Rhetorical Analysis of Steve Jobs’ Commencement Address

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This essay will conduct a rhetorical analysis of Steve Jobs’ famous commencement address at Stanford University. It will dissect the speech’s structure, use of rhetorical devices, and the effectiveness of Jobs’ storytelling technique. The discussion will also delve into how Jobs’ personal experiences and philosophies are woven into his message, and the impact this speech has had on graduates and the wider public in terms of inspiration and life lessons. On PapersOwl, there’s also a selection of free essay templates associated with Analysis.

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Steve Jobs’ commencement address to graduating class of 2005 at Stanford University is a wonderful example of how rhetorical devices should be used while giving a speech. In his address, Jobs aims to connect with his audience by using humor, personal experiences, and reflections throughout his life along with many other rhetorical devices. He also appeals to the ethos, pathos, and logos of his audience to strengthen his argument and urge them to pursue their dreams even if things don’t go according to plan.

Jobs can express his message of not settling for anything and striving to achieve happiness and fulfillment.

Steve Jobs begins his commencement address by appealing to the emotions of his audience when he compliments the graduates of Stanford University by stating, “I’m honored to be with you today for your commencement from one of the finest universities in the world.” Soon after, he claims that he never graduated college and that being on that stage was the closest thing he will ever get to college graduation. By sharing these two statements, Jobs establishes a sense of pathos by showing his humbleness and making the audience feel very accomplished for their achievements of graduating from Stanford. Later in his address, Jobs uses pathos, again, to tell of his cancer diagnosis and to make the most out of your life before you die.

After his short introduction, Jobs lays out the structure of his speech by saying, “Today, I want to tell you three stories from my life. That is s it. No big deal. Just three stories.” This simple structure helps the audience understand and follow his stories with relative ease. In the first of three stories, Jobs shares how his “biological mother was a young, unwed graduate student, and she decided to put me up for adoption.” He also talks about his adoptive parents and how they saved all their money to send Jobs to college which eventually resulted in Jobs dropping out. By including this anecdote and the anecdote of his adoptive parents not being college graduates and of himself dropping out, it shows the audience that success is not limited to anyone and that you don’t have to be the most privileged to reach success. Hard work and dedication to your craft can lead to great things. Near the end of the first story, Jobs includes some humor to lighten the mood when he describes his path to success and the creation of the Mac. He claimed, “If I had never dropped in on that single course [the calligraphy class] in college, the “Mac” would have never had multiple typefaces or proportionally spaced fonts. And since Windows just copied the Mac, no personal computer would likely have them.”

Jobs provided logos in his address when he described the hardships faced when he was struggling with what to do with his life. He faced tough times after dropping out of Reed College. Jobs exclaimed, “It wasn’t all romantic. I didn’t have a dorm room, so I slept on the floor in friends’ rooms. I returned coke bottles for the five-cent deposits to buy food with, and I would walk the seven miles across town every Sunday night to get one good meal a week at the Hare Krishna temple.” By telling the graduates of his struggle, he is trying to relate to his audience in any way possible. Additionally, if Steve Jobs can overcome so much hardship, the smart graduates of Stanford University can too. Near the end of the first story, Jobs uses antithesis to explain his idea. He says, “Again, you can’t connect the dots looking forward; you can only connect them looking backward. So you have to trust that the dots will somehow connect in your future. You have to trust in something — your gut, destiny, life, karma, whatever — because believing that the dots will connect down the road will give you the confidence to follow your heart, even when it leads you off the well-worn path, and that will make all the difference.” Jobs uses this to develop the meaning of his story and to transition to story number two.

