what is in the introduction of a research proposal

How to Write a Research Proposal: (with Examples & Templates)

Table of Contents

Before conducting a study, a research proposal should be created that outlines researchers’ plans and methodology and is submitted to the concerned evaluating organization or person. Creating a research proposal is an important step to ensure that researchers are on track and are moving forward as intended. A research proposal can be defined as a detailed plan or blueprint for the proposed research that you intend to undertake. It provides readers with a snapshot of your project by describing what you will investigate, why it is needed, and how you will conduct the research.  

Your research proposal should aim to explain to the readers why your research is relevant and original, that you understand the context and current scenario in the field, have the appropriate resources to conduct the research, and that the research is feasible given the usual constraints.  

This article will describe in detail the purpose and typical structure of a research proposal , along with examples and templates to help you ace this step in your research journey.  

What is a Research Proposal ?  

A research proposal¹ ,²  can be defined as a formal report that describes your proposed research, its objectives, methodology, implications, and other important details. Research proposals are the framework of your research and are used to obtain approvals or grants to conduct the study from various committees or organizations. Consequently, research proposals should convince readers of your study’s credibility, accuracy, achievability, practicality, and reproducibility.   

With research proposals , researchers usually aim to persuade the readers, funding agencies, educational institutions, and supervisors to approve the proposal. To achieve this, the report should be well structured with the objectives written in clear, understandable language devoid of jargon. A well-organized research proposal conveys to the readers or evaluators that the writer has thought out the research plan meticulously and has the resources to ensure timely completion.  

Purpose of Research Proposals  

A research proposal is a sales pitch and therefore should be detailed enough to convince your readers, who could be supervisors, ethics committees, universities, etc., that what you’re proposing has merit and is feasible . Research proposals can help students discuss their dissertation with their faculty or fulfill course requirements and also help researchers obtain funding. A well-structured proposal instills confidence among readers about your ability to conduct and complete the study as proposed.  

Research proposals can be written for several reasons:³  

• To describe the importance of research in the specific topic  
• Address any potential challenges you may encounter  
• Showcase knowledge in the field and your ability to conduct a study  
• Apply for a role at a research institute  
• Convince a research supervisor or university that your research can satisfy the requirements of a degree program  
• Highlight the importance of your research to organizations that may sponsor your project  
• Identify implications of your project and how it can benefit the audience  

What Goes in a Research Proposal?    

Research proposals should aim to answer the three basic questions—what, why, and how.  

The What question should be answered by describing the specific subject being researched. It should typically include the objectives, the cohort details, and the location or setting.  

The Why question should be answered by describing the existing scenario of the subject, listing unanswered questions, identifying gaps in the existing research, and describing how your study can address these gaps, along with the implications and significance.  

The How question should be answered by describing the proposed research methodology, data analysis tools expected to be used, and other details to describe your proposed methodology.   

Research Proposal Example  

Here is a research proposal sample template (with examples) from the University of Rochester Medical Center. 4 The sections in all research proposals are essentially the same although different terminology and other specific sections may be used depending on the subject.  

Structure of a Research Proposal  

If you want to know how to make a research proposal impactful, include the following components:¹  

1. Introduction  

This section provides a background of the study, including the research topic, what is already known about it and the gaps, and the significance of the proposed research.  

2. Literature review  

This section contains descriptions of all the previous relevant studies pertaining to the research topic. Every study cited should be described in a few sentences, starting with the general studies to the more specific ones. This section builds on the understanding gained by readers in the Introduction section and supports it by citing relevant prior literature, indicating to readers that you have thoroughly researched your subject.  

3. Objectives  

Once the background and gaps in the research topic have been established, authors must now state the aims of the research clearly. Hypotheses should be mentioned here. This section further helps readers understand what your study’s specific goals are.  

4. Research design and methodology  

Here, authors should clearly describe the methods they intend to use to achieve their proposed objectives. Important components of this section include the population and sample size, data collection and analysis methods and duration, statistical analysis software, measures to avoid bias (randomization, blinding), etc.  

5. Ethical considerations  

This refers to the protection of participants’ rights, such as the right to privacy, right to confidentiality, etc. Researchers need to obtain informed consent and institutional review approval by the required authorities and mention this clearly for transparency.  

6. Budget/funding  

Researchers should prepare their budget and include all expected expenditures. An additional allowance for contingencies such as delays should also be factored in.  

7. Appendices  

This section typically includes information that supports the research proposal and may include informed consent forms, questionnaires, participant information, measurement tools, etc.  

8. Citations  

Important Tips for Writing a Research Proposal  

Writing a research proposal begins much before the actual task of writing. Planning the research proposal structure and content is an important stage, which if done efficiently, can help you seamlessly transition into the writing stage. 3,5  

The Planning Stage  

• Manage your time efficiently. Plan to have the draft version ready at least two weeks before your deadline and the final version at least two to three days before the deadline.
• What is the primary objective of your research?  
• Will your research address any existing gap?  
• What is the impact of your proposed research?  
• Do people outside your field find your research applicable in other areas?  
• If your research is unsuccessful, would there still be other useful research outcomes?  

  The Writing Stage  

• Create an outline with main section headings that are typically used.  
• Focus only on writing and getting your points across without worrying about the format of the research proposal , grammar, punctuation, etc. These can be fixed during the subsequent passes. Add details to each section heading you created in the beginning.   
• Ensure your sentences are concise and use plain language. A research proposal usually contains about 2,000 to 4,000 words or four to seven pages.  
• Don’t use too many technical terms and abbreviations assuming that the readers would know them. Define the abbreviations and technical terms.  
• Ensure that the entire content is readable. Avoid using long paragraphs because they affect the continuity in reading. Break them into shorter paragraphs and introduce some white space for readability.  
• Focus on only the major research issues and cite sources accordingly. Don’t include generic information or their sources in the literature review.  
• Proofread your final document to ensure there are no grammatical errors so readers can enjoy a seamless, uninterrupted read.  
• Use academic, scholarly language because it brings formality into a document.  
• Ensure that your title is created using the keywords in the document and is neither too long and specific nor too short and general.  
• Cite all sources appropriately to avoid plagiarism.  
• Make sure that you follow guidelines, if provided. This includes rules as simple as using a specific font or a hyphen or en dash between numerical ranges.  
• Ensure that you’ve answered all questions requested by the evaluating authority.  

Key Takeaways   

Here’s a summary of the main points about research proposals discussed in the previous sections:  

• A research proposal is a document that outlines the details of a proposed study and is created by researchers to submit to evaluators who could be research institutions, universities, faculty, etc.  
• Research proposals are usually about 2,000-4,000 words long, but this depends on the evaluating authority’s guidelines.  
• A good research proposal ensures that you’ve done your background research and assessed the feasibility of the research.  
• Research proposals have the following main sections—introduction, literature review, objectives, methodology, ethical considerations, and budget.  

Frequently Asked Questions  

Q1. How is a research proposal evaluated?  

A1. In general, most evaluators, including universities, broadly use the following criteria to evaluate research proposals . 6  

• Significance —Does the research address any important subject or issue, which may or may not be specific to the evaluator or university?  
• Content and design —Is the proposed methodology appropriate to answer the research question? Are the objectives clear and well aligned with the proposed methodology?  
• Sample size and selection —Is the target population or cohort size clearly mentioned? Is the sampling process used to select participants randomized, appropriate, and free of bias?  
• Timing —Are the proposed data collection dates mentioned clearly? Is the project feasible given the specified resources and timeline?  
• Data management and dissemination —Who will have access to the data? What is the plan for data analysis?  

Q2. What is the difference between the Introduction and Literature Review sections in a research proposal ?  

A2. The Introduction or Background section in a research proposal sets the context of the study by describing the current scenario of the subject and identifying the gaps and need for the research. A Literature Review, on the other hand, provides references to all prior relevant literature to help corroborate the gaps identified and the research need.  

Q3. How long should a research proposal be?  

A3. Research proposal lengths vary with the evaluating authority like universities or committees and also the subject. Here’s a table that lists the typical research proposal lengths for a few universities.  

Q4. What are the common mistakes to avoid in a research proposal ?  

A4. Here are a few common mistakes that you must avoid while writing a research proposal . 7  

• No clear objectives: Objectives should be clear, specific, and measurable for the easy understanding among readers.  
• Incomplete or unconvincing background research: Background research usually includes a review of the current scenario of the particular industry and also a review of the previous literature on the subject. This helps readers understand your reasons for undertaking this research because you identified gaps in the existing research.  
• Overlooking project feasibility: The project scope and estimates should be realistic considering the resources and time available.   
• Neglecting the impact and significance of the study: In a research proposal , readers and evaluators look for the implications or significance of your research and how it contributes to the existing research. This information should always be included.  
• Unstructured format of a research proposal : A well-structured document gives confidence to evaluators that you have read the guidelines carefully and are well organized in your approach, consequently affirming that you will be able to undertake the research as mentioned in your proposal.  
• Ineffective writing style: The language used should be formal and grammatically correct. If required, editors could be consulted, including AI-based tools such as Paperpal , to refine the research proposal structure and language.  

Thus, a research proposal is an essential document that can help you promote your research and secure funds and grants for conducting your research. Consequently, it should be well written in clear language and include all essential details to convince the evaluators of your ability to conduct the research as proposed.  

This article has described all the important components of a research proposal and has also provided tips to improve your writing style. We hope all these tips will help you write a well-structured research proposal to ensure receipt of grants or any other purpose.  

References  

• Sudheesh K, Duggappa DR, Nethra SS. How to write a research proposal? Indian J Anaesth. 2016;60(9):631-634. Accessed July 15, 2024. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5037942/  
• Writing research proposals. Harvard College Office of Undergraduate Research and Fellowships. Harvard University. Accessed July 14, 2024. https://uraf.harvard.edu/apply-opportunities/app-components/essays/research-proposals  
• What is a research proposal? Plus how to write one. Indeed website. Accessed July 17, 2024. https://www.indeed.com/career-advice/career-development/research-proposal  
• Research proposal template. University of Rochester Medical Center. Accessed July 16, 2024. https://www.urmc.rochester.edu/MediaLibraries/URMCMedia/pediatrics/research/documents/Research-proposal-Template.pdf  
• Tips for successful proposal writing. Johns Hopkins University. Accessed July 17, 2024. https://research.jhu.edu/wp-content/uploads/2018/09/Tips-for-Successful-Proposal-Writing.pdf  
• Formal review of research proposals. Cornell University. Accessed July 18, 2024. https://irp.dpb.cornell.edu/surveys/survey-assessment-review-group/research-proposals  
• 7 Mistakes you must avoid in your research proposal. Aveksana (via LinkedIn). Accessed July 17, 2024. https://www.linkedin.com/pulse/7-mistakes-you-must-avoid-your-research-proposal-aveksana-cmtwf/  

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How to write a research proposal?

Department of Anaesthesiology, Bangalore Medical College and Research Institute, Bengaluru, Karnataka, India

Devika Rani Duggappa

Writing the proposal of a research work in the present era is a challenging task due to the constantly evolving trends in the qualitative research design and the need to incorporate medical advances into the methodology. The proposal is a detailed plan or ‘blueprint’ for the intended study, and once it is completed, the research project should flow smoothly. Even today, many of the proposals at post-graduate evaluation committees and application proposals for funding are substandard. A search was conducted with keywords such as research proposal, writing proposal and qualitative using search engines, namely, PubMed and Google Scholar, and an attempt has been made to provide broad guidelines for writing a scientifically appropriate research proposal.

INTRODUCTION

A clean, well-thought-out proposal forms the backbone for the research itself and hence becomes the most important step in the process of conduct of research.[ 1 ] The objective of preparing a research proposal would be to obtain approvals from various committees including ethics committee [details under ‘Research methodology II’ section [ Table 1 ] in this issue of IJA) and to request for grants. However, there are very few universally accepted guidelines for preparation of a good quality research proposal. A search was performed with keywords such as research proposal, funding, qualitative and writing proposals using search engines, namely, PubMed, Google Scholar and Scopus.

Five ‘C’s while writing a literature review

BASIC REQUIREMENTS OF A RESEARCH PROPOSAL

A proposal needs to show how your work fits into what is already known about the topic and what new paradigm will it add to the literature, while specifying the question that the research will answer, establishing its significance, and the implications of the answer.[ 2 ] The proposal must be capable of convincing the evaluation committee about the credibility, achievability, practicality and reproducibility (repeatability) of the research design.[ 3 ] Four categories of audience with different expectations may be present in the evaluation committees, namely academic colleagues, policy-makers, practitioners and lay audiences who evaluate the research proposal. Tips for preparation of a good research proposal include; ‘be practical, be persuasive, make broader links, aim for crystal clarity and plan before you write’. A researcher must be balanced, with a realistic understanding of what can be achieved. Being persuasive implies that researcher must be able to convince other researchers, research funding agencies, educational institutions and supervisors that the research is worth getting approval. The aim of the researcher should be clearly stated in simple language that describes the research in a way that non-specialists can comprehend, without use of jargons. The proposal must not only demonstrate that it is based on an intelligent understanding of the existing literature but also show that the writer has thought about the time needed to conduct each stage of the research.[ 4 , 5 ]

CONTENTS OF A RESEARCH PROPOSAL

The contents or formats of a research proposal vary depending on the requirements of evaluation committee and are generally provided by the evaluation committee or the institution.

In general, a cover page should contain the (i) title of the proposal, (ii) name and affiliation of the researcher (principal investigator) and co-investigators, (iii) institutional affiliation (degree of the investigator and the name of institution where the study will be performed), details of contact such as phone numbers, E-mail id's and lines for signatures of investigators.

