channels to stand out from the crowd.
Furthermore, the discussion on the movie clips and other issues are included in the Rashmi Rocket movie marketing campaign strategy to spread awareness. This gets aired all over the news channels, Youtube channel, and on NewsX.
The case study of BookMyShow by initiating the #CinemalsBack campaign to retrieve the safety of watching movies in theaters, and increase the footfalls on the website. BookMyShow’s in house team, a campaign to target the following mentioned below
These are the main features of the campaign that are being a high priority for spreading awareness. The campaign includes the importance of health and safety measures against the Covid 19 situation.
Through this campaign, the BookMyShow encourages the audiences to relieve the magic of the big-screen experience with all safety measures. After that, the campaign surpasses 76% of the traffic of the pre-covid level.
https://www.youtube.com/watch?v=ihOU74JbKtY
The case study of Sony India explores the campaign of Sony Bravia integration with Google TV in India and is sired across the social media platforms and news channels as well. It was shared on the internet and generated traffic and impression with a spike.
The objective of Sony India was to inform the benefits and features of the TV to the folks of the country. The campaign was executed from scratch by building curiosity with a series of ENCRYPTED tweets with no reference.
After that, the team waited for a while for the engagement of the users and listened to them as well. The audience stand on the hopes and strategies of the campaign, the audience started sharing their experiences and problems they are facing.
Thereafter, The team started a quiz to increase the engagement that will help the team to know more issues from the audience.
1. YouTube 2. Disney Hotstar 3. SonyLIV 4. Amazon Prime Video 5. Netflix — Sony India (@sony_india) October 28, 2021
Lastly, the company placed one solution over every issue that will definitely influence many users. Parallelly, it started sharing its features like; introducing multiple OTT platforms with 70,000+ episodes and movies. Through this campaign, Sony India earned 8.5 million impressions.
The case study of Zandu Ultra Power Balm launched the Khali to advertise the Zandu ultra power balm to generate traffic and impressions. But, the main goal of the Zundu team was to generate sales through this Ad by titled ” Kada Dard ka Kadak Jawaab.”
The Zandu Ultra Power Balm starts the campaign by releasing the posts slowly and giving signs to the target audience about the capabilities of the Balm. Slowly, Slowly, Khali’s posts were launched on weekly basis to increase engagement.
The results of the campaign were very effective with the sales
The case study of the Cultbike.fit integrated with LinkedIn to start a campaign for creating the linked In job hunt on the internet by facing the Atul Khatri is an Advertisement face.
The campaign gets kickstarted with the launch campaign on various social media platforms such as Facebook, Instagram, Youtube, and Twitter by featuring Atul Khatri. The campaign introduces Atul Khatri as the chief executive officer of Cultbike. fit.
Atul Khatri shared a video that includes the contest. He introduces a Chief Excuse Officer and opens the podium for the contest. This will be followed by the audience’s views and comments to vote for the participants and get recruited for the top position.
To participate, the user needs to share the lamest excuse for not being fittest to win the title of Chief Excuse Officer. The hunt will be started with the linked In. Through this strategy, the campaign gets 14000+ applicants for the Cultbike.fit, 97,11,018 reach on Facebook, and 42,75,445 on Instagram.
Added new followers around with a growth of 106% on Facebook and 205% on Instagram.
The Jio is planning to execute a campaign on the occasion of 5 years anniversary. The Jio started the campaign with the #5YearsOfJio video on social media platforms. The Jio wants to show the revolution from the digital revolution to the revolution in India.
How they reconnect with the users and unique audience through social media platforms. As they have included influencers, celebrities, and many other strategies to reach out to the folks.
Celebrating #5YearsOfJio ???? 5 years of Digital Revolution. Thank you for being a part of this journey. #WithLoveFromJio #JioDigitalLife #DigitalIndia #Jio #Birthday pic.twitter.com/B09xIlx4iv — Reliance Jio (@reliancejio) September 5, 2021
The campaign describes the journey of the Jio from scratch they have started from 1995 to 2021 emphasizing nostalgia that will connect with the people’s emotions and will build engagement all over the internet.