In story number two, about love and loss, Jobs aims to build more ethos into his story and he does it well because he is a credible source on going through failure and rebounding to greater success afterward. He starts by talking about what he loves and how he and his friend, Woz, “started Apple in my parents’ garage when I was 20.” He goes on to explain how he and Woz worked hard and after ten years, they had built Apple into a two-billion-dollar company with over four thousand employees. By doing, Jobs lays out his credibility in a way that showed his brilliance to see how he was able to turn Apple into a multibillion-dollar company. Additionally, Jobs provides ethos in his address by telling his audience everything on how he was fired from Apple and “tried to apologize for screwing up so badly” to David Packard and Bob Noyce. This shows the audience the mistakes he has made and that everyone makes mistakes and it is up to them on how they recover from them. His tremendous success after recovering from past failures (starting NeXT and Pixar) shows that adversity makes people stronger. His life went well when starting Apple, took a bad turn after being fired from Apple, and then became better after starting NeXT, Pixar, and eventually returning to Apple. The struggle Jobs faced establishes his ethos because he knew what it was like to be fired, to lose everything he built, and to recover. This allows his audience to learn how true success can be achieved even if obstacles arise, and Jobs is perfect to tell about the ups and downs of life.

Near the end of his second story, Jobs used repetition very well to emphasize his ideas of not settling and always staying hungry in life. He says, “If you haven’t found it yet, keep looking — and don’t settle.” This repetition emphasizes his idea of never settling for anything and always working to get better. And, at the end of the speech, he repeats the phrase, “Stay Hungry. Stay Foolish.” This phrase is a great way to use repetition to further Jobs’ ideas and it perfectly summarizes the theme of his Commencement Address. Jobs wants the graduates to never settle, always aim to learn new things, and push themselves to face new challenges.

Steve Jobs’ Commencement Address to the Stanford graduates of 2005 should be seen as a masterpiece on how rhetorical devices should be incorporated in a speech. His use of ethos, logos, and pathos along with repetition, humor, etc. help him accomplish his goal of explaining his message. Through this address, Jobs can deliver his message to never settle and strive for excellence in a very effective way for his audience to grasp and understand.

Work Cited:

University, Stanford. “Text of Steve Jobs’ Commencement Address (2005).” Stanford News, 12 June 2017, https://news.stanford.edu/2005/06/14/jobs-061505/.

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Home — Essay Samples — Business — Steve Jobs — Steve Jobs Stanford Speech: Pathos, Ethos and Logos

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Steve Jobs Stanford Speech: Pathos, Ethos and Logos

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Published: Dec 16, 2021

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Steve Jobs' Stanford commencement speech masterfully employs pathos as its primary rhetorical device, with occasional touches of ethos and logos, to effectively convey the message of embracing the limited time we have. Pathos, the emotional connection between speaker and audience, is the cornerstone of Jobs' speech. Through the three poignant stories he shares, Jobs allows the audience to emotionally connect with his experiences, fostering a deeper appreciation for his message. This emotional connection enhances the clarity of his message and its profound impact on the audience.

While ethos plays a supporting role, it is crucial in gaining the audience's trust and acceptance of Jobs' speech. It underpins the credibility of his message and the audience's willingness to embrace it. Logos, though sparingly used, is deliberate in its limited appearance. Excessive reliance on logic and reasoning would overshadow the core idea encapsulated in Jobs' famous words, "Stay hungry. Stay foolish."

Steve Jobs' awareness of his audience's aspirations and expectations is evident in his strategic use of rhetorical appeals. He tailors his speech to resonate directly with his audience, ensuring that the tools of rhetoric serve a specific purpose. Ultimately, Jobs successfully accomplishes his intended goal, leaving a lasting impact through his compelling and emotionally charged address.

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Introduction, steve jobs commencement speech analysis, works cited.

  • Jobs, Steve. “2005 Stanford University Commencement Address.” Stanford News, June 12, 2005. https://news.stanford.edu/2005/06/14/jobs-061505/

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Steve Jobs’ 2005 Stanford Commencement Address

I am honored to be with you today at your commencement from one of the finest universities in the world. I never graduated from college. Truth be told, this is the closest I’ve ever gotten to a college graduation. Today I want to tell you three stories from my life. That’s it. No big deal. Just three stories.

The first story is about connecting the dots.

I dropped out of Reed College after the first 6 months, but then stayed around as a drop-in for another 18 months or so before I really quit. So why did I drop out?