The main contents of the proposal may be presented under the following headings: (i) introduction, (ii) review of literature, (iii) aims and objectives, (iv) research design and methods, (v) ethical considerations, (vi) budget, (vii) appendices and (viii) citations.[ 4 ]

Introduction

It is also sometimes termed as ‘need for study’ or ‘abstract’. Introduction is an initial pitch of an idea; it sets the scene and puts the research in context.[ 6 ] The introduction should be designed to create interest in the reader about the topic and proposal. It should convey to the reader, what you want to do, what necessitates the study and your passion for the topic.[ 7 ] Some questions that can be used to assess the significance of the study are: (i) Who has an interest in the domain of inquiry? (ii) What do we already know about the topic? (iii) What has not been answered adequately in previous research and practice? (iv) How will this research add to knowledge, practice and policy in this area? Some of the evaluation committees, expect the last two questions, elaborated under a separate heading of ‘background and significance’.[ 8 ] Introduction should also contain the hypothesis behind the research design. If hypothesis cannot be constructed, the line of inquiry to be used in the research must be indicated.

Review of literature

It refers to all sources of scientific evidence pertaining to the topic in interest. In the present era of digitalisation and easy accessibility, there is an enormous amount of relevant data available, making it a challenge for the researcher to include all of it in his/her review.[ 9 ] It is crucial to structure this section intelligently so that the reader can grasp the argument related to your study in relation to that of other researchers, while still demonstrating to your readers that your work is original and innovative. It is preferable to summarise each article in a paragraph, highlighting the details pertinent to the topic of interest. The progression of review can move from the more general to the more focused studies, or a historical progression can be used to develop the story, without making it exhaustive.[ 1 ] Literature should include supporting data, disagreements and controversies. Five ‘C's may be kept in mind while writing a literature review[ 10 ] [ Table 1 ].

Aims and objectives

The research purpose (or goal or aim) gives a broad indication of what the researcher wishes to achieve in the research. The hypothesis to be tested can be the aim of the study. The objectives related to parameters or tools used to achieve the aim are generally categorised as primary and secondary objectives.

Research design and method

The objective here is to convince the reader that the overall research design and methods of analysis will correctly address the research problem and to impress upon the reader that the methodology/sources chosen are appropriate for the specific topic. It should be unmistakably tied to the specific aims of your study.

In this section, the methods and sources used to conduct the research must be discussed, including specific references to sites, databases, key texts or authors that will be indispensable to the project. There should be specific mention about the methodological approaches to be undertaken to gather information, about the techniques to be used to analyse it and about the tests of external validity to which researcher is committed.[ 10 , 11 ]

The components of this section include the following:[ 4 ]

Population and sample

Population refers to all the elements (individuals, objects or substances) that meet certain criteria for inclusion in a given universe,[ 12 ] and sample refers to subset of population which meets the inclusion criteria for enrolment into the study. The inclusion and exclusion criteria should be clearly defined. The details pertaining to sample size are discussed in the article “Sample size calculation: Basic priniciples” published in this issue of IJA.

Data collection

The researcher is expected to give a detailed account of the methodology adopted for collection of data, which include the time frame required for the research. The methodology should be tested for its validity and ensure that, in pursuit of achieving the results, the participant's life is not jeopardised. The author should anticipate and acknowledge any potential barrier and pitfall in carrying out the research design and explain plans to address them, thereby avoiding lacunae due to incomplete data collection. If the researcher is planning to acquire data through interviews or questionnaires, copy of the questions used for the same should be attached as an annexure with the proposal.

Rigor (soundness of the research)

This addresses the strength of the research with respect to its neutrality, consistency and applicability. Rigor must be reflected throughout the proposal.

It refers to the robustness of a research method against bias. The author should convey the measures taken to avoid bias, viz. blinding and randomisation, in an elaborate way, thus ensuring that the result obtained from the adopted method is purely as chance and not influenced by other confounding variables.

Consistency

Consistency considers whether the findings will be consistent if the inquiry was replicated with the same participants and in a similar context. This can be achieved by adopting standard and universally accepted methods and scales.

Applicability

Applicability refers to the degree to which the findings can be applied to different contexts and groups.[ 13 ]

Data analysis

This section deals with the reduction and reconstruction of data and its analysis including sample size calculation. The researcher is expected to explain the steps adopted for coding and sorting the data obtained. Various tests to be used to analyse the data for its robustness, significance should be clearly stated. Author should also mention the names of statistician and suitable software which will be used in due course of data analysis and their contribution to data analysis and sample calculation.[ 9 ]

Ethical considerations

Medical research introduces special moral and ethical problems that are not usually encountered by other researchers during data collection, and hence, the researcher should take special care in ensuring that ethical standards are met. Ethical considerations refer to the protection of the participants' rights (right to self-determination, right to privacy, right to autonomy and confidentiality, right to fair treatment and right to protection from discomfort and harm), obtaining informed consent and the institutional review process (ethical approval). The researcher needs to provide adequate information on each of these aspects.

Informed consent needs to be obtained from the participants (details discussed in further chapters), as well as the research site and the relevant authorities.

When the researcher prepares a research budget, he/she should predict and cost all aspects of the research and then add an additional allowance for unpredictable disasters, delays and rising costs. All items in the budget should be justified.

Appendices are documents that support the proposal and application. The appendices will be specific for each proposal but documents that are usually required include informed consent form, supporting documents, questionnaires, measurement tools and patient information of the study in layman's language.

As with any scholarly research paper, you must cite the sources you used in composing your proposal. Although the words ‘references and bibliography’ are different, they are used interchangeably. It refers to all references cited in the research proposal.

Successful, qualitative research proposals should communicate the researcher's knowledge of the field and method and convey the emergent nature of the qualitative design. The proposal should follow a discernible logic from the introduction to presentation of the appendices.

Financial support and sponsorship

Conflicts of interest.

There are no conflicts of interest.

What (Exactly) Is A Research Proposal?

A simple explainer with examples + free template.

By: Derek Jansen (MBA) | Reviewed By: Dr Eunice Rautenbach | June 2020 (Updated April 2023)

Whether you’re nearing the end of your degree and your dissertation is on the horizon, or you’re planning to apply for a PhD program, chances are you’ll need to craft a convincing research proposal . If you’re on this page, you’re probably unsure exactly what the research proposal is all about. Well, you’ve come to the right place.

Overview: Research Proposal Basics

• What a research proposal is
• What a research proposal needs to cover
• How to structure your research proposal
• Example /sample proposals
• Proposal writing FAQs
• Key takeaways & additional resources

What is a research proposal?

Simply put, a research proposal is a structured, formal document that explains what you plan to research (your research topic), why it’s worth researching (your justification), and how  you plan to investigate it (your methodology). 

The purpose of the research proposal (its job, so to speak) is to convince  your research supervisor, committee or university that your research is  suitable  (for the requirements of the degree program) and  manageable  (given the time and resource constraints you will face). 

The most important word here is “ convince ” – in other words, your research proposal needs to  sell  your research idea (to whoever is going to approve it). If it doesn’t convince them (of its suitability and manageability), you’ll need to revise and resubmit . This will cost you valuable time, which will either delay the start of your research or eat into its time allowance (which is bad news). 

What goes into a research proposal?

A good dissertation or thesis proposal needs to cover the “ what “, “ why ” and” how ” of the proposed study. Let’s look at each of these attributes in a little more detail:

Your proposal needs to clearly articulate your research topic . This needs to be specific and unambiguous . Your research topic should make it clear exactly what you plan to research and in what context. Here’s an example of a well-articulated research topic:

An investigation into the factors which impact female Generation Y consumer’s likelihood to promote a specific makeup brand to their peers: a British context

As you can see, this topic is extremely clear. From this one line we can see exactly:

• What’s being investigated – factors that make people promote or advocate for a brand of a specific makeup brand
• Who it involves – female Gen-Y consumers
• In what context – the United Kingdom

So, make sure that your research proposal provides a detailed explanation of your research topic . If possible, also briefly outline your research aims and objectives , and perhaps even your research questions (although in some cases you’ll only develop these at a later stage). Needless to say, don’t start writing your proposal until you have a clear topic in mind , or you’ll end up waffling and your research proposal will suffer as a result of this.

Need a helping hand?

As we touched on earlier, it’s not good enough to simply propose a research topic – you need to justify why your topic is original . In other words, what makes it  unique ? What gap in the current literature does it fill? If it’s simply a rehash of the existing research, it’s probably not going to get approval – it needs to be fresh.

But,  originality  alone is not enough. Once you’ve ticked that box, you also need to justify why your proposed topic is  important . In other words, what value will it add to the world if you achieve your research aims?

As an example, let’s look at the sample research topic we mentioned earlier (factors impacting brand advocacy). In this case, if the research could uncover relevant factors, these findings would be very useful to marketers in the cosmetics industry, and would, therefore, have commercial value . That is a clear justification for the research.

So, when you’re crafting your research proposal, remember that it’s not enough for a topic to simply be unique. It needs to be useful and value-creating – and you need to convey that value in your proposal. If you’re struggling to find a research topic that makes the cut, watch  our video covering how to find a research topic .

It’s all good and well to have a great topic that’s original and valuable, but you’re not going to convince anyone to approve it without discussing the practicalities – in other words:

• How will you actually undertake your research (i.e., your methodology)?
• Is your research methodology appropriate given your research aims?
• Is your approach manageable given your constraints (time, money, etc.)?

While it’s generally not expected that you’ll have a fully fleshed-out methodology at the proposal stage, you’ll likely still need to provide a high-level overview of your research methodology . Here are some important questions you’ll need to address in your research proposal:

• Will you take a qualitative , quantitative or mixed -method approach?
• What sampling strategy will you adopt?
• How will you collect your data (e.g., interviews , surveys, etc)?
• How will you analyse your data (e.g., descriptive and inferential statistics , content analysis, discourse analysis, etc, .)?
• What potential limitations will your methodology carry?

So, be sure to give some thought to the practicalities of your research and have at least a basic methodological plan before you start writing up your proposal. If this all sounds rather intimidating, the video below provides a good introduction to research methodology and the key choices you’ll need to make.

How To Structure A Research Proposal

Now that we’ve covered the key points that need to be addressed in a proposal, you may be wondering, “ But how is a research proposal structured? “.

While the exact structure and format required for a research proposal differs from university to university, there are four “essential ingredients” that commonly make up the structure of a research proposal:

• A rich introduction and background to the proposed research
• An initial literature review covering the existing research
• An overview of the proposed research methodology
• A discussion regarding the practicalities (project plans, timelines, etc.)

In the video below, we unpack each of these four sections, step by step.

Research Proposal Examples/Samples

In the video below, we provide a detailed walkthrough of two successful research proposals (Master’s and PhD-level), as well as our popular free proposal template.

Proposal Writing FAQs

How long should a research proposal be.

This varies tremendously, depending on the university, the field of study (e.g., social sciences vs natural sciences), and the level of the degree (e.g. undergraduate, Masters or PhD) – so it’s always best to check with your university what their specific requirements are before you start planning your proposal.

As a rough guide, a formal research proposal at Masters-level often ranges between 2000-3000 words, while a PhD-level proposal can be far more detailed, ranging from 5000-8000 words. In some cases, a rough outline of the topic is all that’s needed, while in other cases, universities expect a very detailed proposal that essentially forms the first three chapters of the dissertation or thesis.

The takeaway – be sure to check with your institution before you start writing.

How do I choose a topic for my research proposal?

Finding a good research topic is a process that involves multiple steps. We cover the topic ideation process in this video post.

How do I write a literature review for my proposal?

While you typically won’t need a comprehensive literature review at the proposal stage, you still need to demonstrate that you’re familiar with the key literature and are able to synthesise it. We explain the literature review process here.

How do I create a timeline and budget for my proposal?

We explain how to craft a project plan/timeline and budget in Research Proposal Bootcamp .

Which referencing format should I use in my research proposal?

The expectations and requirements regarding formatting and referencing vary from institution to institution. Therefore, you’ll need to check this information with your university.

What common proposal writing mistakes do I need to look out for?

We’ve create a video post about some of the most common mistakes students make when writing a proposal – you can access that here . If you’re short on time, here’s a quick summary:

• The research topic is too broad (or just poorly articulated).
• The research aims, objectives and questions don’t align.
• The research topic is not well justified.
• The study has a weak theoretical foundation.
• The research design is not well articulated well enough.
• Poor writing and sloppy presentation.
• Poor project planning and risk management.
• Not following the university’s specific criteria.

Key Takeaways & Additional Resources

As you write up your research proposal, remember the all-important core purpose:  to convince . Your research proposal needs to sell your study in terms of suitability and viability. So, focus on crafting a convincing narrative to ensure a strong proposal.

At the same time, pay close attention to your university’s requirements. While we’ve covered the essentials here, every institution has its own set of expectations and it’s essential that you follow these to maximise your chances of approval.

By the way, we’ve got plenty more resources to help you fast-track your research proposal. Here are some of our most popular resources to get you started:

• Proposal Writing 101 : A Introductory Webinar
• Research Proposal Bootcamp : The Ultimate Online Course
• Template : A basic template to help you craft your proposal

If you’re looking for 1-on-1 support with your research proposal, be sure to check out our private coaching service , where we hold your hand through the proposal development process (and the entire research journey), step by step.

Psst… there’s more!

This post is an extract from our bestselling short course, Research Proposal Bootcamp . If you want to work smart, you don't want to miss this .

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I truly enjoyed this video, as it was eye-opening to what I have to do in the preparation of preparing a Research proposal.

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Bundle of thanks to you for the research proposal guide it was really good and useful if it is possible please send me the sample of research proposal

You’re most welcome. We don’t have any research proposals that we can share (the students own the intellectual property), but you might find our research proposal template useful: https://gradcoach.com/research-proposal-template/

Cheruiyot Moses Kipyegon

Thanks alot. It was an eye opener that came timely enough before my imminent proposal defense. Thanks, again

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I am an undergraduate student (First Degree) preparing to write my project,this video and explanation had shed more light to me thanks for your efforts keep it up.

