yale case study pdf

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Marketing Strategy Case Studies

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Learn about distinctive, impactful campaigns from more than a dozen industry case studies. Discover the secrets and top strategies of both B2B and B2C marketing teams, exploring what worked, what didn’t work, and lessons learned along the way. With examples from Chipotle, Dove, SAP, Peloton, and TOMS, as well as stories from start-ups and government agencies.

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Case Studies

Case studies demonstrate how the complexities of real life influence decisions. these original and curated cases are valuable additions to our interdisciplinary curriculum at the nexus of business and the environment..

• Amazon Region
• Ancient & Medieval Genocides
• Armenian Genocide
• Cambodian Genocide Program
• Colonial Genocides Project
• Global Maps of Selected Cases of Genocide
• Iraq/Yazidi
• Papua, Indonesia
• Rwanda Project
• Yugoslavia (Former)
• Crimes Against Humanity
• Comparative Genocide
• Genocide, general
• GIS and Remote Sensing
• Justice and Prosecutions
• Mass Atrocities in the Digital Era
• Truth Commissions
• Audio and Video
• Bibliographies
• Maps and Satellite Images
• Publications
• Related Websites
• Transcripts

Genocide Studies Program

Founded in January 1998 to expand the work begun in 1994 by Yale University’s Cambodian Genocide Program, the Genocide Studies Program at Yale’s MacMillan Center for International and Area Studies conducts research, seminars and conferences on comparative, interdisciplinary, and policy issues relating to the phenomenon of genocide, and has provided training to researchers from afflicted regions, including Cambodia, Rwanda, and East Timor.

The Program also maintains a Vimeo  website , which features 148 video interviews.

Acknowledgement

Yale University and the Genocide Studies Program acknowledge that indigenous peoples and nations, including Mohegan, Mashantucket Pequot, Eastern Pequot, Schaghticoke, Golden Hill Paugussett, Niantic, and the Quinnipiac and other Algonquian speaking peoples, have stewarded through generations the lands and waterways of what is now the state of Connecticut.  We honor and respect the enduring relationship that exists between these peoples and nations and this land.

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For Humanity: The Yale Campaign Case Statement

From the nominator.

"Yale prepared a keepsake document to support the launch of its $7 billion capital campaign, For Humanity, in fall 2021. The campaign brochure was produced as a full color booklet, 36 pages plus cover, perfect bound, with a print quantity of 2,500. 

For Humanity is a university-wide fundraising effort—spanning the undergraduate college, the graduate school, twelve professional schools, collections, and programs—so the content is wide in its scope. The text explains in broad terms the rationale for the campaign and expounds on the theme that the university and its donors can have a meaningful impact on the world and the most pressing issues facing humanity. 

The document is also an opportunity to introduce the campaign brand and the four themes, or pillars, around which Yale has organized its fundraising. Yale hired the creative firm 160over90 to develop the campaign brand, write the copy, and design the booklet. 

The case statement has been shared with more than 2,000 top-rated prospects in one-on-one meetings and during gatherings of leadership volunteers. It has been successful in orienting prospects, volunteers, and fundraising staff to the campaign brand and generating enthusiasm for campaign goals."

From the Judges

This was a visually stunning piece that drew all of us in and the writing was inspiring. The use of photography was in a class of its own, and the impact of the case statement was realized in a major way.

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• Case Studies

The ‘Raw’ Case Approach

When Yale SOM developed the integrated curriculum, a case writing team was formed to create materials in support of this new approach to management education. In the subsequent years, the SOM Case Research and Development Team (CRDT) has contributed nearly two hundred pieces of material to the SOM curriculum on a wide variety of topics and from numerous global locales. CRDT has also pioneered a new type of case study, the “raw” case, that better reflects the new curriculum—and actual management practice. 

In 2007, the SOM faculty and CRDT began experimenting with using multi-media on the web to deliver case materials. These experiments led to an entirely new paradigm, the raw case, that improved upon the traditional case method and afforded new pedagogical opportunities.

Raw cases replicate the way that individuals access and use information in the real world: management dilemmas do not manifest themselves in neat 10–15 page narratives, but rely on an individual’s ability to synthesize information from a variety of channels. The web-based platform also allows students to view, search, absorb, and analyze the material in a non-linear manner. Determining what information is relevant and how it relates to the questions at hand is part of the learning experience. It also allows students to tailor their experience of the case to their own interests, in that they may choose to skim some topics while going into greater depth on other issues.

Consider the SELCO raw case. SELCO is an Indian company that specialized in bringing solar electric products to the poor. In 2009, the company needed a new growth strategy. As students consider the company’s dilemma, the raw case allows them to view video interviews with company leaders and customers, inspect maps of SELCO’s service areas, see videos describing how SELCO’s products were being used, consider articles on India’s electricity grid and socio-economic conditions, read about the company’s founding, consult the company’s organization charts, income statements and balance sheets, inspect the company’s innovative products, review the company’s business models, read news articles about the company’s success, and so on.

Raw cases are also designed to enable faculty to break through the traditionally “siloed” approach to business problems. In the SELCO case, students have to analyze marketing, design, financial, organizational, government relations, and financing problems in the context of a growth strategy. At Yale SOM, raw cases are often co-taught by faculty from different disciplines.

Global Reach

From the first, SOM case writers and film crews have ventured to numerous locations in the United States, as well as international settings that include India, South Africa, Sweden, and China. Casting a wide geographic net allows CRDT to bring back management dilemmas from a number of contexts and cultures, as well as to spotlight trends in emerging and established markets, all for the benefit of preparing SOM students to lead across sectors and regions. Launched in 2012, the Global Network for Advanced Management consists of 28 business schools from around the world.

The creation of the Global Network for Advanced Management has increased the ability of the CRDT to offer global content through case-writing collaborations with other schools. For example, the Yale SOM team collaborated with EGADE Business School (Tecnológico de Monterrey) to focus on Walmart of Mexico’s sustainability efforts and relationship with the Mexican electricity grid. In another Global Network collaboration, Yale CRDT collaborated with faculty at the National University of Singapore to produce a case about the burgeoning palm oil industry and its relationship to environmental regulation and the Indonesian labor market.

Traditional cases and teaching notes

For those management challenges that do call for a more discipline-focused approach to a particular topic, the CRDT has produced more than 75 traditional-format cases for use in Yale classrooms. Many of these cases have been adopted at other business schools in the United States and elsewhere. In addition to cases, the team has produced technical notes and other pedagogical materials to support the school’s curriculum.

Though initially developed for use only at Yale SOM, the majority of CRDT cases are now available to other accredited business schools and management programs. Some cases are available under Creative Commons licensing. Others are available for purchase through one of our  publishing partners  or the  Yale Management Media store .