It started before I was born. My biological mother was a young, unwed college graduate student, and she decided to put me up for adoption. She felt very strongly that I should be adopted by college graduates, so everything was all set for me to be adopted at birth by a lawyer and his wife. Except that when I popped out they decided at the last minute that they really wanted a girl. So my parents, who were on a waiting list, got a call in the middle of the night asking: “We have an unexpected baby boy; do you want him?” They said: “Of course.” My biological mother later found out that my mother had never graduated from college and that my father had never graduated from high school. She refused to sign the final adoption papers. She only relented a few months later when my parents promised that I would someday go to college.

And 17 years later I did go to college. But I naively chose a college that was almost as expensive as Stanford, and all of my working-class parents’ savings were being spent on my college tuition. After six months, I couldn’t see the value in it. I had no idea what I wanted to do with my life and no idea how college was going to help me figure it out. And here I was spending all of the money my parents had saved their entire life. So I decided to drop out and trust that it would all work out OK. It was pretty scary at the time, but looking back it was one of the best decisions I ever made. The minute I dropped out I could stop taking the required classes that didn’t interest me, and begin dropping in on the ones that looked interesting.

It wasn’t all romantic. I didn’t have a dorm room, so I slept on the floor in friends’ rooms, I returned Coke bottles for the 5¢ deposits to buy food with, and I would walk the 7 miles across town every Sunday night to get one good meal a week at the Hare Krishna temple. I loved it. And much of what I stumbled into by following my curiosity and intuition turned out to be priceless later on. Let me give you one example:

Reed College at that time offered perhaps the best calligraphy instruction in the country. Throughout the campus every poster, every label on every drawer, was beautifully hand calligraphed. Because I had dropped out and didn’t have to take the normal classes, I decided to take a calligraphy class to learn how to do this. I learned about serif and sans serif typefaces, about varying the amount of space between different letter combinations, about what makes great typography great. It was beautiful, historical, artistically subtle in a way that science can’t capture, and I found it fascinating.

None of this had even a hope of any practical application in my life. But 10 years later, when we were designing the first Macintosh computer, it all came back to me. And we designed it all into the Mac. It was the first computer with beautiful typography. If I had never dropped in on that single course in college, the Mac would have never had multiple typefaces or proportionally spaced fonts. And since Windows just copied the Mac, it’s likely that no personal computer would have them. If I had never dropped out, I would have never dropped in on this calligraphy class, and personal computers might not have the wonderful typography that they do. Of course it was impossible to connect the dots looking forward when I was in college. But it was very, very clear looking backward 10 years later.

Again, you can’t connect the dots looking forward; you can only connect them looking backward. So you have to trust that the dots will somehow connect in your future. You have to trust in something — your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.

My second story is about love and loss.

I was lucky — I found what I loved to do early in life. Woz and I started Apple in my parents’ garage when I was 20. We worked hard, and in 10 years Apple had grown from just the two of us in a garage into a $2 billion company with over 4,000 employees. We had just released our finest creation — the Macintosh — a year earlier, and I had just turned 30. And then I got fired. How can you get fired from a company you started? Well, as Apple grew we hired someone who I thought was very talented to run the company with me, and for the first year or so things went well. But then our visions of the future began to diverge and eventually we had a falling out. When we did, our Board of Directors sided with him. So at 30 I was out. And very publicly out. What had been the focus of my entire adult life was gone, and it was devastating.

I really didn’t know what to do for a few months. I felt that I had let the previous generation of entrepreneurs down — that I had dropped the baton as it was being passed to me. I met with David Packard and Bob Noyce and tried to apologize for screwing up so badly. I was a very public failure, and I even thought about running away from the valley. But something slowly began to dawn on me — I still loved what I did. The turn of events at Apple had not changed that one bit. I had been rejected, but I was still in love. And so I decided to start over.

I didn’t see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods of my life.

During the next five years, I started a company named NeXT, another company named Pixar, and fell in love with an amazing woman who would become my wife. Pixar went on to create the world’s first computer animated feature film,  Toy Story , and is now the most successful animation studio in the world. In a remarkable turn of events, Apple bought NeXT, I returned to Apple, and the technology we developed at NeXT is at the heart of Apple’s current renaissance. And Laurene and I have a wonderful family together.