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Thank you. This is a great insight. I am a student preparing for a PhD program. I am requested to write my Research Proposal as part of what I am required to submit before my unconditional admission. I am grateful having listened to this video which will go a long way in helping me to actually choose a topic of interest and not just any topic as well as to narrow down the topic and be specific about it. I indeed need more of this especially as am trying to choose a topic suitable for a DBA am about embarking on. Thank you once more. The video is indeed helpful.

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Hi. For my MSc medical education research, please evaluate this topic for me: Training Needs Assessment of Faculty in Medical Training Institutions in Kericho and Bomet Counties

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I need any research proposal

Thank you for these videos. I will need chapter by chapter assistance in writing my MSc dissertation

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What is JAM? Please explain.

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thank you for the video but i need a written example

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• Academic Writing

How to Write a Research Proposal | A Guide for Students

Published on June 22, 2024 by Paige Pfeifer, BA . Revised on August 14, 2024.

A research proposal is a short piece of academic writing that outlines the research a graduate student intends to carry out. It starts by explaining why the research will be helpful or necessary, then describes the steps of the potential research and how the research project would add further knowledge to the field of study. A student submits this as part of the application process for a graduate degree program.

If you’re thinking of pursuing a master’s or doctorate degree, you may need to learn more about how to write a research proposal that will get you into your desired program.

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Table of contents

What is the purpose of a research proposal, what are the parts of a research proposal, how long should a research proposal be.

A student writes a research proposal to describe a research area where a question needs to be answered and to show that they can answer that question by adding new information to the field.

A research committee will read the proposals and decide whether each student will qualify for admittance to the graduate degree program.

To ensure that your proposal fulfils its purpose, take care to include all of the key parts.

Every research proposal contains a few standard sections, and some include extra sections specific to the program. Below we list the components of most research proposals.

Many schools, like the University of Houston, provide a research proposal example for students . Check with your university to see if they can offer you a similar resource. It can help you understand which parts you’re required to have while writing about your proposed research.

Of course, you’ll need to come up with an effective title. Though a title is less substantial than a section, it makes the first impression on the research committee. It’s also the most concise representation of what you hope to accomplish with your research paper .

A good title conveys your research goal in enough detail to show uniqueness. However, it’s not so detailed that reading and understanding it is tedious. Aim for 10 to 12 words and avoid using abbreviations, such as the ampersand (&).

Introduction

The introduction is your chance to get the research committee enthused about your proposed research. You’re excited about the topic; explain why they should be excited too.

The introduction of a research proposal usually includes a few essential components that are minor in length but major in importance:

• Statement of the problem: a clear description of the gap in existing research that you want to address
• Research questions: the questions you hope to answer by carrying out your study
• Aims and objectives: goals for the research. Aims are big-picture goals: what are you trying to do? Objectives point to smaller goals within the larger ones: what steps will you take to accomplish your aims?
• Rationale: why the research needs to be done
• Significance: how the research will contribute to the field

While it’s common to include these in the introduction, some proposals devote a separate section to them. As you compose these small parts, word them concisely but thoroughly. They must be clear and cover all the most vital aspects of your proposed research.

By the time the research committee has finished reading your introduction, they should have a foundational grasp of why you need to conduct this proposed research, how you plan to do so, and what new ideas it will add to the field. But remember, give only a summary of your methods and new ideas—save the finer points for later sections.

Many writers struggle to write concisely, but it’s an indispensable skill when you’re working on an introduction. QuillBot’s Summarizer can help you condense your thoughts to the perfect length for the introduction.

Background or literature review

Now that you’ve finished the introductory parts of your research proposal, you can begin to go into more detail on your research design. The literature review is likely to be the largest portion of your paper.

The purpose of the background or literature review section is to show that you’re familiar with the existing body of knowledge on your topic. By describing the most pertinent studies related to your research questions, you show that there is truly a knowledge gap in the field and that your proposed research will help close it.

As you write the literature review, you’ll need to draw on other researchers’ work. It’s crucial that you cite all of your sources properly, or you’ll be committing plagiarism .

Method and design

In the next section, you have the chance to show the research committee that you have thought deeply about how to answer your proposed research questions.

Remember to draw on the studies you mentioned in your literature review, which often provide good models. How can you build on them? What theoretical framework(s) have they contributed that you can use to approach your problem effectively?

Based on what you’ve found in the existing literature, describe how you plan to conduct the research. Include the specific research methods you plan to use and how you will analyze any data you collect. Explain why and how these methods will help you achieve your aim and objectives, while other methods won’t.

Your research design should also define the scope of your study, which must fit the time frame of the degree program. A scope that’s too wide may make the research committee think you won’t go deep enough into your topic. Conversely, a scope that’s too narrow could leave you with too few resources to draw from. If the work you plan to do is not enough to fill the time, you could appear lazy or unmotivated, so consider the best way to cover your topic carefully.

After you’ve finished the main sections of your paper, you’ll need to be sure you’ve cited every source correctly. Create a reference list that includes all the sources you mentioned in your literature review and elsewhere.

It’s helpful to keep a list and add to it as you’re doing your research. That way you’ll be sure not to miss a citation.

Other parts of a research proposal

Besides the standard sections above, some proposals also include the following parts:

• An abstract to briefly summarize the proposal
• A research budget section to break down what funding might be needed and where it might come from
• A research schedule/timeline to show all the steps of the research to be completed and when they will be done
• A conclusion section

If you include a separate conclusion section in your proposal, you may find QuillBot’s Paraphraser convenient for restating your ideas in different words.

Try Paraphraser Now

A research proposal is typically not very long—just a few thousand words. It’s not meant to be exhaustive; rather, it’s just to show that you’ve put significant thought into the research you want to do and that you can realistically complete it.

Because your research proposal will be so short, you’ll want to put high priority on making every word count. Remember to ask your university for a research proposal example before you begin.

Take advantage of QuillBot’s writing tools to meet all of your proposal goals and write more efficiently. Before you submit it, give it a good once-over with our Grammar Checker and Punctuation Checker to make sure it accurately reflects the quality of your work.

Good luck with your proposal! And when it’s approved, don’t forget that QuillBot can also help you with other forms of academic writing, such as your thesis or dissertation .

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Paige Pfeifer, BA

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How to write a research proposal

What is a research proposal?

What is the purpose of a research proposal , how long should a research proposal be, what should be included in a research proposal, 1. the title page, 2. introduction, 3. literature review, 4. research design, 5. implications, 6. reference list, frequently asked questions about writing a research proposal, related articles.

If you’re in higher education, the term “research proposal” is something you’re likely to be familiar with. But what is it, exactly? You’ll normally come across the need to prepare a research proposal when you’re looking to secure Ph.D. funding.

When you’re trying to find someone to fund your Ph.D. research, a research proposal is essentially your “pitch.”

A research proposal is a concise and coherent summary of your proposed research.

You’ll need to set out the issues that are central to the topic area and how you intend to address them with your research. To do this, you’ll need to give the following:

• an outline of the general area of study within which your research falls
• an overview of how much is currently known about the topic
• a literature review that covers the recent scholarly debate or conversation around the topic

➡️  What is a literature review? Learn more in our guide.

Essentially, you are trying to persuade your institution that you and your project are worth investing their time and money into.

It is the opportunity for you to demonstrate that you have the aptitude for this level of research by showing that you can articulate complex ideas:

It also helps you to find the right supervisor to oversee your research. When you’re writing your research proposal, you should always have this in the back of your mind.

This is the document that potential supervisors will use in determining the legitimacy of your research and, consequently, whether they will invest in you or not. It is therefore incredibly important that you spend some time on getting it right.

Tip: While there may not always be length requirements for research proposals, you should strive to cover everything you need to in a concise way.

If your research proposal is for a bachelor’s or master’s degree, it may only be a few pages long. For a Ph.D., a proposal could be a pretty long document that spans a few dozen pages.

➡️ Research proposals are similar to grant proposals. Learn how to write a grant proposal in our guide.

When you’re writing your proposal, keep in mind its purpose and why you’re writing it. It, therefore, needs to clearly explain the relevance of your research and its context with other discussions on the topic. You need to then explain what approach you will take and why it is feasible.

Generally, your structure should look something like this:

• Introduction
• Literature Review
• Research Design
• Implications

If you follow this structure, you’ll have a comprehensive and coherent proposal that looks and feels professional, without missing out on anything important. We’ll take a deep dive into each of these areas one by one next.

The title page might vary slightly per your area of study but, as a general point, your title page should contain the following:

• The proposed title of your project
• Your supervisor’s name
• The name of your institution and your particular department

Tip: Keep in mind any departmental or institutional guidelines for a research proposal title page. Also, your supervisor may ask for specific details to be added to the page.

The introduction is crucial   to your research proposal as it is your first opportunity to hook the reader in. A good introduction section will introduce your project and its relevance to the field of study.

You’ll want to use this space to demonstrate that you have carefully thought about how to present your project as interesting, original, and important research. A good place to start is by introducing the context of your research problem.

Think about answering these questions:

• What is it you want to research and why?
• How does this research relate to the respective field?
• How much is already known about this area?
• Who might find this research interesting?
• What are the key questions you aim to answer with your research?
• What will the findings of this project add to the topic area?

Your introduction aims to set yourself off on a great footing and illustrate to the reader that you are an expert in your field and that your project has a solid foundation in existing knowledge and theory.

The literature review section answers the question who else is talking about your proposed research topic.

You want to demonstrate that your research will contribute to conversations around the topic and that it will sit happily amongst experts in the field.

➡️ Read more about how to write a literature review .

There are lots of ways you can find relevant information for your literature review, including:

• Research relevant academic sources such as books and journals to find similar conversations around the topic.
• Read through abstracts and bibliographies of your academic sources to look for relevance and further additional resources without delving too deep into articles that are possibly not relevant to you.
• Watch out for heavily-cited works . This should help you to identify authoritative work that you need to read and document.
• Look for any research gaps , trends and patterns, common themes, debates, and contradictions.
• Consider any seminal studies on the topic area as it is likely anticipated that you will address these in your research proposal.

This is where you get down to the real meat of your research proposal. It should be a discussion about the overall approach you plan on taking, and the practical steps you’ll follow in answering the research questions you’ve posed.

So what should you discuss here? Some of the key things you will need to discuss at this point are:

• What form will your research take? Is it qualitative/quantitative/mixed? Will your research be primary or secondary?
• What sources will you use? Who or what will you be studying as part of your research.
• Document your research method. How are you practically going to carry out your research? What tools will you need? What procedures will you use?
• Any practicality issues you foresee. Do you think there will be any obstacles to your anticipated timescale? What resources will you require in carrying out your research?

Your research design should also discuss the potential implications of your research. For example, are you looking to confirm an existing theory or develop a new one?

If you intend to create a basis for further research, you should describe this here.

It is important to explain fully what you want the outcome of your research to look like and what you want to achieve by it. This will help those reading your research proposal to decide if it’s something the field  needs  and  wants,  and ultimately whether they will support you with it.

When you reach the end of your research proposal, you’ll have to compile a list of references for everything you’ve cited above. Ideally, you should keep track of everything from the beginning. Otherwise, this could be a mammoth and pretty laborious task to do.

Consider using a reference manager like Paperpile to format and organize your citations. Paperpile allows you to organize and save your citations for later use and cite them in thousands of citation styles directly in Google Docs, Microsoft Word, or LaTeX.

Your project may also require you to have a timeline, depending on the budget you are requesting. If you need one, you should include it here and explain both the timeline and the budget you need, documenting what should be done at each stage of the research and how much of the budget this will use.

This is the final step, but not one to be missed. You should make sure that you edit and proofread your document so that you can be sure there are no mistakes.

A good idea is to have another person proofread the document for you so that you get a fresh pair of eyes on it. You can even have a professional proofreader do this for you.

This is an important document and you don’t want spelling or grammatical mistakes to get in the way of you and your reader.

➡️ Working on a research proposal for a thesis? Take a look at our guide on how to come up with a topic for your thesis .

A research proposal is a concise and coherent summary of your proposed research. Generally, your research proposal will have a title page, introduction, literature review section, a section about research design and explaining the implications of your research, and a reference list.

A good research proposal is concise and coherent. It has a clear purpose, clearly explains the relevance of your research and its context with other discussions on the topic. A good research proposal explains what approach you will take and why it is feasible.

You need a research proposal to persuade your institution that you and your project are worth investing their time and money into. It is your opportunity to demonstrate your aptitude for this level or research by showing that you can articulate complex ideas clearly, concisely, and critically.

A research proposal is essentially your "pitch" when you're trying to find someone to fund your PhD. It is a clear and concise summary of your proposed research. It gives an outline of the general area of study within which your research falls, it elaborates how much is currently known about the topic, and it highlights any recent debate or conversation around the topic by other academics.

The general answer is: as long as it needs to be to cover everything. The length of your research proposal depends on the requirements from the institution that you are applying to. Make sure to carefully read all the instructions given, and if this specific information is not provided, you can always ask.

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How to write a research proposal

Advice and guidance on writing a proposal for a student research project.

Purpose of a Research Proposal

A research proposal should describe what you will investigate, why it is important to the discipline and how you will conduct your research.

Simply put, it is your plan for the research you intend to conduct. All research proposals are designed to persuade someone about how and why your intended project is worthwhile. 

In your proposal you will need to explain and defend your choices. Always think about the exact reasons why you are making specific choices and why they are the best options available to you and your project. 

Your research proposal aims should be centred on: 

• Relevance - You want to convince the reader how and why your research is relevant and significant to your field and how it is original. This is typically done in parts of the introduction and the literature review.
• Context - You should demonstrate that you are familiar with the field, you understand the current state of research on the topic and your ideas have a strong academic basis (i.e., not simply based on your instincts or personal views). This will be the focus of your introduction and literature review. 
• Approach - You need to make a case for your methodology, showing that you have carefully thought about the data, tools and procedures you will need to conduct the research. You need to explicitly defend all of your choices. This will be presented in the research design section. 
• Feasibility - You need to demonstrate clearly that your project is both reasonable and feasible within the practical constraints of the course, timescales, institution or funding. You need to make sure you have the time and access to resources to complete the project in a reasonable period. 