Jio started with Twitter by sharing various tweets and slowly it is expanding on Instagram, Facebook, and Youtube. The videos include the human behavior from its core- as to how we connect then to how we connect now by keeping the hashtags #5YearsOfJio
Lastly, the campaign earned many impressions, engagement, views, and a wide range of reach. As the total reach of the campaign was up to the 954k+
The case study of Aditya Birla started on behalf of World Heart Day. The campaign will explore fitness and staying healthy. Alongside, building the brand salience in the health insurance category.
Here, you will see how Aditya Birla spammed on the internet to generate a wide range of traffic and impressions. As it is declared as one of the best digital marketing case studies. The initiation of the campaign was with #LaughForHealthyHeart on Twitter and other social media platforms as well.
the campaign roped in all influencers and other strategies to roll out over all social media channels like Youtube. The comedians are also involved in this campaign that describes many mutual facts for building engagement and traffic.
The campaign ran for around 2 months on the internet and specifically on, Instagram, Twitter, Youtube, and Facebook. The campaign resulted in 1.7 million reach, 1.9 million impressions, and 44,000 clicks.
Streax planned various digital marketing case studies as this one stand’s out because of parenting with many celebrities such as; Gauahar Khan, Rithvik Dhanjani, and dancer-choreographer Awez Darbar. it was like celebrating the video featuring Shah Rukh Khan partnering with Streax and reaching out to 15 million people.
The Campaign was started with #GetStreaxWithSRK and the execution. The goal behind featuring this video is to represent the Steax in a new way and it redefines the term Sexy replacing it with Streaxy.
The video seems to share the message of an upbeat melody, encouraging people from all walks of life and stay Streaxy. After that, Streax did not stop and engage with customers, Streax partnered with television personalities such as; Gauhar Khan, Rithvik Dhanjani, and Awez Darbar.
The videos were posted with the #GetStreaxyWithSRK challenge and invited more audiences to make videos on this song.
The Streax earned a reach of over 36 million users and 15 million consumers in India.
The Hershey launched a campaign with #MeantToBeShared to celebrate the bond of friendship on social media. Hershey is a brand with a lot of digital marketing case studies and this campaign was very beneficial for the team that created a boom on the internet on the occasion of Friendship Day.
Hershey’s campaign is a kind of friendship story that involves Break Up moment, a Class Bunk, and many more. The post receives more than 250 comments in half an hour. This campaign shared many hashtags and such as #Friendship Day Reels.
Moreover, the audience engaged with this campaign for more than 2 to 3 months by reposting it for their birthday celebrations. The campaign resulted in a wide range of reach with a total reach of 4.2 unique audiences on Instagram and crossed 1.5 million reels. The campaign get 50% organic traffic and the brand page grew by 12%.
Adidas plans a few digital marketing case studies to run the campaign in July 2021. As the brand was planning to launch the plan #OpenForum to start with Instagram and lead with multiple social media channels.
The brand was planning to use every feature on every platform such as reels, stories, posts, and videos on the Youtube channel. The main perspective of this campaign was to show the new shoes launched by Adidas for different kinds of sports and casuals as well. It started with the pre-launch; Onboarding the #OpenForum Crew.
Meanwhile, another team was shooting the content of big influencers to engage folks and reach out to various categories of sports lovers. This will give a wide range of visibility and impact to Adidas.
Adidas worked with a few influencers who posted their images respectively. This will give the users regular interactions and suggestions in the feed as well. Gen Z was very influenced by this campaign and engage for a very long time.
This #OpenForum resulted in 7.6 million-plus users and the average rate of engagement was up to 5.4% in the initial weeks. This was considered one of the digital marketing case studies in Adidas’s campaign history.
Sooo… an image search of ‘desi masala’ shows pictures of women, NOT masala. ???? This Women’s Day, we’re trying to change that result. To help, upload an image of any masala/dish, add ‘desi masala’ in the caption, & search engines may pick it up! (Don’t forget to tag @swiggy_in ????) pic.twitter.com/udhHo39eq0 — Swiggy (@swiggy_in) March 5, 2021
Rasna is a brand with a wide value holding a wide range of audiences. In the competitive world, Rasna was lagging behind and was planning to leverage the mass following audience by designing a campaign to invoke nostalgia and revive childhood during lockdown 2.0.