I’m pretty sure none of this would have happened if I hadn’t been fired from Apple. It was awful tasting medicine, but I guess the patient needed it. Sometimes life hits you in the head with a brick. Don’t lose faith. I’m convinced that the only thing that kept me going was that I loved what I did. You’ve got to find what you love. And that is as true for your work as it is for your lovers. Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it. And, like any great relationship, it just gets better and better as the years roll on. So keep looking until you find it. Don’t settle.

My third story is about death.

When I was 17, I read a quote that went something like: “If you live each day as if it was your last, someday you’ll most certainly be right.” It made an impression on me, and since then, for the past 33 years, I have looked in the mirror every morning and asked myself: “If today were the last day of my life, would I want to do what I am about to do today?” And whenever the answer has been “No” for too many days in a row, I know I need to change something.

Remembering that I’ll be dead soon is the most important tool I’ve ever encountered to help me make the big choices in life. Because almost everything — all external expectations, all pride, all fear of embarrassment or failure — these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.

About a year ago I was diagnosed with cancer. I had a scan at 7:30 in the morning, and it clearly showed a tumor on my pancreas. I didn’t even know what a pancreas was. The doctors told me this was almost certainly a type of cancer that is incurable, and that I should expect to live no longer than three to six months. My doctor advised me to go home and get my affairs in order, which is doctor’s code for prepare to die. It means to try to tell your kids everything you thought you’d have the next 10 years to tell them in just a few months. It means to make sure everything is buttoned up so that it will be as easy as possible for your family. It means to say your goodbyes.

I lived with that diagnosis all day. Later that evening I had a biopsy, where they stuck an endoscope down my throat, through my stomach and into my intestines, put a needle into my pancreas and got a few cells from the tumor. I was sedated, but my wife, who was there, told me that when they viewed the cells under a microscope the doctors started crying because it turned out to be a very rare form of pancreatic cancer that is curable with surgery. I had the surgery and I’m fine now.

This was the closest I’ve been to facing death, and I hope it’s the closest I get for a few more decades. Having lived through it, I can now say this to you with a bit more certainty than when death was a useful but purely intellectual concept:

No one wants to die. Even people who want to go to heaven don’t want to die to get there. And yet death is the destination we all share. No one has ever escaped it. And that is as it should be, because Death is very likely the single best invention of Life. It is Life’s change agent. It clears out the old to make way for the new. Right now the new is you, but someday not too long from now, you will gradually become the old and be cleared away. Sorry to be so dramatic, but it is quite true.

Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma — which is living with the results of other people’s thinking. Don’t let the noise of others’ opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.

When I was young, there was an amazing publication called  The Whole Earth Catalog , which was one of the bibles of my generation. It was created by a fellow named Stewart Brand not far from here in Menlo Park, and he brought it to life with his poetic touch. This was in the late 1960s, before personal computers and desktop publishing, so it was all made with typewriters, scissors and Polaroid cameras. It was sort of like Google in paperback form, 35 years before Google came along: It was idealistic, and overflowing with neat tools and great notions.

Stewart and his team put out several issues of  The Whole Earth Catalog , and then when it had run its course, they put out a final issue. It was the mid-1970s, and I was your age. On the back cover of their final issue was a photograph of an early morning country road, the kind you might find yourself hitchhiking on if you were so adventurous. Beneath it were the words: “Stay Hungry. Stay Foolish.” It was their farewell message as they signed off. Stay Hungry. Stay Foolish. And I have always wished that for myself. And now, as you graduate to begin anew, I wish that for you.

Stay Hungry. Stay Foolish.

Thank you all very much.

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Steve Jobs’ Commencement: Rhetorical Analysis

Introduction.

The speech by Steve Jobs titled “Commencement” was a part of Stanford University’s graduation ceremony. A commencement ceremony is a traditional part of graduation, where the students get a chance to listen to advice from others, which should help them make better life choices. In his speech, Jobs described several lessons from his life that helped him become successful and overcome failure. This paper aims to analyze the “Commencement” speech by Jobs and discuss its artistic measures.

At the time of the speech, Jobs was well-known as one of Apple’s founders, and he was also the CEO of Pixar and NeXT. The popularity and revolutionary nature of Apple’s products made Jobs’ speech well-known. The core theme that he discussed is his life journey and the choices he made that led him to become who he was. For instance, he mentions dropping out of college and how this decision allowed him to attend classes he enjoyed, instead of going to compulsory lectures. The fact that Jobs uses personal examples from his life to persuade the audience is essential because this adds personality and trustworthiness to his words.