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Our Research Writing workshop will look at some of the main writing challenges associated with writing a large-scale research project and look at strategies to manage your writing on a day-to-day basis. It will identify ways to plan, organise and map out the structure of your writing to allow you to develop an effective writing schedule and make continuous progress on your dissertation project.

Proposal format

The format of a research proposal varies between fields and levels of study but most proposals should contain at least these elements: introduction, literature review, research design and reference list.

Generally, research proposals can range from 500-1500 words or one to a few pages long. Typically, proposals for larger projects such as a PhD dissertation or funding requests, are longer and much more detailed.

Remember, the goal of your research proposal is to outline clearly and concisely exactly what your research will entail and accomplish, how it will do so and why it is important. If you are writing to a strictly enforced word count, a research proposal can be a great test of your ability to express yourself concisely!

Introduction

The first part of your proposal is the initial pitch for your project, so make sure it succinctly explains what you want to do and why. In other words, this is where you answer the reader’s “so what?” It should typically include: introducing the topic , outlining your problem statement and research question(s) and giving background and context. Some important questions to shape your introduction include: 

• Who has an interest in the topic (e.g. scientists, practitioners, policymakers, particular members of society)?
• How much is already known about the problem and why is it important?
• What is missing from current knowledge and why?
• What new insights will your research contribute?
• Why is this research worth doing?

If your proposal is very long, you might include separate sections with more detailed information on the background and context, problem statement, aims and objectives, and importance of the research.

Literature Review 

It’s important to show that you’re familiar with the most important research on your topic. A strong literature review convinces the reader that your project has a solid foundation in existing knowledge or theory (i.e. how it relates to established research in the field).

Your literature review will also show that you’re not simply repeating what other people have already done or said. This is also where you explain why your research is necessary. You might want to consider some of the following prompts:

• Comparing and contrasting: what are the main theories, methods, debates and controversies?
• Being critical: what are the strengths and weaknesses of different approaches?
• Showing how your research fits in: how will you build on, challenge or synthesise the work of others? 
• Filling a gap in the existing body of research: why is your idea innovative? 

Research design and methods

Following the literature review, it is a good idea to restate your main objectives, bringing the focus back to your own project. The research design/ methodology section should describe the overall approach and practical steps you will take to answer your research questions. You also need to demonstrate the feasibility of the project keeping in mind time and other constraints. 

You should definitely include:

• Qualitative vs quantitative research? Combination? 
• Will you collect original data or work with primary/secondary sources? 
• Is your research design descriptive, correlational or experimental? Something completely different?
• If you are undertaking your own study, when and where will you collect the data? How will you select subjects or sources? Ethics review? Exactly what or who will you study?
• What tools and procedures will you use (e.g. systematic reviews, surveys, interviews, observation, experiments, bibliographic data) to collect your data? 
• What tools/methods will you use to analyse your data? 
• Why are these the best methods to answer your research question(s)? This is where you should justify your choices. 
• How much time will you need to collect the data? 
• How will you gain access to participants and sources?
• Do you foresee any potential obstacles and if so, how will you address them?

Make sure you are not simply compiling a list of methods. Instead, aim to make an argument for why this is the most appropriate, valid and reliable way to approach answering your question. Remember you should always be defending your choices! 

Implications and Contributions to Knowledge

To ensure you finish your proposal on a strong note, it is a good idea to explore and/or emphasise the potential implications of the research. This means: what do you intend to contribute to existing knowledge on the topic?

Although you cannot know the results of your research until you have actually done the work, you should be going into the project with a clear idea of how your work will contribute to your field. This section might even be considered the most critical to your research proposal’s argument because it expresses exactly why your research is necessary. 

You should consider covering at least some of the following topics:

• Ways in which your work can challenge existing theories and assumptions in your field. 
• How your work will create the foundation for future research and theory. 
• The practical value your findings will provide to practitioners, educators and other academics in your field. 
• The problems or issues your work can potentially help to resolve. 
• Policies that could be impacted by your findings. 
• How your findings can be implemented in academia or other settings and how this will improve or otherwise transform these settings. 

This part is not about stating the specific results that you expect to obtain but rather, this is the section where you explicitly state how your findings will be valuable. 

This section is where you want to wrap it all up in a nice pretty bow. It is just like the concluding paragraph that you would structure and craft for a typical essay, see our essay planning template  for guidance. You should briefly summarise your research proposal and reinforce your research purpose. 

Reference List or Bibliography

Your research proposal MUST include proper citations for every source you have used and full references. Please consult your departmental referencing styles to ensure you are citing and referencing in an appropriate way. 

Common mistakes to avoid 

Try and avoid these common pitfalls when you are writing your research proposal: 

• Being too wordy: Remember formal does not mean flowery or pretentious. In fact, you should really aim to keep your writing as concise and accessible as possible. The more economically you can express your goals and ideas, the better. 
• Failing to cite relevant information/sources: You are adding to the existing body of knowledge on the subject you are covering. Therefore, your research proposal should reference the main research pieces in your field (while referencing them correctly!) and connect your proposal to these works in some way. This does not mean just communicating the relevance of your work, it should explicitly demonstrate your familiarity with the field. 
• Focusing too much on minor issues: Your research is most likely important for so many great reasons. However, they do not all need to be listed in your research proposal. Generally, including too many questions and issues in your research proposal can serve as a red flag and detract from your main purpose(s). This will in turn weaken your proposal. Only involve the main/key issues you plan to address. 
• Failing to make a strong argument for your research: This is the simplest way to undermine your proposal. Your proposal is a piece of persuasive and critical writing . This means that, although you are presenting your proposal in an academic and hopefully objective manner, the goal is to get the reader to say ‘yes’ to your work. 
• Not polishing your writing : If your proposal has spelling or grammatical errors, an inconsistent or inappropriate tone or even just awkward phrasing it can undermine your credibility. Check out some of these resources to help guide you in the right direction: Manchester Academic Phrasebank , Proofreading Guide , Essay Checklist and Grammar Guide . Remember to double and triple check your work. 

Links and Resources

You might also need to include a schedule and/or a budget depending on your requirements. Some tools to help include: 

• Guidance for candidates
• Manchester University Academic Phrasebank
• Leeds Beckett Assignment Calculator
• Calendarpedia

For guidance regarding specific research proposals (including templates), please check with your specific departments.

Related information

Dissertation planning

Writing a literature review

Research methods

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What Is a Research Proposal?

Reference books.

• Writing the Research Paper
• Presenting the Research Paper

When applying for a research grant or scholarship, or, just before you start a major research project, you may be asked to write a preliminary document that includes basic information about your future research. This is the information that is usually needed in your proposal:

• The topic and goal of the research project.
• The kind of result expected from the research.
• The theory or framework in which the research will be done and presented.
• What kind of methods will be used (statistical, empirical, etc.).
• Short reference on the preliminary scholarship and why your research project is needed; how will it continue/justify/disprove the previous scholarship.
• How much will the research project cost; how will it be budgeted (what for the money will be spent).
• Why is it you who can do this research and not somebody else.

Most agencies that offer scholarships or grants provide information about the required format of the proposal. It may include filling out templates, types of information they need, suggested/maximum length of the proposal, etc.

Research proposal formats vary depending on the size of the planned research, the number of participants, the discipline, the characteristics of the research, etc. The following outline assumes an individual researcher. This is just a SAMPLE; several other ways are equally good and can be successful. If possible, discuss your research proposal with an expert in writing, a professor, your colleague, another student who already wrote successful proposals, etc.

• Author, author's affiliation
• Explain the topic and why you chose it. If possible explain your goal/outcome of the research . How much time you need to complete the research?
• Give a brief summary of previous scholarship and explain why your topic and goals are important.
• Relate your planned research to previous scholarship. What will your research add to our knowledge of the topic.
• Break down the main topic into smaller research questions. List them one by one and explain why these questions need to be investigated. Relate them to previous scholarship.
• Include your hypothesis into the descriptions of the detailed research issues if you have one. Explain why it is important to justify your hypothesis.
• This part depends of the methods conducted in the research process. List the methods; explain how the results will be presented; how they will be assessed.
• Explain what kind of results will justify or  disprove your hypothesis. 
• Explain how much money you need.
• Explain the details of the budget (how much you want to spend for what).
• Describe why your research is important.
• List the sources you have used for writing the research proposal, including a few main citations of the preliminary scholarship.

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What Are The Elements Of A Good Research Proposal?

by  Antony W

March 10, 2023

The key to writing a great research proposal for your upcoming research project is to make sure the document has the right structure.

Your paper must include all the components that your professor expects to see. So in this guide, we’ll outline all the elements of a good research proposal and explain why they’re important.

The elements of a good research proposal are the title, the introduction, literature review, aims and objectives, methodology, scope of the research, outline and timetable, and bibliography.

It’s important to include these elements in your research proposal exactly in the order in which they appear in the list above.

Why The Key Elements Of A Research Proposal Matter

The basic elements of a research proposal are important because they communicate your thought process, present the originality of your ideas, and demonstrate that you’re passionate about the subject in question.

If you structure and write your research proposal well, your paper can convince your professor that your project is feasible and you have what it takes to take   your research project to the next level.

Have no time to read this guide and would rather get quick writing help? Let us write your research proposal for you! 

7 Key Elements of a Research Proposal 

While developing a detailed and comprehensive research proposal requires a lot of planning, attention to details, and academic writing skills , understanding the core elements of the paper is the first step to getting your proposal accepted.

So here are the elements that you should include in your research proposal.

It sounds somewhat obvious when we say that your research proposal with a title. To say the least, you already know you should.

But perhaps the most common mistake that many students make is to write general titles that lack focus.

Instead of writing a long title that’s hard to read or a short title that fails to highlight the theme of your research, write a clear and concise headline that tells your reader what your research proposal is about at a first glance.

2. Introduction

The starting paragraph to a research project is one of the elements of a good research proposal because it introduces the subject you wish to address or a research problem you wish to analyze.

Because the introduction of a research proposal is what sets the tone for the rest of the paper, it’s important to start with a hook and then organize your thoughts in a logical and organized manner.

The introduction to your research proposal should give background information and explain why you believe a research question is worth exploring. While not mandatory, you can briefly describe your methodologies in the introduction and then expand them later on.

Your introduction should be clear and concise. Make sure you include only the most relevant information in this section so you don’t make it unnecessarily too long.

3. Literature Review

Although a research proposal doesn’t include a full literature review , it’s important to include an overview of the most significant studies in your field.

The section should feature evidence and statistical data to demonstrate the significance of your research.

Through the literature review, you can easily draw your reader’s attention to existing research, identify gaps in existing studies, and make your reader understand how your proposal will contribute to the already existing research.

4. Aims and Objectives

Aims and objectives are what you wish your research proposal to accomplish. Your aims will be your overall outcome or what you want the research to achieve.

Objectives tend to be narrower and more focused. More often than not, you need to provide an explanation for each of your objectives to show how they will help to meet the aims of your study.

Unless required, you don’t really have to include a hypothesis that your research proposal looks forward to test.

5. Research Methodology

Methodologies are simply the research methods you will use to conduct your study and they must appear in your research proposal whether or not you’re conducting an experimental research.

The methodologies include analysis and sampling techniques equipment, research approaches, and ethical concerns.

Make sure your explanation for each methodology is clear and precise. It helps to justify why you’ve chosen to use a certain methodology over an alternative. This will go a long way to show that you took your time to think about your methodologies before picking them.

It’s important to explain how you will collect data, the sample size you plan to consider for your research investigation, and the techniques you consider the most appropriate to analyze the data.

6. Scope of the Research

Because you’ll be working with limited time and resource, it’s reasonable to include a section on the scope of the research in your proposal. In other words, you have to show your reader that you can start and complete your research within the constraints of these two resources.

Remember, your research will more than likely have limits, and addressing them in this section not only shows that you have given them a thought but also makes your research proposal strong and authentic.

Don’t just focus on the challenges that you’re likely to come across during your studies. You should also propose alternative solutions that you can use and why they might help.

7. Outline and Timetable

Your professor expects to see an outline and a timetable in your research proposal so it’s important that you include them in your research proposal.

The purpose of the outline is to show how you plan to structure your dissertation . Briefly note what each section will cover and explain how it all fits into the argument of your research project.

The purpose of the timetable is to show how much time you’ll need to complete your research. In particular, you need to make sure you mention exactly how long you expect each stage of your study to take.

Don’t just mention how long the research process will take. Make sure you also indicate how long you’ll take to compile your research.

Get Help with Research Proposal Writing

Knowing the elements of a good research proposal is one thing. Writing the proposal is where there’s a lot of work. If you don’t have the time to complete the work yourself, feel free to take advantage of our research proposal writing and get the paper done on time.

About the author 

Antony W is a professional writer and coach at Help for Assessment. He spends countless hours every day researching and writing great content filled with expert advice on how to write engaging essays, research papers, and assignments.

Frequently asked questions

What should i include in a research paper introduction.

The introduction of a research paper includes several key elements:

• A hook to catch the reader’s interest
• Relevant background on the topic
• Details of your research problem

and your problem statement

• A thesis statement or research question
• Sometimes an overview of the paper

Frequently asked questions: Writing a research paper

A research project is an academic, scientific, or professional undertaking to answer a research question . Research projects can take many forms, such as qualitative or quantitative , descriptive , longitudinal , experimental , or correlational . What kind of research approach you choose will depend on your topic.