The Rasna was known for its ‘I Love You Rasna’ tagline for years. Hence, Rasna decides to expand its usage and involvement in the daily uses of products. Many digital marketing case studies were discussed and were finally hanged with the one strategy to launch on the internet.
The campaign was set up with the hashtag #LooveURasnaRecipes. The Rasna partnered with many influencers and made a video to invoke nostalgia and childhood memories. The video was made by the popular rapper and influencer to engage more people and influence them to purchase and experience the same feel.
Rasna’s posts were shared on various influencer’s pages such as; BharatzKitchen , Kanak Khaturia, and Meghna’s Food Magic. This amps the engagement from several page accounts and submerges on Rasna’s Page to know more.
This campaign resulted 8,443,817 unique reach, 6,673,478 video views, and more than 70,000 posts engagement.
Burger King India is a well-established brand and holds a wide range of popularity. The digital marketing case studies of Burger King India seem very effective and this campaign was created with different perceptions in order to denote valentine’s day as the season of breakup.
Burger King India tied up their Whopper to launch on valentine’s day by keeping the hashtag #DateThe Whopper. The influencer that was featuring this campaign was Sima Taparia who was describing the campaign to build engagement.
Usually, valentine’s day is celebrated by couples. But, Burger King took it to a different road via Sima Taparia to inform the people as valentine’s day is the season of breaking up and finding someone better by describing the parallels between relationships and burgers.
The campaigns amplified on social media handles because of assets and contests. The campaign urges meme-makers to share the posts and build engagement to be a part of the Whopper Clan.
Hence, the campaign results in an 11.6 million reach across social media platforms. The engagement rate was increased by 5.1% and see a rise in the brand value as well.
There are numerous ideas to create your online marketing strategies. All you need is to think out of the box and plan according to the occasion.
Also, while creating marketing campaigns your focus should be on how to touch your audience emotionally. It’s proven that sensitive topics can lead to gaining more attention and engagement. But make sure it should hurt or carry forward against the law.
Digital platforms can provide you with a vast playground where you can experiment and reach out to a million people with a great marketing strategy. So let’s get started to create your online marketing campaigns and reach millions of hearts. This is all about the top 25 Indian digital marketing case studies and you may comment below for any query. We would gracefully assist your query at the earliest.
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Great information about different digital marketing strategies fro big brands in india .
Thanks Rakesh for appreciating. Keep Reading!
your content is outstanding ! plz come up with some more blogs on digital marketing stratergy ….
Sure Rahul, we will definitely share strategies centric posts. Soon!
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At the Digital Marketing Institute, email marketing is integral to communicating and engaging effectively with our audience. Re-engaging older, inactive prospects. For the purpose of this case study, we will focus on a 'Re-Engagement Campaign', which allowed us to re-activate many inactive prospects and drive revenue for the business.
The Digital Marketing Institute team then worked with Vodafone to integrate core modules and content into their e-learning system. In other words, The Digital Marketing Institute made it easy for their global workforce to train together, wherever they were, and whenever it suited. The Digital Marketing Institute's video-based learning content
SEO Case Studies. 1. Apollo Digital - 0 to 200K Monthly Organic Traffic. 0 to 200,000 monthly organic traffic in 2 years. Ranked #1-3 for extremely high CPC keywords (20$ CPC+). Apollo Digital helped set up an SEO strategy for a client (business process management software) that brought in 200K+ monthly organic traffic in just 2 years.
Digital Marketing Institute Case Studies. Browse Digital Marketing Institute case studies and success stories to help make the right purchasing decision. 1-7 of 7 results. A leading healthcare company succeeded in providing their teams with onDemand and progressive upskilling options.