Notably, the speech has a defined structure, allowing the audience to understand the message better. Jobs begins with a small introduction and outlines the fact that the following parts will include three stories. Jobs begins each story with a simple message that he repeats afterward. For instance, “the first story is about connecting the dots,” and he ends this story by saying, “you cannot connect the dots looking forward” ( You’ve got to find what you love ). He uses a similar strategy for the second and third stories. All the stories share a similar idea – despite the difficulties, the fact that he was fired from Apple and his cancer diagnosis, Jobs continued to move on and do the things he loved.

Finally, he ends his speech by mentioning the “The Whole Earth Catalog,” which seized to exist in the 1970s when a more advanced technology emerged because its final edition ended with the words “Stay hungry. Stay foolish.” ( You’ve got to find what you love ). This was the message for the audience that suggested the need to always be in the search for something, and Jobs did not merely state this idea. Instead, he used the words that once inspired him. Therefore, the artistic measures that Jobs used in his speech allowed the structure and the arguments to be more persuasive.

Logos in rhetorics is connected to logic and arguments that use facts, such as dates or historical events. In his speech, Jobs mentioned a lot of important dates from his personal life. For instance, he discusses how he dropped out of college at 17. Moreover, Jobs mentioned the history of Apple, from its initiation to the first Macintosh, which made the company successful. Therefore, Jobs does not refer to any general historical fact, and he only uses his example as an appeal to logic. While one can argue that this approach can be biased because it relies on one person’s opinion, Jobs mentioned well-known facts, such as the revenue of Apple and the number of employees ten years after the establishment, which helped ensure credibility of his words and create a better connection with the audience.

Ethos refers to the author’s persona, in this case, Steve Jobs, and his character as the primary element of persuading the audience. While Jobs’s persona serves as a credibility instrument itself, because he established a world-famous technology company and went on to work in animation, he also mentioned several other facts that allow enhancing the meaning of his words. For instance, in the beginning, he states that he went to Reed College, which suggests that he is aware of the frustrations and challenges that the graduates may face. He goes on to talk about why he had to go to college in the first place, and the difficulties he had after deciding to quit. Regardless, Job points out that he has no regrets as he did what he believed was right.

Pathos is an element that refers to the use of emotions as the main element that allows one to connect with the audience. Arguably, this is one of the most challenging elements to use, out of the three, because unlike ethos and logos, it requires one to use creativity. Jobs, however, applied this element throughout his speech because it is a collection of stories from his life. As was mentioned, he begins by stating that he had never graduated and explained why it was vital for him to go to college. Through these stories, he can convey the difficulties, sorrow, and happiness he experienced throughout his life.

Overall, the 2005 speech by Steve Jobs is remarkable because it captures the attention of the audience. The author uses rhetorical elements to capture the attention of the audience. Through ethos, he refers to his personal experience and his credibility as a technology company CEO. By using logos, Jobs points out several facts from his biography that were the turning points in his life. Finally, Jobs applies pathos throughout his speech when discussing his life, which helps the audience experience an array of emotions.

“You’ve got to find what you love,” Jobs says.” Stanford , 2005.

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Steve Jobs’ Stanford Speech Rhetorical Strategies Essay

Public speaking is never easy. Whenever addressing a certain sort of audience, one must take into considerations the key features of the people who the given speech is aimed at and, therefore, develop an elaborate speech strategy, combining different rhetoric strategies to win the audience’s attention. Analyzing examples of public speeches and specifying the means which are used in the latter to address the audience properly, one will be able to see the way in which different rhetoric strategies can be implemented and what effect these strategies have on people. The topic of the given paper is the analysis of major rhetorical strategies, taking Steve Jobs’ speech at Stanford Commencement as an example.

Speaking of the goals which Steve Jobs pursued when having a public speech in front of the students of the Stanford University, one has to mention that these goals had nothing to do with Jobs’ company, product advertisement or anything of the kind. Quite on the contrary, it seems that Jobs was aiming at telling the students the secrets of how to succeed in their own life, sharing his experience with the youth.