The best way to remember the difference between a research plan and a research proposal is that they have fundamentally different audiences. A research plan helps you, the researcher, organize your thoughts. On the other hand, a dissertation proposal or research proposal aims to convince others (e.g., a supervisor, a funding body, or a dissertation committee) that your research topic is relevant and worthy of being conducted.

Formulating a main research question can be a difficult task. Overall, your question should contribute to solving the problem that you have defined in your problem statement .

However, it should also fulfill criteria in three main areas:

• Researchability
• Feasibility and specificity
• Relevance and originality

Research questions anchor your whole project, so it’s important to spend some time refining them.

In general, they should be:

• Focused and researchable
• Answerable using credible sources
• Complex and arguable
• Feasible and specific
• Relevant and original

All research questions should be:

• Focused on a single problem or issue
• Researchable using primary and/or secondary sources
• Feasible to answer within the timeframe and practical constraints
• Specific enough to answer thoroughly
• Complex enough to develop the answer over the space of a paper or thesis
• Relevant to your field of study and/or society more broadly

A research aim is a broad statement indicating the general purpose of your research project. It should appear in your introduction at the end of your problem statement , before your research objectives.

Research objectives are more specific than your research aim. They indicate the specific ways you’ll address the overarching aim.

Once you’ve decided on your research objectives , you need to explain them in your paper, at the end of your problem statement .

Keep your research objectives clear and concise, and use appropriate verbs to accurately convey the work that you will carry out for each one.

I will compare …

Your research objectives indicate how you’ll try to address your research problem and should be specific:

Research objectives describe what you intend your research project to accomplish.

They summarize the approach and purpose of the project and help to focus your research.

Your objectives should appear in the introduction of your research paper , at the end of your problem statement .

The main guidelines for formatting a paper in Chicago style are to:

• Use a standard font like 12 pt Times New Roman
• Use 1 inch margins or larger
• Apply double line spacing
• Indent every new paragraph ½ inch
• Include a title page
• Place page numbers in the top right or bottom center
• Cite your sources with author-date citations or Chicago footnotes
• Include a bibliography or reference list

To automatically generate accurate Chicago references, you can use Scribbr’s free Chicago reference generator .

The main guidelines for formatting a paper in MLA style are as follows:

• Use an easily readable font like 12 pt Times New Roman
• Set 1 inch page margins
• Include a four-line MLA heading on the first page
• Center the paper’s title
• Use title case capitalization for headings
• Cite your sources with MLA in-text citations
• List all sources cited on a Works Cited page at the end

To format a paper in APA Style , follow these guidelines:

• Use a standard font like 12 pt Times New Roman or 11 pt Arial
• If submitting for publication, insert a running head on every page
• Apply APA heading styles
• Cite your sources with APA in-text citations
• List all sources cited on a reference page at the end

No, it’s not appropriate to present new arguments or evidence in the conclusion . While you might be tempted to save a striking argument for last, research papers follow a more formal structure than this.

All your findings and arguments should be presented in the body of the text (more specifically in the results and discussion sections if you are following a scientific structure). The conclusion is meant to summarize and reflect on the evidence and arguments you have already presented, not introduce new ones.

The conclusion of a research paper has several key elements you should make sure to include:

• A restatement of the research problem
• A summary of your key arguments and/or findings
• A short discussion of the implications of your research

Don’t feel that you have to write the introduction first. The introduction is often one of the last parts of the research paper you’ll write, along with the conclusion.

This is because it can be easier to introduce your paper once you’ve already written the body ; you may not have the clearest idea of your arguments until you’ve written them, and things can change during the writing process .

The way you present your research problem in your introduction varies depending on the nature of your research paper . A research paper that presents a sustained argument will usually encapsulate this argument in a thesis statement .

A research paper designed to present the results of empirical research tends to present a research question that it seeks to answer. It may also include a hypothesis —a prediction that will be confirmed or disproved by your research.

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Organizing Your Social Sciences Research Paper: Writing a Research Proposal

• Purpose of Guide
• Writing a Research Proposal
• Design Flaws to Avoid
• Independent and Dependent Variables
• Narrowing a Topic Idea
• Broadening a Topic Idea
• The Research Problem/Question
• Academic Writing Style
• Choosing a Title
• Making an Outline
• Paragraph Development
• The C.A.R.S. Model
• Background Information
• Theoretical Framework
• Citation Tracking
• Evaluating Sources
• Reading Research Effectively
• Primary Sources
• Secondary Sources
• What Is Scholarly vs. Popular?
• Is it Peer-Reviewed?
• Qualitative Methods
• Quantitative Methods
• Common Grammar Mistakes
• Writing Concisely
• Avoiding Plagiarism [linked guide]
• Annotated Bibliography
• Grading Someone Else's Paper

The goal of a research proposal is to present and justify the need to study a research problem and to present the practical ways in which the proposed study should be conducted. The design elements and procedures for conducting the research are governed by standards within the predominant discipline in which the problem resides, so guidelines for research proposals are more exacting and less formal than a general project proposal. Research proposals contain extensive literature reviews. They must provide persuasive evidence that a need exists for the proposed study. In addition to providing a rationale, a proposal describes detailed methodology for conducting the research consistent with requirements of the professional or academic field and a statement on anticipated outcomes and/or benefits derived from the study's completion.

Krathwohl, David R. How to Prepare a Dissertation Proposal: Suggestions for Students in Education and the Social and Behavioral Sciences . Syracuse, NY: Syracuse University Press, 2005.

How to Approach Writing a Research Proposal

Your professor may assign the task of writing a research proposal for the following reasons:

• Develop your skills in thinking about and designing a comprehensive research study;
• Learn how to conduct a comprehensive review of the literature to ensure a research problem has not already been answered [or you may determine the problem has been answered ineffectively] and, in so doing, become better at locating scholarship related to your topic;
• Improve your general research and writing skills;
• Practice identifying the logical steps that must be taken to accomplish one's research goals;
• Critically review, examine, and consider the use of different methods for gathering and analyzing data related to the research problem; and,
• Nurture a sense of inquisitiveness within yourself and to help see yourself as an active participant in the process of doing scholarly research.

A proposal should contain all the key elements involved in designing a completed research study, with sufficient information that allows readers to assess the validity and usefulness of your proposed study. The only elements missing from a research proposal are the findings of the study and your analysis of those results. Finally, an effective proposal is judged on the quality of your writing and, therefore, it is important that your writing is coherent, clear, and compelling.

Regardless of the research problem you are investigating and the methodology you choose, all research proposals must address the following questions:

• What do you plan to accomplish? Be clear and succinct in defining the research problem and what it is you are proposing to research.
• Why do you want to do it? In addition to detailing your research design, you also must conduct a thorough review of the literature and provide convincing evidence that it is a topic worthy of study. Be sure to answer the "So What?" question.
• How are you going to do it? Be sure that what you propose is doable. If you're having trouble formulating a research problem to propose investigating, go here .

Common Mistakes to Avoid

• Failure to be concise; being "all over the map" without a clear sense of purpose.
• Failure to cite landmark works in your literature review.
• Failure to delimit the contextual boundaries of your research [e.g., time, place, people, etc.].
• Failure to develop a coherent and persuasive argument for the proposed research.
• Failure to stay focused on the research problem; going off on unrelated tangents.
• Sloppy or imprecise writing, or poor grammar.
• Too much detail on minor issues, but not enough detail on major issues.

Procter, Margaret. The Academic Proposal .  The Lab Report. University College Writing Centre. University of Toronto; Sanford, Keith. Information for Students: Writing a Research Proposal . Baylor University; Wong, Paul T. P. How to Write a Research Proposal . International Network on Personal Meaning. Trinity Western University; Writing Academic Proposals: Conferences, Articles, and Books . The Writing Lab and The OWL. Purdue University; Writing a Research Proposal . University Library. University of Illinois at Urbana-Champaign.

Structure and Writing Style

Beginning the Proposal Process

As with writing a regular academic paper, research proposals are generally organized the same way throughout most social science disciplines. Proposals vary between ten and twenty-five pages in length. However, before you begin, read the assignment carefully and, if anything seems unclear, ask your professor whether there are any specific requirements for organizing and writing the proposal.

A good place to begin is to ask yourself a series of questions:

• What do I want to study?
• Why is the topic important?
• How is it significant within the subject areas covered in my class?
• What problems will it help solve?
• How does it build upon [and hopefully go beyond] research already conducted on the topic?
• What exactly should I plan to do, and can I get it done in the time available?

In general, a compelling research proposal should document your knowledge of the topic and demonstrate your enthusiasm for conducting the study. Approach it with the intention of leaving your readers feeling like--"Wow, that's an exciting idea and I can’t wait to see how it turns out!"

In general your proposal should include the following sections:

I.  Introduction

In the real world of higher education, a research proposal is most often written by scholars seeking grant funding for a research project or it's the first step in getting approval to write a doctoral dissertation. Even if this is just a course assignment, treat your introduction as the initial pitch of an idea or a thorough examination of the significance of a research problem. After reading the introduction, your readers should not only have an understanding of what you want to do, but they should also be able to gain a sense of your passion for the topic and be excited about the study's possible outcomes. Note that most proposals do not include an abstract [summary] before the introduction.

Think about your introduction as a narrative written in one to three paragraphs that succinctly answers the following four questions :

• What is the central research problem?
• What is the topic of study related to that problem?
• What methods should be used to analyze the research problem?
• Why is this important research, what is its significance, and why should someone reading the proposal care about the outcomes of the proposed study?

II.  Background and Significance

This section can be melded into your introduction or you can create a separate section to help with the organization and narrative flow of your proposal. This is where you explain the context of your proposal and describe in detail why it's important. Approach writing this section with the thought that you can’t assume your readers will know as much about the research problem as you do. Note that this section is not an essay going over everything you have learned about the topic; instead, you must choose what is relevant to help explain the goals for your study.

To that end, while there are no hard and fast rules, you should attempt to address some or all of the following key points:

• State the research problem and give a more detailed explanation about the purpose of the study than what you stated in the introduction. This is particularly important if the problem is complex or multifaceted .
• Present the rationale of your proposed study and clearly indicate why it is worth doing. Answer the "So What? question [i.e., why should anyone care].
• Describe the major issues or problems to be addressed by your research. Be sure to note how your proposed study builds on previous assumptions about the research problem.
• Explain how you plan to go about conducting your research. Clearly identify the key sources you intend to use and explain how they will contribute to your analysis of the topic.
• Set the boundaries of your proposed research in order to provide a clear focus. Where appropriate, state not only what you will study, but what is excluded from the study.
• If necessary, provide definitions of key concepts or terms.

III.  Literature Review

Connected to the background and significance of your study is a section of your proposal devoted to a more deliberate review and synthesis of prior studies related to the research problem under investigation . The purpose here is to place your project within the larger whole of what is currently being explored, while demonstrating to your readers that your work is original and innovative. Think about what questions other researchers have asked, what methods they have used, and what is your understanding of their findings and, where stated, their recommendations. Do not be afraid to challenge the conclusions of prior research. Assess what you believe is missing and state how previous research has failed to adequately examine the issue that your study addresses. For more information on writing literature reviews, GO HERE .

Since a literature review is information dense, it is crucial that this section is intelligently structured to enable a reader to grasp the key arguments underpinning your study in relation to that of other researchers. A good strategy is to break the literature into "conceptual categories" [themes] rather than systematically describing groups of materials one at a time. Note that conceptual categories generally reveal themselves after you have read most of the pertinent literature on your topic so adding new categories is an on-going process of discovery as you read more studies. How do you know you've covered the key conceptual categories underlying the research literature? Generally, you can have confidence that all of the significant conceptual categories have been identified if you start to see repetition in the conclusions or recommendations that are being made.

To help frame your proposal's literature review, here are the "five C’s" of writing a literature review:

• Cite , so as to keep the primary focus on the literature pertinent to your research problem.
• Compare the various arguments, theories, methodologies, and findings expressed in the literature: what do the authors agree on? Who applies similar approaches to analyzing the research problem?
• Contrast the various arguments, themes, methodologies, approaches, and controversies expressed in the literature: what are the major areas of disagreement, controversy, or debate?
• Critique the literature: Which arguments are more persuasive, and why? Which approaches, findings, methodologies seem most reliable, valid, or appropriate, and why? Pay attention to the verbs you use to describe what an author says/does [e.g., asserts, demonstrates, argues, etc.] .
• Connect the literature to your own area of research and investigation: how does your own work draw upon, depart from, synthesize, or add a new perspective to what has been said in the literature?

IV.  Research Design and Methods

This section must be well-written and logically organized because you are not actually doing the research, yet, your reader must have confidence that it is worth pursuing . The reader will never have a study outcome from which to evaluate whether your methodological choices were the correct ones. Thus, the objective here is to convince the reader that your overall research design and methods of analysis will correctly address the problem and that the methods will provide the means to effectively interpret the potential results. Your design and methods should be unmistakably tied to the specific aims of your study.

Describe the overall research design by building upon and drawing examples from your review of the literature. Consider not only methods that other researchers have used but methods of data gathering that have not been used but perhaps could be. Be specific about the methodological approaches you plan to undertake to obtain information, the techniques you would use to analyze the data, and the tests of external validity to which you commit yourself [i.e., the trustworthiness by which you can generalize from your study to other people, places, events, and/or periods of time].

When describing the methods you will use, be sure to cover the following:

• Specify the research operations you will undertake and the way you will interpret the results of these operations in relation to the research problem. Don't just describe what you intend to achieve from applying the methods you choose, but state how you will spend your time while applying these methods [e.g., coding text from interviews to find statements about the need to change school curriculum; running a regression to determine if there is a relationship between campaign advertising on social media sites and election outcomes in Europe ].
• Keep in mind that a methodology is not just a list of tasks; it is an argument as to why these tasks add up to the best way to investigate the research problem. This is an important point because the mere listing of tasks to be performed does not demonstrate that, collectively, they effectively address the research problem. Be sure you explain this.
• Anticipate and acknowledge any potential barriers and pitfalls in carrying out your research design and explain how you plan to address them. No method is perfect so you need to describe where you believe challenges may exist in obtaining data or accessing information. It's always better to acknowledge this than to have it brought up by your reader.