By year-end 2016, the goal of IBM Digital Sales is to have 100% of their global digital sellers externally certified in the Certificate in Professional Digital Selling, through the Digital Marketing Institute. To learn more about this and other corporate case studies please contact our dedicated new business team on 353 (1) 5311200
In the rapidly evolving digital era, the effectiveness of marketing tactics can have a huge impact on the brand's success. This collection of 40 detailed digital marketing case studies from globally recognized companies offers a deep dive into the tactical approaches and innovative solutions that have reshaped consumer interactions and carved success stories across various industries.
Examples of case study topics in marketing could include: Launch of a New Product: Analyzing the strategy behind introducing a new product to the market. Brand Rejuvenation: A study on how a brand successfully repositioned itself in the market. Digital Marketing Success: Examining the digital strategies an agency used to increase its online presence and sales for themselves or their clients.
SEO Chatter is dedicated to teaching the fundamentals of search engine marketing to help marketers understand how to increase organic website traffic and improve search engine rankings. Digital Marketing Case Studies: 1. AppSumo Grew Organic Traffic 843% & Revenue 340% (Online Content Example) 2. How I Increased My Organic Traffic 652% in 7 ...
Quick Case Study #3: How design platform moved from siloed approach to fully integrated marketing across teams to generate 5.7 million media impressions. Duda is a white label web design platform for agencies and has been used by 20,000 agencies and web professionals. BEFORE - Content team publishes survey reports
Lessons for Your Business. Final Thought on These Successful Digital Marketing Campaigns. The Power of Emotion & Experience. User-Generated Content is Marketing Gold. Omnichannel is the Future. Word-of-Mouth Still Reigns Supreme. Tech is Your Tool, Not Your Master. Case Study #1. Slack.
Digital marketing case studies and strategies of top brands like Zomato, Amul, Starbucks, IBM & many more decoded. ... Learn advanced & strategic concepts of digital marketing with 100% job assistance along with case studies. Learn advanced digital marketing with 100% job assistance, case studies, and simulations. Program Commences: July 21, 2024.
Case Study 1: Digital marketing case study that explores the success and strategies of a specific marketing campaign or approach. Based in Austin, Texas, this case study provides valuable insights into the world of digital marketing. Austin, Texas based company embarked on a digital marketing journey to boost their online visibility and drive ...
Check out these in-depth case studies that walk you through the process organizations are using to get better results with content marketing. Learn how PTC developed a microsite to educate their customer base about the new software suite and quickly reached over 100,000 visitors. Learn how Eloqua uses social content (and an edgy style) to build ...
3. Dunkin Donuts. In a digital marketing case study on effective mobile use, Dunkin' Donuts was able to increase its store traffic via a text message campaign. Its marketing efforts ended up bringing 21% more traffic to its Boston locations. Dunkin' combined on-air promotion via a Boston radio DJ with online ads to get people to opt in to its ...
Data and Analytics. Customer Experience. Digital Management and Leadership. Digital Marketing. Display and Video Advertising. PPC and Paid Search. Web Design, CRO and UX. Social Selling. Showing 1 - 11 of 11 Case Studies.
Digital Marketing - Study Notes: Bank marketing website research Introduction. This is a case study of a project in which research played a major part in the design and development of a new website. Our client was an Irish bank who wanted to create a new version of their public-facing website.
1. Nike: Just Do It - The Power of User-Generated Content. Nike's "Just Do It" campaign has been incredibly successful due to its consistent messaging and focus on user-generated content. The company leverages social media, influencers, and online communities to amplify the reach of the campaign.
Case Study 5: Tata Sky's Campaign - Transferkar Family. Tata Sky is known as a well-known brand with many digital marketing case studies and you can judge by the name, the campaign was solely targeted on families. Obviously, the motto of the campaign was to promote Tata Sky's product/services called Tata Sky+ Transfer.
Perhaps the Marketing Science Institute has some nice case studies as well. Otherwise, the most famous examples are those of AirBnB utilizing Craigslist and sending photographers to improve listings, Dropbox utilizing referrals to acquire a sizeable consumer base, and PayPal giving 10 dollar referrals. However, those are in the category of ...