The first strategy to spot in Steve Jobs’ performance is the so-called argument from analogy. Jobs emphasizes from the very start that he is going to speak about three different issues, or, to be more exact, three different experiences in his life; however, as Jobs implies, these experiences are all aimed at conveying a single message to the students. Jobs claims that these are just three stories and nothing more: “Today I want to tell you three stories from my life. That’s it. No big deal. Just three stories” (Jobs); however, the fact that he picked three particular stories speaks for itself – it is obvious that these stories are somewhat tied to the fact that the speech is meant for students. Judging by the above-mentioned, one can claim with certainty that Steve’s here stories are supposed to help the students understand that life experiences can be hard, but it does not mean that, when encountering the first obstacle, they have no other choice but to lay down and die. And, to convey this idea, Steve uses all sorts of rhetorical devices, both entertaining the audience and getting his message across in a very successful way. Hence, argument from analogy was the first strategy which Jobs used in his speech.

Another peculiar rhetorical strategy which one can track if following the chain of Steve’s arguments is narration. As it has already been mentioned, Steve tells the stories which occurred in his own life; moreover, he tells about his experiences in a chronological order, which can be defined as a narrative rhetorical strategy. One can argue, however, that Steve does not mention any concrete dates in his speech, which triggers considerable doubts about the chronology of the stories in his speech. However, there are certain issues brought up in the speech, which allow to suggest at what time or how long certain event took place. For instance, in the first story, Steve tells about his experience as a student, the second one mentions him as a member of Apple, and the third relates to the operation which he underwent.

The latter event is obviously the logical continuation of the previous two. It is necessary to mention, though, that the logical thread of Jobs’ narration is interrupted at certain points with flashbacks into the previous experience. For example, when telling about his third experience with the disease, he mentions the quote which he came across in his teen years: “When I was 17, I read a quote that went something like: ‘If you live each day as if it was your last, someday you’ll most certainly be right.’” (Jobs).

One more curious rhetorical strategy which Steve Jobs uses only in the end of his speech and which is not encountered elsewhere in the Stamford performance is repetition. As it has already been mentioned above, when talking about one of the things that inspired him for his further discoveries and the development of a brand-new company with brand-new services, Jobs mentioned The Whole Earth Catalogue, in which the author addressed the readers in the following way: “Stay hungry. Stay foolish” (Jobs). He repeats these words in the very end of his speech as well, right before saying goodbye to his audience and thanking them of attention. Hence, the importance of these words, which has already been emphasized by repetition, is tripled. Therefore, in the given example, a case of using two rhetorical strategies at the same time can be spotted; one of them is repetition, and the other one is leaving the key message of the speech at its very end. There is no need to mention that the given technique works perfectly well; out of all the things that Jobs said in his speech, the latter words will be remembered best – moreover, they will be memorized for good.

Finally, it is crucial that Steve Jobs uses in his speech such strategy as analogy. And, which is even more important, Jobs does not simply use it once in his speech – on the contrary, he is constantly driving parallels between various, seemingly unrelated to each other issues. To start with, Jobs compares his company to the Google Corporation: “It was sort of like Google in paperback form, 35 years before Google came along: it was idealistic, and overflowing with neat tools and great notions” (Jobs). The given strategy might seem somewhat risky for the Apple Corporation, since Google is one of its major rivals, and drawing attention to the given company when mentioning Apple can possibly trigger people’s interest in Google rather than Apple. However, the nonchalant manner in which Jobs compares the two also presupposes that Apple is such a great company that it does not fear giving credit to their rivals.

Thus, it can be considered that Steve Jobs’ speech is a graphic example of the use of several most essential rhetorical strategies. With the help of these strategies, Jobs managed to capture the students’ attention in the least obtrusive way. Moreover, with the help of carefully picked strategies Jobs managed to present his speech in such a way that the students would not take it as another lecture; while talking about serious and important things, Steve Jobs told a couple of jokes that made some good laughs; all in all, the given speech is a perfect example of an entertaining learning process, when the necessary information is offered as a string of amusing stories and witty ideas, which is a result of using the aforementioned rhetorical strategies.

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