Develop a Research Proposal: Writing the Proposal . Office of Library Information Services. Baltimore County Public Schools; Heath, M. Teresa Pereira and Caroline Tynan. “Crafting a Research Proposal.” The Marketing Review 10 (Summer 2010): 147-168; Jones, Mark. “Writing a Research Proposal.” In MasterClass in Geography Education: Transforming Teaching and Learning . Graham Butt, editor. (New York: Bloomsbury Academic, 2015), pp. 113-127; Juni, Muhamad Hanafiah. “Writing a Research Proposal.” International Journal of Public Health and Clinical Sciences 1 (September/October 2014): 229-240; Krathwohl, David R. How to Prepare a Dissertation Proposal: Suggestions for Students in Education and the Social and Behavioral Sciences . Syracuse, NY: Syracuse University Press, 2005; Procter, Margaret. The Academic Proposal . The Lab Report. University College Writing Centre. University of Toronto; Punch, Keith and Wayne McGowan. "Developing and Writing a Research Proposal." In From Postgraduate to Social Scientist: A Guide to Key Skills . Nigel Gilbert, ed. (Thousand Oaks, CA: Sage, 2006), 59-81; Wong, Paul T. P. How to Write a Research Proposal . International Network on Personal Meaning. Trinity Western University; Writing Academic Proposals: Conferences, Articles, and Books . The Writing Lab and The OWL. Purdue University; Writing a Research Proposal . University Library. University of Illinois at Urbana-Champaign.

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• How to Write a Research Proposal

How to Write a Research Proposal - Structure and Guidelines

To obtain any higher degree of education, you will be required to write a research paper as a part of your final project. A research proposal is written before you write your research paper. It is a description of your research topic and the details of your paper. There is a particular format for writing a research proposal. To learn more about what a research proposal is, go through this article.

Table of Contents

What is the purpose of a research proposal, abstract and table of contents, introduction, aims and objectives, background significance, literature review, research design and methodology, research questions, suppositions and implications, bibliography, tips to write a research proposal, frequently asked questions on writing a research proposal.

The purpose of writing a research proposal is to present the plan for the research. It can also be written as a proposal for the research project’s funding. First, a research proposal is sent to the guide or mentor for approval. Only after their approval can you proceed with the research.

No matter what your reasons are for drafting a research proposal, the format remains the same. The researcher portrays how and why the research topic is relevant to the field. They explain the research gap and the ways to fill up the research gap. A research proposal also proves that the author can conduct the research and make a significant contribution to the field’s current status. To do this, your research proposal must detail your academic history and credentials and also establish the academic worth of your proposed ideas.

Listed below are the important things to be covered in a research proposal.

• The research methodology
• The research tools and procedures to be used by the researcher to collect and analyse the data
• Explanation of how the research can fit the budget and other restrictions imposed by the institution, department, or academic program

Structure of a Research Proposal

A research proposal must include the following.

An abstract and table of contents are added at the beginning of the research proposal, just before the introduction. An abstract talks about the research in brief. It can also include keywords used in the proposal towards the end.

Like in any other academic writing, the introduction of a research proposal introduces your research idea. It covers the research problem and the questions it raises. The introduction provides the context for your research. It must be precise and must cover all the relevant information. Be careful not to make it look like all the information is crammed into one paragraph.

This is an important section of a research proposal. This is where you explain your objectives for conducting the research and what you intend to achieve through it. This will help the reader understand your point of view more clearly. Mention the objectives in bullet points.

This is the section where you explain why the research is essential and how it is related to the field. You have to also explain the research problems and why you have to work on them here.

The literature review plays a vital role in a research proposal. In this section, you will explain information related to the study from books, articles and other sources. The main objective here is to establish the research gap.

After the literature review, the important thing to discuss in the research proposal is the research methodology and the design of your research. In this section, you will mention about,

• The type of research to be conducted – qualitative or quantitative. You will have to mention if the data is collected originally by you or if you are analysing other researchers’ works.
• You will also have to explain if you are conducting an experimental, correlational, or descriptive type of research.
• Discuss the data you are working with. If you are conducting social science research, for example, you will have to describe the demographic you are looking at. You must also explain how you will choose your subjects and collect data from them.
• Also, explain the tools to be used while conducting the research. It can be surveys, interviews, videos, etc.

After looking at your research and the type of research, you can also add information regarding the budget, time frame, and obstacles.

Research questions direct you to stick to the research and not deviate from it at any point. It can be two to four or five questions that you seek to find answers to with your research.

Although you will not know the findings of your research until you’ve completed it, you should have a clear sense of how your work will benefit your field before you begin. This section of your research proposal is likely the most important because it expresses why your research is vital. You can explain the below-given points in this section.

• How your research will create the foundation for future research.
• How it can be challenging to the already existing theories.
• How it adds practical value to the practitioners, researchers, teachers, etc.
• The problems that you may have to work on and fix.
• Policies that can be impacted by your findings.
• How your findings can be implemented in academics, and how they can transform the system.

Primarily this section talks about the value that your research can add. Rather than talking about the exact result or exact answer, you can discuss the expected outcomes.

The conclusion contains the overall summary of the proposal. Make sure you do not end it abruptly.

A bibliography plays a crucial role in a research paper as well as a research proposal. It is the list of sources you have referred to and cited to avoid plagiarism and copyright issues. At times, the full list of the bibliography is not needed. In such a case, we can just add the reference list. You can seek help from your guide or supervisor for the correct format.

• Include all the information regarding the final research paper to make it understandable to the supervisor, guide, etc.
• Citations play a major role. Cite every source you have referred to and used.
• Follow one format of writing, e.g. MLA format, APA format, etc. Consult with your guide and find out which format you have to follow to write your research proposal.
• Establish a strong argument for your research proposal because your objective is to make your reader say “Yes” to your proposal.
• Proofread and edit it to avoid any possible errors.

What are the essential components of a research proposal?

The essential components of a research proposal are the introduction, literature review, research questions, aims and objectives, and the research methodology.

Why is a research proposal written?

A research proposal is written to seek approval from the research guide, to get financial support, or to prepare a representation of your research plan and strategies.

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Proposal Outlining: A Guide for Getting Started

Have you ever felt the sting of presenting a project proposal only to watch it fall flat? Despite pouring your heart and soul into it, all you get back are crickets and cleared throats. The reality is that crafting a proposal that captivates and convinces isn't a matter of effort alone—it's about strategy. And that strategy starts with a well-structured outline.

In this article, we'll unlock the secrets of an effective proposal outline and explore the elements that make a proposal not just good but remarkable. This first step will help you to align your ideas with your client's needs.

Key takeaways

• A good proposal outline can help you organize your ideas and the key points you need to make to persuade your prospect.
• Each part of the proposal outline should serve a specific purpose
• You might want to share your proposal outline with a peer or even your prospect to ensure it covers all of the critical information your proposal will need

What is a proposal outline?

A proposal outline is a framework that organizes your ideas and pitches into a coherent structure, ensuring every crucial element of your proposal is considered and clearly presented. It’s the backbone of your proposal, guiding you from the introduction to the conclusion, ensuring a logical flow and that no key points are missed.

A well-crafted proposal outline consists of several parts, each serving a specific purpose:

• Introduction : Sets the stage, introduces the problem or need, and captures interest.
• Problem Statement : Clearly defines the issue that your proposal aims to solve.
• Solution Overview : Outlines your proposed solution and its benefits.
• Deliverables and Timelines : Specifies what will be delivered and when .
• Cost Estimate : Provides a clear and detailed breakdown of costs associated with the proposal.
• Conclusion : Summarizes the proposal, reinforcing the value and feasibility of your solution.

By using a proposal outline, you ensure your proposal is not only complete but also tailored to directly address the needs and concerns of your clients. There is also a good selection of proposal software (and even proposal templates ) to help you futher speed up and scale the process here. In fact, we might know a few people ourselves…

Importance of outlining

Why spend extra time on a proposal outline? Well, outlining isn't just about organizing your thoughts—it's about setting a strategic foundation for your proposal. Here’s why it’s absolutely crucial:

• Enhances clarity and focus : An outline keeps your proposal focused on the client’s needs and your solution. It prevents you from veering off-topic and ensures every part of the proposal pushes toward the end goal—securing approval.
• Saves time in the long run : It might seem like extra work at the start, but having a clear outline actually speeds up the writing process. You know exactly what to write about in each section, cutting down on revisions and rewrites.
• Improves persuasiveness : A structured proposal is a persuasive proposal. With all points logically flowing from one to the next, your argument builds momentum- and with it, a compelling case to your client.
• Facilitates collaboration : When working in a team, an outline acts as a shared plan. Everyone knows their part, reducing overlap and ensuring all necessary points are covered.
• Makes a professional impression : A well-organized proposal reflects professionalism and attention to detail. It shows potential clients that you are thorough and capable, boosting their confidence in your abilities.

In short, an outline isn’t just a planning tool—it’s a critical element that elevates the quality and effectiveness of your proposal. By taking the time to outline, you're paving the way for a smoother, more impactful presentation that aligns perfectly with your client's expectations.

Key elements of a detailed project proposal outline

Crafting a project proposal is like telling a story where you're the hero who can solve the client's problem. To tell this story effectively, you need several key elements, communicating your understanding, plan, and commitment to the project's success. These elements are:

• Introduction

Kick off your proposal by grabbing attention. Introduce the problem and hint at the solution, making sure to connect emotionally (and logically) with your potential client.

• Problem statement

Dive deep into the problem. Demonstrate your understanding of the client's needs and challenges. Show empathy and expertise, making it clear why this issue needs resolution.

• Solution overview

This is where you shine. Outline your proposed solution and the unique benefits it offers. Be clear and concise , using simple terms that convey value and feasibility.

• Objectives and goals

Define what success looks like. Detail the objectives your solution aims to achieve, aligning them closely with the client’s requirements.

• Methodology and approach

Explain how you plan to achieve the outlined objectives. This section should reassure the client of your method's effectiveness and your team's capability.

• Deliverables

Specify what you will deliver, including tangible products, reports, and results. This sets clear expectations and helps avoid scope creep.

Map out the project timeline. Include key milestones and deadlines to demonstrate your project management skills and realistic approach.

• Cost estimate

Provide a detailed breakdown of the project cost. Transparency here builds trust and helps the client understand the value they are getting.

Wrap up with a strong conclusion that reiterates the benefits of your proposal. Encourage the client to take action, and make it easy for them to say Yes.

By including these elements, your proposal will not only be comprehensive but also tailored to clearly communicate how you are the best choice for the project.

How to create the perfect proposal outline (then fill it in)

Creating the perfect proposal outline is like preparing a recipe that’s tailored to taste—it needs the right ingredients, a pinch of creativity, and a good understanding of who's going to enjoy it! Here’s a simple, effective way to put it all together:

Step 1: Understand the client’s needs

Begin by thoroughly researching your client’s industry, challenges, and specific needs. The more you know, the better you can tailor your proposal to speak directly to them. Dive into their company reports, read relevant industry news, and analyze their competitors. This groundwork enables you to address their unique pain points with precision.

Step 2: Define the project scope

Clearly define what the proposal will cover and- importantly- what it won’t. Setting these boundaries early prevents misunderstandings and keeps your proposal laser-focused.

Step 3: Gather your data

Collect all the necessary information, data, and resources that will support your solution. This could include case studies, testimonials, or relevant statistics that reinforce your points. Solid data not only backs up your claims but also builds credibility, showing that your solution is grounded in proven results and sound research.

Step 4: Draft the structure

Using the key elements outlined above, start drafting your proposal. Arrange the sections in a logical order that tells a compelling story, from problem to solution. Each section should naturally lead into the next, creating a seamless narrative that keeps the reader engaged and makes your argument compelling.

Step 5: Write the details

Fill in each section with detailed information. Ensure your writing is clear, persuasive, and directly addresses how you will solve the client’s problem. Use active language, avoid jargon, and be specific about the benefits of your solution. Remember, the goal here is to make it easy for the client to understand and see the value in your proposal.

Step 6: Review and refine

Step back and review your proposal as a whole. Does it flow logically? Is it persuasive? Ask a colleague to proofread it for clarity and coherence. A fresh set of eyes can catch errors you might have missed and provide valuable feedback to improve the overall quality of the proposal.

Step 7: Customize your presentation

Tailor the final document to the client’s preferences. Consider their company culture and the decision-maker’s personal style when finalizing the format and tone. Customization shows you’ve taken the time to understand their business and care about their unique context, making your proposal stand out from more generic submissions.

Step 8: Include a Call To Action

End with a clear, compelling call to action. What do you want the client to do next? Make it easy for them to take the next step, whether it’s scheduling a meeting, signing a contract, or simply getting in touch. A strong CTA helps to turn interest into action, guiding the client towards a positive decision.

By following these steps, you’ll create a proposal outline that not only meets the client’s needs but also highlights your capabilities and understanding of their challenges.

6 Top tips for outlining proposals

Here are some top tips to ensure your proposal outlines set you up for success:

Tip 1: Start with a strong hook

Capture your reader's attention from the outset. Use a compelling fact, question, or statement that speaks directly to the reader's interests or pain points.

Tip 2: Keep the client central

Always tailor your proposal outline with the client in mind. Every section should reflect an understanding of their needs, goals, and preferences.

Tip 3: Use clear, concise language

Avoid jargon and complex language. Your proposal should be easy to understand, making the client feel confident about what you’re offering. Simple language helps to ensure your message is clear.

Tip 4: Visualize the flow

Before writing detailed content, visualize how each section flows into the next. A logical, intuitive flow keeps the reader engaged and makes your arguments more persuasive.

Tip 5: Highlight key benefits

While detailing the features of your solution is important, focusing on the benefits for the client can be even more persuasive. Make it clear how your proposal will solve their problems or improve their situation.

Tip 6: Be realistic and honest

Set realistic expectations about what you can deliver and when. Honesty builds trust and reduces the chance of client dissatisfaction down the line.

By implementing these tips, your outlines will lay the foundations for a proposal that is hard to resist.

SaaS Proposal Template

Propel your business forward with our SaaS Proposal Template – present a persuasive case for adopting your solution to prospects.

Final thoughts

We've delved into the nitty-gritty of creating a persuasive proposal outline, focusing on clarity , structure , and a client-centered approach. Your proposal's true power lies in how effectively it addresses your client's needs and highlights your unique solution.

But why stop there? With Qwilr's innovative tools and templates , you can transform your outlines into visually stunning, interactive documents that captivate and convince. If you’re ready to gain a competitive edge and make your proposals irresistible, check out what Qwilr can do for you.

About the author

Marissa Taffer | Founder & President of M. Taffer Consulting

Marissa Taffer is the Founder & President of M. Taffer Consulting. She brings over 15 years of sales and marketing experience across various industries to a broad range of clients.

Frequently asked questions

What's the ideal length for a proposal.

The length of your proposal should be determined by the complexity of the project and the client’s requirements. Generally, aim for clarity and concision.

How much detail should I include about costs?

Provide a detailed breakdown of costs, including all relevant expenses. Transparency here is crucial—clients appreciate knowing exactly what they are paying for and why.

Can I reuse parts of an old proposal for a new client?

While you can reuse generic sections like your company overview, always tailor the proposal to each client’s specific needs and circumstances to show that you’ve crafted a solution just for them. Proposal automation software can help speed up the more generic aspects.

What if the client asks for changes to the proposal?

Be open to feedback and willing to make adjustments. This flexibility can often strengthen the client relationship and lead to a more successful partnership.

How often should I follow up after submitting a proposal?

Follow up within a week of submission to show your enthusiasm and commitment. If you haven’t received a response, a gentle reminder every few weeks can keep your proposal top of mind.

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Home » How To Write A Proposal – Step By Step Guide [With Template]

How To Write A Proposal – Step By Step Guide [With Template]

Table of Contents

How To Write A Proposal

Writing a Proposal involves several key steps to effectively communicate your ideas and intentions to a target audience. Here’s a detailed breakdown of each step:

Identify the Purpose and Audience

• Clearly define the purpose of your proposal: What problem are you addressing, what solution are you proposing, or what goal are you aiming to achieve?
• Identify your target audience: Who will be reading your proposal? Consider their background, interests, and any specific requirements they may have.

Conduct Research

• Gather relevant information: Conduct thorough research to support your proposal. This may involve studying existing literature, analyzing data, or conducting surveys/interviews to gather necessary facts and evidence.
• Understand the context: Familiarize yourself with the current situation or problem you’re addressing. Identify any relevant trends, challenges, or opportunities that may impact your proposal.

Develop an Outline

• Create a clear and logical structure: Divide your proposal into sections or headings that will guide your readers through the content.
• Introduction: Provide a concise overview of the problem, its significance, and the proposed solution.
• Background/Context: Offer relevant background information and context to help the readers understand the situation.
• Objectives/Goals: Clearly state the objectives or goals of your proposal.
• Methodology/Approach: Describe the approach or methodology you will use to address the problem.
• Timeline/Schedule: Present a detailed timeline or schedule outlining the key milestones or activities.
• Budget/Resources: Specify the financial and other resources required to implement your proposal.
• Evaluation/Success Metrics: Explain how you will measure the success or effectiveness of your proposal.
• Conclusion: Summarize the main points and restate the benefits of your proposal.

Write the Proposal

• Grab attention: Start with a compelling opening statement or a brief story that hooks the reader.
• Clearly state the problem: Clearly define the problem or issue you are addressing and explain its significance.
• Present your proposal: Introduce your proposed solution, project, or idea and explain why it is the best approach.
• State the objectives/goals: Clearly articulate the specific objectives or goals your proposal aims to achieve.
• Provide supporting information: Present evidence, data, or examples to support your claims and justify your proposal.
• Explain the methodology: Describe in detail the approach, methods, or strategies you will use to implement your proposal.
• Address potential concerns: Anticipate and address any potential objections or challenges the readers may have and provide counterarguments or mitigation strategies.
• Recap the main points: Summarize the key points you’ve discussed in the proposal.
• Reinforce the benefits: Emphasize the positive outcomes, benefits, or impact your proposal will have.
• Call to action: Clearly state what action you want the readers to take, such as approving the proposal, providing funding, or collaborating with you.

Review and Revise

• Proofread for clarity and coherence: Check for grammar, spelling, and punctuation errors.
• Ensure a logical flow: Read through your proposal to ensure the ideas are presented in a logical order and are easy to follow.
• Revise and refine: Fine-tune your proposal to make it concise, persuasive, and compelling.

Add Supplementary Materials

• Attach relevant documents: Include any supporting materials that strengthen your proposal, such as research findings, charts, graphs, or testimonials.
• Appendices: Add any additional information that might be useful but not essential to the main body of the proposal.

Formatting and Presentation

• Follow the guidelines: Adhere to any specific formatting guidelines provided by the organization or institution to which you are submitting the proposal.
• Use a professional tone and language: Ensure that your proposal is written in a clear, concise, and professional manner.
• Use headings and subheadings: Organize your proposal with clear headings and subheadings to improve readability.
• Pay attention to design: Use appropriate fonts, font sizes, and formatting styles to make your proposal visually appealing.
• Include a cover page: Create a cover page that includes the title of your proposal, your name or organization, the date, and any other required information.

Seek Feedback

• Share your proposal with trusted colleagues or mentors and ask for their feedback. Consider their suggestions for improvement and incorporate them into your proposal if necessary.

Finalize and Submit

• Make any final revisions based on the feedback received.
• Ensure that all required sections, attachments, and documentation are included.
• Double-check for any formatting, grammar, or spelling errors.
• Submit your proposal within the designated deadline and according to the submission guidelines provided.

Proposal Format

The format of a proposal can vary depending on the specific requirements of the organization or institution you are submitting it to. However, here is a general proposal format that you can follow:

1. Title Page:

• Include the title of your proposal, your name or organization’s name, the date, and any other relevant information specified by the guidelines.

2. Executive Summary:

•  Provide a concise overview of your proposal, highlighting the key points and objectives.
• Summarize the problem, proposed solution, and anticipated benefits.
• Keep it brief and engaging, as this section is often read first and should capture the reader’s attention.

3. Introduction:

• State the problem or issue you are addressing and its significance.
• Provide background information to help the reader understand the context and importance of the problem.
• Clearly state the purpose and objectives of your proposal.

4. Problem Statement:

• Describe the problem in detail, highlighting its impact and consequences.
• Use data, statistics, or examples to support your claims and demonstrate the need for a solution.

5. Proposed Solution or Project Description:

• Explain your proposed solution or project in a clear and detailed manner.
• Describe how your solution addresses the problem and why it is the most effective approach.
• Include information on the methods, strategies, or activities you will undertake to implement your solution.
• Highlight any unique features, innovations, or advantages of your proposal.

6. Methodology:

• Provide a step-by-step explanation of the methodology or approach you will use to implement your proposal.
• Include a timeline or schedule that outlines the key milestones, tasks, and deliverables.
• Clearly describe the resources, personnel, or expertise required for each phase of the project.

7. Evaluation and Success Metrics:

• Explain how you will measure the success or effectiveness of your proposal.
• Identify specific metrics, indicators, or evaluation methods that will be used.
• Describe how you will track progress, gather feedback, and make adjustments as needed.
• Present a detailed budget that outlines the financial resources required for your proposal.
• Include all relevant costs, such as personnel, materials, equipment, and any other expenses.
• Provide a justification for each item in the budget.

9. Conclusion:

•  Summarize the main points of your proposal.
•  Reiterate the benefits and positive outcomes of implementing your proposal.
• Emphasize the value and impact it will have on the organization or community.

10. Appendices:

• Include any additional supporting materials, such as research findings, charts, graphs, or testimonials.
•  Attach any relevant documents that provide further information but are not essential to the main body of the proposal.

Proposal Template

Here’s a basic proposal template that you can use as a starting point for creating your own proposal:

Dear [Recipient’s Name],

I am writing to submit a proposal for [briefly state the purpose of the proposal and its significance]. This proposal outlines a comprehensive solution to address [describe the problem or issue] and presents an actionable plan to achieve the desired objectives.

Thank you for considering this proposal. I believe that implementing this solution will significantly contribute to [organization’s or community’s goals]. I am available to discuss the proposal in more detail at your convenience. Please feel free to contact me at [your email address or phone number].

Yours sincerely,

Note: This template is a starting point and should be customized to meet the specific requirements and guidelines provided by the organization or institution to which you are submitting the proposal.

Proposal Sample

Here’s a sample proposal to give you an idea of how it could be structured and written:

Subject : Proposal for Implementation of Environmental Education Program

I am pleased to submit this proposal for your consideration, outlining a comprehensive plan for the implementation of an Environmental Education Program. This program aims to address the critical need for environmental awareness and education among the community, with the objective of fostering a sense of responsibility and sustainability.

Executive Summary: Our proposed Environmental Education Program is designed to provide engaging and interactive educational opportunities for individuals of all ages. By combining classroom learning, hands-on activities, and community engagement, we aim to create a long-lasting impact on environmental conservation practices and attitudes.

Introduction: The state of our environment is facing significant challenges, including climate change, habitat loss, and pollution. It is essential to equip individuals with the knowledge and skills to understand these issues and take action. This proposal seeks to bridge the gap in environmental education and inspire a sense of environmental stewardship among the community.

Problem Statement: The lack of environmental education programs has resulted in limited awareness and understanding of environmental issues. As a result, individuals are less likely to adopt sustainable practices or actively contribute to conservation efforts. Our program aims to address this gap and empower individuals to become environmentally conscious and responsible citizens.

Proposed Solution or Project Description: Our Environmental Education Program will comprise a range of activities, including workshops, field trips, and community initiatives. We will collaborate with local schools, community centers, and environmental organizations to ensure broad participation and maximum impact. By incorporating interactive learning experiences, such as nature walks, recycling drives, and eco-craft sessions, we aim to make environmental education engaging and enjoyable.

Methodology: Our program will be structured into modules that cover key environmental themes, such as biodiversity, climate change, waste management, and sustainable living. Each module will include a mix of classroom sessions, hands-on activities, and practical field experiences. We will also leverage technology, such as educational apps and online resources, to enhance learning outcomes.

Evaluation and Success Metrics: We will employ a combination of quantitative and qualitative measures to evaluate the effectiveness of the program. Pre- and post-assessments will gauge knowledge gain, while surveys and feedback forms will assess participant satisfaction and behavior change. We will also track the number of community engagement activities and the adoption of sustainable practices as indicators of success.

Budget: Please find attached a detailed budget breakdown for the implementation of the Environmental Education Program. The budget covers personnel costs, materials and supplies, transportation, and outreach expenses. We have ensured cost-effectiveness while maintaining the quality and impact of the program.

Conclusion: By implementing this Environmental Education Program, we have the opportunity to make a significant difference in our community’s environmental consciousness and practices. We are confident that this program will foster a generation of individuals who are passionate about protecting our environment and taking sustainable actions. We look forward to discussing the proposal further and working together to make a positive impact.

Thank you for your time and consideration. Should you have any questions or require additional information, please do not hesitate to contact me at [your email address or phone number].

About the author

Muhammad Hassan

Researcher, Academic Writer, Web developer

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Title Page Setup

A title page is required for all APA Style papers. There are both student and professional versions of the title page. Students should use the student version of the title page unless their instructor or institution has requested they use the professional version. APA provides a student title page guide (PDF, 199KB) to assist students in creating their title pages.

Student title page

The student title page includes the paper title, author names (the byline), author affiliation, course number and name for which the paper is being submitted, instructor name, assignment due date, and page number, as shown in this example.

Title page setup is covered in the seventh edition APA Style manuals in the Publication Manual Section 2.3 and the Concise Guide Section 1.6

Related handouts

• Student Title Page Guide (PDF, 263KB)
• Student Paper Setup Guide (PDF, 3MB)

Student papers do not include a running head unless requested by the instructor or institution.

Follow the guidelines described next to format each element of the student title page.

Professional title page

The professional title page includes the paper title, author names (the byline), author affiliation(s), author note, running head, and page number, as shown in the following example.

Follow the guidelines described next to format each element of the professional title page.

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Introduction to Virginia Tech's Proposal Submission Process

In this sesssion, pre-award associates from the Office of Sponsored Programs will provide information about Virginia Tech’s process and requirements for funded research proposals.

A wide range of audiences will benefit from the session, including experienced researchers new to the university, new faculty members, post docs, and staff members who assist with proposals. The pre-award associates will review the full proposal process, including proposal components, budgets, submission methods and deadlines, award transfer, individuals’ roles and responsibilities, and the university’s online platform — Summit .

Attendees may submit their questions in advance to [email protected] .

Introduction to Virginia Tech's Proposal Submission Process

Sept. 23 | 10 a.m. - 12 p.m.

Gilbert Place, RM 3003, Virginia Tech  220 Gilbert St, Blacksburg, VA 24060

Senior Associate, Pre-Award

Laura Lawson

Carol Volker

Associate, Pre-Award

Getting Your Research Started

August 23, 2024 9:00 am to 10:00 am, about this event.

Part of the New Faculty Activities offered by MSU's Office of the Provost, this program will provide an introduction to the university's processes, resources and supports for research and grantseeking, including an overview of the institutional systems, administrative procedures and a "who's who" for proposals and grant services.

Who should attend? Any new faculty interested in launching or advancing their extramurally funded activities, as well as those interested in learning more about MSU's institutional capacities for grants and proposal development.

In-person attendees are invited to come early for coffee and networking, and/or to remain following the program for brief tour of the ORED support units. Parking at the ORED building is free and convenient. There is a SMART shuttle stop located on Research Boulevard.

The ORED team looks forward to learning about your work and welcoming you to MSU!

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• Exploring Botnets: Understanding the Threat Landscape and Building Ethical Awareness

Botnet research for cybersecurity professionals

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This article is for security and botnet enthusiasts, aiming to answer questions such as "What are the typical uses of botnets?" and "How can researchers build their own botnet for legitimate research purposes?" Uncover the practical applications of botnets and explore the methodology for constructing your own, all within an ethical and controlled framework.

Introduction

Cybercriminals are increasingly using botnets to launch devastating attacks, making them a major threat in today's digital landscape. Recent reports highlight the scale and sophistication of these attacks. For instance, Cloudflare's Q1 2024 data shows that 37% of all DDoS attacks were HTTP-based and frequently driven by botnets. Meanwhile, the emergence of advanced threats like the Jenkins Flood has surged by an astonishing 826% quarter-over-quarter.

The situation is further exacerbated by findings from CrowdStrike’s 2024 Global Threat Report, which notes a 75% spike in cloud intrusions. Adversaries are utilizing botnets to execute stealthier and more effective attacks, leveraging these networks to exploit vulnerabilities across various sectors.

Given this alarming trend, understanding and countering botnets is crucial. In this blog post, we investigate what botnets are used for and guide you on how security researchers can construct their own for legitimate research purposes. By creating controlled botnets, researchers can dissect the mechanics of these malicious networks, gaining insights that are pivotal for developing stronger defenses.

It's essential to emphasize that our approach to building botnets is strictly for educational and research purposes, conducted within ethical boundaries and secure environments. This hands-on experience is invaluable for enhancing our understanding of botnet behavior and improving our cybersecurity strategies. 

What are botnets?

A botnet is a network of computers infected by malware and controlled remotely by a command-and-control center (C2 servers or CnC). The concept of botnets dates to the early 2000s. In 2001, a worm called "MafiaBoy" infected thousands of computers, creating a network of compromised machines under remote control. This incident showcased the formidable power of botnets and their capacity to execute large-scale attacks. Over the years, botnets have grown significantly in sophistication and scale, continuing to pose a substantial threat to cybersecurity.

Use cases of botnets

In the realm of cybersecurity threats, botnets play a significant role in carrying out various malicious activities. These networks of compromised devices, controlled by a Command and Control Center (CnC), exhibit a range of offensive capabilities despite variations in their names and techniques. Here are a few scenarios that explore the threat surface and the roles of botnets, along with the corresponding attack vectors:

• Launching DDoS Attacks Botnets are notorious for orchestrating Distributed Denial of Service (DDoS) attacks. By leveraging a vast network of compromised devices, they can overwhelm Internet Service Providers (ISPs), websites, APIs, and other internet-connected components. This results in disrupting services and causing significant downtime. 

Attack Vectors: Botnets utilize various attack vectors such as amplification attacks, SYN floods, or DNS reflection attacks to generate massive volumes of traffic, exhausting the target's resources and causing service disruptions. One of the notable botnets is Mirai, which is known for leveraging IoT devices to launch powerful DDoS attacks.

• Reputation Manipulation for Spam and Phishing campaigns : Botnets are a critical tool in the arsenal of cybercriminals, particularly in manipulating the reputation of newly created malicious domains to bypass spam filters and send out large volumes of spam emails. By artificially boosting the reputation of these domains, botnets can evade detection mechanisms and deliver unwanted and potentially harmful messages to unsuspecting recipients.

Attack Vectors : Botnets, through the coordinated efforts of compromised devices, engage in automated activities that generate artificial reputation scores. This tactic tricks anti-spam systems, significantly increasing the chances of successful email delivery. A notable example is the 3ve botnet, notorious for manipulating domain reputations to facilitate extensive spam and phishing campaigns.

These sophisticated phishing campaigns often aim to steal sensitive information by luring recipients into clicking malicious links or opening harmful attachments. By understanding and mitigating these attack vectors, security professionals can better protect their networks from the pervasive threat of botnets.

• Solving CAPTCHA Challenges Botnets possess the sophisticated capability to solve weak CAPTCHA challenges on websites, effectively mimicking human behavior during login attempts. By bypassing these security measures, botnets can gain unauthorized access to user accounts. Once inside, they can carry out further malicious activities, such as data theft, account takeovers, and launching additional attacks, all while evading detection.

Attack Vectors: Botnets employ sophisticated algorithms or machine learning techniques to analyze and solve CAPTCHA challenges, effectively deceiving systems that rely on these challenges as a defense mechanism. Most notable examples include Satori, Necurs and eve, utilized advanced algorithms or machine learning capabilities for this attack vector.

• Credit Card Information Theft Botnets are formidable tools in the arsenal of cybercriminals, capable of stealing credit card information from unsuspecting users. By infecting devices with keyloggers and other malicious software, botnets can capture and transmit sensitive data, including credit card numbers, CVV codes, and personal information. This stolen data is then used for fraudulent transactions, sold on the dark web, or utilized for identity theft, leading to significant financial and personal harm to the victims.

The financial impact of such stolen data is substantial. For example, basic credit card details can sell for an average of $17.36 on the dark web. The price can increase significantly if the card includes additional information, such as a higher credit limit or a PIN, with cloned physical cards fetching up to $171 each​ (PrivacySharks)​​ (Comparitech)​. 

Attack Vectors : Botnets leverage keyloggers or similar techniques to intercept and exfiltrate keystrokes, enabling the theft of credit card details and potentially leading to fraudulent transactions. One of the notable botnets is Trickbot Trojan, which is often involved in banking trojans and credential theft, including credit card information.

• Unauthorized Network Access and Persistence Some botnets are also used for targeting corporate networks to gain unauthorized access and establish persistence within compromised systems. These botnets exploit vulnerabilities in network infrastructure, operating systems, or software applications to infiltrate the target environment.

Attack Vectors : Once inside the network, the New Sysrv Botnet utilizes advanced techniques to establish persistence, ensuring its ongoing presence and control over the compromised systems. It deploys persistence attack payloads, such as rootkits, backdoors, or other stealthy malware, to evade detection and maintain a foothold within the network environment. One of the notable botnets is The New Sysrv Botnet which has the ability to gain unauthorized network access and establish persistence highlights the importance of robust network security measures, including regular patching, vulnerability management, strong authentication, and network segmentation.

• Cryptojacking Botnets can be used to mine cryptocurrencies using the processing power of compromised devices without the owner's consent. This drains the resources of infected systems, causing slower performance and increased electricity costs for the victims.

Attack Vectors : Botnets deploy mining software on compromised devices, often using sophisticated methods to remain undetected while continuously generating cryptocurrency for the attackers. A notable example is the Smominru botnet, which has infected hundreds of thousands of devices to mine Monero, a privacy-focused cryptocurrency.

• Ad Fraud Botnets can generate fake clicks on online advertisements, defrauding advertisers and skewing analytics. This type of fraud not only causes financial losses but also affects the integrity of online advertising metrics.

Attack Vectors : Botnets use compromised devices to simulate human behavior, clicking on ads and generating fraudulent traffic. The Methbot botnet, for example, was responsible for generating millions of dollars in fraudulent ad revenue by creating fake video views and clicks on advertisements.

The global financial impact of botnets is staggering, with cybercrime linked to botnets costing the global economy approximately $600 billion annually (Council on Foreign Relations). These covert networks pose significant threats to individuals, organizations, and the digital ecosystem through various attack vectors such as crypto miners, keyloggers, and other malicious tools. The critical need for comprehensive cybersecurity strategies to mitigate these threats effectively cannot be overstated.

Build your own botnet, for fun and research

As a next step, we are going to explore various botnet frameworks available and demonstrate how to use these botnets in controlled environments to test an organization’s readiness and resiliency. This approach not only helps security researchers and developers deepen their understanding of botnet operations but also enhances practical skills in mitigating such threats.

Creating a self-controlled botnet can serve multiple purposes. For instance, it allows you to perform DDoS Resiliency Exercises, where organizations can simulate attacks to measure their defenses against distributed denial-of-service (DDoS) attacks. These simulations help identify potential vulnerabilities and put compensatory controls in place to bolster infrastructure security.

Additionally, these exercises are valuable for monitoring and recording response times during simulated attacks. This practice enables IT and security teams to refine their incident response strategies, ensuring they are well-prepared for real-world scenarios. By testing in a controlled environment, organizations can enhance their cybersecurity posture and ensure that they are ready to face actual botnet threats effectively.

Engage further to uncover the best practices for building and utilizing your own botnet in a safe and ethical manner, ultimately strengthening your cybersecurity defenses and resilience. 

Caveats of building your own botnet

Building a self-controlled botnet for research purposes comes with unique characteristics that distinguish it from malicious botnets. For instance, a self-built botnet does not involve compromising devices from various organizations or multiple households. Consequently, achieving a diverse set of IP addresses, which is common in malicious botnets, is much more challenging with an ethically built botnet.

In a typical malicious botnet, the bots are compromised devices from numerous sources, providing a wide range of IP addresses. This diversity helps attackers evade detection, as the malicious activities appear to originate from different sources, complicating efforts to trace them back to a single origin. The distributed nature of these botnets allows for more effective obfuscation of the attackers' activities, making it harder for defenders to identify and block the malicious traffic.

Conversely, a self-built botnet, created for ethical or research purposes, operates under a controlled framework. The participating bots in an ethical botnet are typically owned and managed by the researcher or the organization conducting the study. This means the IP addresses associated with these bots are not diverse, usually originating from a single source or a limited set of controlled devices.

The limited diversity of IP addresses in a self-built botnet is intentional and serves specific research or ethical purposes. It allows researchers to study botnet behaviors, evaluate detection techniques, simulate attack scenarios, and develop defensive measures. By having a controlled set of devices, researchers can closely monitor and analyze the botnet's activities without risking harm or compromising other systems. 

While a self-built botnet may not exhibit the same distributed characteristics as a malicious botnet, it provides valuable insights into botnet operations. Researchers can study communication patterns, propagation mechanisms, command and control protocols, and the impact of botnet activities on network resources. These insights are crucial for developing effective defensive strategies and enhancing overall cybersecurity measures.

How to build your own botnet

Okay, enough of the talking now. Let’s try our hands on a real botnet framework. For this project, we have specifically chosen BYOB – Bring your own Botnet, which is an easy-to-use botnet framework and gives a glimpse of how easy these attacks and techniques have become.

Bring Your Own Botnet (BYOB) is a simple tool which can be setup and executed in just 4 simple steps:

Step 1: Clone the Github repository of BYOB and run the startup.sh script located in the webgui directory.

Step 2: Generate a payload for any type of following machines – Windows, or Linux

Step 3: Execute the payload on target machines (in this case your own resources).

Step 4: Have fun with the Command & Control Center (on GUI). This GUI will list the bots that called back to the C2 Center. From here you can run different Post-Exploitation Modules to make the bots do what you want.

Exploring various botnet frameworks

BYOB is not the only botnet framework available; there are many similar frameworks that are equally easy to set up. Attackers have started to create their own custom, more sophisticated payloads to run on these readily available C2 servers, often modifying the Python code to alter post-exploitation modules. Some other relevant frameworks include:

Covenant: It is a .NET command and control framework and supports .NET Core – which is multi-platform and due to this Covenant can run natively on Windows, Linux, and MacOS platforms.

FactionC2 : Though Faction only supports .NET payloads and modules, but it provides more features than your average C2 framework. Data management is easy with this one, as you can even extract your data through SQL queries!

Merlin : This is the shadiest post exploitation HTTP/2 C2 Server and agent written in Golang since it helps red teamers to evade network detection by using a protocol that the security solutions don’t understand or detect. Merlin is also one of the few C2 frameworks which supports Android. 

The list can go on but a few honorable mentions have to be iBombshell, FudgeC2, Callidus (uses Outlook, OneNote and MS Teams for command & control), APfell, Sliver and Dali (works on bring-your-own-implant concept with a MySQL backend). 

Recommendations

Understanding botnets and building controlled botnets for research purposes contribute significantly to developing effective defense strategies and proactive cybersecurity measures. By exploring the threat landscape, studying attack vectors, and responsibly conducting research, we can better protect ourselves, organizations, and the digital ecosystem from the threats posed by botnets and other cyber-attacks.

By understanding these attack vectors and studying the behavior of different botnets, researchers can enhance their knowledge of cybersecurity threats and develop effective countermeasures. It is crucial, however, to approach the building of a botnet ethically and responsibly. Self-built botnets, intended for research purposes, differ from malicious botnets in terms of IP address diversity. While a malicious botnet comprises compromised devices from various sources, an ethical botnet consists of controlled devices owned by the researcher or organization conducting the research.

If you are facing a botnet attack, need assistance in testing your organization's resiliency against such attacks, or want to strengthen your overall cybersecurity, we are here to help. Contact our team of cybersecurity experts today for personalized guidance, robust support, and tailored solutions designed to safeguard your systems and data.

Cybersecurity is an ongoing battle and staying vigilant is crucial. By staying informed, implementing best practices, and working together, we can create a safer and more secure digital environment for everyone. Take the first step towards strengthening your cybersecurity defenses—reach out to us now!

When you’re interested in more information, please feel free to reach out to us. We’re also happy to help you by setting up ‘white hat’ botnets and assess configured defensive capabilities within your organisation.

Important Notice 1 : This article is for educational purposes only. Do not use these techniques against targets without explicit permission of the system owner. 

Important Notice 2 : This article suggests use of open-source software from public repositories. Please be aware that these projects come without warranty, and disclaiming liability for damages resulting from using the projects.

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